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June 19, 2018

How To Not Squander Media Attention.

How To Not Squander Media Attention.

Just imagine the look on your team’s face when you receive that extra media coverage!

How would you feel if your next media event makes a difference? Combining some recent experience from Great America’s new roller coaster with pointers from “The Art...


Just imagine the look on your team’s face when you receive that extra media coverage!

How would you feel if your next media event makes a difference? Combining some recent experience from Great America’s new roller coaster with pointers from “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker (https://amzn.to/2ymtJ0E), we offer up a checklist for more meaningful media mentions.

NEWS/Quick-Takes
BarkBox cuts Facebook spending in favor of traditional channels
“Smart companies will always be looking to find eyeballs in other places at lower costs.”
https://digiday.com/marketing/barkbox-cuts-facebook-spending-favor-traditional-channels/

Warner Bros. crackdown puts Dark Mark over Potter festivals
"It's almost as if Warner Bros. has been taken over by Voldemort, trying to use dark magic to destroy the light of a little town," said Sarah Jo Tucker, a 21-year-old junior at Chestnut Hill College, which hosts a Quidditch tournament that coincides with the annual suburban Philadelphia festival.
https://www.nwitimes.com/entertainment/warner-bros-crackdown-puts-dark-mark-over-potter-festivals/article_d7a32e32-f532-5e97-b655-897089fa6a3e.html

Curated Graduation List from Audible:
“The speech you wish your commencement speaker had made”
https://www.audible.com/ep/s/audiobooks-graduation


Main Topic: Media Events
Brad’s event at Great America and launching their new rollercoaster.
When should you do a media event? What is the correct size?
Think about the end result and work backward.
Example: Great America knew it was a large event and easy to pitch. Versus the VR event Knott’s held, which needed a smaller group because more one on one time was required. Knott’s was able to walk each person through the experience.
One on one works great for exclusives when you need to explain history or details.
Should you do a large event, small groups or one-on-one?

“The Art of Gathering: How We Meet and Why It Matters” by Priya Parker
Book link: https://amzn.to/2ymtJ0E
-We reduce gatherings to the things and not the people.
Focus first on the purpose- the real purpose.
A category is not a purpose.
Exclude people who don't fit the purpose.

-Think about the size: 6, 12-15, 30, 150.

-The opening & ending
Don't open with logistics & never end on logistics.
If you need logistics, do it as the 2nd to last rather than the last.
Add a Thank You: honor them!
Recall your purpose.
What is your exit line?


Wrap-Up
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

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