May 20, 2025

Theme Park Trends That Can Transform Your Haunt

Theme Park Trends That Can Transform Your Haunt

Recently, I joined Tyler Barnett on the FearWorm show to discuss how major theme park innovations could transform haunted attractions, and this is the full recording.

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Haunt Trends Marketing Business

Recently, I joined Tyler Barnett on the Fearworm Wormhole show to discuss how major theme park innovations could transform haunted attractions, and this is the full recording. We unpack Universal’s new Fan Fest Nights, Horror Unleashed, Dark Universe, and the rise of off-season activations like music festivals and “summer slasher” events. You’ll hear how IP partnerships, luxury-tier VIP add-ons, and even tariff pressures on materials can reshape your pricing and value proposition this fall—plus tactics for leveraging local brands when Hollywood licenses feel out of reach. Fearworm streams Wormhole episodes live every other Friday on Facebook. I wrote an article based on this as well, available here .

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These theme park trends could impact your haunt that's coming

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up on today's show. Welcome to the show. I'm Philip

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on the HN Show. We bring you the news and

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insights you need to prepare for Halloween. This podcast is

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just one part of what we do. Our free weekly

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email newsletter rounds up every story, video, and podcasts in

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one place. You'll find the sign up link on our

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website and in.

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The show notes.

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Today you'll hear the full audio from my recent guest

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appearance on the fearworm Wormhole Show. With Tyler Barnett, operations

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director and partner at Fearworm, we unpack Universal's new FanFest nights,

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It's gamble with Dark Universe and the rise of off

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season activations like music festivals and summer slasher events. You'll

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hear how IP partnerships, luxury tier VIP add ons, and

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even tariff pressures on materials can reshape your pricing and

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value proposition this fall, Plus tactics for leveraging local brands

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when Hollywood licenses feel out of reach. The Fearworm Wormhole

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streams live every other Friday on Facebook. The link to

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the Facebook page is in the show notes as well.

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If you'd like to join the next session. Okay, let's

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dive in.

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Happy Friday, everybody. And it's a weird one because we

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have back to back wormholes. We have one last week

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and now we're here today. How are you? I have

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a special episode for you today. Joining me on this

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wonderful conversation about theme parks and how it impacts haunted

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houses is none other then Philip Hernandez from the HANT Network. Philip,

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how the hell are you on this Friday?

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I'm here, I'm alive, a little barely recovered from East Coast,

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but I made it.

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I understand. I have this. We had a haunted house

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commercial shoot, I guess a week and a half ago, two

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weeks ago. I got sick after it, and I feel

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like I have just this lingering cough. So apologies in

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advance if I had a cough up on this wormhole

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and it's just it's I feel fine, it's is there's

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this cough and it won't go away. Yeah, but uh no,

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uh So on today's wormhole, let's talk about Philip and

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is why you're here. I wanted to pick your brain

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about the amusement park theme park business. Some trends that

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we are seeing in that industry and how that may

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impact the haunted house industry.

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All right, I'm ready.

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It's a it's a heavy topic. So much so I

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guess Philip, let's let me ask you this right now.

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What are what are things you're noticing that just top

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line could be impacting haunts that you're seeing already impacting

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the amusement park business.

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So before we get into like too many of the

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trends stuff, i'd I'm going to start off because I

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was just working on stuff for fanfast Nights, so it's

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like literally like on the top of my brain.

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I was like literally like.

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Editing it last I was editing the real version last night,

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which is like taking our like twenty five minute overview

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and trying to make it into like two and a

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half minutes. Somehow I had to like re record the

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intro or the voiceover because I was like, this is

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voiceover is not going to cut it. So I actually

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think that this is one of those things that has

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like so much potential for haunts, and I'm surprised that

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nobody really is talking about it in that way. I

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think you get all the like normal like bloggers have

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done their videos, but I'm like, look, guys, like Halloween

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Hornites is the most successful Halloween event in the world,

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like by far, and I think that for you remember

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that used to be a shoulder season. You know that

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Halloween season used to be should like when by you

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back in the day that us be Shulders season. And

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it's true that Universal didn't start it, but Universal has

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helped us because they have made the awareness of a

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haunt event. It's like Universal is like the gateway drug

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for a lot, right. You know, they do marketing all

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globally and they market this Halloween haunt attraction thing and

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it gets people more aware of it, which helps all

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of us. So they've helped us grow in the market share.

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But they've also turned that shoulder season into a big

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profit maker. And basically they're like the other big time

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shoulder season is like right now, we're in it.

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Right now. It's right after the spring break.

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Before the season, so you've got this like month of

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dead window. And they're like, what if we can do

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Halloween horn Nites again, another Halloween Hornites And I think

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that could be enormous because it also could open up

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It's like they're doing the hard work already of trying

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to take like a horror brand and being like, hey,

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we also can do this, and if they can do that,

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I think it could really that's like half the battle

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for the Haunts, as you know, is the brand idea

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of like how does a brand, horror brand, you know,

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do non Halloween stuff. It's harder in America because we're

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so focused on you know, we want to silo Halloween

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for the Haunt season, but horror is your round, so

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they're trying, and then they're like, also, fandoms are year round,

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so it's like I think that is like the potential

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there is.

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Huge because I think it could open It could.

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Give Haunts the coverage and to to really open up

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to first spring events and do spring things and I want.

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And there's two examples actually that are like so we

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just posted as article on this one that I just

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posted on the website that actually sent me. But there's

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Fright Nights in West Virginia is doing a final cut

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summer slaughter event.

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And it's kind of like it's it's I think it's

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like it's very similar.

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To Fanfas Nights, where like the guests like walk through

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scenes and they have to like they're challenge to like

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trying to make it out of a slasher, but it's

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it's very much like you have a role, you play

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a role, you.

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Had to take photos, you have to do slash your stuff.

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Like it's really fun that way, which I think is

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a great idea. And then you know Field of Screams

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is doing a music festival, right and then all that yeah, yeah,

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then they're opening the haunts and also doing the music festival, right,

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And I'm like that is a great idea. Like it's

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because they already have the asset there, had the band there.

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I mean like, yeah, if you have the property, you know.

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I know. So the past couple of years, for those

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who don't know there, there has been a music festival

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like an ed M festival at Fear Factory in Salt

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Lake City.

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Yep.

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They have the venue, They've got the big building, tower

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area to set up stage, all the craziness. So I

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think you're right. I think you're right on with this

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of how can we look to this event that's a

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universal is doing. How can we interpret that for hours

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and get people? And sometimes it is doing more than

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just your haunt, you know. I think Field of Screams

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has a great idea with the music festival and all that,

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but they're also kind of a side opening haunts and

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you know, part of that I think also stems from

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there's a heavy metal festival that travels around called not Fest. Yeah,

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part of not Fest, like the back game where the

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vendors are, is a haunted house. It's a traveling hant house.

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That's part of the experience.

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Yeah, so it it's together.

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There's precedent, you know, like what you're saying, there's precedent

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and it fits together.

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And I think that's like that again, it's it's show.

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I think the assets you talked about, like like Salt

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Lake City, I know they do a great event there

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and they have a huge area there where they can

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hold a lot of people. And the asset is also

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the same thing Universal is doing, because the main part

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of Fanfast Nights is the back of the future Destination

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Hill Valley experience.

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And I did write like a thing.

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Like an article with like charts where I was like,

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was it a good idea to do dungeons and dragons

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and star Trek instead of doing anime? And I would

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argue it was not a good idea, But that's a

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different show. And there's large parts. But basically I was like,

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I feel like somebody on this team did not do

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their like basic research and here's all the reasons why

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it would have made more sense and way more money

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to do it the other way. But anyway, Back to

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the Future was the main thing, and that is taking

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an asset that they have and just reusing because they have.

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You know, you're taking on the trams over to the

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back lot where you're on the scene from the movie

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the Courthouse Square, and they've turned it basically into Sleep

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No More meets Back to the Future.

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So it's a forty.

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Five minute looping experience and you get to follow the

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characters and interact with them. But they already had the asset.

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They didn't rebuild the square or the clock tower, right.

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They did add items and they did help, you know,

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make it, but it's not like they built that whole thing.

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And that's what you're saying that Fear Factory is doing

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as well, because you have the stage already, you know

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Field the Screams doing this, you have the thing already.

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It's how do you figured this out to.

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Bring people into it and monetize it in a different

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way that's not just about your haunted house.

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Yeah, no, I think that's a great point and the

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kind of you know, this a question popped in my

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head for you, and I've thought about this. I've been

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thinking about this for a long time. Some haunts. I

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know there are some experiences that are already do this,

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But part of that draw to fan Fest or to

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the music festivals is that unfortunately, I guess I'm trying

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to think of the nice way of putting this, but

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like haunted houses as a brand, they're just not as

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big as we think they are. Oh yeah, And so

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when you have these music festivals, like you almost need

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the artist to be that draw, to have that brand.

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At what point, Philip, do you see haunts And I

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know some have already done this, but stemming out and

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actually getting the rights or paying for rights to use

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you know, movie IP or comic IP or some type

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of IP to then create an experience around because right now,

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the only thing I could think of commercially is Halloween

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or Nights you know, or six Flags. They did Friedfest

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yet last year, which I would call a failure, but

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I would Yeah, you know, it's but like kind of

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going that route.

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Yeah, that's funny.

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Because you and I would call that a failure, but

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I feel like they thought it was a success and

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also RW I thought it was a success because they

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like use it as their main marketing point to sell

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you know, Legoland.

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Yeah, so that was that was a thing.

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So that's an interesting question, and I think the answer

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is the thing that's holding it back is actually the haunters,

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because I think haunters want to do their.

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Haunts, right. I mean, that's that's that's the simple thing.

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I mean you look at like the people that are

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serious about business, you know, like like Spencer. I mean,

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that's why they're doing the music. I mean, you know,

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I mean I think that's a big piece of it.

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Because look at Jason Egan over in Vegas.

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Right.

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So Jason, I think is probably been the most successful

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at non horror IP because he built the john Wick experience.

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And this is a haunter.

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This is a guy who started in haunted houses and

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then he did the IT experience, and he's did the

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Blair WB project, and he did like even a horror

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pizza shop. I mean, he's like been all about horror

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and then he's like he's like, look, Universal is coming

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to my backyard. With Horror Unleashed, and I know that

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I'm not gonna be able to compete against that. So

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what I'm gonna do instead is do what they is

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follow the opportunity that they're creating by coming into the market.

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So they're coming in with a horror IP that's like this,

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you know whatever he's like, So I'm going to make

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00:11:46.200 --> 00:11:50.840
an adventure based action IP experience that compliments it. And

233
00:11:51.840 --> 00:11:54.039
you know, I think but in his case, you know,

234
00:11:54.120 --> 00:11:56.039
like you know, he likes horror, like I know he

235
00:11:56.399 --> 00:11:58.399
likes I mean, you know, I think that's the bigger

236
00:11:58.440 --> 00:12:00.840
problem I think is that the haunters, that's what they

237
00:12:00.879 --> 00:12:04.639
want to do, and so you know, like with Hush,

238
00:12:04.960 --> 00:12:07.200
like Hush is in an example, they're doing like a

239
00:12:07.279 --> 00:12:09.879
teaky event at the bar for the summer, and it's

240
00:12:09.879 --> 00:12:12.320
like has something to do with horror, right, But I

241
00:12:12.360 --> 00:12:15.559
think I think it's more that the haunters are holding

242
00:12:15.600 --> 00:12:19.039
it back. Because anybody, especially now that Licensing Expo has

243
00:12:19.120 --> 00:12:21.919
announced so many partnerships with the TA and with the

244
00:12:22.559 --> 00:12:26.559
Them Entertainment Association Theme Entertainment Industry, and they have you know,

245
00:12:26.679 --> 00:12:30.480
dedicated areas to them, it's pretty easy for a haunter

246
00:12:30.679 --> 00:12:33.360
to get a license to something. So I think it's

247
00:12:33.399 --> 00:12:35.600
more just about that they don't really want to make

248
00:12:36.279 --> 00:12:38.600
experiences that are not tied to horror.

249
00:12:39.080 --> 00:12:40.600
Yeah. I think part of that's also you just don't

250
00:12:40.639 --> 00:12:44.200
realize the value and IP can have, you know, it's.

251
00:12:44.080 --> 00:12:46.559
Like or even Universal doesn't realize it in my opinion,

252
00:12:46.559 --> 00:12:47.360
but yeah, yeah.

253
00:12:47.279 --> 00:12:49.200
No, I mean that's exactly right when we when we

254
00:12:49.240 --> 00:12:51.919
hear it all the time of like, you know, oh,

255
00:12:52.080 --> 00:12:54.799
how come we're not seeing these numbers with such and

256
00:12:54.840 --> 00:12:57.480
such is like, well, their brand is bigger and better,

257
00:12:57.759 --> 00:13:00.320
you know, the brand has more power, has more draw.

258
00:13:00.679 --> 00:13:02.360
You know. It's like you know, of course, you know,

259
00:13:02.679 --> 00:13:04.639
looking at fear Worm and even our pair, you know,

260
00:13:04.879 --> 00:13:08.399
our company red Rock. You know, when you're looking at

261
00:13:08.399 --> 00:13:13.759
an advertising budget for say Metallica versus an advertising budget

262
00:13:13.919 --> 00:13:19.000
for Nickelback, Yeah, Nickelback probably spends more. They probably have to.

263
00:13:19.759 --> 00:13:22.679
With Metallica, you can just make a post and you'll

264
00:13:22.720 --> 00:13:25.440
sell out. You know. It's just like that's the power

265
00:13:25.480 --> 00:13:30.600
of their draw, of their brand. Unfortunately, that's not fear Factory,

266
00:13:31.320 --> 00:13:34.919
that's not another world. And so you almost like you

267
00:13:35.039 --> 00:13:37.120
have to keep in mind like with these off season

268
00:13:37.159 --> 00:13:39.440
shows or these fan fast type shows or like we're

269
00:13:39.440 --> 00:13:42.679
talking about, at what point do the Haunters say, Hey,

270
00:13:42.720 --> 00:13:47.519
I want to go license hell Raiser and build a

271
00:13:47.600 --> 00:13:52.000
hell Raiser experience based off the movie IP. You know

272
00:13:52.039 --> 00:13:53.679
how much of the draw would that be?

273
00:13:54.559 --> 00:13:55.679
Yeah?

274
00:13:55.960 --> 00:13:59.039
I think looking at the chat here, I think Robert

275
00:13:59.320 --> 00:14:02.039
first of all, Rob or yes, editing is ninety percent

276
00:14:02.039 --> 00:14:02.960
of my life recently.

277
00:14:03.320 --> 00:14:05.879
But I think Robert has a good point here.

278
00:14:05.919 --> 00:14:09.399
He says, I think the majority of Haunts, uh see,

279
00:14:09.480 --> 00:14:12.399
getting an IP is different level, maybe like a brass

280
00:14:12.480 --> 00:14:15.960
ring that they can't reach. I do think, and that's

281
00:14:16.000 --> 00:14:19.440
I think similar to maybe to what Tyler's is also saying.

282
00:14:19.559 --> 00:14:21.799
In part of Tyler's response, I think is that idea

283
00:14:21.840 --> 00:14:23.159
of like it's.

284
00:14:23.000 --> 00:14:23.519
Out of reach.

285
00:14:24.279 --> 00:14:26.879
I would say, it's not as out as reach as

286
00:14:26.879 --> 00:14:28.960
you think, really, and I think that you need to

287
00:14:29.000 --> 00:14:32.600
approach it maybe with two lenses. You know, one is

288
00:14:33.360 --> 00:14:39.399
you can you know, Haunters are themed entertainment designers basically,

289
00:14:40.000 --> 00:14:42.039
and I think that one way for Haunt to approach

290
00:14:42.080 --> 00:14:46.240
it is to look at putting together a pop up

291
00:14:46.360 --> 00:14:49.639
project or some sort of project and get work with

292
00:14:49.679 --> 00:14:52.000
someone to get funding and then approach the IP.

293
00:14:52.279 --> 00:14:55.600
That is like people. That's pretty common.

294
00:14:55.639 --> 00:14:56.960
I think you see we see it all the time

295
00:14:57.000 --> 00:14:59.440
where people you know, they they basically you're then you're just.

296
00:14:59.360 --> 00:15:01.519
Like an experience designer and you're working to create that.

297
00:15:01.559 --> 00:15:05.480
But then of course there's approaching them directly, which is

298
00:15:06.360 --> 00:15:08.600
an option if you're trying to put it at your location.

299
00:15:09.279 --> 00:15:13.000
But it's not as inaccessible as you think, especially if

300
00:15:13.039 --> 00:15:15.320
you're able to get some funding. And this is something

301
00:15:15.360 --> 00:15:18.600
like Spencer is huge, like great with you know, like

302
00:15:18.639 --> 00:15:22.600
getting funding from Rockstar to work on their bar, you know,

303
00:15:22.639 --> 00:15:25.879
a couple of seasons ago. I think you know, there's

304
00:15:25.960 --> 00:15:28.600
you know, you could get somebody to get funding to

305
00:15:28.720 --> 00:15:31.159
do it as a outside your event, or you could

306
00:15:31.320 --> 00:15:33.159
try and put it on your property and get funding

307
00:15:33.200 --> 00:15:35.320
from somebody else, or you could just approach them if

308
00:15:35.360 --> 00:15:36.759
you have the budget to put together do it on

309
00:15:36.799 --> 00:15:40.960
your own. That's also an opportunity. Also, you can think

310
00:15:41.360 --> 00:15:44.440
more local, and this is what when we do our

311
00:15:44.639 --> 00:15:48.240
green Tag newsletter and we talked about this in a newsletter.

312
00:15:49.120 --> 00:15:53.200
Is a takeaway of like there are also local celebrities,

313
00:15:53.320 --> 00:15:56.039
and I think that's also speaking to what you're mentioned Tyler.

314
00:15:56.080 --> 00:16:00.240
It's like different ips, you have different reach in different regions,

315
00:16:00.639 --> 00:16:03.679
and I definitely think there are local yps, So there's

316
00:16:03.720 --> 00:16:07.639
definitely like local celebrities and local things that you could

317
00:16:07.639 --> 00:16:09.720
do a deal with. And I just think you could

318
00:16:09.720 --> 00:16:11.159
think of that on any level, Like you could do

319
00:16:11.720 --> 00:16:14.519
something with even a local college or a local high

320
00:16:14.519 --> 00:16:16.440
school if they have a big thing, or you could

321
00:16:16.440 --> 00:16:18.360
do it with like a local brand of beer or

322
00:16:18.399 --> 00:16:20.879
a local brand of energy drink if they have a

323
00:16:21.159 --> 00:16:24.480
popular place there. And I mean, like, I think that's

324
00:16:24.480 --> 00:16:27.200
the thing that Horror Knights also unlocked for all of us,

325
00:16:27.240 --> 00:16:31.000
which is and also shout out to Chris Stafford at

326
00:16:31.039 --> 00:16:33.399
thirteen four because they also did this, and I think

327
00:16:33.399 --> 00:16:35.200
they get talked about a lot less, although I would

328
00:16:35.279 --> 00:16:38.320
argue it's probably harder for them, but they both of

329
00:16:38.320 --> 00:16:43.159
these places Thirteenth Floor and Universal, they built a bridge

330
00:16:43.159 --> 00:16:46.440
for all of us between horror and music.

331
00:16:47.000 --> 00:16:50.159
Right, So we saw it where multiple times.

332
00:16:49.879 --> 00:16:53.120
You know, the Horror Knights has featured a music artist

333
00:16:53.159 --> 00:16:56.240
that isn't a horror artist, and then in last years

334
00:16:56.440 --> 00:16:57.919
at Lehna Hayride.

335
00:16:57.600 --> 00:17:00.000
There also was a haunt based off of a music artists.

336
00:17:00.039 --> 00:17:02.279
It wasn't just a horror artist, right, And do you

337
00:17:02.279 --> 00:17:03.720
see that with the weekend and then you saw that

338
00:17:03.759 --> 00:17:06.400
also with Eleana Hey I And so I think that's

339
00:17:06.440 --> 00:17:12.519
another like article or another option is like you know,

340
00:17:12.599 --> 00:17:15.920
it doesn't you can you can take something that is

341
00:17:15.960 --> 00:17:18.440
not horror and like you can make it horror also,

342
00:17:18.640 --> 00:17:20.400
And that can help you when you're trying to lean

343
00:17:20.440 --> 00:17:23.599
in locally to things you can do locally to like

344
00:17:24.319 --> 00:17:26.839
local celebrities or with local brands. Again, if you don't

345
00:17:26.839 --> 00:17:29.119
have the budget or you don't have the interest in

346
00:17:29.200 --> 00:17:32.359
putting together an investment or doing something larger.

347
00:17:32.640 --> 00:17:35.079
Yeah, I think you have a great point, especially with

348
00:17:35.240 --> 00:17:39.000
the local brands, you know, as an example, if you're

349
00:17:39.000 --> 00:17:41.480
in Chicago, and it doesn't have to be like music

350
00:17:41.559 --> 00:17:44.200
or movies, it could be food and beverage, you know,

351
00:17:44.279 --> 00:17:46.559
if you're in Chicago. If I had an event in Chicago,

352
00:17:46.640 --> 00:17:48.599
I'm going to try to partner with luman Audi's to

353
00:17:48.680 --> 00:17:51.480
sell pizza at my event. Yeah, you know, because that's

354
00:17:51.519 --> 00:17:55.319
a local, beloved pizza place, you know, and what Haunted

355
00:17:55.359 --> 00:17:57.119
event doesn't sell pizza by the slice?

356
00:17:57.359 --> 00:17:57.599
You know.

357
00:17:58.000 --> 00:18:00.680
It's just like to me, it's a great partnership. I

358
00:18:00.680 --> 00:18:02.920
think that's in this kind of is one of those

359
00:18:02.960 --> 00:18:04.960
things we see a lot in the theme parks that

360
00:18:05.519 --> 00:18:09.400
I think over time it's slowly trickling into Haunt space

361
00:18:09.480 --> 00:18:13.720
thanks to people like thirteen Floor or Jason Egan, things

362
00:18:13.759 --> 00:18:15.880
like that and just kind of bringing this horror, Ip

363
00:18:16.160 --> 00:18:18.480
what can we do? And and Phil, Philip, you hit

364
00:18:18.519 --> 00:18:22.160
it right on the head that Haunt owners and operators

365
00:18:23.000 --> 00:18:27.200
are really just themed attraction specialists like designers and builders.

366
00:18:27.680 --> 00:18:31.559
So they're almost already primed to create really cool experiences

367
00:18:32.039 --> 00:18:38.079
if they just had an IP to work with another one.

368
00:18:38.200 --> 00:18:39.920
I have another question I have for you, and this

369
00:18:40.039 --> 00:18:43.599
might be a heady topic. I know we discussed bringing

370
00:18:43.599 --> 00:18:47.759
this up maybe a little later and to not get

371
00:18:47.799 --> 00:18:50.039
I don't want this to get political.

372
00:18:50.839 --> 00:18:54.160
But like anytime someone says that, God, here we go.

373
00:18:54.359 --> 00:18:57.119
But at what point? So I know, right now, big

374
00:18:57.720 --> 00:19:01.519
fear and the economy and everything is tariffs. I know

375
00:19:01.599 --> 00:19:05.000
Ayappa has been putting out as along with you, you know,

376
00:19:05.039 --> 00:19:07.240
filled with the HONT network. I've been putting out information

377
00:19:07.359 --> 00:19:12.599
regarding how tariffs are going to impact their industry, the

378
00:19:12.640 --> 00:19:19.519
amusement theme park industry, or how immigration may affect employment,

379
00:19:20.079 --> 00:19:24.440
you know, the employment industry. There are people in the

380
00:19:24.480 --> 00:19:28.200
HANT industry that say tariffs don't have any impact on haunts.

381
00:19:28.960 --> 00:19:32.440
But I wanted to get like start this conversation of

382
00:19:32.440 --> 00:19:36.519
of how tariffs could impact these shows and events and

383
00:19:36.559 --> 00:19:38.720
what's the reality of that that the amusement parks are

384
00:19:38.759 --> 00:19:41.480
seeing that, like everything else, will eventually trickle down to

385
00:19:42.160 --> 00:19:43.839
haunt houses and smaller events.

386
00:19:44.519 --> 00:19:52.799
Wait what specifically, de Larry Faye, Yeah, I think.

387
00:19:55.279 --> 00:20:01.759
I think in my view, there's no way it's not

388
00:20:01.799 --> 00:20:05.960
going to impact haunted houses. But I think that haunted

389
00:20:06.000 --> 00:20:10.920
houses at the same time are also pretty insulated, relatively insulated.

390
00:20:10.960 --> 00:20:13.880
I mean, it's the same thing with like, you know,

391
00:20:14.240 --> 00:20:16.920
if you look at recessionary time period, like people still

392
00:20:16.960 --> 00:20:19.799
like hount houses. It's the whole idea of escapism because

393
00:20:20.079 --> 00:20:21.759
you know, you're like going to go into something that's

394
00:20:21.799 --> 00:20:24.039
like supposed to be you know, it's like you live

395
00:20:24.119 --> 00:20:25.880
in a real life that's scary, so you want to

396
00:20:25.880 --> 00:20:27.720
go into like a fictional scary and it helps you

397
00:20:27.799 --> 00:20:29.480
like kind of you know, decompress.

398
00:20:29.559 --> 00:20:31.400
So I think that for the most part, haunts are

399
00:20:31.400 --> 00:20:32.039
pretty resilient.

400
00:20:32.039 --> 00:20:36.000
I also think that haunters are haunters, and haunters being haunters, like,

401
00:20:36.359 --> 00:20:38.119
you know, if they need to, they can go to

402
00:20:38.160 --> 00:20:39.799
the local dump and turn a pile of trash into

403
00:20:39.799 --> 00:20:40.119
a haunt.

404
00:20:40.160 --> 00:20:42.000
I mean they can they can figure it out, right,

405
00:20:42.039 --> 00:20:42.440
I think.

406
00:20:42.319 --> 00:20:43.880
And that's we know of those haunters.

407
00:20:44.200 --> 00:20:47.519
Yeah, I think in a way they are.

408
00:20:49.039 --> 00:20:51.720
I think if you look at it in my take

409
00:20:51.799 --> 00:20:54.119
as also being a manufacturer means so close to it.

410
00:20:55.200 --> 00:20:57.599
Terrorists are going to impact every part of the economy,

411
00:20:57.640 --> 00:21:00.799
like every possible layer of everything in in America, and

412
00:21:00.839 --> 00:21:06.119
so I think in that vein you have people that

413
00:21:06.200 --> 00:21:08.480
there's going to be winners and losers, just like everything,

414
00:21:09.039 --> 00:21:11.200
and you know, it's probably going to be pretty tough

415
00:21:11.200 --> 00:21:15.759
for Amazon, you know, but I think haunters probably are

416
00:21:15.839 --> 00:21:18.359
in one of the best positions for it, and there

417
00:21:18.440 --> 00:21:19.160
is there is an.

418
00:21:19.039 --> 00:21:21.920
Opportunity here if they could navigate to it.

419
00:21:22.000 --> 00:21:24.759
You know. The opportunity is that you look around to

420
00:21:24.799 --> 00:21:27.079
see what your compet your competition and I don't mean

421
00:21:27.119 --> 00:21:30.519
other haunts. I mean by competition, I mean like Netflix, Right,

422
00:21:30.720 --> 00:21:32.920
if the Hollywood thing goes through, Netflix might have to

423
00:21:33.000 --> 00:21:35.480
raise prices. You know, There's all that, but also you

424
00:21:35.519 --> 00:21:41.319
look at movie theaters, you look at other the competition

425
00:21:41.359 --> 00:21:44.000
that haunts have. You look at your local market. What

426
00:21:44.039 --> 00:21:46.680
else are people spending their time on if you're able

427
00:21:46.759 --> 00:21:50.359
to keep your pricing the same or even do stuff

428
00:21:50.359 --> 00:21:53.160
that adds value, not necessarily lower your ticket prices, but

429
00:21:53.200 --> 00:21:55.839
add value, add perceived.

430
00:21:55.440 --> 00:21:56.440
Value to your event.

431
00:21:57.000 --> 00:21:59.200
You could come in at a time where everything else

432
00:21:59.240 --> 00:22:01.759
is getting more expended, and that could help you capture

433
00:22:01.799 --> 00:22:02.440
market share.

434
00:22:02.799 --> 00:22:04.440
And I agree, Yeah.

435
00:22:04.240 --> 00:22:05.799
So I think there's an opportunities. So I don't want

436
00:22:05.799 --> 00:22:07.559
to be like all crazy negative about it.

437
00:22:07.559 --> 00:22:09.880
I think there's a great opportunity that haunts if they

438
00:22:10.599 --> 00:22:13.880
navigate it, like consciously, you can't. I mean, I think

439
00:22:13.960 --> 00:22:17.279
just sitting back and doing nothing is is not what

440
00:22:17.279 --> 00:22:19.359
I would advise. I would advise looking at what's going

441
00:22:19.400 --> 00:22:21.839
on and making a plan to kind of navigate it.

442
00:22:22.359 --> 00:22:26.359
But I think you know the I'm sure haunters already

443
00:22:26.359 --> 00:22:27.839
thought of this. But the main thing is obviously it's

444
00:22:27.880 --> 00:22:30.160
going to be a cost of materials. Like I know

445
00:22:30.240 --> 00:22:33.839
that a lot of haunters make their stuff, but it's

446
00:22:33.839 --> 00:22:36.000
cost of materials. And I do also want to point

447
00:22:36.000 --> 00:22:40.000
out that, like, yes, it's cost materials. So even if

448
00:22:40.039 --> 00:22:43.359
you make like your own you do your own fabricating,

449
00:22:43.440 --> 00:22:45.480
or you do whatever you do, like literally anything that

450
00:22:45.519 --> 00:22:48.599
you do, the materials are going to become more expensive.

451
00:22:48.640 --> 00:22:52.920
But I think also to me, the biggest risk there

452
00:22:53.200 --> 00:22:56.720
are two big risks, and one is the risk to

453
00:22:57.000 --> 00:23:01.319
our small manufacturers. Small businesses make up I think the

454
00:23:01.359 --> 00:23:04.839
majority of the Haunt industry. And you know, you just

455
00:23:04.880 --> 00:23:08.119
think of like all of the small people, like I mean,

456
00:23:08.359 --> 00:23:09.640
and I think a lot of them have done a

457
00:23:09.640 --> 00:23:12.440
good job. Like rib Effects said, they're going to try

458
00:23:12.440 --> 00:23:14.599
and keep prices the same, even though you know they're

459
00:23:14.599 --> 00:23:17.119
playing so much more for items. We have Brandy Beasts

460
00:23:17.119 --> 00:23:20.039
who's talking about telling people like to order your fur

461
00:23:20.160 --> 00:23:22.640
now because she's going to you know, she's being transparent.

462
00:23:22.680 --> 00:23:23.880
This is not sure I have left. This is what

463
00:23:23.880 --> 00:23:24.319
we're doing.

464
00:23:24.680 --> 00:23:27.880
You know, I think that's great, But I think that's

465
00:23:28.240 --> 00:23:32.279
more where we should be worried about protecting the independent

466
00:23:32.359 --> 00:23:35.119
businesses and you know, making sure that we support them

467
00:23:35.160 --> 00:23:37.640
if we can, to make sure they're still around or

468
00:23:37.640 --> 00:23:40.119
that you know, they can weather. Because the big difference

469
00:23:40.160 --> 00:23:44.319
here is like you know, the the tear plan might change,

470
00:23:44.319 --> 00:23:46.079
it might go away, it might be adjusted. You know,

471
00:23:46.160 --> 00:23:50.720
however the administration sees fit will you know, whatever they

472
00:23:50.720 --> 00:23:54.039
want to do, it'll it'll change, right, But like I

473
00:23:54.079 --> 00:23:57.200
think bigger businesses will be fine because they have cash

474
00:23:57.240 --> 00:23:59.880
and they can take they can take loans. In the

475
00:24:00.039 --> 00:24:03.440
independent haunt businesses, you know, probably the loans are more

476
00:24:03.519 --> 00:24:06.880
dangerous for them, and they are smaller, they have less

477
00:24:07.079 --> 00:24:09.599
less runway. I mean we talked about this at Gantum.

478
00:24:10.039 --> 00:24:12.319
I only have two or three months of runway, and

479
00:24:12.960 --> 00:24:16.319
you know that's like that that may not be enough,

480
00:24:16.400 --> 00:24:18.640
depending on how the sales are impacted and all that.

481
00:24:18.680 --> 00:24:20.799
So I think I think that's one of the big

482
00:24:20.880 --> 00:24:23.319
the two big things. And the other thing, also a

483
00:24:23.480 --> 00:24:27.079
reference earlier, is also like then it trickles down to

484
00:24:28.400 --> 00:24:31.200
your local market, and some markets are going to be

485
00:24:31.200 --> 00:24:34.400
affected more than others in terms of like if you're

486
00:24:34.440 --> 00:24:37.119
in an area where people are being laid off, or

487
00:24:37.119 --> 00:24:38.640
if you're in an area where they have less to

488
00:24:38.680 --> 00:24:42.400
social income, that could impact you. But I think in

489
00:24:42.480 --> 00:24:44.559
either of these cases, what I said at the beginning

490
00:24:44.720 --> 00:24:47.839
is will hold true. I mean, if you're trying to

491
00:24:47.920 --> 00:24:51.240
create add more value, but try and keep your pricing

492
00:24:51.680 --> 00:24:54.319
in the range of what people can afford. You know,

493
00:24:54.519 --> 00:24:56.319
I think that they'll find a way, you know, to

494
00:24:56.680 --> 00:24:59.079
pay for tickets to come to your haunt, and then

495
00:24:59.119 --> 00:25:01.400
obviously you can balance out. You know, you can look

496
00:25:01.400 --> 00:25:03.839
at your budget and say, Okay, well we're going to

497
00:25:03.880 --> 00:25:05.680
really support this vendor, so we're gonna buy this thing

498
00:25:05.720 --> 00:25:09.640
from them. But maybe we're gonna make these other things ourselves,

499
00:25:10.079 --> 00:25:13.319
and or we're gonna instead of making too many new things,

500
00:25:13.359 --> 00:25:15.240
we're gonna buy this one thing and then we're gonna

501
00:25:15.240 --> 00:25:17.400
add in more acting, or we're gonna expand this area,

502
00:25:17.480 --> 00:25:18.960
or we're going to do this extra thing, or you

503
00:25:19.000 --> 00:25:21.319
know whatever. There are ways I think for the for

504
00:25:21.400 --> 00:25:25.000
haunts really to combat it in ways that other industries

505
00:25:25.519 --> 00:25:28.039
can't that, you know. So I think in that way

506
00:25:28.079 --> 00:25:29.319
they're they're in a really good place.

507
00:25:30.799 --> 00:25:32.960
Yeah, I tend I tend to agree with that. I

508
00:25:32.960 --> 00:25:36.599
think haunters sometimes don't realize how much of the you know,

509
00:25:36.799 --> 00:25:39.079
like you said, a lot of these haunters they make

510
00:25:39.359 --> 00:25:42.000
a lot themselves, and they're great at it. How much

511
00:25:42.039 --> 00:25:43.960
of those materials actually do come from overseas?

512
00:25:44.200 --> 00:25:46.880
You like, even almost everything, like almost any material that'll

513
00:25:46.920 --> 00:25:47.799
haunt is Yeah.

514
00:25:47.680 --> 00:25:49.519
Even your wooden lumbers coming from Canada.

515
00:25:49.720 --> 00:25:52.720
Yeah, like everything. I don't know like that, That to

516
00:25:52.799 --> 00:25:55.000
me too is also puzzling. I think maybe they don't

517
00:25:55.680 --> 00:25:57.359
know how much it's going to go up or you

518
00:25:57.359 --> 00:26:02.799
know whatever. It's like, you know, I I of course,

519
00:26:02.839 --> 00:26:04.720
I think the Haunt should look at their budgets again

520
00:26:04.759 --> 00:26:07.839
and look at actually look at their materials. I mean makeup.

521
00:26:07.920 --> 00:26:10.839
I mean there's so much of that stuff too. It's

522
00:26:10.880 --> 00:26:13.480
gonna like, you know, your makeup costs are going to

523
00:26:13.519 --> 00:26:16.359
go up all of your I don't know about fog.

524
00:26:16.720 --> 00:26:17.279
I have no idea.

525
00:26:17.319 --> 00:26:19.440
I didn't talk to froggies, but I don't know how

526
00:26:19.480 --> 00:26:21.160
what IFA's going to be impacted or not.

527
00:26:21.240 --> 00:26:23.640
But yeah, I mean I don't know if they're sourcing

528
00:26:23.720 --> 00:26:27.920
glycerine and things like that from the US or from overseas,

529
00:26:28.000 --> 00:26:30.359
like you never know. But even but even then, the

530
00:26:30.359 --> 00:26:33.559
plastic containers the fog goes in, yep, you know, probably

531
00:26:33.559 --> 00:26:34.519
comes from overseas.

532
00:26:34.839 --> 00:26:38.000
Yeah, it's like I think the Haunt also should be

533
00:26:38.000 --> 00:26:40.279
paying attention to that, looking at their consumables for the

534
00:26:40.319 --> 00:26:42.279
season in the same way that you would look at

535
00:26:42.279 --> 00:26:44.839
your staffing schedule and look at you know, that kind

536
00:26:44.880 --> 00:26:47.319
of stuff. Your consumables for the season are probably going

537
00:26:47.359 --> 00:26:48.599
to go up, so that's going to take a bigger

538
00:26:48.599 --> 00:26:50.160
percentage of your budget.

539
00:26:50.240 --> 00:26:52.640
Roberts mentioned that the fog machines already went up.

540
00:26:52.799 --> 00:26:54.720
Yeah, I thought so because I think you know, we

541
00:26:55.160 --> 00:26:58.079
talked a little bit at the East Coast Show about

542
00:26:58.079 --> 00:27:00.160
that and how they were trying to lock in or

543
00:27:00.319 --> 00:27:02.359
before prices you know change.

544
00:27:02.359 --> 00:27:03.640
But yeah, fog machines go up.

545
00:27:03.880 --> 00:27:06.440
Yeah, you know, I'm just thinking just now, my brain

546
00:27:06.519 --> 00:27:08.440
is kind of going down the rabbit hole, like everything,

547
00:27:08.519 --> 00:27:11.319
even the little little led lights like you mentioned with Gantham.

548
00:27:11.359 --> 00:27:14.480
You know, it's like I can't I mean, course, I

549
00:27:14.480 --> 00:27:16.720
don't work in that industry, and you know, thank I

550
00:27:16.759 --> 00:27:19.799
can't say this. One benefit of us being who we

551
00:27:19.839 --> 00:27:23.039
are is that we don't produce anything physical. You know,

552
00:27:23.079 --> 00:27:25.200
when people hire us, they're paying for this. They're paying

553
00:27:25.240 --> 00:27:26.319
for my brain and my time.

554
00:27:27.200 --> 00:27:29.279
That's also going to become a thing too.

555
00:27:29.400 --> 00:27:33.079
And we're already seeing it, right, We're seeing like places,

556
00:27:33.240 --> 00:27:35.319
you know, I mean, America is a service economy.

557
00:27:35.319 --> 00:27:36.319
We export services.

558
00:27:36.319 --> 00:27:39.400
We're really great at exporting services, or great at exporting entertainment.

559
00:27:39.599 --> 00:27:41.440
But you're already seeing people turn away from that. So

560
00:27:42.119 --> 00:27:45.079
I don't think that will impact haunters necessarily because there

561
00:27:45.079 --> 00:27:48.000
are very few of them that are like actively pitching

562
00:27:48.039 --> 00:27:50.319
international clients on doing horror projects.

563
00:27:50.359 --> 00:27:52.920
You know, overseas, but we've had we've had people come

564
00:27:52.960 --> 00:27:56.680
talk to us, people from Switzerland or from Germany or so, hey,

565
00:27:56.720 --> 00:27:58.960
can are you all able to do this or do

566
00:27:59.039 --> 00:28:02.000
this some some thing things we can and some things

567
00:28:02.000 --> 00:28:04.599
we can't. Ye know. In the marketing world, it's like,

568
00:28:05.039 --> 00:28:07.000
you know, there are tactics and things that we we

569
00:28:07.039 --> 00:28:11.079
can do here that are illegal. Yeah. Yeah, well for

570
00:28:11.160 --> 00:28:11.880
better or for worse.

571
00:28:11.960 --> 00:28:14.920
You know, it's just you know, but what are privacy laws?

572
00:28:14.960 --> 00:28:15.440
I don't know.

573
00:28:15.799 --> 00:28:17.920
Yeah, I know, what's what's privacy?

574
00:28:18.920 --> 00:28:22.119
Yeah, Yeah, there's a lot of good conversation in the

575
00:28:22.160 --> 00:28:22.599
chat here.

576
00:28:22.720 --> 00:28:26.440
Yeah, Roberts ads that. Yeah, the fog machines went up

577
00:28:26.440 --> 00:28:29.119
on May first. Yeah, Zombie skins Is said they're going

578
00:28:29.200 --> 00:28:29.880
to keep me it the same.

579
00:28:30.000 --> 00:28:31.359
Yeah. I think that's also.

580
00:28:32.559 --> 00:28:34.200
I mean, I'm happy that we have so many vendors

581
00:28:34.200 --> 00:28:36.240
that are really trying to keep it the same. But

582
00:28:36.279 --> 00:28:39.640
I also worry about their businesses too, because you know,

583
00:28:39.799 --> 00:28:42.559
like you can only survive so long and giving your

584
00:28:42.599 --> 00:28:45.759
margin away, and I just I just you know, I

585
00:28:46.119 --> 00:28:47.880
just hope that. I think as a community, we need

586
00:28:47.880 --> 00:28:49.519
to protect each other, we need to like stick up

587
00:28:49.519 --> 00:28:52.799
for each other, and I just that's really what more,

588
00:28:52.960 --> 00:28:54.519
I think the angle we need to take is being

589
00:28:54.559 --> 00:28:58.119
like making sure that all of us are getting through.

590
00:28:58.400 --> 00:29:01.880
Yeah. Now Robert mentioned that, say zombie Skin, they're kind

591
00:29:01.880 --> 00:29:05.799
of trying to keep everything the same. Yeah, and you

592
00:29:05.880 --> 00:29:08.759
mentioned something earlier kind of along those lines. And I

593
00:29:09.079 --> 00:29:10.519
you know, I'm going to hit you with a comment.

594
00:29:10.599 --> 00:29:12.599
I want to get your feedback on it. But would

595
00:29:12.640 --> 00:29:14.960
you say that right now is the absolutely worst time

596
00:29:15.000 --> 00:29:16.960
to try and raise ticket prices for your event.

597
00:29:19.319 --> 00:29:21.920
I don't think so not. I mean I think if

598
00:29:21.920 --> 00:29:26.000
you I don't even know who is like how many.

599
00:29:26.079 --> 00:29:27.799
I don't think that many haunts are putting out tickets.

600
00:29:27.839 --> 00:29:30.480
I also don't think that people are really paying that

601
00:29:30.559 --> 00:29:32.599
much attention to haunts. I mean, you don't have the

602
00:29:34.119 --> 00:29:38.359
like there are whole forums dedicated to tracking the price

603
00:29:38.440 --> 00:29:42.960
of the home depot Halloween stuff, right, I don't think

604
00:29:43.000 --> 00:29:45.279
that there are there really is going to be that many.

605
00:29:45.359 --> 00:29:48.519
That's that's tracking your haunts. So again, in that way,

606
00:29:49.039 --> 00:29:52.279
the we always complain about how, you know, we have

607
00:29:52.359 --> 00:29:53.920
to do all this work to get the attentions of

608
00:29:54.000 --> 00:29:56.359
the ticket and all that, But in this way it

609
00:29:56.480 --> 00:29:59.759
might be a benefit because I don't think people are

610
00:29:59.759 --> 00:30:02.480
going to be like looking at your stuff with a microscope.

611
00:30:02.519 --> 00:30:04.160
As far as I know, the only person that tracks

612
00:30:04.200 --> 00:30:06.359
prices in the industry is me, So like.

613
00:30:08.720 --> 00:30:11.240
We only really we track only a little bit because

614
00:30:11.440 --> 00:30:15.000
clients will ask us, Yeah, we think. I personally think

615
00:30:15.039 --> 00:30:17.039
it's a bad time to raise prices right now. And

616
00:30:17.079 --> 00:30:19.480
it's only because you know, I.

617
00:30:19.400 --> 00:30:21.720
Don't even know. I mean, like, well, that's the thing

618
00:30:21.799 --> 00:30:22.400
is like that we we.

619
00:30:22.839 --> 00:30:26.000
Do know that people will have multiple hant house websites

620
00:30:26.039 --> 00:30:29.279
open and comparing just locally, like, oh, if we're going

621
00:30:29.319 --> 00:30:30.839
to a hant house, let's look at the three of

622
00:30:30.880 --> 00:30:34.920
these and yeah, you know, compare so and price always

623
00:30:34.960 --> 00:30:38.400
wins out, the price and value proposition always wins out.

624
00:30:38.839 --> 00:30:42.160
And you know, so it's like, is it is it

625
00:30:42.240 --> 00:30:45.119
the best thing for haunts to keep prices the same?

626
00:30:45.160 --> 00:30:48.599
But like you said, maybe do something that increases that

627
00:30:48.720 --> 00:30:51.400
value proposition to win that battle.

628
00:30:53.680 --> 00:30:56.319
Yeah, I mean, but I don't think people are comparing

629
00:30:56.400 --> 00:30:57.279
right now, is my point.

630
00:30:57.359 --> 00:30:59.200
Like, I don't know right now, right now, they're not.

631
00:30:59.559 --> 00:31:01.839
That's why I'm saying where I'm like, I mean, right

632
00:31:01.880 --> 00:31:05.079
now in like halfway to Halloween, you know, might might

633
00:31:05.119 --> 00:31:07.279
be a good time, or you could you could pitch

634
00:31:07.319 --> 00:31:10.119
it where I mean, you could do the opposite. I

635
00:31:10.400 --> 00:31:13.519
mean we I think we saw this. I mean we

636
00:31:13.559 --> 00:31:15.319
were just at East Coast and you know there were

637
00:31:15.359 --> 00:31:18.119
haunts that were there promoting their haunt and selling tickets

638
00:31:18.160 --> 00:31:19.119
and talking about their stuff.

639
00:31:19.160 --> 00:31:21.759
I think, like, you know, I think.

640
00:31:21.519 --> 00:31:27.799
That that selling tickets now, like guaranteeing this price, you know,

641
00:31:27.880 --> 00:31:31.359
could be also a strategy for people is to kind

642
00:31:31.359 --> 00:31:32.680
of be like, you know, we're going to have our

643
00:31:33.599 --> 00:31:36.200
our you know, old pricing for this this year, if

644
00:31:36.200 --> 00:31:38.279
you're buying now or whatever. I mean, I just I

645
00:31:38.319 --> 00:31:41.079
don't think people are comparing haunt prices like currently right now.

646
00:31:41.079 --> 00:31:43.000
So I think if there was a time you wanted

647
00:31:43.000 --> 00:31:46.000
to cover, to do it now probably is a good time.

648
00:31:46.599 --> 00:31:49.599
It might hurt you as your point in the Haunt

649
00:31:49.640 --> 00:31:53.519
season if your biggest competitor didn't raise prices, So it

650
00:31:53.599 --> 00:31:57.160
might hurt you at that time, but you could counterbalance

651
00:31:57.200 --> 00:32:00.960
that with value proposition, you know, revalue propition stuff, or

652
00:32:01.200 --> 00:32:04.000
by doing stuff where you're rewarding your best customers. Right,

653
00:32:04.039 --> 00:32:07.599
do your you know, your legacy pricing or whatever to

654
00:32:07.640 --> 00:32:08.160
those people.

655
00:32:08.359 --> 00:32:10.720
Right, Let me get your opinion on this. You know,

656
00:32:10.720 --> 00:32:14.240
I have heard from a few people, not in the

657
00:32:14.279 --> 00:32:17.920
hot industry, it's just outside haunt industry, other entertainments and

658
00:32:18.079 --> 00:32:21.160
parks and things. Is that they are worried about their

659
00:32:21.240 --> 00:32:25.240
Q three events sales, which is the fall, which is Halloween,

660
00:32:26.880 --> 00:32:30.599
because generally the populace doesn't have as much spending power

661
00:32:30.759 --> 00:32:34.359
as they did a few years ago, and the reality

662
00:32:34.440 --> 00:32:38.200
of them saving money for Christmas is going to impact

663
00:32:38.279 --> 00:32:41.960
Q three sales. How does that impact the Haunt houses.

664
00:32:42.759 --> 00:32:46.039
I think it's very similar to what we said previously also,

665
00:32:46.799 --> 00:32:50.240
but I do want to kind of like take a

666
00:32:50.279 --> 00:32:52.119
step back and look at a little bit larger theory.

667
00:32:52.359 --> 00:32:56.759
We did an episode on this a few weeks ago,

668
00:32:57.039 --> 00:33:00.720
but basically we were looking at what can unite airlines'

669
00:33:01.480 --> 00:33:06.559
earnings and there their travel spend tell us about, you know,

670
00:33:06.759 --> 00:33:09.519
where where travel is going. And I think it's important

671
00:33:09.519 --> 00:33:12.440
for haunters or business people to understand the difference between

672
00:33:14.160 --> 00:33:18.039
trailing indicators and leading indicators. Okay, if you were looking

673
00:33:18.160 --> 00:33:23.240
right now at Disney's their their recent earnings call, I

674
00:33:23.279 --> 00:33:25.240
think that's a bad thing to look at because it's

675
00:33:25.240 --> 00:33:29.559
a trailing indicator. Okay, they're reporting on like the last quarter, Okay,

676
00:33:30.000 --> 00:33:33.319
and things happen very quickly, you know, this year, and

677
00:33:33.359 --> 00:33:36.440
so I think looking at trailing indicators can can get

678
00:33:36.480 --> 00:33:40.079
you like looking at the wrong data, and so that's

679
00:33:40.119 --> 00:33:41.640
why I like to look We like to look at

680
00:33:41.680 --> 00:33:44.440
things that are leading indicators. So look at like who,

681
00:33:45.079 --> 00:33:49.240
how are what's going on with purchases for airline tickets? Right,

682
00:33:49.319 --> 00:33:53.000
what's going on for purchases for other tourism experiences. So

683
00:33:53.000 --> 00:33:54.799
that's why we looked at those things. And I think

684
00:33:54.880 --> 00:33:58.119
like if you look at the United purchases and what

685
00:33:58.160 --> 00:34:00.200
they're looking at, I think you do kind of see

686
00:34:00.279 --> 00:34:03.599
a pattern that basically breaks up into I kind of

687
00:34:03.599 --> 00:34:05.920
called it a barbell. So you're looking at like there

688
00:34:06.319 --> 00:34:08.639
there's lots of interest in budget, and there's also a

689
00:34:08.679 --> 00:34:11.599
lot of interest in luxury, and then if you think

690
00:34:11.639 --> 00:34:16.840
about kind of Americans, the American vanishing middle class, that

691
00:34:16.920 --> 00:34:20.119
kind of makes sense. And so I think hants can

692
00:34:20.599 --> 00:34:23.039
look at trends like that. You know, it's going to

693
00:34:23.079 --> 00:34:25.719
be hard to predict Q three at this point, but

694
00:34:26.119 --> 00:34:29.400
I think if you look at those leading indicators, things

695
00:34:29.519 --> 00:34:32.800
like how sales are doing with those items and how

696
00:34:32.880 --> 00:34:35.320
those how spending is being packed all that, I think

697
00:34:35.519 --> 00:34:39.920
you can make some product. But my overall trend as

698
00:34:40.000 --> 00:34:42.320
what I'm seeing is that like you should be aware

699
00:34:42.360 --> 00:34:45.079
of that barbell, which is back to the idea of like,

700
00:34:46.320 --> 00:34:50.320
you know, having having different values at your haunt, but

701
00:34:50.480 --> 00:34:53.159
being very aware of the budget constraints. And I think

702
00:34:53.519 --> 00:34:56.239
that's where the value thing comes in. And I think

703
00:34:56.400 --> 00:34:58.960
though at the same time, I think Hans hants definitely

704
00:34:59.000 --> 00:35:02.679
can choose I don't know how many of them it

705
00:35:02.719 --> 00:35:04.760
would work for them to choose luxury, like, I don't

706
00:35:04.760 --> 00:35:08.159
know if they like how many of them can You know,

707
00:35:08.199 --> 00:35:11.519
Disney can obviously, but I think I'm not sure about

708
00:35:11.519 --> 00:35:13.840
other I'm not sure about which haunts can do that.

709
00:35:13.880 --> 00:35:18.079
But I'm just saying, like, I think value is gonna

710
00:35:18.119 --> 00:35:21.519
be increasingly a big part of the conversation, you know,

711
00:35:21.559 --> 00:35:22.199
what's it worth?

712
00:35:22.239 --> 00:35:23.320
Is it really worth it? Blah blah.

713
00:35:23.320 --> 00:35:24.880
And then I also think there's going to be a

714
00:35:24.880 --> 00:35:28.440
growing market for luxury because you know, we have the

715
00:35:28.519 --> 00:35:32.440
biggest growing demographic is millionaires in America, and so there's

716
00:35:32.480 --> 00:35:39.639
still like a whole ecosystem, there's a whole thing for luxury,

717
00:35:39.800 --> 00:35:42.519
and I think Disney probably is, you know, trying to

718
00:35:43.800 --> 00:35:47.440
hone in on that particular market because I was thinking

719
00:35:47.519 --> 00:35:49.559
just even recently, like the Star Wars Nights. I was

720
00:35:49.599 --> 00:35:52.239
like one hundred and eighty a ticket for Star Wars

721
00:35:52.360 --> 00:35:54.840
Nights and it's like four hours, and then you have

722
00:35:54.920 --> 00:35:56.639
to do parking on top of that, which is thirty

723
00:35:56.679 --> 00:35:59.559
five and you have to Like it's crazy. Like I

724
00:35:59.719 --> 00:36:01.840
was like, there's if Disney didn't give me a free ticket,

725
00:36:01.880 --> 00:36:02.480
I would.

726
00:36:02.199 --> 00:36:03.760
Never have gone. It's crazy.

727
00:36:04.559 --> 00:36:06.719
But like I think that's you know, and then you

728
00:36:06.760 --> 00:36:09.079
compare that again with Fan Fast Nights, and again we

729
00:36:09.159 --> 00:36:10.719
see this same thing.

730
00:36:10.920 --> 00:36:12.840
Literally events are selling out.

731
00:36:13.280 --> 00:36:14.599
Yeah, so Fan Fast Nights.

732
00:36:14.679 --> 00:36:16.320
It's like if you're already in the parks, we have

733
00:36:16.360 --> 00:36:19.440
like an annual pass, you can upgrade for fifty dollars

734
00:36:19.880 --> 00:36:22.159
to fan Fest Nights and it's open till two. So

735
00:36:22.199 --> 00:36:25.519
you get from like seven to two and you get

736
00:36:25.559 --> 00:36:27.719
to do the Back of the Future, you get to

737
00:36:27.719 --> 00:36:30.519
do Dungeon Dragons, you get to do Star Trek and

738
00:36:30.559 --> 00:36:33.760
you get to do that. There's live bands, there's a cost,

739
00:36:33.840 --> 00:36:36.880
and there's like enough entertainment to keep you until two am. Okay,

740
00:36:37.920 --> 00:36:40.480
Star Wars Nights in the same market, like literally like

741
00:36:40.480 --> 00:36:42.519
an hour down the road there's Star Wars Nights and

742
00:36:42.559 --> 00:36:47.559
it's four hours, and it's one hundred and eighty plus parking,

743
00:36:48.119 --> 00:36:50.360
and there's like not really a discount. There's like a

744
00:36:50.360 --> 00:36:53.519
five dollar discount for pass holders. So like, I think

745
00:36:53.559 --> 00:36:55.400
this is exactly what I'm talking about.

746
00:36:55.440 --> 00:36:58.159
It's like how much how much was the fan fest

747
00:36:58.159 --> 00:36:59.960
ticket if you weren't in the park already?

748
00:37:00.119 --> 00:37:02.679
Just I think it's seventy four or seventy eight in

749
00:37:02.760 --> 00:37:03.599
that range, So.

750
00:37:03.760 --> 00:37:05.119
Oh wow, okay, yeah, so it's a deal.

751
00:37:05.320 --> 00:37:08.159
Yeah, it's again that's the thing. You compare it.

752
00:37:08.400 --> 00:37:12.000
You're like it's one hundred dollars less than Star Wars

753
00:37:12.079 --> 00:37:14.760
Line and it's like almost twice as long, you know,

754
00:37:15.159 --> 00:37:18.800
and there's actual attractions like Star Wars Science is literally

755
00:37:18.920 --> 00:37:22.559
just like the you know there there's a there's not

756
00:37:22.639 --> 00:37:26.159
even like a cavalcade there or a parade. There's like

757
00:37:26.239 --> 00:37:29.320
the fans all do their own parade, you know, like

758
00:37:29.320 --> 00:37:32.280
like you are the performer, like you're the also. Yeah,

759
00:37:32.559 --> 00:37:35.280
so like you know, it's great, Like I mean, I

760
00:37:35.480 --> 00:37:37.480
enjoyed Star Wars lince. I think that it's fun to

761
00:37:37.559 --> 00:37:39.039
dress up and to all that. But I mean, I

762
00:37:39.039 --> 00:37:41.079
think this is exactly what we're looking at in these markets.

763
00:37:41.159 --> 00:37:45.159
Is this bifurcation where you're like just like your point

764
00:37:45.159 --> 00:37:47.360
where you're like you're the people are comparing them. I mean,

765
00:37:47.519 --> 00:37:50.440
if you compare them to me, it's a pretty easy choice.

766
00:37:50.440 --> 00:37:54.480
But also I'm poor, so maybe there's like you know,

767
00:37:54.760 --> 00:37:58.360
I'm just saying right, Like, I mean, I think that's

768
00:37:58.400 --> 00:38:00.519
getting to what what world we're talking about it here.

769
00:38:00.559 --> 00:38:02.440
I think there's going to be this bifurcation. So I

770
00:38:02.440 --> 00:38:05.480
think the Haunts should just be mindful of that bifurcation too,

771
00:38:05.599 --> 00:38:08.840
Like there is an opportunity also to hit the luxury market.

772
00:38:08.920 --> 00:38:11.000
I'm not sure how many haunts can do that or.

773
00:38:11.119 --> 00:38:13.199
Well, you know a great example I always think of

774
00:38:13.199 --> 00:38:17.000
as Dark Hour here in Dallas. Yeah, well technically plan out,

775
00:38:17.000 --> 00:38:21.880
but the DFW area they have there, their VIP packages

776
00:38:21.920 --> 00:38:25.280
are great. They have a dedicated room, has drinks and snacks,

777
00:38:25.320 --> 00:38:27.719
you get a tour guide. You know, It's like they

778
00:38:27.760 --> 00:38:32.760
could totally offer that VIP premium experience at their Haunt house,

779
00:38:32.880 --> 00:38:36.639
but while also offering at the exact same time they're

780
00:38:36.760 --> 00:38:39.239
cheaper just kind of tickets to hit both those crowds.

781
00:38:39.360 --> 00:38:39.679
Yep.

782
00:38:40.679 --> 00:38:43.119
Yeah, I think that's going to be a fundamental pricing

783
00:38:44.000 --> 00:38:48.039
for the season is going to be figuring out, you know,

784
00:38:48.119 --> 00:38:50.199
doing your analysis and blah blah blah blah, but also

785
00:38:50.239 --> 00:38:54.639
being like, okay, you know, is there opportunity for luxury

786
00:38:55.760 --> 00:38:58.559
and then understanding where in that budget range you know,

787
00:38:58.639 --> 00:39:02.639
your your demographic is falling, but either way it's going

788
00:39:02.719 --> 00:39:04.440
to be leaning into that value. And I just think,

789
00:39:04.519 --> 00:39:08.119
like the again, the I think universe. What Universal did

790
00:39:08.119 --> 00:39:12.800
well with Fanfast Nights was make the value proposition so high,

791
00:39:13.360 --> 00:39:15.360
like come on, like, yeah.

792
00:39:15.199 --> 00:39:17.679
Yeah, that's really hard that get Yeah, that value proposition

793
00:39:17.800 --> 00:39:18.760
is is very high.

794
00:39:19.119 --> 00:39:22.159
Yeah, Like I'm not even sure, Like I mean that

795
00:39:22.360 --> 00:39:25.079
is like for fifty dollars to get from.

796
00:39:25.000 --> 00:39:28.440
Semprofitable at that point. You know, it's just like are

797
00:39:28.440 --> 00:39:29.719
they even covering payroll?

798
00:39:30.559 --> 00:39:32.840
I mean it's crazy. I literally I have no idea.

799
00:39:32.920 --> 00:39:35.760
I'm just like that is nuts. And that you could

800
00:39:35.800 --> 00:39:38.840
just go through. You could stay down there in the

801
00:39:38.880 --> 00:39:41.159
back of the future for just like hours, you know,

802
00:39:41.280 --> 00:39:43.800
you could watch all the different characters, or you could

803
00:39:43.840 --> 00:39:46.000
go and do the live bands, or you could I mean.

804
00:39:45.920 --> 00:39:47.079
You could watch the cosplayers.

805
00:39:47.119 --> 00:39:50.199
You could get character I mean like until two until

806
00:39:50.199 --> 00:39:53.880
two in the morning, Like what earth Like, Yeah, I

807
00:39:53.920 --> 00:39:55.960
think you know, I give them a lot of shit

808
00:39:56.079 --> 00:40:00.000
for their event because I think that they I basically

809
00:40:00.119 --> 00:40:02.239
I came up with like a formula that was able

810
00:40:02.280 --> 00:40:05.000
to compare. It's like a weighted average. It was like

811
00:40:05.599 --> 00:40:09.000
global reach versus local reach versus local ticket sales for

812
00:40:09.079 --> 00:40:12.239
the IP, and then I put that weighted average together

813
00:40:12.599 --> 00:40:15.159
and then I ranked all the IPS, and like the

814
00:40:15.199 --> 00:40:17.880
ones they did that they did experiences for were at

815
00:40:17.920 --> 00:40:20.199
the bottom of the list. And I was like, you

816
00:40:20.239 --> 00:40:24.079
should have kept back to the future but taken D

817
00:40:24.159 --> 00:40:26.320
and D and Star Trek and made them like one piece,

818
00:40:26.719 --> 00:40:31.480
you know, or something else. And you know, so I

819
00:40:31.480 --> 00:40:34.039
do give them shit to that. But the value proposition,

820
00:40:34.400 --> 00:40:35.920
it's there's I mean there's no.

821
00:40:36.159 --> 00:40:36.960
Yeah, that's massive.

822
00:40:37.360 --> 00:40:40.480
Yeah, like in LA for fifty dollars, and especially if

823
00:40:40.519 --> 00:40:43.480
you already have parking like a pass number, like I

824
00:40:43.519 --> 00:40:46.920
get free parking, so it's truly fifty dollars for me,

825
00:40:47.079 --> 00:40:49.760
like I could just show up and park for free.

826
00:40:50.039 --> 00:40:52.360
I mean, like I paid thirty five dollars for parking

827
00:40:52.400 --> 00:40:56.000
for an event recently, So I'm like, this is crazy.

828
00:40:56.440 --> 00:41:00.239
Yeah, it's the no. I mean, those are those all

829
00:41:00.320 --> 00:41:03.320
great points. And I think, you know, being aware, being

830
00:41:03.320 --> 00:41:06.880
at least being conscientious of especially if you're in a market,

831
00:41:07.320 --> 00:41:11.159
say like in LA or Chicago, or in New York, Atlanta,

832
00:41:11.559 --> 00:41:15.719
in New Orleans, you know, these major markets, or even

833
00:41:15.760 --> 00:41:20.679
Salt Lake City. Yeah, where that bifurcation may be greater.

834
00:41:21.320 --> 00:41:24.079
There may be more disparity between, like you said, more

835
00:41:24.119 --> 00:41:28.239
millionaires and the peasants below them, you know, and so

836
00:41:28.760 --> 00:41:30.719
you might have to you may be forced to think

837
00:41:30.760 --> 00:41:33.800
about these things in your preaching structure. Yeah, if you're

838
00:41:33.840 --> 00:41:37.760
in as, if you're in Mobile, Alabama, probably not that

839
00:41:37.840 --> 00:41:41.440
big of a of a swaying factor. In Chicago, New York, LA,

840
00:41:41.679 --> 00:41:43.639
those markets way more.

841
00:41:44.239 --> 00:41:47.280
Yeah, And I think that there's definitely, especially in LA,

842
00:41:47.400 --> 00:41:51.199
there's plenty of events where they can only sell to luxury.

843
00:41:51.760 --> 00:41:52.199
Yeah.

844
00:41:52.320 --> 00:41:54.280
You know, I don't I don't really recommend that for

845
00:41:54.320 --> 00:41:57.719
a lot of haunts. Like you said, I think it's

846
00:41:57.960 --> 00:42:00.519
very market dependent. But I know it is a thing

847
00:42:00.840 --> 00:42:04.280
that in the larger markets where you you know, I

848
00:42:04.360 --> 00:42:07.599
mean even back when Scott was doing it, his event

849
00:42:07.760 --> 00:42:10.199
there in Tampa was pretty luxury, and it was like

850
00:42:10.239 --> 00:42:13.000
one hundred and twenty dollars. The minimum ticket was one

851
00:42:13.079 --> 00:42:15.800
hundred and twenty, you know, and that's pretty luxury. I mean,

852
00:42:15.840 --> 00:42:19.280
I think for Tampa. That's pretty up there. So you know,

853
00:42:19.480 --> 00:42:19.760
it does.

854
00:42:19.920 --> 00:42:20.280
It does.

855
00:42:20.719 --> 00:42:23.000
That is also a strategy that you could do, although

856
00:42:23.039 --> 00:42:27.159
you might argue that like Star Cruiser disproved that it's sustainable,

857
00:42:27.199 --> 00:42:28.480
but you.

858
00:42:28.440 --> 00:42:29.480
Know, that's exactly right.

859
00:42:29.679 --> 00:42:29.840
You know.

860
00:42:29.920 --> 00:42:33.039
When all that was happening and they announced the pricing

861
00:42:33.079 --> 00:42:35.800
on I was like, yeah, that was crazy. This will

862
00:42:35.800 --> 00:42:36.360
not last.

863
00:42:37.000 --> 00:42:38.559
Yeah, I'm shocked.

864
00:42:38.239 --> 00:42:40.360
It sold so many, which I think it's just shows

865
00:42:40.400 --> 00:42:43.760
their pricing power, but I'm just I was. I literally

866
00:42:43.840 --> 00:42:48.239
was like shocked. I was like, yeah, I thought about it.

867
00:42:48.280 --> 00:42:49.639
I was like, is there any way I could afford this?

868
00:42:49.679 --> 00:42:51.280
And I was like no, this is crazy.

869
00:42:52.079 --> 00:42:55.079
Yeah, you know, and we did a it's all all

870
00:42:55.119 --> 00:42:58.000
of this thinking, you know, for April Fools, you know

871
00:42:58.039 --> 00:43:00.559
a month ago for Fear Factory kind of did a

872
00:43:00.639 --> 00:43:04.039
joke where you could buy there's an overnight you could

873
00:43:04.079 --> 00:43:05.960
stay in the night a Fear Factory and a ticket

874
00:43:06.039 --> 00:43:09.679
was thirty thousand dollars or something stupid. But it's like,

875
00:43:10.719 --> 00:43:12.920
how much of that really, like could be done?

876
00:43:13.199 --> 00:43:19.119
You know, I think there was something back here. It's

877
00:43:19.119 --> 00:43:22.440
the comment back here from into the Fear a while

878
00:43:22.599 --> 00:43:23.119
a backup.

879
00:43:23.239 --> 00:43:24.599
Let me let me find it for I got it

880
00:43:24.679 --> 00:43:25.039
right here.

881
00:43:25.360 --> 00:43:30.480
Yeah, this in my opinion, Yeah yeah yeah, So I

882
00:43:30.920 --> 00:43:36.679
looking at this one, I think I can't like I

883
00:43:36.719 --> 00:43:38.519
agree with this, but I do want to just point

884
00:43:38.519 --> 00:43:42.719
out the perspective where and this might be something haunts

885
00:43:42.800 --> 00:43:46.159
could like also consider in some of their stuff. It's

886
00:43:46.159 --> 00:43:49.079
the concept of an MVP, right, like the minum what's

887
00:43:49.119 --> 00:43:51.920
the minimum Bible product? And I think sometimes that like,

888
00:43:54.000 --> 00:43:56.360
you know, there's no way around it, like the parks

889
00:43:56.360 --> 00:43:59.679
are the people that make money at on Halloween haunts.

890
00:44:00.320 --> 00:44:03.960
Some haunts make money, right, some don't, but like parks

891
00:44:03.679 --> 00:44:06.119
might make a lot of money. And I think, you know,

892
00:44:06.159 --> 00:44:08.840
it's it's not necessarily they don't care about the experience.

893
00:44:08.880 --> 00:44:11.519
It's more like they're looking at like what is the

894
00:44:11.559 --> 00:44:14.119
minimum that we need, like, you know, what makes it viable?

895
00:44:14.519 --> 00:44:17.360
And I think that's understanding their audience, understanding like how

896
00:44:17.400 --> 00:44:20.079
much the audience. You know, there's always gonna be the

897
00:44:20.119 --> 00:44:24.719
diehard fans that will you know, notice every single detail

898
00:44:24.719 --> 00:44:26.360
in the haunt, but you know the majority of them

899
00:44:26.400 --> 00:44:27.440
like just don't, like.

900
00:44:28.039 --> 00:44:30.800
You know, this brings up a great, a great another

901
00:44:30.840 --> 00:44:33.719
point of discussion, you know, you know, into the fear

902
00:44:33.800 --> 00:44:38.559
mentions the wow factor versus like a creative factor or something. Yeah,

903
00:44:38.599 --> 00:44:40.760
And a great testament to this, and what will be

904
00:44:40.800 --> 00:44:46.360
a great test of how much the general public love

905
00:44:46.760 --> 00:44:50.519
or appreciate horror is at Epic Universe, the new Universal

906
00:44:50.559 --> 00:44:55.159
park opening in Orlando at the end of May. There's

907
00:44:55.159 --> 00:44:58.840
a whole land called Dark Universe that is horror themed.

908
00:44:59.639 --> 00:45:02.760
You know, I think, I think to me, to me,

909
00:45:02.960 --> 00:45:05.920
that is their biggest risk in that whole part Dark

910
00:45:06.039 --> 00:45:10.519
Universe is the riskiest part of the whole plan. And

911
00:45:10.719 --> 00:45:13.000
what are your thoughts on that? Like, is this another

912
00:45:13.039 --> 00:45:15.800
great example that adds to the list of like Stranger

913
00:45:15.880 --> 00:45:19.280
Things or these cheap like terrifier, these horror movies that

914
00:45:19.280 --> 00:45:21.599
make so much money? You know? Is this a good

915
00:45:21.679 --> 00:45:23.519
Is this going to be another test of how much

916
00:45:23.880 --> 00:45:27.960
horror can the general public stomach on a year round basis?

917
00:45:29.599 --> 00:45:30.800
You know, it's it's interesting.

918
00:45:33.199 --> 00:45:35.760
I really want to know, I like, I really want

919
00:45:35.800 --> 00:45:38.840
to see the data that Universal sees or like see

920
00:45:38.840 --> 00:45:42.599
the how they're you know, what data they're making these decisions.

921
00:45:42.119 --> 00:45:42.679
Based off of.

922
00:45:44.760 --> 00:45:48.039
I think that the monsters, you know, the universe, the

923
00:45:48.079 --> 00:45:51.079
horror part of Universal definitely has legs. It's definitely a

924
00:45:51.119 --> 00:45:56.440
popular component and it's interesting that they they what they

925
00:45:56.639 --> 00:45:59.039
how they chose to do that at Dark Universe or

926
00:45:59.039 --> 00:46:02.159
they're basically like trying to invent kind of new characters

927
00:46:02.199 --> 00:46:04.920
instead of going with like, you know, the stuff, they're

928
00:46:04.920 --> 00:46:07.440
actually knowing that that that's an interesting thing. And same

929
00:46:07.440 --> 00:46:10.159
thing with Horror Unleashed. You know, they're trying that in Vegas,

930
00:46:10.599 --> 00:46:14.920
and I don't think you know, they say those are

931
00:46:15.320 --> 00:46:18.559
that the the eyps at Horrorunleashed are their most exciting eyps.

932
00:46:19.159 --> 00:46:22.440
I am like, what are you guys smoking? Because if

933
00:46:22.440 --> 00:46:25.440
it were me, I'm not going to travel to that,

934
00:46:25.480 --> 00:46:26.920
Like you know, I wouldn't travel with that because I've

935
00:46:26.920 --> 00:46:29.320
already seen it. But if it was five nights at Freddy's,

936
00:46:29.320 --> 00:46:31.039
I would be there, right, you know. And I think

937
00:46:31.079 --> 00:46:32.039
that's that's the thing.

938
00:46:32.480 --> 00:46:34.880
So I just.

939
00:46:36.559 --> 00:46:40.000
That's it's strange to me that they're doing it in

940
00:46:40.039 --> 00:46:40.519
that way.

941
00:46:41.000 --> 00:46:42.239
And I think the only thing I.

942
00:46:42.199 --> 00:46:43.920
Can possibly think of is they must be trying to

943
00:46:43.920 --> 00:46:46.400
test what you're talking about, where they're like, Okay, if

944
00:46:46.440 --> 00:46:49.519
we just have our regular eyeps, you know, how much

945
00:46:49.599 --> 00:46:52.920
demand can they kind of generate in a year round fashion,

946
00:46:53.360 --> 00:46:53.559
you know?

947
00:46:53.800 --> 00:46:54.760
And what.

948
00:46:56.400 --> 00:46:58.639
Because they they own them, right, so I mean, you know,

949
00:47:01.159 --> 00:47:03.519
obviously it would be the best case scenario for them

950
00:47:03.599 --> 00:47:06.039
if they were able to kind of monetize these ips

951
00:47:06.079 --> 00:47:08.320
year round, because then they could you know, Yeah.

952
00:47:08.320 --> 00:47:12.119
And I think they realize it's also the riskiest part

953
00:47:12.159 --> 00:47:14.679
of that whole park because it's the smallest of the lands.

954
00:47:15.480 --> 00:47:19.360
Yeah, which probably is also why they did the most

955
00:47:19.360 --> 00:47:22.079
advanced dark ride there, you know, where they're like, they're

956
00:47:22.079 --> 00:47:25.280
basically like, this ride's going to be something that everyone

957
00:47:25.360 --> 00:47:27.719
has to see because it's so incredible, and so it

958
00:47:27.719 --> 00:47:30.159
doesn't matter really if it's IP or not.

959
00:47:30.199 --> 00:47:31.519
And I think that.

960
00:47:32.920 --> 00:47:34.559
My only thing, and I think you saw this with

961
00:47:34.639 --> 00:47:38.400
Fan Fast Nights too. My only argument against that is

962
00:47:38.440 --> 00:47:43.039
like you're polluting your own data basically, right, So I think,

963
00:47:43.119 --> 00:47:45.920
like with Fan Fast Nights, Scott and I talked to

964
00:47:46.039 --> 00:47:48.880
this on our podcast. It's like the back to the

965
00:47:48.880 --> 00:47:54.400
future experience there, like is so incredible if you like

966
00:47:54.639 --> 00:47:56.440
back to the future at all, like you have to go.

967
00:47:57.400 --> 00:47:59.960
But it's also in its own way, it's skewing the day.

968
00:48:00.199 --> 00:48:02.280
And I think that also might be what is happening

969
00:48:02.320 --> 00:48:05.719
with with you know, the Dark Universe, because the ride

970
00:48:05.760 --> 00:48:08.840
is so good, everyone has to do it. So now

971
00:48:09.159 --> 00:48:11.360
now it's like is it because the ride is good

972
00:48:11.719 --> 00:48:13.119
or is it because it's horror?

973
00:48:14.199 --> 00:48:14.320
Right?

974
00:48:14.679 --> 00:48:16.440
And now so now your data is muddy, and so

975
00:48:16.480 --> 00:48:18.400
you don't really know, like we still don't really know

976
00:48:18.519 --> 00:48:21.280
like how how how much sticking power, how much you know,

977
00:48:21.320 --> 00:48:25.000
monetization that power they have for horror. So I think

978
00:48:25.039 --> 00:48:26.480
what they might have been doing is they might have

979
00:48:26.559 --> 00:48:29.880
been trying to test it but also mitigate it at

980
00:48:29.880 --> 00:48:33.360
the same time. What that did is muddy their data, right,

981
00:48:33.400 --> 00:48:35.280
So like now we really don't know, Like at fan

982
00:48:35.360 --> 00:48:37.719
fast Land swere like we really don't know, like you know,

983
00:48:37.880 --> 00:48:41.679
if they had rebalanced the portfolio of the IPS or whatever,

984
00:48:41.880 --> 00:48:44.320
like we you know, we don't really know how much

985
00:48:44.320 --> 00:48:46.800
sticking power it has because they muddied their data and

986
00:48:46.840 --> 00:48:49.159
they made it they leaned way more into nostalgia than

987
00:48:49.199 --> 00:48:52.280
in popularity. And so now is this the nostalgia event

988
00:48:52.400 --> 00:48:54.159
or is it a fandom event like they claim? And

989
00:48:54.360 --> 00:48:57.039
right right, you know, and same thing with with the

990
00:48:57.320 --> 00:49:00.320
Epic Universe, Like, yeah, they put the horror there, but

991
00:49:01.239 --> 00:49:03.159
you have to go do that ride if you're visiting

992
00:49:03.199 --> 00:49:05.840
the park, and so are they money their data?

993
00:49:05.920 --> 00:49:07.280
So I'm not sure we're ever going to know.

994
00:49:07.360 --> 00:49:10.599
I'm kind of like, like, you know, I think maybe

995
00:49:10.639 --> 00:49:13.599
with horror and leash to we'll figure out what's going on.

996
00:49:13.719 --> 00:49:16.079
Yeah, I think that'll be the Oldoman test, you know.

997
00:49:16.119 --> 00:49:18.960
And I know they're building, they're building a universal building

998
00:49:19.119 --> 00:49:24.280
a kids park here in DFW, and it begs the question,

999
00:49:25.199 --> 00:49:29.679
will that kid's family park eventually have a Halloween event?

1000
00:49:30.920 --> 00:49:31.079
You know?

1001
00:49:31.760 --> 00:49:32.320
I doubt it.

1002
00:49:33.000 --> 00:49:35.360
I doubt it too, but I doubt it if I were,

1003
00:49:35.440 --> 00:49:37.559
if I were working in Universal Creative, I would at

1004
00:49:37.639 --> 00:49:40.480
least ask the question, like, how could we pull that off?

1005
00:49:40.719 --> 00:49:42.480
I think they're going to do a trick or treat event.

1006
00:49:42.519 --> 00:49:45.440
I don't think it's gonna be well yeah, yeah.

1007
00:49:45.519 --> 00:49:47.360
So there's a really interesting.

1008
00:49:49.480 --> 00:49:54.000
Point here that Austin says, uh, which I think is

1009
00:49:54.159 --> 00:49:57.239
this is a good opportunity. Yes, this one exactly like

1010
00:49:57.280 --> 00:50:00.519
it tally knows what I've been talking about h since

1011
00:50:00.559 --> 00:50:03.519
almost everyone who would go to HHM would pontificant time

1012
00:50:03.519 --> 00:50:06.239
in Dark Years. Here's the thing though, So I did

1013
00:50:06.280 --> 00:50:13.960
this when I looked at the comparison, like, I think

1014
00:50:15.400 --> 00:50:19.280
this is another thing. This is exactly the I don't

1015
00:50:19.280 --> 00:50:21.280
want to say the problem with haunters, but like.

1016
00:50:22.760 --> 00:50:25.679
It's not a problem. This This just shows.

1017
00:50:25.400 --> 00:50:27.719
You that we're in our own bubbles, and our bubble

1018
00:50:27.760 --> 00:50:30.679
is Halloween and haunts because we love Halloween and horror haunts. Okay,

1019
00:50:31.119 --> 00:50:34.159
what if I told you only three to seven percent

1020
00:50:34.199 --> 00:50:36.199
of people that go to Universali go to horror nights.

1021
00:50:36.519 --> 00:50:39.880
Yeah I knew that statistic. Yeah, and you're totally right

1022
00:50:39.920 --> 00:50:43.960
because like, yeah, so it's actually my neighbor, like my

1023
00:50:44.039 --> 00:50:45.880
neighbor right now, and they would not be able to

1024
00:50:45.880 --> 00:50:48.719
tell you on a house in town.

1025
00:50:49.079 --> 00:50:49.320
Yep.

1026
00:50:49.599 --> 00:50:52.400
You know. It's just like most the vast majority of

1027
00:50:52.400 --> 00:50:57.280
people do not think about Halloween until October twenty seven.

1028
00:50:57.599 --> 00:50:58.079
Yep, you know.

1029
00:50:58.360 --> 00:51:00.760
It's just like it's is how it is.

1030
00:51:01.199 --> 00:51:01.480
Yeah.

1031
00:51:01.519 --> 00:51:03.880
So, so that that's why such a liability is because

1032
00:51:03.920 --> 00:51:07.440
like it's actually like we see it as like, oh

1033
00:51:07.440 --> 00:51:09.400
my god, holin h is the biggest event, and it is.

1034
00:51:09.599 --> 00:51:12.159
That is also true. But it is also true that

1035
00:51:12.239 --> 00:51:13.159
like what like.

1036
00:51:13.440 --> 00:51:17.119
You know, ninety seven percent more people go to the

1037
00:51:17.159 --> 00:51:19.519
actual theme park to do the other things than they

1038
00:51:19.519 --> 00:51:22.559
do the horror nite things. And it's that that's why

1039
00:51:22.599 --> 00:51:26.400
it's such a that's why it's askew. That's also why

1040
00:51:26.519 --> 00:51:28.679
doing year round Hollween Hornites would make no sense, you know,

1041
00:51:28.719 --> 00:51:30.960
That's why they kind of you have to have to think, like,

1042
00:51:31.519 --> 00:51:33.119
if we're going to do different events, where they going

1043
00:51:33.199 --> 00:51:33.360
to be.

1044
00:51:33.639 --> 00:51:36.159
And that's also why you're.

1045
00:51:36.000 --> 00:51:38.280
Looking at That's also why I think the fan Fest

1046
00:51:38.360 --> 00:51:41.800
Nights had more potential before they leaned into nostalgia. But

1047
00:51:41.880 --> 00:51:46.760
it has the potential because they can tap into fandoms

1048
00:51:46.760 --> 00:51:51.880
that are larger. Yes, like there are far more gamers

1049
00:51:52.119 --> 00:51:55.360
in the world than there are anyone who's ever even

1050
00:51:55.480 --> 00:51:59.760
thought about horror. Like it's just we're in this tiny,

1051
00:51:59.840 --> 00:52:03.039
my microscopic thing, and like that's why.

1052
00:52:03.079 --> 00:52:05.719
I also, I think maybe you've alluded to that. I

1053
00:52:05.800 --> 00:52:09.480
don't think the Vegas property will do well because like

1054
00:52:09.519 --> 00:52:13.639
so Vegas is primarily gambling and conventions, trade shows, and

1055
00:52:13.679 --> 00:52:17.239
so it's like how much of that audience has enough

1056
00:52:17.480 --> 00:52:20.519
love of horror or even interest in horror to go

1057
00:52:20.639 --> 00:52:24.760
do a horror only event. You know, me personally, I

1058
00:52:24.800 --> 00:52:27.960
would much rather go see Penn and Teller or go

1059
00:52:28.000 --> 00:52:31.639
see Adele or something like that then go to you know,

1060
00:52:32.119 --> 00:52:33.840
and I work in this space and I would much

1061
00:52:33.920 --> 00:52:36.000
rather do those other things before I did that.

1062
00:52:37.639 --> 00:52:38.239
I think.

1063
00:52:41.559 --> 00:52:45.400
That's so curious I you know again, I want to

1064
00:52:45.440 --> 00:52:47.639
see the data, like how did they make this decision?

1065
00:52:47.639 --> 00:52:49.679
And why did they choose to go with ips that

1066
00:52:49.760 --> 00:52:55.880
are like so boring, Like you know, why again look

1067
00:52:55.880 --> 00:52:58.199
at what's popular and like hate to say this, folks,

1068
00:52:58.199 --> 00:53:00.760
but like Horror is not nearly as popular as gaming

1069
00:53:01.159 --> 00:53:03.840
or as anime even. I mean I we did this comparison,

1070
00:53:03.880 --> 00:53:05.880
you know, I I when I did the chart for

1071
00:53:06.000 --> 00:53:09.800
our for looking at we were looking at the the

1072
00:53:10.920 --> 00:53:13.320
this whole thing nostalgia and fandom and all that. And

1073
00:53:13.320 --> 00:53:16.320
you look at Super Mario eight hundred and thirty million

1074
00:53:16.400 --> 00:53:19.320
games sold versus Back to the Future, which sold eight

1075
00:53:19.440 --> 00:53:24.159
hundred and thirty three thousand tickets. So eight hundred and

1076
00:53:24.199 --> 00:53:27.840
thirty million or eight hundred and thirty thousand, right right,

1077
00:53:28.480 --> 00:53:31.039
I mean this is the scale that you're you're thinking of.

1078
00:53:31.159 --> 00:53:33.360
I mean even if you were like again they're like,

1079
00:53:33.400 --> 00:53:34.960
let's do a Super Mario haunt, I mean, come on,

1080
00:53:35.079 --> 00:53:39.599
that would be like so much Like I think that

1081
00:53:39.760 --> 00:53:41.559
the five Nights at Friday's is a great example, Like

1082
00:53:41.599 --> 00:53:44.639
if they had positioned five Nights at Friday's at Horror Unleashed,

1083
00:53:44.719 --> 00:53:49.039
it would really change, It would change entirely that you know,

1084
00:53:49.119 --> 00:53:50.280
the and maybe they will.

1085
00:53:50.320 --> 00:53:52.159
Maybe that's one of their rotating ips because they.

1086
00:53:52.119 --> 00:53:54.480
Can't pay for it, you know, for more than a month,

1087
00:53:54.559 --> 00:53:55.880
or somebody don't have the money or whatever.

1088
00:53:55.960 --> 00:53:58.920
But I think.

1089
00:54:01.039 --> 00:54:04.760
The Vegas thing is such an interesting question about like,

1090
00:54:05.000 --> 00:54:07.400
you know, you know, are they really going to or not.

1091
00:54:07.440 --> 00:54:10.000
I mean, it's really going to be interesting to watch

1092
00:54:10.159 --> 00:54:13.039
the thing. I don't appreciate about that. And I ranted

1093
00:54:13.039 --> 00:54:15.239
about this extensively and got a lot of heat for it.

1094
00:54:15.280 --> 00:54:18.800
So I guess I'll just do it again. But why not?

1095
00:54:18.880 --> 00:54:22.880
They already hate me. I think TJ is excellent. TJ

1096
00:54:23.000 --> 00:54:26.800
is great. The panel that I watched about when they

1097
00:54:26.800 --> 00:54:28.960
talked about it at the TA did not have TJ

1098
00:54:29.079 --> 00:54:33.280
on it, and they basically were like, we're going to

1099
00:54:33.360 --> 00:54:35.960
do what no haunt has ever done before. And he

1100
00:54:36.079 --> 00:54:38.079
basically just sat up there in trash tunt houses. And

1101
00:54:38.119 --> 00:54:41.400
I did not appreciate that being in the industry, because

1102
00:54:41.960 --> 00:54:44.639
if you were to believe Chris, you would believe that

1103
00:54:44.760 --> 00:54:47.880
like every haunted house in America just dumps you out

1104
00:54:47.920 --> 00:54:51.119
on a dangerous sidewalk street and none of them have

1105
00:54:51.199 --> 00:54:57.480
anything called bars or themed experiences or midways or any or.

1106
00:54:57.519 --> 00:54:59.079
None of them know how to do story. They don't

1107
00:54:59.079 --> 00:54:59.840
know how to do midways.

1108
00:55:00.039 --> 00:55:02.480
I had to bars, they don't have any connected characters,

1109
00:55:02.480 --> 00:55:04.280
they don't have any of these places to hang out

1110
00:55:04.320 --> 00:55:06.079
or any of that, and I was like, this is

1111
00:55:06.159 --> 00:55:09.280
so off base. And basically he was saying that since

1112
00:55:09.360 --> 00:55:12.880
no hunt in America has a midway, that they're going

1113
00:55:12.960 --> 00:55:17.239
to make a midway and it's going to be revolutionary.

1114
00:55:17.280 --> 00:55:20.039
And I'm like, that's wrong.

1115
00:55:20.639 --> 00:55:23.599
So that, I mean, that's the biggest one I have

1116
00:55:23.679 --> 00:55:27.199
so far with this is like they have not said anything.

1117
00:55:27.159 --> 00:55:29.400
Well, I mean, and I think that would apply for

1118
00:55:29.599 --> 00:55:33.280
Halloween Hornites, you know, I mean there are areas where

1119
00:55:33.320 --> 00:55:37.159
Halloween Hornites has kind of changed how I think event

1120
00:55:37.239 --> 00:55:40.519
hunt owners should look at certain aspects of business, especially

1121
00:55:40.519 --> 00:55:43.440
merch and food and beverage. If I were to take

1122
00:55:43.519 --> 00:55:46.360
technology out of it, and that's a big if, if

1123
00:55:46.360 --> 00:55:48.920
I were to take that out, Yeah, Halloween Hornitz, the

1124
00:55:48.960 --> 00:55:50.800
attractions have not revolutionized anything.

1125
00:55:51.159 --> 00:55:51.400
Yeah.

1126
00:55:51.719 --> 00:55:53.519
If anything, they're just catching out in.

1127
00:55:53.519 --> 00:55:54.960
The same thing over and over and over.

1128
00:55:55.079 --> 00:55:56.400
Excellent thing. Yeah, it's crazy.

1129
00:55:56.440 --> 00:56:00.239
It might as well be animatronics. Yeah right right, yeah, And.

1130
00:56:00.239 --> 00:56:04.239
It's that idea, you know, I think Austin like kind

1131
00:56:04.239 --> 00:56:07.559
of is referencing it here and is also his recent note.

1132
00:56:07.559 --> 00:56:11.679
But like, I think, yeah, I think it's the idea

1133
00:56:11.800 --> 00:56:14.320
of your looking at again back to the MVP thing,

1134
00:56:14.800 --> 00:56:18.039
like what is the minimum thing? I think that like Horrnites,

1135
00:56:19.559 --> 00:56:21.880
we all love to go again. That's the that's the

1136
00:56:21.920 --> 00:56:23.840
hard part about this is that we're trying to like

1137
00:56:24.400 --> 00:56:26.559
be you know what you know, but also we just

1138
00:56:26.599 --> 00:56:30.039
love Hornites. Everyone I'm sure loves Hornites. They love to go,

1139
00:56:30.119 --> 00:56:32.800
love the vibe all that. But Tyler's right, like if

1140
00:56:32.800 --> 00:56:34.960
you look at it like they really, it's just the

1141
00:56:35.000 --> 00:56:39.000
same thing over and over and over. And it's exactly

1142
00:56:39.039 --> 00:56:41.320
what Austin's saying about the mass appeal, like you're just

1143
00:56:41.400 --> 00:56:45.079
they're just doing the minimum. They're doing the minimum they

1144
00:56:45.119 --> 00:56:47.760
can to sell the ticket. And you know, sometimes that's okay.

1145
00:56:47.840 --> 00:56:51.880
That's the business decision is to be like, what is

1146
00:56:51.880 --> 00:56:53.400
the minimum that we need to have a product?

1147
00:56:53.599 --> 00:56:56.320
It makes money. We make the money on merch and

1148
00:56:56.400 --> 00:56:59.360
food and beverage. Yes, let's just phone it in on

1149
00:56:59.400 --> 00:57:01.840
the attraction. Keep in mind those like and you know,

1150
00:57:01.880 --> 00:57:03.920
and I had a friend text me, I guess they

1151
00:57:03.960 --> 00:57:06.400
were they were watching but they texted me during the

1152
00:57:06.400 --> 00:57:09.360
wormhole and said, can't compare it to the parks they

1153
00:57:09.360 --> 00:57:12.519
have rides and roller coasters. Mm hm, okay, I mean

1154
00:57:12.519 --> 00:57:17.880
that's also an argument you can make, you know, but exactly.

1155
00:57:17.360 --> 00:57:20.960
Like that's another thing we got to keep in mind too,

1156
00:57:21.199 --> 00:57:23.559
Like I didn't want to mention that too. It's like

1157
00:57:24.519 --> 00:57:26.559
it is also a little bit of a danger for

1158
00:57:26.639 --> 00:57:30.320
us to compare ourselves to the theme parks and especially comcasts,

1159
00:57:30.320 --> 00:57:33.199
because like we just we all I also just did

1160
00:57:33.400 --> 00:57:36.880
a talk on Comcast reviewing Comcast earnings and last week's

1161
00:57:36.880 --> 00:57:40.719
episode of the week before whatever, and they they in

1162
00:57:40.840 --> 00:57:44.679
last quarter alone, they generated five billion dollars in cash

1163
00:57:45.119 --> 00:57:48.639
just free cash flow from there. Like, so the reason

1164
00:57:48.639 --> 00:57:51.440
they're stock dipped for points, even though they just literally

1165
00:57:51.480 --> 00:57:53.440
are opening Epic Universe and everyone is saying it's great,

1166
00:57:53.480 --> 00:57:55.840
the reason they're stock dipped is because they lost two

1167
00:57:55.880 --> 00:57:59.119
hundred thousand broadband subscribers. And broadband makes it the vast

1168
00:57:59.119 --> 00:58:02.360
majority of their businessiness and it's very profitable and it's

1169
00:58:02.599 --> 00:58:06.239
very like it's it's such a good cash cattle product,

1170
00:58:06.239 --> 00:58:09.199
but like it is shrinking. So the game for them

1171
00:58:09.320 --> 00:58:13.199
is can we grow market share in other businesses fast

1172
00:58:13.280 --> 00:58:15.440
enough to do with the shrinking thing, and Wall Street

1173
00:58:15.599 --> 00:58:18.199
does not think they can or you know, things maybe

1174
00:58:18.239 --> 00:58:23.159
but maybe not. And it's like that's an interesting perspective

1175
00:58:23.199 --> 00:58:25.800
to also think about this, Like they're able to do

1176
00:58:25.840 --> 00:58:29.920
this test in Vegas that we for the Haunters. You

1177
00:58:29.960 --> 00:58:32.159
would have to spend a lot more time making a

1178
00:58:32.199 --> 00:58:35.480
business plan that would guarantee success, which is kind of

1179
00:58:35.480 --> 00:58:39.280
like what Jason is doing there with like Blair Witch

1180
00:58:39.320 --> 00:58:43.400
and with the escape the john Wick experience that he

1181
00:58:43.559 --> 00:58:46.239
just opened. Like that's why if you talk to those people,

1182
00:58:46.239 --> 00:58:49.360
they're so intelligent about the business and thinking about like what,

1183
00:58:49.400 --> 00:58:51.000
how are we really going to sell tickets and how

1184
00:58:51.079 --> 00:58:53.159
is this going to work? And all that To a degree,

1185
00:58:53.239 --> 00:58:56.280
Universal doesn't have to care because every quarter they're getting

1186
00:58:56.320 --> 00:58:58.280
five billion dollars and they can flush down the toilet

1187
00:58:58.599 --> 00:59:02.639
and so you know, we don't know how much whoor

1188
00:59:02.679 --> 00:59:05.519
Unleashed costs. I did do a whole analysis where I

1189
00:59:05.559 --> 00:59:07.800
tried to figure it out, but I can tell you

1190
00:59:07.840 --> 00:59:11.119
it is not five billion, you know, And so like

1191
00:59:11.400 --> 00:59:13.719
there in many ways they're kind of like, eh, I mean,

1192
00:59:13.760 --> 00:59:17.440
you can just it doesn't necessarily have to be a

1193
00:59:17.480 --> 00:59:20.079
fully fleshed out business plan. I would we would hope

1194
00:59:20.079 --> 00:59:22.039
that it would be, but it doesn't have to be

1195
00:59:22.039 --> 00:59:26.320
because of the position they're in. If anything, Disney is

1196
00:59:26.360 --> 00:59:29.079
in a worse position to be able to make bets

1197
00:59:29.119 --> 00:59:32.880
on things. Yeah, that's also why Disnink goes slower. And

1198
00:59:32.920 --> 00:59:34.800
that's also why Disney has to they have to have

1199
00:59:34.800 --> 00:59:36.159
the whole thing has to be figured out.

1200
00:59:36.360 --> 00:59:39.639
They don't have a broad broadband product to sell to

1201
00:59:39.679 --> 00:59:40.519
the market.

1202
00:59:40.480 --> 00:59:42.800
Exactly, Yeah, that they can just then they don't have

1203
00:59:42.880 --> 00:59:43.960
to you know a word.

1204
00:59:44.840 --> 00:59:47.199
All love of the Universal Parks is paid for by

1205
00:59:47.239 --> 00:59:50.320
Internet users, yeah, and cable subscribers.

1206
00:59:50.719 --> 00:59:52.920
Yeah, And so it is true, like it is hard

1207
00:59:52.960 --> 00:59:56.719
to I think that's what we have to also keep

1208
00:59:56.719 --> 00:59:59.559
that perspective in mind, is as haunts, you know, this

1209
00:59:59.639 --> 01:00:01.719
is our whole thing, and the business that we're doing

1210
01:00:01.719 --> 01:00:05.000
with our hunt has to work. And we can admire

1211
01:00:05.000 --> 01:00:06.800
the theme parks and all of us are fans of them,

1212
01:00:07.320 --> 01:00:10.480
but that's not kind of their only business is, you know,

1213
01:00:10.639 --> 01:00:12.400
is the thing that we see. So I think our

1214
01:00:12.440 --> 01:00:14.559
business plans have to be a little bit more thought out.

1215
01:00:14.639 --> 01:00:18.320
So also it's almost like trying to sometimes I swear

1216
01:00:18.360 --> 01:00:20.920
I'm like you know, we're sitting here trying to figure

1217
01:00:20.960 --> 01:00:22.760
out why they did this, and they're inside on that

1218
01:00:22.800 --> 01:00:25.000
and all this and that. But like the reality is

1219
01:00:25.159 --> 01:00:29.480
they it's possible that they just don't even bother that

1220
01:00:29.519 --> 01:00:32.400
they're just like, well, this might work, let's test it,

1221
01:00:32.440 --> 01:00:34.280
and we have money, so let's do it.

1222
01:00:34.360 --> 01:00:36.880
So, yeah, when you have when you have a five

1223
01:00:36.960 --> 01:00:41.519
billion dollar cash flow opening up a thirty million dollar attraction,

1224
01:00:42.639 --> 01:00:44.480
there's nothing. It's a drop in the buck. I mean,

1225
01:00:44.519 --> 01:00:47.119
thirty million compared to five billion is nothing.

1226
01:00:47.519 --> 01:00:50.079
Yeah, you know, yeah, yeah, And I think that's the

1227
01:00:50.159 --> 01:00:52.559
perspective that we have to always. I mean, so the

1228
01:00:52.559 --> 01:00:54.760
point the friend that tested you is is true and

1229
01:00:54.800 --> 01:00:57.000
that like you, it's it's hard.

1230
01:00:57.119 --> 01:00:58.360
You got to keep your perspective.

1231
01:00:58.440 --> 01:01:00.840
But where I would argue is I still think that

1232
01:01:00.840 --> 01:01:03.280
there are things you can look at the big trends,

1233
01:01:03.320 --> 01:01:06.679
you know, like the ideas that you can take from it,

1234
01:01:06.719 --> 01:01:09.840
that you can be like, Okay, it is important to

1235
01:01:09.880 --> 01:01:13.679
think about what your MVP is. You know, is this

1236
01:01:13.719 --> 01:01:16.239
thing that you're putting into hunt really going to sell tickets?

1237
01:01:16.400 --> 01:01:17.000
Is the question?

1238
01:01:17.440 --> 01:01:19.000
And I think you can take that away from what

1239
01:01:19.039 --> 01:01:22.159
they're doing. You can take the concept of does opening

1240
01:01:22.360 --> 01:01:24.880
in the spring? Does that work at all? You can

1241
01:01:24.880 --> 01:01:26.960
take that concept and you could test it, you know,

1242
01:01:27.039 --> 01:01:28.559
you there are things you can take from it.

1243
01:01:28.559 --> 01:01:33.079
Does license, licensing and IP bring a benefit to me

1244
01:01:33.159 --> 01:01:37.159
and to my customers and pride value? Yeah, that's a

1245
01:01:37.199 --> 01:01:42.639
great summary. We're we're at the hour, folks, So yeah,

1246
01:01:42.679 --> 01:01:44.760
I know, I know, And this is kind of a

1247
01:01:44.960 --> 01:01:47.360
reminiscent of our old marketing Monday as well. You used

1248
01:01:47.360 --> 01:01:51.119
say no, But Philip, I want to thank you for

1249
01:01:51.159 --> 01:01:54.559
coming on. I always love having these discussions with you

1250
01:01:54.880 --> 01:01:58.239
and getting your input and insights from the amusement spaces.

1251
01:01:58.599 --> 01:02:01.239
How that can then trickle down to haunts and haunt

1252
01:02:01.239 --> 01:02:04.760
owners and maybe get an idea where things are headed. Yeah,

1253
01:02:05.079 --> 01:02:08.320
so thanks again for coming on. Thanks again everybody for watching.

1254
01:02:08.360 --> 01:02:10.440
The next Wormhole will be we're back on schedule. Will

1255
01:02:10.440 --> 01:02:13.320
be two weeks from now, so not next week, every

1256
01:02:13.320 --> 01:02:16.400
Friday or every other Friday. But hey, have a great weekend.

1257
01:02:16.440 --> 01:02:19.800
It's Mother's Day weekend, so you know, if your mom's

1258
01:02:19.800 --> 01:02:21.880
still around, go give him my big old hugs. Hey,

1259
01:02:21.880 --> 01:02:25.119
Iliya take her out they eat Philip, have a great weekend.

1260
01:02:25.280 --> 01:02:28.000
Thank you and we'll see you all next time.

1261
01:02:28.679 --> 01:02:31.840
Today's episode was edited by me Philip Hernandez, with post

1262
01:02:31.880 --> 01:02:35.920
production by David Swape and original music composed by Chris Thomas.

1263
01:02:36.320 --> 01:02:39.400
Support for today's episode comes from Gantum Lightning and Controls.

1264
01:02:39.519 --> 01:02:43.880
Gantum illuminates attractions worldwide with the world's smallest intelligent spotlights.

1265
01:02:44.360 --> 01:02:46.880
From Dark Hour to Other World, Super Mario Land to

1266
01:02:47.000 --> 01:02:51.039
Hagrid's Bike, Gantum goes where other fixtures can't see what

1267
01:02:51.079 --> 01:02:53.400
you're missing With a free demo, sign up at gantum

1268
01:02:53.400 --> 01:02:56.920
dot com slash demo. That's scantum dot com slash demo.

1269
01:02:57.800 --> 01:03:01.800
The h a N Team includes Daryl Plunky, Emily Luis Rua,

1270
01:03:02.000 --> 01:03:06.159
Meghan Spells, Gavin BYRNS and omni Adventures. Until Next Time,

1271
01:03:06.360 --> 01:03:08.920
Stay Scary.

1272
01:03:09.440 --> 01:03:13.719
This is a Haunted Attraction Network production.
Tyler Barnett
Philip Hernandez