May 13, 2025

Marketing Your Haunted Attraction: Full Haunter's Toolbox Masterclass

Marketing Your Haunted Attraction: Full Haunter's Toolbox Masterclass
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Today we're playing the FULL audio from a marketing masterclass I recently hosted for Haunter's Toolbox, answering YOUR QUESTIONS on marketing strategies for haunted attractions. This is the complete, unedited recording! If you're a haunt owner or operator looking to boost ticket sales and reach new audiences, you'll find tactics you can immediately implement. Examples from Hush, Woods of Terror, and Transworld included.
Haunter's Toolbox hosts monthly sessions at haunterstoolbox.com, and you can watch this video versionhere.

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Proven strategies to boost your haunts ticket sales that's coming

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up on today's show. Welcome to the show. I'm Philip

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on the HN Show. We bring you the news and

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information you need to prepare for Halloween. The show is

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just one small part of what we do, and the

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best place to find everything is our free weekly email newsletter.

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The link is in our show notes and on our website.

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Today we're playing the full audio recording from the marketing

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masterclass I recently hosted for Haunters Toolbox, answering your questions

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on marketing strategies for haunted attractions. This is the complete

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unedited recording. If you're a haunt owner or operator looking

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to boost ticket sales and reach new audiences, you'll find

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tactics that you can implement immediately. Haunters Toolbox hosts these

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valuable sessions monthly, covering everything but marketing to operations, staffing,

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and more. I typically join them once a year, but

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they feature different industry experts every month. If you want

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to participate in future discussions and ask your own questions,

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head over to hunters toolbox dot com to join our community. Okay,

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here we go.

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So that's watch and who you are what you do

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and what you've been up to over the past year.

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All right, hello everyone, I'm Philip. I run the Haunted

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Attraction Network. I'm also the CEO of Gantamighty and Controls,

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and I co host Green Tagged theme Park and thirty,

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a weekly theme park insights podcast with Scott Swinson, who

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many of you also know. And I also am a

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freelance journalist and marketer, so I do freelance services. I

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have Haunt clients. I also contribute to a Trash's magazine

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and park magazine like those, you know, all that kind

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of stuff.

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Yeah, so it's just been busy the last few year.

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Obviously the Haunt season, you know, I did went out

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and did video content, you know, and reporting content all

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over the world in you know, the US and I

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guess the US and Asia and a little bit of Canada,

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you know, so maybe not Europe. So kind of gave

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Europe a break and went to those other areas to

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do reporting on Halloween this year. And then I just

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we went through trans World, you know, I also work

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for trans World. I helped them out a little bit

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with their media and content, and so I also did

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produce the Oscars this year. The HAA Awards, and so

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I've just been it feels like things did not get

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any less busy. So it was like it was like

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Halloween season and you were like, you know, every day

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it's like you stock up, I just buy palettes of

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monster and then you you know, like noodles and you

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get through like Haunt season, right, and then like after

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Haunt season, you know, I die for a month or so,

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you know, you get through that.

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You're in the monster, are you?

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Well? You know I tried it, but the problem is

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you you can't heat up the monster. That's the real problem,

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you know, like take it separate, best, best serve cold.

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Let me tell you.

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Yeah, So Haunt season, then Christmas Haunt season, right, and

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then you get a little bit of a break kind

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of in January.

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But then it's TRANSWORLT prep.

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And then since TRANSORLT has just been like editing, you know, NonStop,

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and then you know, keeping up with all the other

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content and the jobs and all that.

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So, uh yeah, a lot, a lot of things.

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How much video do you produce on for any specific

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Haunt on average?

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Oh my god, I have no idea.

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I think it really depends on the individual project, right,

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So I went out with Woods of Terror and did

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some work with Erica and the team there, and that

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one was primarily you know, like media services and whatnot.

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But with Hush, which is one of my long term clients,

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that is like they want like a vertical video every day,

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you know, like that they're open and so that's like

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a lot of vertical content, and they also want to

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you know, horizontal content and influencer wrangling and pr. I

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mean for them, it's like it's like the whole thing.

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So really it really just ranges. If I'm just going

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to cover them myself, then typically it will be like

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a YouTube horizontal video and then it will be accompanied

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by you know, maybe two or three vertical videos.

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So I think each haunt you're looking at like.

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At least one long form video and then multiple short

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form video assets.

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Well, now you're talking about influencer wrangling, How how do

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you go about doing that? And is that something that

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you would recommend just somebody at a haunt doing themselves.

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Or mm that is complicated. It might be it might

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be something like it might be if anyone in.

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The chat has a specific question about it, it might be

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a good way to answer their question. At the same

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time as I'm explaining this, So please put in questions

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if you have them. But the influencer topic is interesting

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because I think in the beginning, I think I don't

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know it. Just I always tell people to take a

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few steps back and remember that marketing has not changed.

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You know, it looks like everything has changed, but really

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nothing's changed. It's like we talked about with haunted houses. Right,

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Like haunted houses, it's still about the physical environment and

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the interaction between the guests and the story and the actors.

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Right, it's all that whole. It's still that physical thing.

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It's been that way, you know, it's been that way

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for decades, right. I think the same thing is true

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with marketing. The tactics are new, but it's the same

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idea of marketing is making sure that you get your

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message in front of the right person at the right time.

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And the medium maybe has changed, And so I think

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I think that people think of like the influencer thing.

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I don't know what preconceptions they have, but I think

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at this point what you should be thinking about with

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influencers is you treat them like you would paid media effectively.

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And so whether that be that you're paying them a fee,

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and you're putting them under a contract, which is generally

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what I recommend. Put them under a contract and put

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them in some sort of paid agreement because then you

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can utilize the assets that they make from you. Otherwise

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then you would be paying in terms of just like

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hosting them, right, I mean, so there's some sort of

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like you think of them in some sort of paid way,

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you know, in the same way that in the beginning,

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oh my god, like fifteen years ago or something. I mean,

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you could just post stuff organically on Facebook and on

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the other platforms, and that's not the case anymore. Like

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anything that you're doing is paid. Like not only are

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you you know, you're paying your team member and you're

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paying in some way a staff cost to create the content.

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But then ideally you would be also paying to take

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the best performing content and turn it into ads. Because

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still the best converting thing you have out there is

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going to be your paid average tizing, like your your

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search query words. You know, you're turning your ad into

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it taking something and turning it into an ad on

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TikTok and using you know, cart purchasing tokens all that, Like,

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that's still going to be.

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That's that's still.

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Going to be like your highest performing and I think

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influencing from that you you it depends on your goals

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as a platform, because influencers are all over the board,

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right just like again just we take it back to

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our original marketing right, right person, right time?

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Who is the right person right? What is the right time?

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That's the who the right person is depends on the

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goal that you have, you know, and so if the

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goal is to sell tickets, so then you know that

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that's very different from the goal of just getting brand awareness.

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So I think that all then trickles down to the influencers,

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which is just one tactic, and that would be you

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know that that would be like, are you going to

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try and get trash three sixty that's not really going

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to sell your tickets, but.

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It's going to get your brand awareness, you know.

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Or you're going to try and get the local person

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who has a much much smaller audience, but the people

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are actually going to buy you a ticket and go.

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So it's you're lit. So oh, I see some questions, Okay,

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so oh yes.

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One from America. Yeah, an average range for rates for

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contracting influencers that they don't have personal rates set up.

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Yeah, So.

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There's not an easy answer to this because I think

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a lot of people are still trying to figure it out,

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and also because the metrics keep changing. Right, So even

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just a few years ago, it used to be you

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could judge and influence your based off of their audience size,

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and that's no longer the case. I mean, that's like

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i'd say in the marketing world, that's relatively old news.

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I mean, that's been about two years old. But I

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think now I think people are more and more people

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are kind of waking up to that. But effectively, what

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happened is you had they the algorithms have been changing,

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and there's a lot of reasons they've been changing. But basically,

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I'll give you a brief background. So, like it used

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to be, right that you would add a friend on

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Facebook and then you would see the friends right that

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you are friends with, you would see their statuses and

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similar on YouTube, you know, you would subscribe to a

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channel and then you would see stuff based on what

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you subscribe to. But there's a notion that started off

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in YouTube and then kind of flowed into the rest

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of the media ecosystem. The notion is that instead of

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you know, basically they could tell you what you like

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more than you can tell them, right, and that became

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the notion.

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It became more like.

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Less of you curating your feed and them deciding what they.

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Think you like and putting that in front of your feed.

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So you know, YouTube has different words for this, but

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basically they're calling it like the right video for the

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right person is kind of what they're they redid it to.

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So they're kind of like trying to show you the

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right video.

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So no, so that would mean no two persons, like

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you know, video suggestions or feeds are the same. So

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now that that's trickled through like all immediate ecosystem, you

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can see now why numbers are less important, which going

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back to influencers, which is what makes it difficult actually

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to find a price and to understand which influencers to

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work with because you can't really use their subscriber count

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as a metric, you know, so you're really you're trying

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to figure out you can use engagement. But even then,

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like I think a lot of people try and tout

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engagement like I don't really care that somebody comments on

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their video. I care they buy a ticket, right, And

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these are not the same thing necessarily, right. So so

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the so the short answer is Erica, that it's like

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it's hard, and I think that you need to have

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a budget on on your own side, and then kind

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of you can again the art of negotiation. I would

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have a budget that you kind of have internally, and

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then I would maybe, like, you know, if they don't

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have a number, you could offer a number. This may

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be like half of the budget, and that gives you

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room to negotiate and then you can kind of like

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you know, see if they hedge it up or down.

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But ultimately again back to your media goals, the budget

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to work for you. I can give you examples. That's

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as best as I can do. So for example, at Hush,

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there's several local influencers that I love working with, and

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my criteria for them is do they literally live in

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the metro area that we are trying to get people from,

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Like that they have to live in that area. Their

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content has to be all about that area. It's it's

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okay if it's food, right, it's okay. If it's just vibes,

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it's okay if it's whatever. But like because we have

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bars and so that's what I'm looking for and then

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I'm looking to see that they create original content that

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has some sort of like not necessarily a narrative, but

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like basically I want to know they're going to say

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we're here at hush Haunt, right, because some influencers just

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like they post random shit.

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You have no ideas. I don't know if I can scared,

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but they.

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Post random stuff you don't know like where it is

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or whatever. So I want these things. I want the

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quality of the content. I want them to be in

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the area, and I do want them to have some

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sort of like baseline engagement.

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I don't care about their numbers.

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I care more that they're getting views or they're getting

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views and that whether or not the comments or whatever.

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And then you just test them.

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And you can do this by giving them a discount code,

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or you can give them a link, or you can

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just set up a schedule because and you could say

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your your post is going to drop on this day,

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and then you can monitor your ticket sales. You know,

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there's plenty of ways to do it. Sometimes they won't

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they won't do the codes.

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Any of that.

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They don't like to, so you can find other ways

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to do that. But what I would say is for

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haunt stuff. Because haunts are in entertainment and people want

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to do them. That means you don't you generally don't

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have to pay as much. Right if it's like a

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medical company, or if it's like insurance or whatever, you know,

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those are harder things, you know, to get videos about.

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But in this case, I would say that with a

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micro influencer, you would be expecting to pay anywhere between

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one hundred and fifty and three hundred or four hundred

259
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for somebody who's in the you know, ten thousand follower

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to like twenty or thirty in that range. That's what

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you would expect to pay. Now, if you do pay them,

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I would like one hundred percent. Get a contract and

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see if you can put as much as you can

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in there. You know, can you negotiate for story mentions,

265
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Can you negotiate for link mentions? Can you negotiate to

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get rights to that content so that say they make

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this thing and it goes viral? You know, then can

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you take that and turn it into an ad on

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a different platform, like on TikTok and then you can

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use it as an AD. And what that does is

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it saves you. Like now you don't have to hire

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a videographer, you don't have to hire an editor. You know,

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you're already getting the influencer and they're split testing content

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for you. But you in order to get that, you

275
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do need to pay them. You need to have it

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in the contract, and there's all that stuff. But that's

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the ranges. The other big factor it's going to make

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the ranges go up and down is how much competition

279
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is in the area. So in a paradoxical way, you

280
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would think Los Angeles would be more expensive, but it's

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actually cheaper in Los Angeles to get influencers because there's

282
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so many of them. So there's basic supply and demand.

283
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There's like you can't like literally you're like throw a

284
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rock out this window. You probably hidden influencer somewhere in

285
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Los Angeles and there's camera people everywhere. It's like it's

286
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a So it's the prices are much cheaper, so basically

287
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for them, you really can just give them the food

288
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and pay for their parking and you do that kind

289
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of stuff. In places like the other markets I work in,

290
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there's like nobody, you know what I mean, Like there's

291
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so few of them that they all they command a

292
00:14:31.279 --> 00:14:34.440
higher price just because they're busy, and if you really

293
00:14:34.480 --> 00:14:36.000
want to get them to come out and guarantee it,

294
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usually you had to put a little money behind it.

295
00:14:37.879 --> 00:14:41.440
So see, you just we only need like three questions

296
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and that's going to be the hour.

297
00:14:42.519 --> 00:14:47.879
So so when it comes to influencers, what should we

298
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be looking for, like local people that like doing events

299
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and theme parks stuff like that.

300
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Or what and say, we're limited on what we.

301
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Have around our right I would say there's a lot

302
00:15:04.559 --> 00:15:07.639
of different ways to do this, Like you can buy

303
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software that allows you to.

304
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Find it in the area.

305
00:15:12.600 --> 00:15:15.679
You can also try using like deep research in chat,

306
00:15:15.759 --> 00:15:18.159
GPT or in Gemini or some of those areas to

307
00:15:18.200 --> 00:15:21.200
do comprehensive searches, or you could do it manually with

308
00:15:21.240 --> 00:15:25.720
a spreadsheet or whatever. But again that goes back to

309
00:15:26.360 --> 00:15:31.080
your basic marketing plan. Right person, right time, right person.

310
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That means personas So you should have an audience persona

311
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for every group that goes to your haunt.

312
00:15:36.639 --> 00:15:39.000
Well fillip, how do you make audience personas well?

313
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If you have exit polling data, you have tickets selling data,

314
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you should know the demographics of who buys the tickets,

315
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how all these stuff and you can lump them into

316
00:15:47.240 --> 00:15:51.840
demographics and then you can make personas. And so then

317
00:15:51.879 --> 00:15:56.919
what you'll do, So if you know that you know, like, well,

318
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I'll just give you examples. So say we got like,

319
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we got the we got the college frat guy, we

320
00:16:02.639 --> 00:16:05.799
got the uh you know, high school group, we got

321
00:16:05.840 --> 00:16:10.159
the Haunt enthusiasts, you know, older whatever, you got the

322
00:16:10.320 --> 00:16:16.039
like childless millennials. You know, you got the people if

323
00:16:16.080 --> 00:16:18.759
you're a cocktail, you know the food people. And then

324
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you know, so you maybe you got your your if

325
00:16:21.240 --> 00:16:24.039
your family, you have your like your mom whatever, you know,

326
00:16:24.080 --> 00:16:27.200
your your old your family package. Okay, so you have

327
00:16:27.200 --> 00:16:29.919
these different personas, so you should if if you think

328
00:16:29.960 --> 00:16:32.720
influencers the best strategy, you can take those personas and

329
00:16:33.080 --> 00:16:35.840
look for those in each one. So you know, again

330
00:16:36.080 --> 00:16:38.879
use Hush as an example. At Hush, I look into

331
00:16:38.960 --> 00:16:41.840
each of those demographics because we have so many offerings.

332
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You know, we have a stage show, you know, we

333
00:16:43.919 --> 00:16:48.120
have live entertainment, we have bars, we have all that stuff,

334
00:16:48.120 --> 00:16:51.200
and so I want all the food bloggers. I also

335
00:16:51.240 --> 00:16:53.799
want the mommy bloggers because we have a kid's day.

336
00:16:54.159 --> 00:16:56.279
So like I want these people, and each one I

337
00:16:56.360 --> 00:16:59.080
target in a different way. So the mommy blogger, I'm

338
00:16:59.120 --> 00:17:02.519
having them make content around our kids day and I'm

339
00:17:02.600 --> 00:17:05.119
encouraging them to bring their kids trick or treating to

340
00:17:05.240 --> 00:17:09.279
our haunt. The food bloggers, I don't want them to

341
00:17:09.319 --> 00:17:11.640
record in the haunt, you know, I want them to

342
00:17:11.720 --> 00:17:15.599
go and do tastings of the drinks and take cool pictures.

343
00:17:16.119 --> 00:17:16.319
Right.

344
00:17:16.599 --> 00:17:18.039
And I don't actually care about.

345
00:17:17.799 --> 00:17:20.480
The haunt bloggers, you know, I'm not towing shade out there,

346
00:17:20.519 --> 00:17:22.319
but like, I don't really care about that market because

347
00:17:22.359 --> 00:17:25.680
like we already have that market, Like I don't need

348
00:17:25.720 --> 00:17:28.119
to convince that market, right, And I don't really actually

349
00:17:28.160 --> 00:17:33.200
want to encourage the high school market that doesn't have chaperones, right,

350
00:17:33.279 --> 00:17:35.759
So I might target like a little bit older on that.

351
00:17:35.839 --> 00:17:37.920
So you see how I can break down these personas

352
00:17:38.039 --> 00:17:39.599
and then I can take those personas and I can

353
00:17:39.640 --> 00:17:43.599
go look for people for influencers that serve those personas.

354
00:17:43.759 --> 00:17:45.599
But again, it all goes back to your basic marketing,

355
00:17:45.640 --> 00:17:48.559
your marketing one to one like right person, right message,

356
00:17:48.680 --> 00:17:49.680
who is the right person?

357
00:17:49.960 --> 00:17:52.759
Who are these people? And then break it down from there.

358
00:17:54.880 --> 00:17:56.440
It kind of goes to the kind of goes to

359
00:17:56.680 --> 00:18:02.000
Craig's question about creating different types of commercials focused on

360
00:18:02.119 --> 00:18:07.119
age groups gen Z Alpha Center commercial one for parents,

361
00:18:07.160 --> 00:18:08.960
you know, boomers, gen X.

362
00:18:09.920 --> 00:18:13.480
Yeah, right, I think that's a great idea. But again

363
00:18:13.519 --> 00:18:17.000
it goes back to the same marketing plan. Like you're

364
00:18:17.039 --> 00:18:21.799
making your persona, you're doing your basic marketing work. You're

365
00:18:21.799 --> 00:18:24.720
making your persona. You're thinking about the groups of people

366
00:18:24.720 --> 00:18:27.039
that come to your heart. Then you need to figure

367
00:18:27.039 --> 00:18:31.839
out where are those groups spending their time? Okay, and

368
00:18:31.880 --> 00:18:34.839
then from there you can figure out if making a

369
00:18:34.880 --> 00:18:37.359
commercial is even going to be the best rate, the

370
00:18:37.359 --> 00:18:42.039
best way to reach them. And then I'm just like

371
00:18:42.079 --> 00:18:45.079
spitball in here, But like you might do some of that,

372
00:18:45.119 --> 00:18:48.720
and you might realize that, like the boomers don't watch

373
00:18:48.880 --> 00:18:52.359
stuff on media, so for them an article maybe in

374
00:18:52.400 --> 00:18:55.400
the paper or an article from something would reach them.

375
00:18:55.440 --> 00:18:56.960
If they're really worth it, then you put the money

376
00:18:56.960 --> 00:18:57.359
behind it.

377
00:18:58.079 --> 00:19:00.759
But say you break all these out, Well, what you're

378
00:19:00.759 --> 00:19:03.160
going to see just by how this works, is you're

379
00:19:03.160 --> 00:19:05.519
going to see, like, Okay, if you think if gen

380
00:19:05.599 --> 00:19:08.359
Z is an important market for you, you're probably going to

381
00:19:08.400 --> 00:19:10.400
see where they spend their time. You're going to see

382
00:19:10.519 --> 00:19:12.319
gen Z spends a lot of their time on TikTok

383
00:19:12.400 --> 00:19:16.119
and love the younger channel Snapchat TikTok those things. Snapchat

384
00:19:16.160 --> 00:19:18.720
is probably a little outdated, but you know, let's just

385
00:19:18.720 --> 00:19:21.839
say TikTok as an example. So then you could say, Okay,

386
00:19:21.920 --> 00:19:24.440
maybe we should make our TikTok.

387
00:19:24.559 --> 00:19:25.319
Just for gen Z.

388
00:19:26.400 --> 00:19:28.440
Okay, So this is how this works, right, So you're like, okay,

389
00:19:28.480 --> 00:19:31.400
where what what? Cause, like you shouldn't just be taking

390
00:19:31.440 --> 00:19:34.160
I mean, take take this a little bit with a

391
00:19:34.200 --> 00:19:37.200
grain of salt, because I understand that haunters don't have time,

392
00:19:37.400 --> 00:19:39.480
you know, for a full time marketing team. But I'll

393
00:19:39.519 --> 00:19:42.319
give you the the perfect you know, if if you

394
00:19:42.359 --> 00:19:43.880
had all the money and you had all the time,

395
00:19:44.359 --> 00:19:47.319
what you would do is make a dedicated strategy for

396
00:19:47.359 --> 00:19:50.240
each channel. So like you're not just taking the same

397
00:19:50.319 --> 00:19:53.680
content that perform the you know, and and just like

398
00:19:53.759 --> 00:19:57.440
posting it natively to each thing. You're thinking about who

399
00:19:57.519 --> 00:20:01.599
is on these channels. If if your TikTok is gen Z,

400
00:20:01.799 --> 00:20:04.160
it should be geared for gen Z. If your Facebook

401
00:20:04.559 --> 00:20:07.720
is millennial and boomers, it should be geared for those people.

402
00:20:07.799 --> 00:20:11.519
If your Instagram, you know, is mainly millennial whatever, I mean.

403
00:20:11.720 --> 00:20:12.559
It should be geared for that.

404
00:20:12.640 --> 00:20:15.359
So you would in Craig's example, you would have already

405
00:20:15.480 --> 00:20:17.519
broken all that out and then you could you could

406
00:20:17.559 --> 00:20:20.359
make different commercials to cater those different targets. But you

407
00:20:20.400 --> 00:20:23.839
need to know right people, So who are your demographics?

408
00:20:24.160 --> 00:20:26.359
And then you need to know right time, like where

409
00:20:26.400 --> 00:20:29.400
are they like where are they spending their time? And

410
00:20:30.400 --> 00:20:32.720
I would do that first before you know, I just

411
00:20:32.720 --> 00:20:34.160
feel like so many times we think we've got to

412
00:20:34.160 --> 00:20:37.359
make a commercial, but like the reality is that's down here,

413
00:20:37.480 --> 00:20:41.319
Like you're like, you know, that's all that's like you

414
00:20:41.440 --> 00:20:43.519
when you start at step A and you're already the

415
00:20:43.519 --> 00:20:46.279
commercials like step M or something, you know, like commercial

416
00:20:46.359 --> 00:20:49.400
is like at that point you should know, you know,

417
00:20:49.400 --> 00:20:51.319
I should be able to ask you, what is the

418
00:20:51.359 --> 00:20:52.480
purpose of this commercial?

419
00:20:52.640 --> 00:20:53.440
What is the goal?

420
00:20:53.720 --> 00:20:55.759
What target market are you're trying to reach? What all

421
00:20:55.799 --> 00:20:58.240
these answers to all that questions? Because who's going to

422
00:20:58.319 --> 00:21:00.319
begin your commercial? You know, is it to be a

423
00:21:00.400 --> 00:21:02.319
young kid getting scared or is it going to be

424
00:21:02.839 --> 00:21:06.119
boomers and older dropping their family off and drinking and

425
00:21:06.160 --> 00:21:08.279
watching people dance on stage. Or is it going to

426
00:21:08.359 --> 00:21:11.160
be college people getting hammered and then like falling over

427
00:21:11.200 --> 00:21:12.839
in the haunt? Because they're so scared and they pee

428
00:21:12.839 --> 00:21:16.599
themselves a little bit. I don't know, Like like again,

429
00:21:16.680 --> 00:21:18.960
I'll you know, just go back to the same thing.

430
00:21:22.599 --> 00:21:25.799
That kind of leads into Sean's comment. It's like, am

431
00:21:25.880 --> 00:21:27.920
I crazy that it would rather take a well curated

432
00:21:27.960 --> 00:21:32.400
reel versus a post that is on a large audience? Yeah? Yeah,

433
00:21:32.559 --> 00:21:36.640
you make something specific for each of those different.

434
00:21:37.519 --> 00:21:39.599
Right, Yes, because it's going to resonate with them more,

435
00:21:39.720 --> 00:21:43.720
you know anything. Again, you know, the key to content

436
00:21:43.799 --> 00:21:46.799
here is like as a creator, when I'm making content,

437
00:21:47.279 --> 00:21:50.119
like you really have to under So there's a test.

438
00:21:50.279 --> 00:21:53.160
So whenever I talk to other creators, I have this

439
00:21:53.240 --> 00:21:58.960
like test and I'm like, okay, actually making memes. It

440
00:21:59.039 --> 00:22:02.000
sounds really stupid, but making memes is probably one of

441
00:22:02.000 --> 00:22:05.759
the best ways that you can prove that you understand

442
00:22:05.759 --> 00:22:09.799
your audience. Why is that Because memes, if it resonates

443
00:22:09.799 --> 00:22:12.839
with you, people love them. But they have to resonate, right,

444
00:22:13.240 --> 00:22:15.880
And so that's why I don't know if you all

445
00:22:15.920 --> 00:22:17.440
saw that. Well, like a while ago, I did that

446
00:22:17.720 --> 00:22:20.640
meme with the new Home Depot stuff, and it was

447
00:22:20.720 --> 00:22:23.079
like he's like no, he's like going through and then

448
00:22:23.079 --> 00:22:24.519
at the end it's just like you know, like the

449
00:22:24.799 --> 00:22:27.519
just the grace, you know, the stuff, and it's like

450
00:22:27.640 --> 00:22:30.759
that will resonate with Haunters, Like Haunters will love that.

451
00:22:31.079 --> 00:22:31.279
You know.

452
00:22:31.359 --> 00:22:34.319
If I were a creator that was just a general

453
00:22:34.359 --> 00:22:37.680
audience creator that loved Halloween, I would be like, let's

454
00:22:37.720 --> 00:22:41.799
review the new Home Depot drops, you know, and new

455
00:22:41.839 --> 00:22:44.480
skeleton you know, nine out of ten because I love

456
00:22:44.519 --> 00:22:47.519
skeletons or whatever. But like doing it in this way

457
00:22:47.920 --> 00:22:51.240
is speaks to my audience, which are Haunters. Because why

458
00:22:51.359 --> 00:22:53.880
because Haunters love to brag about how they make everything,

459
00:22:53.880 --> 00:22:55.480
and they love to brag about how Home Depot is

460
00:22:55.519 --> 00:22:57.759
terrible quality, and they love to just you know, kind

461
00:22:57.759 --> 00:23:00.799
of pooh poo everything and a Home Depot still my stuff,

462
00:23:00.880 --> 00:23:02.799
and you know, but at the same time they love

463
00:23:02.839 --> 00:23:04.960
to buy cheap skeletons and then just like refab them.

464
00:23:04.960 --> 00:23:07.319
I mean, like you've got this all these dynamics. If

465
00:23:07.319 --> 00:23:10.799
you can understand your audience that perfectly and encapsulate it

466
00:23:10.799 --> 00:23:13.160
into a piece of content, that is the goal, right,

467
00:23:13.200 --> 00:23:17.640
And so you know, if it's that's back to Sean's

468
00:23:17.680 --> 00:23:20.400
thing about what they curated or not, Like the goal

469
00:23:20.519 --> 00:23:23.160
is to understand your audience. So well that you know

470
00:23:23.200 --> 00:23:27.200
what they would find interesting, and you'd be able to

471
00:23:27.200 --> 00:23:29.240
package it in a way that it would resonate with them.

472
00:23:29.559 --> 00:23:31.640
But if you don't have time for any of that,

473
00:23:31.680 --> 00:23:33.880
like say you have notes, say you're like Philip, all

474
00:23:33.880 --> 00:23:36.599
I have time to do is like one post the

475
00:23:36.799 --> 00:23:39.079
entire Halloween season, and I can't even have time to

476
00:23:39.079 --> 00:23:41.200
write an email. And then I'd be like, Okay, maybe put

477
00:23:41.240 --> 00:23:44.400
a generic post together that at least covers your basis

478
00:23:44.440 --> 00:23:46.759
so people know who, what, when, where and why. Okay,

479
00:23:46.799 --> 00:23:50.279
get it, but ideally know like it's going to perform

480
00:23:50.319 --> 00:23:53.240
better with your demographics if you can really make it

481
00:23:53.240 --> 00:23:53.880
speak to them.

482
00:23:55.400 --> 00:23:57.400
I was just thinking about a package that you could

483
00:23:57.720 --> 00:24:01.559
have home depot sell and for different you know, there's

484
00:24:01.559 --> 00:24:04.599
some people that are gonna want the pre corpse skeleton

485
00:24:04.680 --> 00:24:07.880
for ninety nine dollars. There's other people that would buy

486
00:24:07.920 --> 00:24:13.720
the package for the thirty dollars skeleton with some plastic wrap,

487
00:24:14.160 --> 00:24:18.119
some brushes, a little bit of glue, a heat gun,

488
00:24:18.279 --> 00:24:24.079
and some stain for sixty nine ninety nine uh, and

489
00:24:24.119 --> 00:24:27.119
then spend six hours making their own corpse skeleton. Yeah,

490
00:24:27.440 --> 00:24:30.799
because different packages for different people.

491
00:24:31.000 --> 00:24:34.119
Yeah, And that would also be like a great way

492
00:24:34.119 --> 00:24:36.359
to even redo that meme again where you could be like,

493
00:24:37.680 --> 00:24:40.720
you know, like be like haunter a just like buy

494
00:24:40.720 --> 00:24:42.559
the thing, or like home Hunter like whatever, buy and

495
00:24:42.559 --> 00:24:44.480
put up or whatever. You could you make some labels

496
00:24:44.480 --> 00:24:46.279
to make fun of people and then you know you're

497
00:24:46.359 --> 00:24:49.279
just like other like home Hunter who like you break

498
00:24:49.279 --> 00:24:51.480
out the costs and it's like six hours at you know,

499
00:24:51.559 --> 00:24:53.680
like minimum wage is actually like this amount and what

500
00:24:53.720 --> 00:24:55.480
do you do to break it out? And then just

501
00:24:55.519 --> 00:24:57.160
because you know how many times we heard that at

502
00:24:57.160 --> 00:24:59.680
Transford where people are like, I can just make my

503
00:24:59.759 --> 00:25:02.480
own lights and you're like, I mean, but like you can,

504
00:25:03.160 --> 00:25:05.640
but like maybe instead you should be working on your

505
00:25:05.640 --> 00:25:08.519
marketing plan, you know, like what's gonna be them? I mean?

506
00:25:08.559 --> 00:25:09.400
But that would also be.

507
00:25:09.359 --> 00:25:11.039
Like a great like you're saying, be able to lay

508
00:25:11.039 --> 00:25:16.039
that out, like you know, like okay, I see Craigan

509
00:25:16.119 --> 00:25:18.319
here is asked, how do you determine your demographic on

510
00:25:18.359 --> 00:25:21.400
each platform?

511
00:25:22.119 --> 00:25:24.519
So this one is.

512
00:25:29.160 --> 00:25:33.000
I think there's again there is software you can buy

513
00:25:33.039 --> 00:25:36.279
that can only does all this automatically. You also can

514
00:25:37.039 --> 00:25:40.200
get some help from like chat, gpt now and Gemini

515
00:25:40.240 --> 00:25:42.759
and kind of like you can export some of your

516
00:25:42.920 --> 00:25:44.640
data and put it in there and see if it

517
00:25:44.680 --> 00:25:46.839
can give you insights. I would recommend doing all these things,

518
00:25:47.440 --> 00:25:48.680
but I'll explain the.

519
00:25:48.559 --> 00:25:49.039
Theory to you.

520
00:25:49.119 --> 00:25:53.480
So basically, what you're doing is ideally you would you

521
00:25:53.519 --> 00:25:56.279
would take that he said he didn't post haunt survey,

522
00:25:56.759 --> 00:25:59.480
So ideally you would take that data in there. There

523
00:25:59.480 --> 00:26:02.079
would be some demographic information that you'd at least be

524
00:26:02.119 --> 00:26:04.759
able to put them into a demographic piles. Right when

525
00:26:04.799 --> 00:26:08.680
you're creating your persona, you're trying to get it as

526
00:26:08.799 --> 00:26:11.839
much as a real person that you can possibly think of.

527
00:26:12.279 --> 00:26:13.759
It's kind of like a little bit like acting, you know,

528
00:26:13.759 --> 00:26:17.160
where you're actually you're trying to like invent a person

529
00:26:17.240 --> 00:26:20.599
that is an example of a whole group. You know,

530
00:26:20.680 --> 00:26:24.880
So like Karen, you know, the sassy mommy blogger you know,

531
00:26:24.920 --> 00:26:27.519
or the sassy mom you know, and you know she

532
00:26:27.720 --> 00:26:30.079
just wants a cheap activity, but if anything goes wrong,

533
00:26:30.079 --> 00:26:32.440
she's gonna complain, and you know she doesn't want to

534
00:26:32.519 --> 00:26:34.640
drive that far. She definitely is gonna need a pregame

535
00:26:34.680 --> 00:26:36.440
because you can't deal with the kids. And you know

536
00:26:36.519 --> 00:26:38.599
her husband isn't nice to her, and you know, so

537
00:26:38.680 --> 00:26:41.000
she takes out you know, I mean like you got

538
00:26:41.000 --> 00:26:43.440
to like, ideally, what you're gonna want is like you're

539
00:26:43.440 --> 00:26:46.640
going to create a persona, and you want the two

540
00:26:46.720 --> 00:26:49.799
elements classically, you're demographic and psychographic.

541
00:26:50.160 --> 00:26:50.319
Right.

542
00:26:51.759 --> 00:26:57.079
Demographics are pretty easy to gather from your survey data, Right,

543
00:26:57.200 --> 00:26:59.279
how old are you, how many tickets did you buy?

544
00:26:59.720 --> 00:27:01.799
How far as you drive? How do to hear about whatever?

545
00:27:01.880 --> 00:27:02.920
That's demographics.

546
00:27:03.039 --> 00:27:05.799
Psychographics are harder, and that one takes a little bit

547
00:27:05.799 --> 00:27:08.960
more like years in operation, and takes some like analyzing

548
00:27:09.000 --> 00:27:11.640
comments basically, you know, on and kind of see what

549
00:27:11.680 --> 00:27:13.680
the sentiment is that people have and talking to them

550
00:27:13.720 --> 00:27:16.960
and those kind of things, and really just studying at

551
00:27:17.000 --> 00:27:20.680
your haunt, who shows up, who waits, who doesn't mind waiting?

552
00:27:20.720 --> 00:27:22.240
You know what they do all that stuff. So you

553
00:27:22.279 --> 00:27:25.319
got to take that one a little bit more. But

554
00:27:26.400 --> 00:27:28.400
what you can do is combine data. So you can

555
00:27:28.440 --> 00:27:32.240
look at your survey data and then you can look

556
00:27:32.319 --> 00:27:37.079
at the metrics on your channels. So Instagram has this data,

557
00:27:37.240 --> 00:27:40.680
Meta has a data. You know, your TikTok also does

558
00:27:40.759 --> 00:27:42.480
have limited data, So you can go in and you

559
00:27:42.519 --> 00:27:44.400
can look at those and say, okay, what are the

560
00:27:44.440 --> 00:27:46.599
age ranges male female?

561
00:27:46.640 --> 00:27:47.079
Age?

562
00:27:47.160 --> 00:27:49.880
You can see that kind of basic information, and you

563
00:27:49.920 --> 00:27:51.759
should be able to combine this together to get a

564
00:27:51.839 --> 00:27:54.839
rough idea of that, and then from there it is testing.

565
00:27:55.960 --> 00:27:59.359
And that's why I'm saying, like in a perfect world,

566
00:27:59.400 --> 00:28:02.240
each piece of content has a goal and it has

567
00:28:02.279 --> 00:28:04.559
something you're trying to test. So then you can say, Okay,

568
00:28:04.599 --> 00:28:10.200
we think that this based on this haunt survey and

569
00:28:10.200 --> 00:28:12.480
then based off of the demographics on Facebook, that we

570
00:28:12.519 --> 00:28:15.599
think that this chunk here pays attention to our Facebook,

571
00:28:15.640 --> 00:28:17.400
and so we're going to make a thing that talks

572
00:28:17.400 --> 00:28:19.319
to that chunk. We're going to test a few of them,

573
00:28:19.680 --> 00:28:22.000
see how they perform, right, and then go back to

574
00:28:22.039 --> 00:28:25.319
it later interview. I think a lot of times Haunters

575
00:28:25.359 --> 00:28:27.200
like never review. They just kind of like make their

576
00:28:27.200 --> 00:28:29.559
whole season and they just like walk away. But you

577
00:28:29.599 --> 00:28:31.799
really should be kind of like reviewing. Did this actually

578
00:28:31.839 --> 00:28:34.640
perform well or not? If we made it for this

579
00:28:34.680 --> 00:28:36.559
demographic and we thought this was right, where did we

580
00:28:36.559 --> 00:28:38.480
get it wrong? Was it that it was just bad

581
00:28:38.559 --> 00:28:42.359
quality or was it that it didn't speak to the

582
00:28:42.480 --> 00:28:43.359
right demographic?

583
00:28:43.400 --> 00:28:43.519
You know?

584
00:28:43.599 --> 00:28:45.839
I mean, because there has to be a quality baseline, right,

585
00:28:45.839 --> 00:28:49.160
Like It's just like it's like I see people.

586
00:28:50.279 --> 00:28:53.400
Basically, it's the whole mic thing.

587
00:28:53.480 --> 00:28:55.440
You know, even if you are just holding like a

588
00:28:55.440 --> 00:28:57.039
phone mic, you're going to be able to hear the

589
00:28:57.039 --> 00:28:58.799
person so much better right than if you were just

590
00:28:59.119 --> 00:29:01.319
So there is a quality baseline you have to hit.

591
00:29:02.160 --> 00:29:02.839
But then from.

592
00:29:02.720 --> 00:29:04.640
There, you know, really you should be able to make

593
00:29:04.680 --> 00:29:07.799
something that speaks to them implicitly or even just try

594
00:29:07.839 --> 00:29:10.119
making some memes and testing it now, you know, and

595
00:29:10.160 --> 00:29:13.480
seeing like, Okay, does the do these like resonate with

596
00:29:13.599 --> 00:29:14.839
this audience.

597
00:29:14.440 --> 00:29:15.359
Or you know that kind of thing.

598
00:29:17.680 --> 00:29:20.960
Yes, I hope that answered the question, Craig. If it didn't,

599
00:29:22.160 --> 00:29:24.920
ll us because I'm just getting panty at this point.

600
00:29:24.960 --> 00:29:26.000
I need more coffee.

601
00:29:26.519 --> 00:29:31.759
Sean has a good idea or a question. Uh, give

602
00:29:31.839 --> 00:29:35.440
him some good tidbits on uh being a Canadian and

603
00:29:35.480 --> 00:29:38.319
marketing to Americans? So how do we bring people across

604
00:29:38.359 --> 00:29:41.279
the border? And he doesn't want my opinion because it's

605
00:29:41.359 --> 00:29:43.759
far too far for Americans to come visit me, so

606
00:29:44.279 --> 00:29:48.480
m M, except when Philip is in town, and then

607
00:29:48.559 --> 00:29:49.920
you know it doesn't visit.

608
00:29:50.200 --> 00:29:53.720
Okay, I tried to not even go there. I did try.

609
00:29:54.240 --> 00:29:55.079
There's the whole thing.

610
00:29:55.480 --> 00:29:56.240
I understand.

611
00:29:56.519 --> 00:29:57.440
He's got to go back now.

612
00:29:59.279 --> 00:30:08.720
Yeah, so that one. I don't know. I think I

613
00:30:08.759 --> 00:30:11.200
would say again, you can you can try.

614
00:30:11.400 --> 00:30:12.880
You could do some tests and you could look back

615
00:30:12.920 --> 00:30:14.559
at your you know, like, right, person, how do we

616
00:30:14.680 --> 00:30:18.799
like get them in? I think you have to determine first,

617
00:30:18.960 --> 00:30:23.400
like whether you are even reaching those people now?

618
00:30:24.119 --> 00:30:24.319
Right?

619
00:30:24.440 --> 00:30:28.559
Like do you even have Americans on your mailing lists?

620
00:30:28.640 --> 00:30:29.720
On your texting list?

621
00:30:29.839 --> 00:30:31.960
You know, on your social platforms, like do you have

622
00:30:32.000 --> 00:30:34.200
any do you have any chunk of that market?

623
00:30:34.279 --> 00:30:34.519
Now?

624
00:30:34.960 --> 00:30:37.160
If you don't, then it's going to become a little

625
00:30:37.200 --> 00:30:39.559
bit of You could test different options. You know, you

626
00:30:39.599 --> 00:30:42.839
could test a keyword strategy or an ad buy strategy.

627
00:30:44.000 --> 00:30:46.079
If you really want to get crazy, you could try

628
00:30:46.119 --> 00:30:51.799
making some content you know, you know yeah.

629
00:30:51.599 --> 00:30:52.000
I don't know how.

630
00:30:52.039 --> 00:30:53.319
I mean, I don't know how far you want to

631
00:30:53.319 --> 00:30:55.640
go down there, but you could try making some content

632
00:30:55.680 --> 00:30:59.359
where you're like, you know, come to Canada where you

633
00:30:59.400 --> 00:31:02.359
know it it's you know, tear free and everything is

634
00:31:02.480 --> 00:31:04.880
cheaper or something, and you're like, come, come have dinner

635
00:31:04.920 --> 00:31:08.880
over here, or you know, come it's something like you

636
00:31:09.000 --> 00:31:11.960
like mic drop, You're like, you know, Canadian steak is better?

637
00:31:12.079 --> 00:31:12.799
Prove us wrong?

638
00:31:13.000 --> 00:31:14.480
Right, I mean, you know that kind of a you

639
00:31:14.480 --> 00:31:17.880
could you could try and you know, you could try

640
00:31:17.920 --> 00:31:21.440
and do some kind of funny stuff like that in there.

641
00:31:21.480 --> 00:31:24.039
But I think the way I would do it is

642
00:31:24.079 --> 00:31:26.279
first look at do we have any of these people

643
00:31:26.279 --> 00:31:28.160
that we can go ask and look at and kind

644
00:31:28.200 --> 00:31:30.160
of see why they made the decision in the first

645
00:31:30.160 --> 00:31:32.240
place to come to your haunt and get data from them.

646
00:31:32.920 --> 00:31:35.640
And then from there you can go and figure out

647
00:31:35.680 --> 00:31:39.000
if you don't have any of them already, then you like,

648
00:31:39.039 --> 00:31:41.640
if you have no Americans on that list, now, then

649
00:31:41.640 --> 00:31:43.000
you're going to have to like kind of start from

650
00:31:43.039 --> 00:31:47.240
scratch by just making some campaigns, and you should test

651
00:31:47.279 --> 00:31:49.880
out different ones. You should test out you know, is

652
00:31:49.960 --> 00:31:53.920
keyword the keyword stuff the ad buy you know? Or

653
00:31:54.039 --> 00:31:57.160
could we make content? I would say the content is

654
00:31:57.160 --> 00:32:00.160
going to be almost the hardest one because presumably most

655
00:32:00.240 --> 00:32:02.960
of the people that follow you your channels is going

656
00:32:03.039 --> 00:32:08.119
to be you know, like not Americans. But that doesn't

657
00:32:08.119 --> 00:32:11.680
mean you couldn't make you know, ads and then you know,

658
00:32:11.759 --> 00:32:14.079
like not post them as native content. Just make them

659
00:32:14.079 --> 00:32:17.160
as ads from the beginning and run ads on the

660
00:32:17.200 --> 00:32:20.240
different platforms and then just see how you go.

661
00:32:21.279 --> 00:32:22.440
Yeah, that would be my strategy.

662
00:32:23.880 --> 00:32:27.000
Yeah, because Windsor is not that far away from the border, right.

663
00:32:27.079 --> 00:32:29.519
Yeah, Windsors like really bridge and water.

664
00:32:30.799 --> 00:32:31.519
That's about it.

665
00:32:32.119 --> 00:32:33.640
Yeah, it's really close to that area.

666
00:32:33.720 --> 00:32:36.839
I mean I could I could see you sitting down again,

667
00:32:36.880 --> 00:32:39.519
sitting down and think thinking. I mean that that could

668
00:32:39.519 --> 00:32:42.200
be one where you might consider doing an awareness strategy.

669
00:32:42.440 --> 00:32:44.839
You know, that would be one where maybe you would

670
00:32:44.839 --> 00:32:51.400
try and host you know, a relatively larger like Detroit

671
00:32:51.440 --> 00:32:54.279
influencer or something and just try and get like awareness,

672
00:32:54.279 --> 00:32:56.440
like hey, this is the thing that's available, you know,

673
00:32:56.559 --> 00:32:59.000
like I could see that working, or I could see

674
00:32:59.039 --> 00:33:02.240
you try to seeing some of these different strategies just

675
00:33:02.240 --> 00:33:04.279
to see, you know, like what what's gonna.

676
00:33:04.079 --> 00:33:10.240
What would work and what wouldn't. Yeah, okay, okay, what else.

677
00:33:12.400 --> 00:33:15.559
It's a lot of I have I have some questions

678
00:33:15.680 --> 00:33:21.599
on Facebook Messenger. Okay, So how about the Hont review

679
00:33:22.119 --> 00:33:25.799
Hont review, how about the Hount review crews that show

680
00:33:25.880 --> 00:33:27.640
up in masks every year? What do you think.

681
00:33:27.519 --> 00:33:30.839
About mass every year? I feel like this is a

682
00:33:31.039 --> 00:33:33.720
question that is.

683
00:33:32.759 --> 00:33:36.599
Designed, uh to get me in trouble, right is that?

684
00:33:36.640 --> 00:33:37.799
What's it's that?

685
00:33:38.440 --> 00:33:42.200
I don't know? It's from James Warren so Okay, hey James,

686
00:33:45.359 --> 00:33:49.200
So say, do you think they're a good thing for marketing? Advertising?

687
00:33:49.920 --> 00:33:51.960
Do you think they're good for you know, listening on

688
00:33:52.000 --> 00:33:55.559
their websites, the logos they let you put on their website,

689
00:33:55.599 --> 00:33:58.440
that kind of stuff. Social proof does it help?

690
00:33:59.279 --> 00:33:59.400
So?

691
00:34:04.400 --> 00:34:06.000
Wait? Can we swear I don't know? Wait?

692
00:34:06.359 --> 00:34:07.359
Yeah, this is this is.

693
00:34:09.280 --> 00:34:16.760
Oh okay, I guess I'm gonna go with. UH. So

694
00:34:16.880 --> 00:34:17.480
here's the thing.

695
00:34:18.280 --> 00:34:19.840
Let's take it back to what I've been saying this

696
00:34:19.960 --> 00:34:23.320
entire time, right person, right time, right. So if you

697
00:34:23.559 --> 00:34:26.519
can figure out, like if you can draw a connection

698
00:34:26.840 --> 00:34:30.000
between the review and someone who actually showed up to

699
00:34:30.079 --> 00:34:32.599
your haunt after reading their view and buy ticket, I

700
00:34:32.639 --> 00:34:40.480
think there's some justification behind it. Most of the clients

701
00:34:40.840 --> 00:34:44.599
that I have worked with, UH find that is not

702
00:34:44.719 --> 00:34:47.320
the case because the type of people who are going

703
00:34:47.320 --> 00:34:50.400
to a haunted house, very few of them are like

704
00:34:50.480 --> 00:34:55.000
reading a review on an independent website like they're the

705
00:34:55.000 --> 00:34:58.039
reviews they are checking is like Yelp and like Google.

706
00:34:58.559 --> 00:35:01.880
You know they're they're they're just looking for like other

707
00:35:01.960 --> 00:35:05.079
regular people, Like they really don't care about like a haunt,

708
00:35:05.159 --> 00:35:08.400
like expert talking about the haunt, like the people that

709
00:35:08.480 --> 00:35:10.480
care about those reviews tend to be the people who

710
00:35:10.519 --> 00:35:14.079
are like already in the HANT community, and generally speaking,

711
00:35:14.400 --> 00:35:16.360
people that are already in the HANT community are almost

712
00:35:16.440 --> 00:35:19.960
like the least important demographic for haunters because they're already

713
00:35:20.000 --> 00:35:22.639
aware of the haunt and because they already like want

714
00:35:22.719 --> 00:35:24.599
to go and they kind of already know the haunts

715
00:35:24.639 --> 00:35:28.639
they want to go to, right, So there might be a.

716
00:35:28.559 --> 00:35:29.679
Way for you to like.

717
00:35:31.840 --> 00:35:36.320
Parlay that into you know, content that is useful for you,

718
00:35:36.679 --> 00:35:44.280
like like like like I think of like the scare factor, right, like,

719
00:35:44.440 --> 00:35:46.559
so you know, they have teams kind of all around,

720
00:35:46.599 --> 00:35:48.679
so you know, but like I think I've seen some

721
00:35:48.760 --> 00:35:52.639
haunts and they take some of the highlight of that,

722
00:35:52.880 --> 00:35:54.800
you know, and they make a post about it, you know,

723
00:35:54.920 --> 00:35:58.239
or they they they somehow they they leverage it, you know,

724
00:35:58.679 --> 00:36:02.199
on their own Like the Haunt leverages some of that

725
00:36:02.239 --> 00:36:06.039
stuff on their owned network as a way of like

726
00:36:06.440 --> 00:36:09.360
proving to people, you know, that it's a thing. And

727
00:36:09.400 --> 00:36:11.559
so I think if you're using it in that way, right,

728
00:36:11.559 --> 00:36:14.039
if you're like leveraging it, right, But I think that

729
00:36:14.199 --> 00:36:17.119
kind of just relying on the rew on the independent

730
00:36:17.159 --> 00:36:20.360
reviewer to sell tickets for you is probably like not

731
00:36:20.519 --> 00:36:22.679
gonna net. But then I but like I don't want

732
00:36:22.719 --> 00:36:23.800
to shut on all of them or hate on it,

733
00:36:23.840 --> 00:36:26.239
but like what I'm gonna say is like does it

734
00:36:26.280 --> 00:36:28.079
really like how much does it really matter? Like it's

735
00:36:28.079 --> 00:36:30.000
like a pair of tickets, you know, like come on.

736
00:36:30.199 --> 00:36:32.880
I mean like that part of me is like we're

737
00:36:32.960 --> 00:36:35.159
arguing about the wrong thing. So like here at you know,

738
00:36:35.199 --> 00:36:38.400
at Gantum, generally we have rules in place where I'm like,

739
00:36:39.519 --> 00:36:41.920
if the decision is like fifty to our one hundred

740
00:36:41.920 --> 00:36:43.960
dollars in that range, like why you even asking me?

741
00:36:44.000 --> 00:36:45.760
Because the time it would take to set up a

742
00:36:45.800 --> 00:36:48.519
meeting and discuss it is going to cost me more

743
00:36:48.559 --> 00:36:51.719
in labor than it is like to just solve the problem,

744
00:36:51.960 --> 00:36:54.559
you know, Like I'm like, if you need a pencil,

745
00:36:55.039 --> 00:36:57.360
go buy a pencil, you know. I mean I've had

746
00:36:57.400 --> 00:36:59.480
just real examples of like staff that have been like

747
00:36:59.519 --> 00:37:01.079
I need to prove to buy a pen or buy

748
00:37:01.159 --> 00:37:04.280
a piece of paper or something ridiculous to do this thing,

749
00:37:04.280 --> 00:37:08.519
and you're like, just do it, like and so sometimes

750
00:37:08.519 --> 00:37:10.920
I do think I'm like the amount of time that

751
00:37:10.960 --> 00:37:15.840
we spend like even like thinking about this is almost

752
00:37:15.920 --> 00:37:17.559
not worth it. You know what I mean, Like I

753
00:37:17.599 --> 00:37:20.880
would again back to the making your marketing plan. I

754
00:37:20.880 --> 00:37:22.400
would make your marketing plan ahead of time, and I

755
00:37:22.440 --> 00:37:24.960
would decide then how you're going to answer like all

756
00:37:25.000 --> 00:37:27.639
the reviewers, and you would just decide, you know, if

757
00:37:27.639 --> 00:37:30.400
it's if they're only asking for one or two tickets,

758
00:37:30.440 --> 00:37:33.280
and it's whatever in there in this realm of impact

759
00:37:33.360 --> 00:37:34.719
is in like you know, they're not the New York

760
00:37:34.760 --> 00:37:37.039
Times or the you know, or Fox or something. You know,

761
00:37:37.079 --> 00:37:38.840
They're not like a thing that's like a brand really,

762
00:37:38.840 --> 00:37:40.400
you know, like if Fox comes out and wants to

763
00:37:40.440 --> 00:37:41.840
do something like do it, you know whatever. But like

764
00:37:43.000 --> 00:37:45.920
I would make your plan early and make your decision

765
00:37:45.920 --> 00:37:47.360
as a team as to what you would like to do,

766
00:37:47.519 --> 00:37:50.719
because I also think, you know, honestly like.

767
00:37:52.440 --> 00:37:54.079
Coming it in so much trouble for this interview. But

768
00:37:54.199 --> 00:37:54.800
I think.

769
00:37:57.440 --> 00:38:01.920
Most haunters, definitely, like don't run their haunt to make

770
00:38:02.000 --> 00:38:04.199
money or to even be a business. They do it

771
00:38:04.280 --> 00:38:07.599
because they enjoy entertaining people and they see it as

772
00:38:07.599 --> 00:38:10.000
an art form. And so I do think there is

773
00:38:10.119 --> 00:38:13.679
a lot of ego invested, and I think that there

774
00:38:13.760 --> 00:38:17.440
is an argument for like having the reviewers come out

775
00:38:18.119 --> 00:38:20.320
to tell you that you did a good job.

776
00:38:20.440 --> 00:38:21.280
And I mean.

777
00:38:21.119 --> 00:38:23.119
That's a whole separate argument, right, Like if you're telling

778
00:38:23.159 --> 00:38:26.159
if you're the question is should we do these review

779
00:38:26.199 --> 00:38:28.320
things because they're going to sell tickets? I think the

780
00:38:28.320 --> 00:38:34.800
answers generally know. But is the question instead we're review

781
00:38:34.920 --> 00:38:38.000
bringing these reviewers out because all of our staff and

782
00:38:38.039 --> 00:38:40.960
all of our actors, since they are haunters and they

783
00:38:40.960 --> 00:38:44.079
could a trans world, they're paying attention to what the

784
00:38:44.159 --> 00:38:47.480
Scare Factor and the other places say, and they value this,

785
00:38:48.719 --> 00:38:50.519
then it's one hundred percent worth it, right because what

786
00:38:50.559 --> 00:38:53.719
you're doing is, you know, you're you're putting your product

787
00:38:53.719 --> 00:38:57.519
out there and you're making your team like happy when

788
00:38:57.559 --> 00:38:59.239
they get to review it and you're sharing it. Are

789
00:38:59.239 --> 00:39:02.039
your customers going to care? I'm not sure about that,

790
00:39:02.159 --> 00:39:04.639
you know. Uh, And especially now there's so many of them,

791
00:39:04.639 --> 00:39:06.199
Like you know, I work with the Scare Factor.

792
00:39:06.239 --> 00:39:07.760
I think what they do an excellent job.

793
00:39:08.079 --> 00:39:11.480
But they're you know, they they operate nationally, but there's

794
00:39:11.480 --> 00:39:14.079
a lot of local ones and all over and independent

795
00:39:14.119 --> 00:39:17.760
and all that. I mean, so I think it really

796
00:39:18.360 --> 00:39:20.880
again back depends on your goal for the thing you're doing.

797
00:39:21.280 --> 00:39:23.760
Uh. And yeah, anyway, that's that's all I come to say.

798
00:39:23.880 --> 00:39:26.039
You mean the group of junior high students is not

799
00:39:26.880 --> 00:39:29.920
following you know, yeah, Like.

800
00:39:29.800 --> 00:39:31.840
That's that's the thing. It's just so hilarious.

801
00:39:31.880 --> 00:39:34.320
It's like we're over here and we're like, these people

802
00:39:34.320 --> 00:39:36.559
don't even know what a haunted house is, right, they

803
00:39:36.599 --> 00:39:39.000
don't even know that you like ours aren't even like, oh,

804
00:39:39.039 --> 00:39:41.599
you have bars, and we're like, yes, that is literally

805
00:39:41.639 --> 00:39:42.639
the thing that we're known for.

806
00:39:43.000 --> 00:39:45.400
Oh really, can I drink at the bars?

807
00:39:45.559 --> 00:39:45.639
Like?

808
00:39:45.880 --> 00:39:47.199
What else are you gonna do with them? You know

809
00:39:47.199 --> 00:39:50.519
what I mean? Like, come on, like what like those people?

810
00:39:50.639 --> 00:39:53.639
You're trying to convince me that those people are gonna

811
00:39:53.639 --> 00:39:58.679
read X review expert person's thing and buy a ticket? Now, Like, honestly,

812
00:39:59.719 --> 00:40:03.280
you better convinced me to like encourage people to leave

813
00:40:04.199 --> 00:40:06.679
Google and Yelp reviews by doing some sort of like

814
00:40:06.760 --> 00:40:10.360
incentive program, then you would about those things. And you know,

815
00:40:10.519 --> 00:40:14.480
but again, the haunt community does care what other community

816
00:40:14.519 --> 00:40:17.079
members think. And so if you're doing just like with

817
00:40:17.159 --> 00:40:20.639
the scared badges, right, like that's not really gonna you know,

818
00:40:20.800 --> 00:40:24.559
necessarily impress convince someone to buy a ticket if they

819
00:40:24.559 --> 00:40:26.360
see someone with a lot of badges on that's not

820
00:40:26.360 --> 00:40:28.039
gonna mention it by a ticket. What it's gonna do

821
00:40:28.079 --> 00:40:30.880
is help with staff retention, help with staff morale, you know,

822
00:40:30.920 --> 00:40:33.960
help them understand their value, help them feel appreciated, all

823
00:40:34.000 --> 00:40:36.000
these things. That's the same thing the review is doing.

824
00:40:36.079 --> 00:40:39.000
And it's just like a person who if they respect

825
00:40:39.000 --> 00:40:40.679
the person, it means a lot to them.

826
00:40:41.119 --> 00:40:41.280
Right.

827
00:40:41.400 --> 00:40:43.599
So, uh, you know some of the best haunts I've

828
00:40:43.599 --> 00:40:46.199
been to too, they have those reviews, like not in

829
00:40:46.239 --> 00:40:49.239
the like they made the posters. They put the posters

830
00:40:49.280 --> 00:40:52.159
like in the staff areas. They don't put them like

831
00:40:52.360 --> 00:40:56.800
in the guest areas, right, So.

832
00:40:55.280 --> 00:40:57.280
That's what we use ours for. We got the like

833
00:40:57.480 --> 00:41:02.360
number three scare factor they say, the fan voted number

834
00:41:02.360 --> 00:41:05.000
three fan voted in Missouri. Yeah, that was so we

835
00:41:05.079 --> 00:41:10.079
put that on all of our advertising, postcards, flyers, website first,

836
00:41:10.119 --> 00:41:13.320
you know, the first second year, which really helped us,

837
00:41:13.679 --> 00:41:18.800
you know, social proof, right, so stuff like that until

838
00:41:18.800 --> 00:41:21.280
we did get our Google reviews built up, and then

839
00:41:21.639 --> 00:41:23.599
it just became a Google review thing, you know.

840
00:41:23.760 --> 00:41:26.599
So yeah, exactly, Yeah, I think what Craig said here

841
00:41:26.639 --> 00:41:28.719
in the chat, it's like we assume the customers are

842
00:41:28.719 --> 00:41:32.599
haunt nerds, and that's Yeah, that's so true, because you know,

843
00:41:32.719 --> 00:41:34.480
again that's why it's important to come up with the

844
00:41:34.519 --> 00:41:39.400
personas like they're not they have no idea, you know it,

845
00:41:39.920 --> 00:41:42.199
And yes, he is right. It is an impulse purchase,

846
00:41:42.280 --> 00:41:44.880
you know, for the most part, you know, the bigger

847
00:41:44.920 --> 00:41:49.360
events like you don't generally impulse purchase Halloween, Hohrnites, you know,

848
00:41:49.400 --> 00:41:51.880
tickets and a plane, right, you.

849
00:41:51.840 --> 00:41:53.400
Know, but a lot of the haunts.

850
00:41:53.440 --> 00:41:56.199
You know, if your haunt is is relatively priced in

851
00:41:56.320 --> 00:41:59.840
fifteen to twenty ish, that's pretty impulsey, right, So that.

852
00:42:01.360 --> 00:42:02.719
I think their impulse perching.

853
00:42:02.880 --> 00:42:05.880
That means that they're searching scary things to do near

854
00:42:05.920 --> 00:42:08.800
me this weekend, or spooky things or well whatever where

855
00:42:08.800 --> 00:42:10.800
there's talking to their friends and it's coming up and

856
00:42:10.800 --> 00:42:13.119
they're doing those things. In no way are they like

857
00:42:14.559 --> 00:42:16.079
you know, I don't know, that's my take.

858
00:42:17.400 --> 00:42:20.119
Then there's always those people that don't want to come,

859
00:42:20.199 --> 00:42:23.440
but they just get drug along because their friends like

860
00:42:23.519 --> 00:42:24.320
to go to hants.

861
00:42:24.480 --> 00:42:26.239
Yeah, that's a huge and you're not.

862
00:42:26.159 --> 00:42:29.480
Really necessarily marketing to them, but you need to still

863
00:42:29.599 --> 00:42:33.679
entertain them when they get there. Yeah, Sean's asking, what's

864
00:42:33.679 --> 00:42:36.039
a good formula for the amount of social posts per

865
00:42:36.119 --> 00:42:38.880
day or per week, and is there specific times of

866
00:42:38.960 --> 00:42:41.039
day or where can you find that out when it's

867
00:42:41.039 --> 00:42:41.800
best to post?

868
00:42:42.079 --> 00:42:46.239
Right Again, that's in your metrics for each of your channels.

869
00:42:46.280 --> 00:42:48.679
Your channels will tell you when your audience is most active,

870
00:42:48.840 --> 00:42:51.280
and you can also test based on the number of

871
00:42:51.880 --> 00:42:55.920
posts you make how that increases or decreases your engagement.

872
00:42:56.000 --> 00:43:01.360
So the answer is testing, you know, But just step

873
00:43:01.400 --> 00:43:02.480
out from that for a second.

874
00:43:02.519 --> 00:43:05.880
Like I think it is less.

875
00:43:05.639 --> 00:43:08.880
And less important to even really post natively, Like I think,

876
00:43:09.039 --> 00:43:13.639
you know, like you're not gonna it's just like you

877
00:43:13.760 --> 00:43:17.079
may maybe you'll win the lottery, right, but you're not.

878
00:43:17.480 --> 00:43:20.480
It's like that's that's that's not the important thing. Like

879
00:43:20.519 --> 00:43:23.079
the important thing is understanding like what you're gonna put

880
00:43:23.079 --> 00:43:26.639
your paid advertising behind, right and on social and what

881
00:43:26.679 --> 00:43:28.480
you're gonna boost and what you're not and like how

882
00:43:28.559 --> 00:43:30.519
that whole thing is working and all that stuff. Like

883
00:43:31.280 --> 00:43:34.639
I think that we've definitely moved beyond you getting much

884
00:43:34.679 --> 00:43:37.400
traction from posting natively at all.

885
00:43:37.480 --> 00:43:40.159
Like the only the only bonus.

886
00:43:39.760 --> 00:43:42.239
I see it as is like you post natively just

887
00:43:42.280 --> 00:43:46.000
to remind people that the business is open, right, you know,

888
00:43:46.079 --> 00:43:49.159
you're like like as in, like, you know, it's not dead, right,

889
00:43:49.239 --> 00:43:51.559
but like, yeah, you know, most of the engagement really

890
00:43:51.559 --> 00:43:53.840
comes from like ads that you're paying to run, and

891
00:43:53.880 --> 00:43:56.880
that's by design, you know, the platforms like they don't

892
00:43:56.880 --> 00:43:58.800
want you to get anything for free. Come on, like,

893
00:44:02.400 --> 00:44:06.280
oh hashtags, So Erica there has been Erica is asking

894
00:44:06.639 --> 00:44:08.000
what are your thoughts on hashtags?

895
00:44:08.039 --> 00:44:09.239
And how many are too many?

896
00:44:09.559 --> 00:44:13.079
The rule last year was no more than three, but

897
00:44:13.719 --> 00:44:17.199
there was some announcements this week that the meta platforms

898
00:44:17.239 --> 00:44:20.960
will be killing hashtags altogether. So I would just you know,

899
00:44:21.039 --> 00:44:24.199
for now, I think around three. But after that, the

900
00:44:24.239 --> 00:44:26.360
hashtags are just not going to be relevant. They're already

901
00:44:26.400 --> 00:44:29.920
not relevant because what happens is the platforms, whether it's

902
00:44:29.960 --> 00:44:32.840
you know, any of the platforms, when you're uploading, when

903
00:44:32.880 --> 00:44:36.639
it is uploading, AI is listening to it, and it

904
00:44:36.679 --> 00:44:40.320
is scanning every frame and it knows what the video

905
00:44:40.400 --> 00:44:42.840
is about by the time that you post it, and

906
00:44:42.920 --> 00:44:44.079
so it's really not.

907
00:44:46.559 --> 00:44:48.280
It's not about that really anymore.

908
00:44:48.400 --> 00:44:51.320
Hashtags are taking less importance.

909
00:44:51.360 --> 00:44:54.599
Now, yeah, they're much less important for indexing, so I

910
00:44:54.639 --> 00:44:57.800
think right now three, but watch the news coming out

911
00:44:57.800 --> 00:45:00.079
from meta and see when they're going to be.

912
00:45:01.639 --> 00:45:03.159
Sunsetting hashtags altogether.

913
00:45:03.840 --> 00:45:10.800
Yeah, the James Michael Rotty says, what do you think

914
00:45:10.840 --> 00:45:11.800
of Michael Rotty?

915
00:45:13.519 --> 00:45:16.400
I think of Michael Rodny. H'm Michael. I Well, you

916
00:45:16.440 --> 00:45:20.880
know I have your book, but I'm not in it.

917
00:45:21.119 --> 00:45:26.599
Oh shut oh maybe maybe the next one.

918
00:45:27.000 --> 00:45:29.280
Okay, all right, I'm holding do that.

919
00:45:30.280 --> 00:45:33.199
Chris Patty. If you do Land, If you do Land

920
00:45:33.199 --> 00:45:36.159
an influencer to advertise on social media, what would they

921
00:45:36.239 --> 00:45:40.079
actually do shout out to advertise your videos on their lives,

922
00:45:40.119 --> 00:45:42.880
et cetera. How does that work? If you or anyone

923
00:45:43.360 --> 00:45:45.679
has been successful with this marketing? I know we covered

924
00:45:45.719 --> 00:45:48.440
that a little bit earlier, but does that can you

925
00:45:48.480 --> 00:45:50.079
add to anything? Fill up on that?

926
00:45:50.480 --> 00:45:52.679
We We did cover it earlier, So I would say,

927
00:45:52.760 --> 00:45:53.960
you know, when you get the recording, you can go

928
00:45:54.000 --> 00:45:55.840
back and listen to that whole I explained the whole

929
00:45:55.840 --> 00:46:00.119
in pleasure thing. But I will just clarify that you

930
00:46:00.119 --> 00:46:03.119
should have an influencer strategy, and you're gonna you're basically

931
00:46:03.119 --> 00:46:06.719
gonna break them up right into So, first of all,

932
00:46:06.760 --> 00:46:10.400
I think every every haunt should have a media night,

933
00:46:11.000 --> 00:46:13.000
just like every Haunt should still send out a press release.

934
00:46:13.320 --> 00:46:17.039
But why Philip uh, you know AI is killing everything,

935
00:46:17.159 --> 00:46:19.119
isn't you know? Search Dead and blah blah blah, bah

936
00:46:19.119 --> 00:46:21.199
blah blah. I mean, like all this stuff still needs

937
00:46:21.239 --> 00:46:23.280
content to draw from. So when you send out a

938
00:46:23.320 --> 00:46:26.719
press release, even if just a few websites are one

939
00:46:26.880 --> 00:46:29.960
like picks it up, it increases the chances that when

940
00:46:30.000 --> 00:46:33.639
somebody is literally going to chat cheapt and chat cheepten,

941
00:46:33.719 --> 00:46:35.440
what should I do this weekend, which is a thing

942
00:46:35.679 --> 00:46:41.079
that happens, then it hopefully will will see your haunt's name,

943
00:46:41.119 --> 00:46:43.440
and it will increase the likelihood it gets you know,

944
00:46:43.760 --> 00:46:48.039
it gets brought into what it's developing. So so there's

945
00:46:48.039 --> 00:46:50.760
still the basics, guys. The basics is hold a media

946
00:46:50.800 --> 00:46:53.239
knight where you give them food and you make it

947
00:46:53.280 --> 00:46:56.400
a great experience, and that will get you like earned media.

948
00:46:56.920 --> 00:46:58.320
And then you can.

949
00:46:58.719 --> 00:47:01.920
Also do the easy stuff, which is like sending out

950
00:47:01.920 --> 00:47:03.880
press release and just letting people know like what's going on.

951
00:47:05.079 --> 00:47:07.840
But in generally, like we've talked about the three types

952
00:47:07.880 --> 00:47:10.920
of media, there's paid, there's earned, and there's owned. Right,

953
00:47:11.000 --> 00:47:13.719
so earned would be that like you're inviting people there,

954
00:47:13.760 --> 00:47:16.719
you're in buying media do whatever. Paid is what we've

955
00:47:16.719 --> 00:47:18.840
been talking about where you pay for the content, you

956
00:47:18.840 --> 00:47:20.840
pay for the ads or whatnot, and then owned is

957
00:47:20.880 --> 00:47:24.519
like the stuff that you're posting. Right, So there's another

958
00:47:24.639 --> 00:47:27.800
type of way. So when I say media knights, you

959
00:47:27.840 --> 00:47:30.719
can invite influencers to media, but generally you invite what

960
00:47:30.760 --> 00:47:35.760
you consider to be traditional media or whatever. Now, in

961
00:47:35.760 --> 00:47:38.320
addition to media and knights, which you can do is

962
00:47:38.559 --> 00:47:41.639
pay an influencer, which we talked about earlier, but just

963
00:47:41.679 --> 00:47:44.440
to reiterate, the distinction with that is that that means

964
00:47:44.840 --> 00:47:50.039
you are basically hiring a freelancer to create assets and

965
00:47:50.159 --> 00:47:53.800
distribute them for you. So it's no different than if

966
00:47:53.800 --> 00:47:56.440
you were going to buy an ad back in the day.

967
00:47:56.480 --> 00:47:58.719
You know, we bought an ad in a newspaper. It's

968
00:47:58.719 --> 00:48:04.519
the same thing. You are paying for advertising on their network.

969
00:48:05.159 --> 00:48:07.840
And ideally what you can do is you could work

970
00:48:07.880 --> 00:48:11.639
into that contract something where you get to use their

971
00:48:12.920 --> 00:48:14.920
video that they make you get rights to use their

972
00:48:14.960 --> 00:48:18.000
video for a certain amount of time, and ideally then

973
00:48:18.039 --> 00:48:20.480
you would do that. So then if they posted it

974
00:48:20.599 --> 00:48:23.599
on their network and then it did well, you could

975
00:48:23.599 --> 00:48:26.039
post it on yours and that saves your team time

976
00:48:26.079 --> 00:48:29.199
for having to do marketing. So the influence is what

977
00:48:29.239 --> 00:48:33.679
they bring is they bring basically like a miniature media

978
00:48:33.760 --> 00:48:36.519
arm where they're giving you distribution and they're also giving

979
00:48:36.559 --> 00:48:37.639
you asset creation.

980
00:48:37.880 --> 00:48:39.159
So that's what you're purchasing.

981
00:48:39.519 --> 00:48:42.920
You're purchasing distribution and you're purchasing asset creation from them

982
00:48:42.920 --> 00:48:45.079
when you have a contract with them, which is separate

983
00:48:45.599 --> 00:48:47.760
from when you just invite media to your media knite.

984
00:48:47.760 --> 00:48:49.519
If you are just inviting them their media to the

985
00:48:49.519 --> 00:48:51.360
media knite and they just show up and they get

986
00:48:51.360 --> 00:48:53.840
free tickets and free food, there's no contract, which means

987
00:48:53.840 --> 00:48:56.599
you have no rights to use the content they're creating.

988
00:48:57.159 --> 00:48:59.400
Okay, you're not hiring them, you're.

989
00:48:59.280 --> 00:49:01.079
Just yours in buying them and hoping they're going to

990
00:49:01.079 --> 00:49:03.320
give you earned media. That's why we have the paid, earned,

991
00:49:03.360 --> 00:49:06.360
and owned are three types of media. So I hope

992
00:49:06.360 --> 00:49:07.039
that clarifies.

993
00:49:07.760 --> 00:49:11.599
Okay, I think that that helps a little bit. And again,

994
00:49:11.880 --> 00:49:15.760
you know this will be saved and put up online

995
00:49:15.800 --> 00:49:17.679
so you can go back and watch this again and

996
00:49:18.159 --> 00:49:20.719
catch any of those things that you missed from earlier.

997
00:49:21.960 --> 00:49:24.519
You had mentioned chat, GBT and AI, and we get

998
00:49:24.559 --> 00:49:27.400
two AI questions, So what's the biggest change you see

999
00:49:27.599 --> 00:49:31.880
that AI is affecting online and our blog posts still

1000
00:49:31.960 --> 00:49:34.960
relevant and does it help with AI with Google?

1001
00:49:35.159 --> 00:49:37.639
Okay, we'll take these two things separately. The first is

1002
00:49:37.639 --> 00:49:41.400
what's the biggest change, And I think in a way

1003
00:49:42.280 --> 00:49:47.079
it changes everything, you know, Like you might not like gravity,

1004
00:49:47.079 --> 00:49:50.039
but gravity doesn't care. And that's what's happening with AI.

1005
00:49:50.480 --> 00:49:54.239
I mean, it is it. It is very quickly going

1006
00:49:54.280 --> 00:49:56.480
to become ubiquitous and it will be like everywhere, and

1007
00:49:56.519 --> 00:49:57.679
so I.

1008
00:49:57.599 --> 00:50:00.960
Think the change is going to be everything and yet nothing.

1009
00:50:01.000 --> 00:50:03.760
Like we talked about Darryl earlier, like mentioned that not

1010
00:50:03.880 --> 00:50:05.519
much everything has changed, but not much has changed.

1011
00:50:05.559 --> 00:50:05.920
So like.

1012
00:50:07.360 --> 00:50:10.239
I think that haunted houses are still going to be

1013
00:50:10.360 --> 00:50:14.199
something you physically go to where there are actors involved

1014
00:50:14.280 --> 00:50:15.960
with some physical set in some way.

1015
00:50:16.320 --> 00:50:18.159
I believe that that's what why.

1016
00:50:18.000 --> 00:50:20.000
People like haunted houses, because it's the thing they can

1017
00:50:20.039 --> 00:50:22.840
go to and do with other people in the real world. Right,

1018
00:50:23.119 --> 00:50:25.599
So I don't think that is changing. But like the

1019
00:50:25.639 --> 00:50:27.719
rest of it, you could see impact. You could see

1020
00:50:27.760 --> 00:50:30.760
AI impacting every element, you know. Alan Hopps talked about

1021
00:50:30.800 --> 00:50:33.519
this quite extensively during the State of the Industry talk

1022
00:50:33.559 --> 00:50:36.159
which I recorded, and you can go and listen to

1023
00:50:36.199 --> 00:50:37.400
that section about Alan.

1024
00:50:37.480 --> 00:50:39.559
But he talked about a lot of stuff. Right, He

1025
00:50:39.599 --> 00:50:40.480
talked about.

1026
00:50:40.880 --> 00:50:43.480
You can put GoPros in your haunt and you can

1027
00:50:43.840 --> 00:50:46.880
upload the footage every night to AI and say find

1028
00:50:46.960 --> 00:50:49.199
every find the best moments of this, or find every

1029
00:50:49.199 --> 00:50:50.920
moment of a girl screaming or whatever, and it will

1030
00:50:50.960 --> 00:50:52.679
chop it for you. So you can use it in

1031
00:50:52.760 --> 00:50:54.440
media production. You can use it to help you with

1032
00:50:54.480 --> 00:50:56.639
your personas and all your marketing efforts. You can use

1033
00:50:56.679 --> 00:50:58.679
it to write your press releases. You can use it

1034
00:50:58.679 --> 00:51:01.440
to help examine your web sites, and you could use

1035
00:51:01.480 --> 00:51:05.079
it to find leads for influencers, to find leads for

1036
00:51:05.360 --> 00:51:09.559
local media people. You could use it in ideation for

1037
00:51:09.599 --> 00:51:12.119
your for your costumes. You could use it in ideation

1038
00:51:12.320 --> 00:51:14.519
for your sets and your storylines. You could use it

1039
00:51:14.519 --> 00:51:17.119
for script writing. You can use anything else in your

1040
00:51:17.119 --> 00:51:22.280
haunt other than like, you know, the physical people showing up.

1041
00:51:22.320 --> 00:51:24.039
You know, like you're not going to get AI to

1042
00:51:24.119 --> 00:51:29.199
paint the wall for you, right, but basically everything else,

1043
00:51:29.239 --> 00:51:31.599
even making props, you know, using AI to help you

1044
00:51:32.360 --> 00:51:35.599
write code for something and then using the code and

1045
00:51:35.639 --> 00:51:38.320
finding a way to you know, do a three D

1046
00:51:38.440 --> 00:51:41.400
model rendering based off of that input. I mean, now

1047
00:51:41.440 --> 00:51:44.000
making images you know, AI can make your posters, it

1048
00:51:44.039 --> 00:51:46.639
can make your advertising, your collateral. You could create a

1049
00:51:46.679 --> 00:51:49.199
clone of yourself and have that clone do live interviews

1050
00:51:49.400 --> 00:51:53.719
for TV. You could clone your actors and your characters

1051
00:51:53.880 --> 00:51:57.000
in eleven labs and you could have them creating content

1052
00:51:57.119 --> 00:51:57.559
every day.

1053
00:51:57.639 --> 00:51:59.480
You could have an AI clone doing a live stream

1054
00:51:59.519 --> 00:52:02.480
in your haunt. I can keep going. But like.

1055
00:52:04.119 --> 00:52:07.880
I mean, like so okay, so like it's one of

1056
00:52:07.920 --> 00:52:09.679
those things where like I think haunts will still be

1057
00:52:09.679 --> 00:52:11.800
a physical thing, but also AI is going to impact

1058
00:52:12.079 --> 00:52:16.800
basically most of the things in the Haunt to some degree. Now,

1059
00:52:18.599 --> 00:52:20.639
a separate question might be, Philip, what do you think

1060
00:52:20.639 --> 00:52:23.360
the best AI tools are? You know that we could

1061
00:52:23.360 --> 00:52:27.559
talk about if someone wants to know. But Craig's question,

1062
00:52:27.800 --> 00:52:30.360
which are blog posts on the website useful anymore?

1063
00:52:30.599 --> 00:52:32.119
And does it help with AI on Google?

1064
00:52:32.519 --> 00:52:38.320
So AI needs content, you know, and so it doesn't

1065
00:52:38.480 --> 00:52:43.280
hurt you know, SEO and search might be dying because

1066
00:52:43.360 --> 00:52:47.559
people are increasingly using AI to do searches that could

1067
00:52:47.599 --> 00:52:50.480
be doing on Google for like one tenth the energy.

1068
00:52:51.000 --> 00:52:54.519
But you know that's the trend is definitely people searching

1069
00:52:54.599 --> 00:52:58.599
more in just AI to do that. Of course, people

1070
00:52:58.679 --> 00:53:02.519
still we forget that people also still search within meta.

1071
00:53:02.719 --> 00:53:04.519
You know, Meta has their own AI, like all these

1072
00:53:04.599 --> 00:53:08.000
all these things have have you know, And so what

1073
00:53:08.079 --> 00:53:13.599
I recommend is just again back to your basics. You

1074
00:53:13.679 --> 00:53:17.199
need to your haunt needs to have information in just

1075
00:53:17.320 --> 00:53:21.519
a minimum amount of places. So you need all your FAQs,

1076
00:53:21.559 --> 00:53:23.760
You need your website fleshed out. You also need to

1077
00:53:23.760 --> 00:53:25.719
send your press releases out to a bunch of places.

1078
00:53:25.880 --> 00:53:29.719
You also need to have your Facebook stuff. All of

1079
00:53:29.719 --> 00:53:32.480
that needs to be populated correctly. And all this why

1080
00:53:32.920 --> 00:53:35.320
because Facebook has its own AI and it will be

1081
00:53:35.360 --> 00:53:37.519
reading your pages, and if your page doesn't have the information,

1082
00:53:37.559 --> 00:53:39.320
it can't give that information up to other person.

1083
00:53:39.679 --> 00:53:41.039
And same thing with your website.

1084
00:53:41.559 --> 00:53:43.679
It's not necessarily so that humans will go to the

1085
00:53:43.679 --> 00:53:45.920
website at this point. It is so the information is

1086
00:53:45.960 --> 00:53:50.679
there so that if if someone is doing a search, AI, whatever,

1087
00:53:50.840 --> 00:53:53.760
then it can pull that inform, It can crawl it

1088
00:53:53.800 --> 00:53:57.559
and pull it into the answer for you. So I

1089
00:53:57.599 --> 00:54:02.880
think that maybe not necessarily a blog post strategy, but

1090
00:54:03.360 --> 00:54:05.800
some sort of making sure that your minimum basis and

1091
00:54:05.840 --> 00:54:07.440
all of these are covered is good.

1092
00:54:07.440 --> 00:54:08.480
And same thing with YouTube.

1093
00:54:08.480 --> 00:54:11.559
I mean, that's another reason also to make sure you

1094
00:54:11.599 --> 00:54:14.800
have at least one YouTuber coming out, because people go

1095
00:54:14.920 --> 00:54:18.639
in YouTube and search, like I think we're I mean

1096
00:54:18.679 --> 00:54:21.159
maybe if you're older like me, you know you're thinking

1097
00:54:21.199 --> 00:54:23.800
of search and like they go to Google and search. No,

1098
00:54:23.960 --> 00:54:26.400
like people go to YouTube and search best haunted houses

1099
00:54:26.440 --> 00:54:29.920
in your state, Like they do that in YouTube. And

1100
00:54:30.000 --> 00:54:33.559
so if you don't have any content on YouTube, what

1101
00:54:33.639 --> 00:54:38.119
is it gonna it's what is it gonna surface your competitors,

1102
00:54:38.199 --> 00:54:41.639
That's what it's gonna surface. Right, And then you know, yes,

1103
00:54:41.719 --> 00:54:43.679
you can go into each of these areas and you

1104
00:54:43.719 --> 00:54:46.239
can buy you know, AdWords, So I mean you could

1105
00:54:46.239 --> 00:54:49.519
buy a search result to be served, you know, to

1106
00:54:49.519 --> 00:54:52.119
buy a ticket to your haunt, right, But I think

1107
00:54:52.159 --> 00:54:53.840
it's less likely they're going to click on that if

1108
00:54:53.880 --> 00:54:56.559
there's not even one video about your haunt, right. I mean,

1109
00:54:56.960 --> 00:54:58.719
just you have to under back to the personas. You

1110
00:54:58.760 --> 00:55:01.840
have to understand how each of these personas is searching

1111
00:55:02.039 --> 00:55:04.400
for the thing. Some people go to Yelp, some people

1112
00:55:04.440 --> 00:55:06.920
go to Google. Some people search within Facebook, some people

1113
00:55:07.000 --> 00:55:11.239
search within Instagram. Increasingly people are searching within Instagram, people

1114
00:55:11.280 --> 00:55:15.039
are searching within YouTube. So understanding your personas and where

1115
00:55:15.079 --> 00:55:18.480
they find their information is key. But if you don't

1116
00:55:18.480 --> 00:55:20.239
have time or whatever, I mean, I still think it's

1117
00:55:20.239 --> 00:55:23.159
still a good idea to like make sure you're at

1118
00:55:23.239 --> 00:55:26.039
least having a thing in all of these places.

1119
00:55:27.000 --> 00:55:29.840
And just because you don't use TikTok or I don't

1120
00:55:29.960 --> 00:55:33.239
use TikTok, doesn't mean that our customers don't.

1121
00:55:33.400 --> 00:55:35.159
Yeah, that's another it's important to.

1122
00:55:36.960 --> 00:55:39.840
Yeah, it doesn't mean they're obsessed with it too, you know.

1123
00:55:39.400 --> 00:55:43.800
I see that a lot too, you know where Yeah,

1124
00:55:43.840 --> 00:55:45.840
people like it's all about this channel, and I'm like, well,

1125
00:55:45.880 --> 00:55:46.679
I mean not really.

1126
00:55:46.719 --> 00:55:52.599
Look at who's showing up to your haunt, right, yeah? Okay,

1127
00:55:52.639 --> 00:55:53.920
what else, guys, anything.

1128
00:55:53.840 --> 00:55:58.440
Tell us a little bit about press releases? What should

1129
00:55:58.440 --> 00:55:59.960
we do? Yeah?

1130
00:56:00.039 --> 00:56:03.440
Yeah, So, in its basic sense, your press release has

1131
00:56:03.800 --> 00:56:08.360
the who, what, when, where, and why. But the purpose

1132
00:56:08.400 --> 00:56:12.280
of a press release is to provide a news entity

1133
00:56:12.440 --> 00:56:14.000
or at this point it can be a blogger or

1134
00:56:14.079 --> 00:56:16.679
you know, anybody in that sphere of people that make content.

1135
00:56:16.960 --> 00:56:19.519
It's to provide either news agencies or content creators or

1136
00:56:19.559 --> 00:56:23.159
any of these people with everything they need to produce

1137
00:56:23.199 --> 00:56:26.440
a story about your haunt. Okay, so the press release

1138
00:56:26.440 --> 00:56:29.760
should have the pitch, you know, like the sales pitch,

1139
00:56:30.000 --> 00:56:30.679
like why is this?

1140
00:56:31.000 --> 00:56:35.280
Why is this important? You know, so who what, when? Where?

1141
00:56:35.679 --> 00:56:37.960
Why does it matter to me? And then it should

1142
00:56:37.960 --> 00:56:40.920
also have in it a link to digital assets and

1143
00:56:40.960 --> 00:56:44.960
you just just think about it, like if if you're

1144
00:56:45.320 --> 00:56:47.719
if you want a website to pick it up, the

1145
00:56:47.760 --> 00:56:50.719
website's going to be like, okay, are there any photos

1146
00:56:50.760 --> 00:56:52.639
that we can put in the thing? Or like what

1147
00:56:52.719 --> 00:56:54.840
it's going to be the eye catching thumbnail, you know,

1148
00:56:54.920 --> 00:56:55.599
like they need.

1149
00:56:55.480 --> 00:56:57.440
All these assets available us.

1150
00:56:57.760 --> 00:56:59.840
And then if it's if you want somebody like some

1151
00:57:00.000 --> 00:57:02.639
blogger on Instagram, you know, like there are all these

1152
00:57:02.679 --> 00:57:06.440
accounts right that that are like three spooky things to

1153
00:57:06.480 --> 00:57:09.320
do this weekend and blah blah blah, and like so

1154
00:57:09.400 --> 00:57:11.079
they're going to need be roll of your haunt, right

1155
00:57:11.119 --> 00:57:12.800
and if they don't have it, they're not gonna use

1156
00:57:12.800 --> 00:57:16.320
your haunt. Like so, I think in its base form,

1157
00:57:16.480 --> 00:57:20.079
you have your press release, which has the basic information

1158
00:57:20.360 --> 00:57:23.679
in a clear and concise way, and then it also

1159
00:57:23.719 --> 00:57:25.920
has a link to your media assets folder, and your

1160
00:57:25.960 --> 00:57:30.480
assets folder has at least photos and at least a

1161
00:57:30.519 --> 00:57:33.880
thirty second be roll clip like this would be the minimum,

1162
00:57:34.079 --> 00:57:36.199
you know, and then anybody can pull anything they need

1163
00:57:36.239 --> 00:57:38.840
about to make any story that they would want on

1164
00:57:38.880 --> 00:57:39.280
your Haunt.

1165
00:57:39.800 --> 00:57:41.480
Cause that's that's the whole point.

1166
00:57:41.559 --> 00:57:44.960
Right Also during Hant season, right like, I run the

1167
00:57:45.599 --> 00:57:48.239
you know a lot, I work at a few different haunts,

1168
00:57:48.280 --> 00:57:50.559
and I run the social and the email for quite

1169
00:57:50.599 --> 00:57:52.599
a few of them. And what happens is you get

1170
00:57:52.639 --> 00:57:55.639
reporters that are like behind deadline and they're they're like,

1171
00:57:55.719 --> 00:57:58.079
I need this, you know, in like an hour, and

1172
00:57:58.119 --> 00:57:59.280
so there's no way you're gonna be.

1173
00:57:59.239 --> 00:58:00.800
Able to do it if you wait to Haunt season.

1174
00:58:00.920 --> 00:58:02.920
Now you can just send them a link or better yet,

1175
00:58:03.000 --> 00:58:05.800
just put on your website, you know, and then they

1176
00:58:05.920 --> 00:58:09.119
just go, oh, here's the media room, here's the information.

1177
00:58:09.280 --> 00:58:11.440
Great, and then move on.

1178
00:58:13.119 --> 00:58:15.000
When do you start sending out press releases?

1179
00:58:15.719 --> 00:58:19.039
So that I think it depends on the market.

1180
00:58:19.159 --> 00:58:24.000
Right So here in California there's generally like a higher

1181
00:58:24.079 --> 00:58:26.400
lead time, so you'll see. I mean just this week,

1182
00:58:26.400 --> 00:58:29.519
I got a press release for an event that's in September.

1183
00:58:30.480 --> 00:58:33.719
So in California, we already have press releases that are

1184
00:58:33.719 --> 00:58:35.320
coming out to us to kind of.

1185
00:58:35.559 --> 00:58:37.519
Save dates, you know, save the media date.

1186
00:58:37.719 --> 00:58:37.920
You know.

1187
00:58:39.159 --> 00:58:42.480
Generally, I think if you have the time, the first

1188
00:58:42.480 --> 00:58:44.400
thing you should send out is like save the date

1189
00:58:44.760 --> 00:58:47.639
for our media night, and you know we're gonna feed you,

1190
00:58:47.719 --> 00:58:49.960
We're gonna it's gonna be great, all this stuff, more

1191
00:58:49.960 --> 00:58:54.000
details coming soon whatever. That gives media the incentive like

1192
00:58:54.360 --> 00:58:56.480
to actually cover the story, you know, because they know

1193
00:58:56.519 --> 00:59:00.199
they're gonna get something. And then also you're getting on

1194
00:59:00.239 --> 00:59:02.960
their calendar, and then you can you know, drip it out.

1195
00:59:03.599 --> 00:59:07.159
I think, you know, six weeks is generally the latest

1196
00:59:07.320 --> 00:59:09.159
that you want to send out six weeks from your

1197
00:59:09.199 --> 00:59:12.559
opening day. But I would also send a reminder as

1198
00:59:12.559 --> 00:59:16.119
it gets closer, you know, like within a week or something, because,

1199
00:59:16.159 --> 00:59:18.559
like Craig had said earlier, a lot of the stuff

1200
00:59:18.599 --> 00:59:21.599
is impulse purchasing, and so you're sending out stuff like

1201
00:59:22.840 --> 00:59:25.840
later because not only is it like an impulse purchase,

1202
00:59:25.960 --> 00:59:30.760
but also like reporters tend to like forget about Halloween,

1203
00:59:31.239 --> 00:59:34.639
like it's our entire life obviously, and so we're thinking

1204
00:59:34.679 --> 00:59:38.760
about it constantly, but regular reporters, the general public, all

1205
00:59:38.800 --> 00:59:42.320
these people, like content creators, they kind of forget about

1206
00:59:42.320 --> 00:59:45.960
Halloween until like October, and then they're like even then,

1207
00:59:46.400 --> 00:59:49.199
sometimes they forget about their Halloween special until like the

1208
00:59:49.199 --> 00:59:53.679
week before so I think like making sure that again

1209
00:59:53.719 --> 00:59:56.000
you're kind of like keeping it top of mind to

1210
00:59:56.039 --> 00:59:58.400
those people at HUSH.

1211
00:59:58.480 --> 01:00:00.719
You know, we generally do like three three or four,

1212
01:00:00.880 --> 01:00:01.360
we will do.

1213
01:00:01.320 --> 01:00:03.320
A save the Day, then we'll do you know, a

1214
01:00:03.480 --> 01:00:06.440
a big the big announcement one, and then we'll do

1215
01:00:06.519 --> 01:00:10.599
like an opening you know, already open or whatever, you know,

1216
01:00:10.679 --> 01:00:12.760
like after we've opened, we'll do one, and then we'll

1217
01:00:12.760 --> 01:00:16.400
do like a you know, final weekend to experience it,

1218
01:00:16.519 --> 01:00:19.039
and here's our special events happening type of thing.

1219
01:00:21.000 --> 01:00:25.000
Now, you said, you know, you're already getting some stuff

1220
01:00:26.320 --> 01:00:29.559
now in your area because it's such a big lead

1221
01:00:29.639 --> 01:00:33.239
time and they're saving the date. But what can people

1222
01:00:33.280 --> 01:00:37.880
do to keep these There are people that like Halloween

1223
01:00:37.960 --> 01:00:41.159
three sixty you know, three sixty five, twenty four seven.

1224
01:00:42.440 --> 01:00:46.360
How do you keep your haunt in their minds on

1225
01:00:46.400 --> 01:00:47.039
the off season?

1226
01:00:47.719 --> 01:00:51.920
Ah, I would counter with, is doing that going to.

1227
01:00:51.960 --> 01:00:52.559
Make you money?

1228
01:00:55.840 --> 01:00:56.280
Point?

1229
01:00:56.480 --> 01:01:01.679
Yeah, if you are doing events where you know, again,

1230
01:01:01.760 --> 01:01:04.320
a lot of people do, like you know, we hear

1231
01:01:04.360 --> 01:01:06.079
about all the time. We hear about save the Industry

1232
01:01:06.119 --> 01:01:10.519
all that they do like recruitment stuff. They do monthly trainings,

1233
01:01:10.559 --> 01:01:12.920
they maybe they open for halfway to Halloween or any

1234
01:01:12.920 --> 01:01:13.440
of that stuff.

1235
01:01:14.159 --> 01:01:15.239
If you have that.

1236
01:01:15.119 --> 01:01:17.239
And you have a way to monetize it, then I

1237
01:01:17.280 --> 01:01:20.119
would say maybe you can create a list of the

1238
01:01:20.159 --> 01:01:24.039
more Halloween focused demographic and you can send some content

1239
01:01:24.199 --> 01:01:27.320
out to them personally. But if you have no way

1240
01:01:27.320 --> 01:01:29.599
of monetizing your off season, I'm not sure it's worth

1241
01:01:29.599 --> 01:01:33.360
the effort. It might just be fine to say we're

1242
01:01:33.360 --> 01:01:35.239
going to be doing a recruitment drive, or you can

1243
01:01:35.320 --> 01:01:36.280
learn how to do this or that.

1244
01:01:36.320 --> 01:01:37.480
We know, it might be fine.

1245
01:01:37.320 --> 01:01:40.719
Just to stick with the basic. You know, we're casting

1246
01:01:40.760 --> 01:01:43.000
and we're going to do a workshop on sliding whatever,

1247
01:01:43.039 --> 01:01:45.719
and if you are interested, you know, come by, Like

1248
01:01:45.760 --> 01:01:50.960
that might be your best bet. Yeah, like the people

1249
01:01:50.960 --> 01:01:52.320
that have That's why I like people to have the

1250
01:01:52.800 --> 01:01:56.559
online stores, you know, like post Mortem and the one

1251
01:01:56.639 --> 01:02:00.400
Carlos Rebas for Hair's Nightmare, who just received the award

1252
01:02:00.400 --> 01:02:02.519
this year first year Haunt. You know, they they're building

1253
01:02:02.719 --> 01:02:06.760
year round horror stores. I think that the business case

1254
01:02:06.800 --> 01:02:09.400
is a lot firmer in that, because you know, they

1255
01:02:09.440 --> 01:02:12.480
they're selling merchandise year round. You know that's not just

1256
01:02:12.480 --> 01:02:14.320
about their haunt. But then it allows them to kind of,

1257
01:02:14.559 --> 01:02:17.159
you know, keep that market engage and then when it

1258
01:02:17.159 --> 01:02:19.000
gets closer to HANT season, they're like ready to go.

1259
01:02:20.480 --> 01:02:27.480
Okay, James Warren, should you include your media Nite invite

1260
01:02:27.519 --> 01:02:31.039
at the same time, I'm assuming as the press releases

1261
01:02:31.760 --> 01:02:33.119
or should you keep that separate?

1262
01:02:33.679 --> 01:02:33.800
Uh?

1263
01:02:33.920 --> 01:02:38.039
He also said we sent our media Knite invite out

1264
01:02:38.079 --> 01:02:41.440
one year mini coffins and made the evening news.

1265
01:02:42.159 --> 01:02:47.440
Mm hmm. So yeah, So what's kind of great idea?

1266
01:02:48.159 --> 01:02:50.239
So as I guess press release would you include like

1267
01:02:50.320 --> 01:02:53.159
do press releases media Nite? Is that like? Or I

1268
01:02:53.199 --> 01:02:54.840
guess there's two separate things. I guess you can have

1269
01:02:54.920 --> 01:02:56.159
two separate things, right.

1270
01:02:56.039 --> 01:02:57.320
They are two separate things.

1271
01:02:57.400 --> 01:03:00.880
Yes, Your your press release is generally, you know, just

1272
01:03:01.719 --> 01:03:05.440
something that ideally would live in a media room or

1273
01:03:05.440 --> 01:03:08.119
something like on your website that people could access, you know,

1274
01:03:08.159 --> 01:03:10.440
throughout the season if they need to in a hurry.

1275
01:03:11.440 --> 01:03:15.800
The media night generally is separate. You can include them together,

1276
01:03:15.880 --> 01:03:18.880
but you don't have to. And the more that you

1277
01:03:18.920 --> 01:03:22.000
can do to grab attention with the media invites the better.

1278
01:03:22.079 --> 01:03:24.400
So the mini Coffins is a great idea.

1279
01:03:25.039 --> 01:03:25.280
You know.

1280
01:03:26.159 --> 01:03:28.679
This goes back though to depending on your budget, right

1281
01:03:28.760 --> 01:03:31.320
and your you know, your your time and your budget

1282
01:03:31.360 --> 01:03:33.519
and all that kind of stuff. I think that kind

1283
01:03:33.559 --> 01:03:38.960
of stuff generally, it's again, I think you've got to

1284
01:03:39.000 --> 01:03:44.159
like go back to your your your like think back

1285
01:03:44.199 --> 01:03:47.920
to your marketing plan, right people, right time. Okay, So

1286
01:03:49.000 --> 01:03:51.480
really it's going back to the audience personas you have

1287
01:03:51.920 --> 01:03:55.400
and what you're ideally, what you're doing is you're you

1288
01:03:55.480 --> 01:04:01.000
have an idea of where those audience personas like are

1289
01:04:01.039 --> 01:04:05.000
paying attention. Right, So if they're watching the local stations,

1290
01:04:05.119 --> 01:04:07.840
or they're listening to the radio, or they're reading something,

1291
01:04:08.119 --> 01:04:10.679
or they're following an online blog or you know whatever,

1292
01:04:10.960 --> 01:04:15.039
then you're inviting those people that your audience is watching,

1293
01:04:15.320 --> 01:04:16.360
like to the media night.

1294
01:04:16.639 --> 01:04:16.800
Right.

1295
01:04:16.800 --> 01:04:19.239
You see how it all connects together, right, So you're

1296
01:04:19.239 --> 01:04:20.519
inviting those people to the media night.

1297
01:04:21.000 --> 01:04:24.800
And then you know, if you can do anything to

1298
01:04:24.880 --> 01:04:27.320
stand out in those people's minds or you know, capture

1299
01:04:27.320 --> 01:04:30.880
their imagination or make them excited, that's even better because

1300
01:04:30.880 --> 01:04:33.480
then hopefully you'll get earned media, which we talked about

1301
01:04:33.559 --> 01:04:36.960
an earned story in their platforms, and you know it

1302
01:04:37.000 --> 01:04:40.719
will give you ROI because you know that your audience

1303
01:04:40.840 --> 01:04:43.760
pays attention to that, right. So that's how it all

1304
01:04:43.880 --> 01:04:48.719
like ties together. I understand this is like not always

1305
01:04:48.800 --> 01:04:50.760
possible with the time and you know the stuff that

1306
01:04:50.760 --> 01:04:52.440
the haunts have, but that's how it should work, so

1307
01:04:53.000 --> 01:04:56.840
you know, but yes, I think if you like, I'll

1308
01:04:56.840 --> 01:04:57.840
give you an example too.

1309
01:04:57.920 --> 01:04:58.599
Like last year.

1310
01:05:00.079 --> 01:05:04.920
Last year the Queen Mary's Dark Harbor, they held literally

1311
01:05:04.960 --> 01:05:10.280
like an entire pre event that was just about It

1312
01:05:10.320 --> 01:05:13.320
was kind of like they had a whole pre event

1313
01:05:13.679 --> 01:05:17.239
and it was just about to announce that the like

1314
01:05:17.280 --> 01:05:19.800
the opening days of the haunt basically, and and you

1315
01:05:19.800 --> 01:05:22.719
could take it was a whole like you know, catered thing,

1316
01:05:22.880 --> 01:05:25.760
you know, and there it wasn't even the full information

1317
01:05:25.800 --> 01:05:27.239
about the event. It was just like the event is

1318
01:05:27.280 --> 01:05:29.280
coming and here it is and whatever, and like all

1319
01:05:29.360 --> 01:05:31.239
the media came out and everyone got to see everybody.

1320
01:05:31.280 --> 01:05:34.400
They got drinks, you know, it's this whole thing, you know,

1321
01:05:34.440 --> 01:05:37.760
And it was they dressed up the actors, they had

1322
01:05:37.760 --> 01:05:40.199
people from the city there and it was the whole thing.

1323
01:05:41.039 --> 01:05:43.760
But then they also separately sent out like you know,

1324
01:05:43.920 --> 01:05:46.440
bottles that had inside like a partient paper and you

1325
01:05:46.480 --> 01:05:48.719
opened the partient paper and it was like save the

1326
01:05:48.800 --> 01:05:51.280
date for this date for the media night, you know,

1327
01:05:51.360 --> 01:05:54.480
I mean you yeah, it gets kind of like crazy

1328
01:05:54.960 --> 01:05:56.840
some that. But again back to what I mentioned, Like,

1329
01:05:57.159 --> 01:06:00.000
the reason I think is because there's so many creators

1330
01:06:00.079 --> 01:06:02.159
in this area and so you're not you don't need

1331
01:06:02.199 --> 01:06:05.119
to pay the individual influencers as much, so you can

1332
01:06:05.119 --> 01:06:06.880
spend a little bit more money on the media night,

1333
01:06:07.079 --> 01:06:10.800
you know, to really encourage as many of them as

1334
01:06:10.800 --> 01:06:12.280
you can to get out right.

1335
01:06:12.960 --> 01:06:14.679
Is there such things over communication?

1336
01:06:15.559 --> 01:06:16.239
Yeah? I do.

1337
01:06:18.079 --> 01:06:21.639
I generally think again that depends on you know, your

1338
01:06:21.639 --> 01:06:26.559
individual situation. But I think of the the smaller haunts

1339
01:06:26.599 --> 01:06:29.880
I work with, like, I don't think many people like

1340
01:06:30.000 --> 01:06:32.079
care that much. So I think I think in that

1341
01:06:32.119 --> 01:06:33.800
you know what I mean, not to be a bad thing,

1342
01:06:33.880 --> 01:06:36.800
but you know, it's like they're like, it's you know

1343
01:06:36.840 --> 01:06:37.960
what I mean, they're kind of like they have the

1344
01:06:38.000 --> 01:06:39.760
attitude of like it's just a haunted house, you know,

1345
01:06:39.800 --> 01:06:42.239
and it's it's only May. So they're not really in

1346
01:06:42.280 --> 01:06:45.079
the right mood to receive that message. So I would say,

1347
01:06:45.360 --> 01:06:49.079
if you're in a market that doesn't have as much competition,

1348
01:06:49.239 --> 01:06:52.039
or you're in like a you know, a market where

1349
01:06:52.079 --> 01:06:54.480
they don't put out debt, you know, they don't put

1350
01:06:54.480 --> 01:06:58.079
out stuff in the stores as early, you know, then

1351
01:06:58.199 --> 01:07:03.000
I would move that timeline back a little bit, and

1352
01:07:03.039 --> 01:07:06.519
I would really not try not to overwhelm them, which

1353
01:07:06.519 --> 01:07:08.239
is another reason why it might actually be a good

1354
01:07:08.280 --> 01:07:12.000
thing to send the media invite separate, you know, because

1355
01:07:12.159 --> 01:07:14.199
the media invite can be really simple and cute. You

1356
01:07:14.239 --> 01:07:17.719
could send them like a box of creepy cookies and

1357
01:07:17.719 --> 01:07:20.960
be like, here's the media invite whatever, and then later

1358
01:07:21.039 --> 01:07:23.840
you could follow it up with the press release information

1359
01:07:24.280 --> 01:07:26.159
and then go straight into the media night.

1360
01:07:29.559 --> 01:07:32.480
There was a comment from a nor profit from the

1361
01:07:32.519 --> 01:07:36.719
Scare Factor. I'm gonna read it. It's crazy to me

1362
01:07:36.760 --> 01:07:39.280
how many Haunts don't think of media as a thing

1363
01:07:39.320 --> 01:07:41.719
they need. You know, how many press releases we get

1364
01:07:41.719 --> 01:07:45.679
a year. I can count on one hand the press releases. However,

1365
01:07:45.719 --> 01:07:49.280
Haunt updates from owners we get hundreds just during the season.

1366
01:07:49.960 --> 01:07:52.280
I'm glad some are updating stuff, but I do wish

1367
01:07:52.360 --> 01:07:55.599
they'd realize that holding information about your show and making

1368
01:07:55.679 --> 01:07:58.360
it secret to keep from ruining or surprise also helps

1369
01:07:58.400 --> 01:08:02.039
heide it from all of your potential customers. Have changes.

1370
01:08:02.400 --> 01:08:05.400
Get that content rolling out rolling out there about them,

1371
01:08:06.320 --> 01:08:09.199
tell them what they look forward to, why they should visit,

1372
01:08:09.800 --> 01:08:12.639
what and what media can do. What and media can

1373
01:08:12.679 --> 01:08:17.720
help you do that. So yes, be communicating with your audience.

1374
01:08:17.920 --> 01:08:20.119
Yeah, I have one percent agree with that. I mean,

1375
01:08:20.159 --> 01:08:26.920
Nora is exactly right. We like it's the easiest thing.

1376
01:08:27.079 --> 01:08:29.720
To me, it's the easiest thing to just send out

1377
01:08:29.760 --> 01:08:32.039
the precley this is what we're doing. You have to

1378
01:08:32.119 --> 01:08:34.039
sell your haunt, like you know, this is why you

1379
01:08:34.039 --> 01:08:36.560
should come out, this is what's going on. You could

1380
01:08:36.640 --> 01:08:39.680
even repackage stuff that you're going to send out into

1381
01:08:39.680 --> 01:08:42.279
an email campaign or to a text campaign. You could

1382
01:08:42.319 --> 01:08:44.520
just repackage it a little bit and send it to media.

1383
01:08:45.359 --> 01:08:47.159
And we don't get like any like, I mean, I

1384
01:08:47.159 --> 01:08:49.760
agree with Nora, Like I was. I was just literally

1385
01:08:49.880 --> 01:08:54.119
just having this problem earlier with someone who wanted to

1386
01:08:54.119 --> 01:08:57.720
get on our weekly newsletter and they're like, how come

1387
01:08:57.720 --> 01:09:00.920
you're not talking about us? And I'm like, what do

1388
01:09:00.960 --> 01:09:03.560
you want me to say? Like there's nothing on your website,

1389
01:09:03.560 --> 01:09:06.159
there's no information anywhere, Like I don't, like, this is

1390
01:09:06.199 --> 01:09:08.159
way too much work for me to have to hunt

1391
01:09:08.199 --> 01:09:11.479
down the information about the thing that you supposedly are doing,

1392
01:09:11.600 --> 01:09:14.600
Like you know, you should be sending me the information

1393
01:09:15.039 --> 01:09:17.680
so that I can put it into the newsletter, Like

1394
01:09:17.720 --> 01:09:21.359
this is crazy, but yeah, and the whole idea of

1395
01:09:21.399 --> 01:09:23.720
thinking you're going to ruin it, like no, because you again,

1396
01:09:23.760 --> 01:09:27.760
I think that's back to the Haunters are artists in

1397
01:09:27.800 --> 01:09:29.640
many ways, and they think of it. They don't want to,

1398
01:09:29.680 --> 01:09:31.960
you know, they want it to be appreciated like art.

1399
01:09:32.520 --> 01:09:34.680
I'm not sure all the customers think of it that way,

1400
01:09:34.760 --> 01:09:36.960
you know. I think you have to convince them each

1401
01:09:37.039 --> 01:09:41.319
year because in the customer's mind, they're thinking, we just

1402
01:09:41.359 --> 01:09:45.720
did that last year, you know, and they have no

1403
01:09:45.800 --> 01:09:48.920
idea because to them, they only think of Halloween, you know,

1404
01:09:49.039 --> 01:09:51.680
maybe once it comes around in late October.

1405
01:09:51.720 --> 01:09:54.399
They don't think of it year round, and they think

1406
01:09:54.439 --> 01:09:55.039
that the thing.

1407
01:09:54.960 --> 01:09:59.199
Is stayed static, right, So I think, yeah, dispelling that

1408
01:09:59.319 --> 01:10:01.039
is is a big part of it. That's why we

1409
01:10:01.079 --> 01:10:03.720
always for Hush at least, it's always really focused on

1410
01:10:03.840 --> 01:10:06.720
like this is what we're this is what's new this year,

1411
01:10:06.760 --> 01:10:10.199
Like that's like the first thing new this year, new

1412
01:10:10.279 --> 01:10:13.000
ice caverns, well, a new ice bar and a geddi

1413
01:10:13.239 --> 01:10:16.920
you know, or like get your picture taken with the Eddy,

1414
01:10:17.079 --> 01:10:19.039
but you know, don't hold your hand too close to

1415
01:10:19.079 --> 01:10:20.760
his mouth or you know, I mean, we're like you

1416
01:10:20.840 --> 01:10:22.199
gotta you gotta sell it.

1417
01:10:23.079 --> 01:10:26.000
M I guess we can pull up a sample press

1418
01:10:26.039 --> 01:10:29.159
releases on I'm sure A I could probably do one

1419
01:10:29.199 --> 01:10:29.800
for us.

1420
01:10:29.800 --> 01:10:34.119
Right, yeah, I think again, the key for the press

1421
01:10:34.159 --> 01:10:39.880
releases is who, what, when, where and why? And I

1422
01:10:39.960 --> 01:10:43.640
think that you can use AI to help you structure

1423
01:10:43.640 --> 01:10:47.960
the press release. But coming up with the headline is

1424
01:10:48.000 --> 01:10:49.920
going to be the most important thing because the headline

1425
01:10:50.000 --> 01:10:51.039
is the value proposition.

1426
01:10:51.520 --> 01:10:53.079
You're like, why does it matter?

1427
01:10:54.239 --> 01:10:57.199
And so many haunts you get that wrong again because

1428
01:10:57.239 --> 01:11:01.520
they're thinking of it, like you know, like, oh, we

1429
01:11:01.600 --> 01:11:05.079
readd all these scenes, we repainted the zombies, and I'm like,

1430
01:11:05.640 --> 01:11:09.359
nobody knows because nobody remembers what scenes are in your haunt.

1431
01:11:09.399 --> 01:11:10.439
Nobody let you know, like.

1432
01:11:11.319 --> 01:11:14.239
You could do that press release to your core fans,

1433
01:11:14.319 --> 01:11:16.720
or you could that's something for like your email campaign, right,

1434
01:11:17.079 --> 01:11:20.840
that's already people that are like invested, but for like,

1435
01:11:20.960 --> 01:11:24.159
you gotta make it. You got to sell it to

1436
01:11:24.199 --> 01:11:25.560
the general public.

1437
01:11:25.720 --> 01:11:28.680
Like you're you're a usp your unique selling the proposition.

1438
01:11:28.760 --> 01:11:31.239
You got to you gotta come out and say what

1439
01:11:31.399 --> 01:11:33.720
you do differently, whether you're a touch Haunt, whether you're

1440
01:11:34.800 --> 01:11:38.199
Bloody is Haunt, whether you're the kid the most kid

1441
01:11:38.239 --> 01:11:40.800
friendly haunt. No, you got to kind of stand out.

1442
01:11:41.600 --> 01:11:41.880
Yeah.

1443
01:11:42.159 --> 01:11:46.119
I I generally, I think your unique selling proposition is

1444
01:11:46.119 --> 01:11:49.520
a great that's that's the technical term for it. I

1445
01:11:50.439 --> 01:11:52.920
generally tell people to stay away from doing like st

1446
01:11:53.039 --> 01:11:56.840
things and focus on, like, you know, just explaining what

1447
01:11:56.920 --> 01:12:00.520
the difference is, right, I mean, like, you know, in

1448
01:12:00.560 --> 01:12:02.520
the beginning, like at Hush, for example, we used to

1449
01:12:02.560 --> 01:12:04.640
be able to say that we're one of the only

1450
01:12:04.760 --> 01:12:06.439
you know that you can come drink in the middle

1451
01:12:06.479 --> 01:12:07.800
of the haunt because you get these you know, you

1452
01:12:07.800 --> 01:12:11.520
get bar, a bar haunt, an integrated bar haunt experience,

1453
01:12:11.600 --> 01:12:14.039
you know, which is was pretty unique. But then you know,

1454
01:12:14.079 --> 01:12:16.039
we had to move on from that to really focusing

1455
01:12:16.079 --> 01:12:18.880
on our entertainment. And so now it's like about the

1456
01:12:19.000 --> 01:12:21.640
entertainment that is on the stage, you know. And then

1457
01:12:21.680 --> 01:12:24.239
and then you mentioned like you you still have all

1458
01:12:24.279 --> 01:12:26.279
the bars and all that stuff, but dag knew this year,

1459
01:12:26.479 --> 01:12:28.159
you know, we have expanded stage.

1460
01:12:28.199 --> 01:12:30.000
You know, we have more seating for this.

1461
01:12:30.199 --> 01:12:35.239
There is this this new uh the ice cavern. You

1462
01:12:35.279 --> 01:12:37.399
have to like really like paint the picture, you know.

1463
01:12:37.439 --> 01:12:40.840
I think too many times haunters are like, yeah, you know,

1464
01:12:40.880 --> 01:12:42.720
get lost in or whatever, you know, last year.

1465
01:12:42.760 --> 01:12:45.399
I think that the one that uh woods a Terror did.

1466
01:12:45.279 --> 01:12:48.520
About Baba Yaga, you know that are you know, having

1467
01:12:48.600 --> 01:12:50.600
like the opening a whole new section and really like

1468
01:12:50.640 --> 01:12:54.479
describing the section and you know, teasing it to the media,

1469
01:12:54.760 --> 01:12:56.840
you know, having having the media Knight, but then say

1470
01:12:56.880 --> 01:12:58.359
it's gonna open later so you have to come back

1471
01:12:58.399 --> 01:13:00.199
and check out ap Yaga. Like I think that all

1472
01:13:00.239 --> 01:13:05.640
that stuff works out. Yeah, I think it can get

1473
01:13:05.760 --> 01:13:12.199
too vague, you know where you're just like new new scenes. Okay, great,

1474
01:13:14.279 --> 01:13:20.600
more blood all right, like yeah, yeah, yeah, anyway, Okay.

1475
01:13:21.079 --> 01:13:26.640
What are your thoughts on inviting local radio news stations,

1476
01:13:26.760 --> 01:13:30.439
radio hosts out to promote events.

1477
01:13:31.000 --> 01:13:33.000
I think you could include all of them in your

1478
01:13:33.359 --> 01:13:36.840
Media Night information, you know, include all them to come

1479
01:13:36.880 --> 01:13:44.279
out when I make Media Night plans. Again, we're taking

1480
01:13:44.319 --> 01:13:47.880
it back to the right person, right time, so you know,

1481
01:13:47.960 --> 01:13:50.159
you're you're trying to make sure that the media that

1482
01:13:50.199 --> 01:13:55.720
you're inviting, our media, that you know that your demographics

1483
01:13:55.760 --> 01:13:58.239
are paying attention to That's the whole point, right unless

1484
01:13:58.239 --> 01:13:59.640
you're trying to break into a whole new market, in

1485
01:13:59.640 --> 01:14:03.000
which case, you know that's a separate you know, test

1486
01:14:03.079 --> 01:14:07.760
for that, but you are if if you're drawing it

1487
01:14:07.800 --> 01:14:09.439
back to that, then you already know why they're on

1488
01:14:09.439 --> 01:14:11.520
the lesser game. Then you've decided you're going to have

1489
01:14:11.520 --> 01:14:13.279
a media nite because you're getting these people here.

1490
01:14:13.920 --> 01:14:15.600
So then you're planning your media nite.

1491
01:14:15.600 --> 01:14:17.359
And I usually say when you plan your media nite,

1492
01:14:17.399 --> 01:14:21.079
you need to come up with a content plan or

1493
01:14:21.079 --> 01:14:24.880
a media plan or something because all the media need

1494
01:14:25.000 --> 01:14:25.800
different things.

1495
01:14:26.479 --> 01:14:26.960
Right so.

1496
01:14:29.000 --> 01:14:31.119
We all know there's a lot of like you know,

1497
01:14:32.000 --> 01:14:36.439
haunt of vloggers that do walk through videos, right, So,

1498
01:14:37.520 --> 01:14:41.439
but then you know also that if if by chance,

1499
01:14:41.479 --> 01:14:44.880
you know, you get a local news to come in,

1500
01:14:45.319 --> 01:14:48.239
they don't want to walk through, you know, generally they

1501
01:14:48.279 --> 01:14:49.479
have their larger cameras.

1502
01:14:49.760 --> 01:14:50.920
You know, they generally.

1503
01:14:50.600 --> 01:14:52.960
Want like a particular scene, or they want some sort

1504
01:14:53.000 --> 01:14:55.640
of stick with the host and an actor, or they

1505
01:14:55.640 --> 01:14:57.399
want you to come into the studio and do something

1506
01:14:57.439 --> 01:15:02.039
like that or whatever. Radio potentially want something different, you know,

1507
01:15:04.119 --> 01:15:07.359
So I think you need to have a plan right

1508
01:15:07.399 --> 01:15:09.600
before you even schedule your media nite for all of

1509
01:15:09.640 --> 01:15:12.359
these things. You know, are you going to have a

1510
01:15:12.359 --> 01:15:13.800
are you going to even offer a Q and A

1511
01:15:13.920 --> 01:15:17.000
with the owner for someone to get interviews, Are you

1512
01:15:17.359 --> 01:15:20.199
offering photos? Are you letting them film in the Haunt?

1513
01:15:20.520 --> 01:15:23.279
How all these questions you need to think about ahead

1514
01:15:23.319 --> 01:15:26.399
of time, and then when you start to get RCPs,

1515
01:15:26.600 --> 01:15:29.920
you can ask the media, you know, like what they

1516
01:15:29.960 --> 01:15:32.039
need in particular, right, so that you can make sure

1517
01:15:32.039 --> 01:15:35.359
that everyone gets what they need. But this is all a

1518
01:15:35.439 --> 01:15:37.960
lot of work, which is why you're like go back

1519
01:15:38.000 --> 01:15:41.439
to the audience personas, like who are these audiences watching?

1520
01:15:42.199 --> 01:15:43.760
Try and get them to the media nite.

1521
01:15:44.600 --> 01:15:47.920
Then work with them, you know, to make sure they

1522
01:15:47.920 --> 01:15:48.520
get what they need.

1523
01:15:51.039 --> 01:15:55.239
And so marketing and advertising for Haunt vendors, I know,

1524
01:15:55.840 --> 01:15:59.039
you know we get scared badges kind of stands out

1525
01:15:59.079 --> 01:16:04.039
because we're kind of you. But mass makers, costume makers,

1526
01:16:04.840 --> 01:16:07.600
how do they stand at online? What kind of things

1527
01:16:07.640 --> 01:16:09.439
do you? What can they do?

1528
01:16:11.800 --> 01:16:13.920
That's a that's a big question. I think.

1529
01:16:15.920 --> 01:16:18.600
It's a big question because it's a little bit different.

1530
01:16:18.600 --> 01:16:20.760
But I think if you take it back to what

1531
01:16:20.840 --> 01:16:23.159
we've been talking about this entire time, you know, develop

1532
01:16:23.199 --> 01:16:25.600
your personas and you need to like pay attention to

1533
01:16:25.600 --> 01:16:29.079
where those people are paying attention so you know here,

1534
01:16:29.479 --> 01:16:32.239
so I'm trying to figure out how to do it

1535
01:16:32.239 --> 01:16:33.199
without ragging on people.

1536
01:16:33.279 --> 01:16:37.000
So I'm trying to so okay, let me, let me okay.

1537
01:16:37.000 --> 01:16:39.119
Here here's I'm trying to be like what can I

1538
01:16:39.159 --> 01:16:44.000
say that's not gonna get me, you know whatever? Yelled

1539
01:16:44.000 --> 01:16:47.239
at this barred Yeah, I don't know, man, I was

1540
01:16:47.239 --> 01:16:51.039
gonna stay canceled, but I was like yes. So so

1541
01:16:51.119 --> 01:16:54.079
here's the thing like Haunt I think hant vendors are

1542
01:16:54.119 --> 01:16:57.359
like terrible at like marketing, like I've never seen like

1543
01:16:57.439 --> 01:16:58.800
I'm like baffled, like.

1544
01:17:01.199 --> 01:17:02.960
Well, that's yeah, because I've seen a lot of good

1545
01:17:03.000 --> 01:17:04.920
companies come and go and I really like their stuff,

1546
01:17:04.920 --> 01:17:06.720
and they're rolling around for like one or two years

1547
01:17:06.720 --> 01:17:07.199
and they're gone.

1548
01:17:07.520 --> 01:17:10.159
Like but I also think, though, you got to think

1549
01:17:10.159 --> 01:17:13.520
a little bit more about it, like you're, if you're

1550
01:17:13.560 --> 01:17:19.720
a Haunt vendor, really thinking about your personas. And I'll

1551
01:17:19.720 --> 01:17:21.239
try and give a few examples that are like not

1552
01:17:21.319 --> 01:17:26.000
really raggy, but like, for example, we know that so

1553
01:17:26.399 --> 01:17:29.920
I interviewed, uh, George. I usually interview George every year

1554
01:17:29.960 --> 01:17:31.720
at Immortal Right, and we kind of talked to me about,

1555
01:17:32.079 --> 01:17:34.000
you know, their trends and all what they're seeing everything,

1556
01:17:34.359 --> 01:17:36.800
you know, and there's a great insight from him where

1557
01:17:36.840 --> 01:17:40.640
they started to realize that that a growing demographic of

1558
01:17:40.720 --> 01:17:45.000
their market is actually like cosplayers, like general public cause

1559
01:17:45.039 --> 01:17:48.359
players that just want mass for like cool shit. Okay,

1560
01:17:49.279 --> 01:17:52.600
that's a very different video, that's a very different website.

1561
01:17:52.680 --> 01:17:55.640
That's a very different sales proposition than it is to

1562
01:17:55.720 --> 01:17:58.520
a haunter, right, and so that's why this is why

1563
01:17:58.600 --> 01:18:01.560
demographic you're breaking these personas and knowing who's buying your

1564
01:18:01.560 --> 01:18:02.359
stuff is important.

1565
01:18:02.479 --> 01:18:03.439
I'll give you more examples.

1566
01:18:03.479 --> 01:18:09.039
Okay, so you know I I you know there's stuff

1567
01:18:09.079 --> 01:18:12.279
like sliding gear and stuff that's made for actors. Okay,

1568
01:18:12.359 --> 01:18:17.439
so just think about your haunt. Okay, how many of

1569
01:18:17.479 --> 01:18:22.680
your actors are boomers? I would wager to say less

1570
01:18:23.000 --> 01:18:26.079
than our younger you know gen Z millennial that age,

1571
01:18:26.199 --> 01:18:28.720
that's my guess, right, especially sliders.

1572
01:18:28.880 --> 01:18:30.039
Okay, So if you're.

1573
01:18:29.920 --> 01:18:34.119
Thinking about this, okay, then you're thinking about where are

1574
01:18:34.119 --> 01:18:36.880
those people looking at stuff? Okay, they're probably looking at

1575
01:18:36.920 --> 01:18:40.239
like TikTok. So like making sure that you have videos

1576
01:18:40.239 --> 01:18:44.720
about your sliding gear on TikTok. That's probably important because

1577
01:18:44.760 --> 01:18:47.479
that's where the people who are buying it are. However,

1578
01:18:48.159 --> 01:18:51.880
if you are like, let's take distortions, you know, and

1579
01:18:52.000 --> 01:18:57.479
you are making very expensive stuff, Like I think most

1580
01:18:57.520 --> 01:18:59.760
of the Haunt team is probably not going to be

1581
01:18:59.760 --> 01:19:01.239
buying any of those because it's too expensive.

1582
01:19:01.239 --> 01:19:03.600
It'srobably gonna be the owners. So where are the owners?

1583
01:19:04.119 --> 01:19:05.079
We know where the owners are.

1584
01:19:05.119 --> 01:19:08.239
They're on Facebook, like they're just They're just on Facebook, right,

1585
01:19:08.720 --> 01:19:13.840
Like as a demographic, the most of the Haunt community

1586
01:19:14.359 --> 01:19:17.279
as a whole is on Facebook. But you can break

1587
01:19:17.279 --> 01:19:20.920
it down and say, okay, where specifically do the actors

1588
01:19:20.960 --> 01:19:23.319
hang out in Facebook? Where do the owners hang out

1589
01:19:23.359 --> 01:19:25.840
in Facebook? Who watches Transworld Live?

1590
01:19:25.880 --> 01:19:26.039
You know?

1591
01:19:26.079 --> 01:19:28.760
I mean it's generally not I think too many of

1592
01:19:28.800 --> 01:19:30.359
the actors, and too many of those is generally the

1593
01:19:30.359 --> 01:19:33.359
older people you know, who goes to the networking mixer

1594
01:19:33.399 --> 01:19:36.239
at Transworld, not the actors that don't have money to

1595
01:19:36.239 --> 01:19:37.960
pay for it. I mean, sorry, that's what it is,

1596
01:19:38.039 --> 01:19:40.600
you know. I mean you got to just think about

1597
01:19:40.840 --> 01:19:44.399
where these people are putting their attention and meet them

1598
01:19:44.399 --> 01:19:48.520
there at those moments. Right, there was a vendor that

1599
01:19:48.560 --> 01:19:51.359
I say, this is so funny. Also I feel like

1600
01:19:51.520 --> 01:19:54.760
I try so I made all these videos for Haunters

1601
01:19:55.039 --> 01:20:00.600
in my big Transworld vendor review, right, and you know

1602
01:20:01.520 --> 01:20:04.479
the content I made for them was for a lot

1603
01:20:04.520 --> 01:20:07.439
of them, the first videos they've ever had, which is

1604
01:20:07.520 --> 01:20:09.760
crazy to me because you would think that they would

1605
01:20:10.439 --> 01:20:13.760
that even now, no matter what your demographic is, that

1606
01:20:13.840 --> 01:20:15.640
the first thing on your website would be like a

1607
01:20:15.720 --> 01:20:18.359
video about what your product is and how it's used.

1608
01:20:18.680 --> 01:20:21.159
But most of the Haunters don't have that, so ours

1609
01:20:21.239 --> 01:20:24.399
was kind of like the first thing anyone's really had,

1610
01:20:24.840 --> 01:20:27.359
you know. And then it was hard for me to

1611
01:20:27.399 --> 01:20:29.039
even get a hold of them to add them as

1612
01:20:29.039 --> 01:20:32.279
collaborators on their Facebook pages, and you're just like, why,

1613
01:20:32.720 --> 01:20:34.800
you know, are they deliberately trying to lose sales?

1614
01:20:34.840 --> 01:20:35.000
You know?

1615
01:20:35.079 --> 01:20:38.880
And then I did have a vendor, right who doesn't

1616
01:20:39.000 --> 01:20:42.159
use Facebook, but we just talked, you know, just look

1617
01:20:42.159 --> 01:20:44.960
at how many honors are on Facebook. So if you're

1618
01:20:45.000 --> 01:20:48.199
selling to honors that are active in these communities and

1619
01:20:48.239 --> 01:20:50.399
you don't use it, I don't know what you're doing, right.

1620
01:20:50.479 --> 01:20:53.960
So I had to point him to his to his

1621
01:20:54.119 --> 01:20:57.159
video that has over one hundred thousand views on my

1622
01:20:57.279 --> 01:20:59.319
channel and people are asking about buying it and he's

1623
01:20:59.319 --> 01:21:02.359
not answering them. Okay, So I don't know, man. I

1624
01:21:02.479 --> 01:21:04.560
just I could rant about this for a long time.

1625
01:21:04.640 --> 01:21:07.199
But I'm going to wrap up on the whole vendor

1626
01:21:07.239 --> 01:21:09.359
thing by just being like, go back to your basics.

1627
01:21:09.399 --> 01:21:12.760
Make your personas understand where they spend their time. Understand

1628
01:21:12.800 --> 01:21:16.960
also like what in what persona your product falls, you know,

1629
01:21:18.079 --> 01:21:20.359
and then that will tell you kind of what channels

1630
01:21:20.359 --> 01:21:23.039
you can be on and where they are. And then

1631
01:21:23.079 --> 01:21:24.600
beyond that, I would say, just make sure you have

1632
01:21:24.600 --> 01:21:26.920
your basics, right. You need to have pictures of your shit,

1633
01:21:27.600 --> 01:21:29.960
Like I'm sorry, right, you have pictures of your stuff.

1634
01:21:30.239 --> 01:21:32.159
You need to have If it's a software, you need

1635
01:21:32.159 --> 01:21:33.880
to have like a video explainer of what it is.

1636
01:21:33.920 --> 01:21:36.600
I mean, like, there's some basics do you need to

1637
01:21:36.600 --> 01:21:39.399
get taken care of. Basics like do you have an

1638
01:21:39.439 --> 01:21:39.960
email list?

1639
01:21:40.000 --> 01:21:40.159
You know?

1640
01:21:40.199 --> 01:21:41.439
Do you have a text list? Do you have a

1641
01:21:41.439 --> 01:21:44.600
basic explainer? Do you have basic pictures right of what

1642
01:21:44.640 --> 01:21:45.680
the thing is you're buying?

1643
01:21:45.840 --> 01:21:47.680
You know? Can you see it all that stuff?

1644
01:21:49.439 --> 01:21:51.560
And then from there you can look at your personas

1645
01:21:51.600 --> 01:21:54.039
and figure out where you should be making like you know,

1646
01:21:54.119 --> 01:21:59.039
like the individual content for it. But anyway, I don't

1647
01:21:59.079 --> 01:22:06.239
want to get too randy trying to you ran, I know,

1648
01:22:06.279 --> 01:22:07.399
I'm trying to control myself.

1649
01:22:07.439 --> 01:22:08.239
Guys, that's good.

1650
01:22:08.319 --> 01:22:12.840
That's good, lots of good information. Uh say fifty three.

1651
01:22:13.000 --> 01:22:18.039
We're gonna try to go till nine o'clock. So uh

1652
01:22:18.439 --> 01:22:21.119
one last question, See what's a good addition to add

1653
01:22:21.279 --> 01:22:24.479
to increase the revenue that you have seen work? This

1654
01:22:24.640 --> 01:22:29.840
is Sandy from where are you from? Fielder screams right.

1655
01:22:30.239 --> 01:22:31.600
Oh yeah, Phillip screams yeah.

1656
01:22:33.119 --> 01:22:35.479
Uh so I actually think phil is screens Well, if

1657
01:22:35.319 --> 01:22:40.479
if it is, I think field The screams yeah. In

1658
01:22:40.600 --> 01:22:47.399
empty Philip screams Montana. Yeah. So actually I think what

1659
01:22:47.439 --> 01:22:50.399
Sean is doing over there at Scarus Windsor is a

1660
01:22:50.399 --> 01:22:54.920
great thing. I think basically what we call it is

1661
01:22:55.000 --> 01:22:59.880
velvet ropes. So I'm sorry it take a step back. Okay,

1662
01:23:00.640 --> 01:23:04.840
back to your personas who is coming to your haunt?

1663
01:23:05.159 --> 01:23:08.520
Okay, what do they want? How much money do they have? Right?

1664
01:23:09.600 --> 01:23:13.720
Are you attracting enough people? You know, are you attracting

1665
01:23:13.800 --> 01:23:18.079
enough childless millennials that would pay for a velvet rope?

1666
01:23:18.079 --> 01:23:19.159
And a velvet rope.

1667
01:23:18.960 --> 01:23:21.800
Is something where like a fast pass, you know, and

1668
01:23:22.239 --> 01:23:24.720
like something that Sean is doing. It's Scouse Windsor. Is

1669
01:23:24.760 --> 01:23:28.640
Sean is doing like three course really good dinners that

1670
01:23:28.760 --> 01:23:31.640
have actors and story and a whole thing, you know,

1671
01:23:32.680 --> 01:23:35.319
before the haunt opens and then they get a fast pass,

1672
01:23:35.680 --> 01:23:39.319
you know, but I'd wager that, you know, families of

1673
01:23:39.399 --> 01:23:42.479
four or like teenagers are not buying those things. So

1674
01:23:42.960 --> 01:23:45.079
part of it is about back to your personas and

1675
01:23:45.119 --> 01:23:47.640
your demographics. Who is coming to your haunt? You know,

1676
01:23:47.840 --> 01:23:51.239
is there enough of a demographic of like childless, like

1677
01:23:51.279 --> 01:23:53.000
Disney adults or whatever, you know, people that have a

1678
01:23:53.000 --> 01:23:55.720
little bit more disposal income, And what are they interested in?

1679
01:23:55.760 --> 01:23:57.720
Are they interested in skipping the line? Are they interested

1680
01:23:57.760 --> 01:24:01.439
in upsells? Are they interested into the IP experiences tours?

1681
01:24:02.880 --> 01:24:03.119
You know?

1682
01:24:03.159 --> 01:24:06.880
The the Child's Day that we added to Hush that

1683
01:24:07.000 --> 01:24:09.000
was a huge success, you know, because there were a

1684
01:24:09.000 --> 01:24:13.920
lot of parents that drop their kids off or you know,

1685
01:24:14.000 --> 01:24:18.000
parents in that region and whatever that were that wanted

1686
01:24:18.479 --> 01:24:20.399
still to do something with the haunt, you know, or

1687
01:24:20.399 --> 01:24:22.720
they had younger kids or whatever, but they didn't want

1688
01:24:22.720 --> 01:24:24.560
to go to the main haunt. So adding the Children's

1689
01:24:24.600 --> 01:24:27.239
Day opens it up to that entire demographic, you know,

1690
01:24:27.279 --> 01:24:29.680
and lets us to double sell that day basically, like

1691
01:24:29.720 --> 01:24:31.880
we can sell a whole event where we don't have

1692
01:24:31.920 --> 01:24:32.880
to do anything but.

1693
01:24:32.960 --> 01:24:33.800
Hand out candy.

1694
01:24:34.279 --> 01:24:36.880
You just open the Haunt hand out candy, you know,

1695
01:24:36.920 --> 01:24:39.399
and then so I can double sell my inventory.

1696
01:24:39.479 --> 01:24:42.439
Right then at night we can open up, you know.

1697
01:24:42.479 --> 01:24:46.199
And and then also the bar passes, you know, adding alcohol,

1698
01:24:46.319 --> 01:24:48.840
you know, right, like that adds the stuff doing fast passes.

1699
01:24:50.119 --> 01:24:53.119
There's all sorts of ways you can you know, like

1700
01:24:53.159 --> 01:24:56.640
shawondaes add a dinner experience, you can do fast passes,

1701
01:24:56.760 --> 01:25:00.000
you can do immediate passes, you can do VIP tours,

1702
01:25:00.479 --> 01:25:03.399
you know, and even some of these things you can

1703
01:25:03.479 --> 01:25:08.520
test with very little risk. So like I remember Spencer

1704
01:25:08.600 --> 01:25:12.520
of Fear Factory, they have like a VIP Influencer package

1705
01:25:12.560 --> 01:25:14.800
or whatever they call it, like the v v VIP

1706
01:25:15.119 --> 01:25:17.439
right like a top like a royal package, and it

1707
01:25:17.520 --> 01:25:20.840
basically is like, uh, it's I think it's a lot.

1708
01:25:20.880 --> 01:25:23.159
I think it's like three or four times the price

1709
01:25:23.199 --> 01:25:28.560
of the ticket. But you know, basically they'll they'll give

1710
01:25:28.600 --> 01:25:31.039
you a number of texts you could like text Spencer directly,

1711
01:25:31.279 --> 01:25:33.720
and then they will meet you like outside and like

1712
01:25:33.800 --> 01:25:35.760
personally walk you to like the front of the line,

1713
01:25:36.039 --> 01:25:38.600
and you get a picture with whatever character you want.

1714
01:25:38.840 --> 01:25:41.279
You get merch, you know, you get this whole like

1715
01:25:41.439 --> 01:25:44.840
personalized experience. And the thing with those is it's like

1716
01:25:44.960 --> 01:25:48.079
zero risk because if you sell one, it's worth the

1717
01:25:48.159 --> 01:25:50.479
time to pull one of your other staff members and

1718
01:25:50.560 --> 01:25:53.720
let them just walk them around, right, you know, like

1719
01:25:53.960 --> 01:25:57.079
vip tours. There's no reason we shouldn't be selling vip

1720
01:25:57.199 --> 01:26:00.159
tours because if they don't sell, we're not losing money.

1721
01:26:00.239 --> 01:26:02.560
And if they do sell, it pays for someone's wages

1722
01:26:02.600 --> 01:26:05.720
for an entire night or more ideally, you know. And

1723
01:26:07.079 --> 01:26:09.600
I think he didn't sell that many of those packages,

1724
01:26:09.600 --> 01:26:11.439
but I think he did sell like two or three,

1725
01:26:11.479 --> 01:26:13.319
I mean, more than he thought he would, right, And

1726
01:26:13.359 --> 01:26:16.159
that's just extra bank, you know. And all it is

1727
01:26:16.279 --> 01:26:18.199
just moving them ahead because they want to feel special.

1728
01:26:18.439 --> 01:26:20.439
And I think sometimes you get those people who are

1729
01:26:20.439 --> 01:26:24.399
willing to pay X amount more. But I would analyze

1730
01:26:24.399 --> 01:26:26.279
all of this really at your different things.

1731
01:26:26.319 --> 01:26:26.960
What do they want?

1732
01:26:27.479 --> 01:26:27.720
You know?

1733
01:26:27.800 --> 01:26:32.239
The easiest stuff is like do you have food? And

1734
01:26:32.279 --> 01:26:35.000
then just like Disney does, there's also a talk on

1735
01:26:35.039 --> 01:26:40.079
green tach. We just talked about something that like takeaways

1736
01:26:40.079 --> 01:26:42.760
from a Disney session from the VP of disneylanders Or

1737
01:26:43.000 --> 01:26:46.359
and she talks about the strategy of good, better best

1738
01:26:46.479 --> 01:26:49.439
when it comes to food. So sometimes you just want

1739
01:26:49.479 --> 01:26:51.920
something good that's like chicken bingers because you got.

1740
01:26:51.800 --> 01:26:55.840
Kids, they don't care. Just give him chicken bingers. Fine, good, Okay.

1741
01:26:55.840 --> 01:26:58.079
Better would be like we're going to get the cool

1742
01:26:58.600 --> 01:27:01.560
themed hot dog that is like a Korean fried cheese

1743
01:27:01.600 --> 01:27:04.439
dog or like a little spooky donut, and that's great.

1744
01:27:04.680 --> 01:27:06.239
And then we're going to get best, which is the

1745
01:27:06.399 --> 01:27:10.680
like smoking cocktail thing that comes in like a souvenir

1746
01:27:10.840 --> 01:27:13.560
coffin and you're like, oh my god, like I'm drinking

1747
01:27:13.560 --> 01:27:15.399
out of a coffin. I'm like a vampire. I mean,

1748
01:27:15.439 --> 01:27:18.159
like right, get these good, better, best things. I would

1749
01:27:18.359 --> 01:27:22.319
I would say, you know, the basics should be looking

1750
01:27:22.399 --> 01:27:25.439
at making sure you have the fast passes, the immediate passes,

1751
01:27:25.800 --> 01:27:28.359
looking at your pricing of your food, and making sure

1752
01:27:28.399 --> 01:27:31.000
you have good, better best, you know, checking that you

1753
01:27:31.039 --> 01:27:33.760
have some basic merch sales and those kind of things

1754
01:27:33.800 --> 01:27:37.199
set up that are themed to the environment, to the

1755
01:27:37.239 --> 01:27:40.039
story that drawback that because it's not going to be

1756
01:27:40.039 --> 01:27:42.760
a souvenir unless it's actually like impactful, you know, to

1757
01:27:42.840 --> 01:27:45.239
the guest. Right. So also at Hush at Hush, we

1758
01:27:45.319 --> 01:27:48.960
make each year we make a different like bottle opener

1759
01:27:49.039 --> 01:27:52.399
or wine opener, and it is like hand sculpted by

1760
01:27:53.239 --> 01:27:57.359
one of our makeup artists, and it is like a character.

1761
01:27:58.039 --> 01:28:00.000
It's like the new character that we introduce every year.

1762
01:28:00.159 --> 01:28:02.760
We make him into like a bottle opener that's hand sculpted,

1763
01:28:03.119 --> 01:28:05.560
and then those things are like printed during the week

1764
01:28:05.600 --> 01:28:09.760
and hand painted. Right, I mean that's a cool souvenir, right,

1765
01:28:10.600 --> 01:28:12.520
Like that's the that's the thing, you know.

1766
01:28:12.720 --> 01:28:18.600
Okay, that was a lot, Hi, Sandy, We.

1767
01:28:18.640 --> 01:28:20.399
Got some last many questions. You want to you want

1768
01:28:20.399 --> 01:28:21.600
to you want to take them?

1769
01:28:21.680 --> 01:28:22.840
Or I don't mind.

1770
01:28:22.880 --> 01:28:27.560
That's fine yet, Okay, Christine Campbell, these are all great suggestions.

1771
01:28:27.640 --> 01:28:31.960
We are partnering with our local historic historical village. Any

1772
01:28:32.000 --> 01:28:35.359
suggestions for working together on the marketing piece. They have

1773
01:28:35.399 --> 01:28:39.039
a marketing staff, and I'm a biologist who's learned marketing

1774
01:28:39.079 --> 01:28:43.199
from listening to all of your podcasts. Was obviously they

1775
01:28:43.239 --> 01:28:45.920
are experts, but I feel like we are bringing lots

1776
01:28:45.920 --> 01:28:49.000
of HANT specific advice. We will offer a joint event

1777
01:28:49.119 --> 01:28:52.239
with us providing a full scare experience and then providing

1778
01:28:52.279 --> 01:28:55.880
a family friendly experience. How can we split the audiences

1779
01:28:56.279 --> 01:28:59.640
and not cannibalize or dilute the perception of experience for

1780
01:28:59.720 --> 01:29:03.560
both of those experience options, same ticket and you get

1781
01:29:03.560 --> 01:29:08.279
all the experiences, but the interest areas are different. That's it.

1782
01:29:10.159 --> 01:29:12.600
I'm a little unclear about the ticket option on that,

1783
01:29:12.720 --> 01:29:15.720
Like is it going to be one combined a ticket

1784
01:29:15.720 --> 01:29:17.840
where you get so the.

1785
01:29:17.880 --> 01:29:21.359
Same ticket, the same ticket and you get all the experiences.

1786
01:29:22.279 --> 01:29:24.800
I might in that case, that's one of those things

1787
01:29:24.800 --> 01:29:31.399
where I might rethink that a little bit because I

1788
01:29:31.439 --> 01:29:34.439
think you don't want to overwhelm them with choices.

1789
01:29:34.960 --> 01:29:36.479
But I think in that case.

1790
01:29:37.960 --> 01:29:40.760
It might be something where you could do like a

1791
01:29:41.760 --> 01:29:44.079
one two three option, you know, like option one is this,

1792
01:29:44.079 --> 01:29:45.800
option two is this, an option three is everything you

1793
01:29:45.840 --> 01:29:50.000
get included. But it might that in that case might

1794
01:29:50.159 --> 01:29:52.720
help to have a lower option where somebody only wants

1795
01:29:52.760 --> 01:29:54.359
the scary thing and they can get the scary thing.

1796
01:29:54.359 --> 01:29:56.039
If somebody only wants the education the thing, they can

1797
01:29:56.119 --> 01:29:59.680
get that and then it raises the perceived value. Right,

1798
01:30:01.359 --> 01:30:04.079
threes are powerful groups of three, you know, good better

1799
01:30:04.199 --> 01:30:06.760
best having like you know, one two, three tier thing,

1800
01:30:07.640 --> 01:30:11.319
velvet ropes, you know, like even you see those with

1801
01:30:11.439 --> 01:30:14.520
universal having like general and then they have express and

1802
01:30:14.560 --> 01:30:18.479
then they have tours. So it's like you know, ninety minutes,

1803
01:30:18.520 --> 01:30:20.840
forty five minutes or zero minutes, right, And so I

1804
01:30:20.880 --> 01:30:25.800
think having that is a But in terms of breaking

1805
01:30:25.840 --> 01:30:27.920
up the personas, I would again go back to like

1806
01:30:28.000 --> 01:30:30.720
what audiences you have access to, and so I would say, like,

1807
01:30:31.159 --> 01:30:33.840
you probably have access to the scary audiences, So I

1808
01:30:33.880 --> 01:30:36.239
think you should work on the scary portion of the

1809
01:30:36.279 --> 01:30:39.760
marketing stuff. And they have probably the rest of the audience,

1810
01:30:39.800 --> 01:30:42.319
and they should they should work on selling it in

1811
01:30:42.359 --> 01:30:45.399
that way. And I think you could provide you could

1812
01:30:45.399 --> 01:30:49.479
provide to each other some assets that could help with it.

1813
01:30:49.520 --> 01:30:52.079
But you want to retool it to be to that

1814
01:30:52.119 --> 01:30:55.520
different audience. So for example, you're going to your message

1815
01:30:55.560 --> 01:30:55.840
is going to.

1816
01:30:55.880 --> 01:30:58.119
Be like scary. First, it's going to be like scary,

1817
01:30:58.119 --> 01:30:59.000
and then if you want.

1818
01:30:58.800 --> 01:31:01.079
To stick around, you know you can get educated and

1819
01:31:01.119 --> 01:31:03.279
there's there's is going to be learn about this haunt

1820
01:31:03.319 --> 01:31:05.560
and then you get to experience it. Right, So you're

1821
01:31:05.560 --> 01:31:08.720
gonna want to flip them depending on the audience demographic,

1822
01:31:08.760 --> 01:31:10.319
But I would just kind of split it depending on

1823
01:31:10.920 --> 01:31:15.600
who who has what demographic already you kind of they

1824
01:31:15.640 --> 01:31:18.760
already have, and then I would share assets so you

1825
01:31:18.800 --> 01:31:21.159
know they're going to probably need some video of your haunt.

1826
01:31:21.199 --> 01:31:24.239
If they're going to make something or photos or stuff

1827
01:31:24.359 --> 01:31:26.600
they're gonna need to use, and then vice versa, you're

1828
01:31:26.600 --> 01:31:28.840
probably gonna need some assets from them to do the

1829
01:31:29.760 --> 01:31:30.600
non scary section.

1830
01:31:32.760 --> 01:31:34.720
And what are some ways to find out what your

1831
01:31:34.720 --> 01:31:35.279
guests want?

1832
01:31:37.800 --> 01:31:46.439
Well, that's the age old question, isn't it right? If

1833
01:31:46.439 --> 01:31:47.239
we knew that.

1834
01:31:47.880 --> 01:31:50.720
As a co owner, I stayed in the queue line

1835
01:31:50.720 --> 01:31:55.399
a lot and just listened and ask questions and talk

1836
01:31:55.479 --> 01:31:57.680
to people. That's what I did a lot.

1837
01:31:57.960 --> 01:31:59.079
I and again at Gantum.

1838
01:31:59.119 --> 01:32:01.359
This is something that we struck with all the time because,

1839
01:32:01.479 --> 01:32:06.399
like you know, sometimes your customer really doesn't know and

1840
01:32:06.800 --> 01:32:09.520
you like they can't tell you specifically what they want.

1841
01:32:09.840 --> 01:32:12.279
They just kind of like want like a genre, right,

1842
01:32:12.399 --> 01:32:15.640
like who who is gonna for example, who is gonna

1843
01:32:15.640 --> 01:32:18.800
say they want like a better cell phone or they

1844
01:32:18.840 --> 01:32:21.760
want a better you know, horse and carriage? Right, that's

1845
01:32:21.760 --> 01:32:24.439
the old example of the car right a forward right? Like,

1846
01:32:25.079 --> 01:32:27.640
So I do think there, I think you need to

1847
01:32:27.720 --> 01:32:31.359
work kind of like two approaches hand in hand. You

1848
01:32:31.680 --> 01:32:33.600
need to talk to people and you need to just

1849
01:32:33.680 --> 01:32:36.399
suss out the vibe, you know, like you just you

1850
01:32:36.479 --> 01:32:39.399
just need to like you kind of you need to

1851
01:32:39.439 --> 01:32:43.520
be connected, I think, to what's going on and talk

1852
01:32:43.560 --> 01:32:47.319
to people casually or not look at like what's selling,

1853
01:32:47.359 --> 01:32:49.880
what people's interested in, all that kind of stuff, to

1854
01:32:50.000 --> 01:32:53.319
get those ideas, to get real time feedback, you know,

1855
01:32:53.399 --> 01:32:56.800
from people and write it down, you know, like don't

1856
01:32:56.840 --> 01:32:59.199
don't just like you kind of do an anecdotal even

1857
01:32:59.199 --> 01:33:01.159
if you just have a little thing on your phone

1858
01:33:01.199 --> 01:33:03.520
where it's like every time somebody asked about a fast pass,

1859
01:33:03.600 --> 01:33:05.680
you put a check mark right, and then you're like, Okay,

1860
01:33:06.279 --> 01:33:07.800
enough people have asked and we think this is good.

1861
01:33:08.479 --> 01:33:09.560
I also think, though, you need to.

1862
01:33:09.560 --> 01:33:12.720
Combine that with the other side of things, which is

1863
01:33:12.960 --> 01:33:18.359
understanding what your customers come to you for and where

1864
01:33:18.399 --> 01:33:23.640
the market opportunity is that you could create something else

1865
01:33:24.079 --> 01:33:28.800
like that reaches that right, So I think, you know,

1866
01:33:28.840 --> 01:33:32.119
in the past, we used to just make haunts that

1867
01:33:32.159 --> 01:33:35.680
were like one and done, you know, you pay. It

1868
01:33:35.920 --> 01:33:37.680
was all about like kind of like the restaurant model,

1869
01:33:37.720 --> 01:33:38.600
like butts and seats.

1870
01:33:39.079 --> 01:33:42.239
It was all about throughput right, get.

1871
01:33:42.000 --> 01:33:44.359
Them in, get the turnstile, get them out of your

1872
01:33:44.359 --> 01:33:46.439
parking lot because we don't have parking, and make sure

1873
01:33:46.439 --> 01:33:49.000
they can leave and then we can turn over the parking, right.

1874
01:33:49.399 --> 01:33:53.680
I think increasingly we are realizing nowadays, especially that people

1875
01:33:53.720 --> 01:33:55.840
are coming to haunts because they want to be entertained

1876
01:33:55.880 --> 01:33:59.199
and they want a value, you know, because otherwise they

1877
01:33:59.199 --> 01:34:01.479
could just get Netflix. I mean, right, you need to

1878
01:34:01.520 --> 01:34:03.880
be value and entertainment needs to be like a whole

1879
01:34:03.960 --> 01:34:06.720
night experience, and that gives you options for upselling.

1880
01:34:07.039 --> 01:34:08.960
But what if you don't have the parking for that?

1881
01:34:09.159 --> 01:34:13.560
I mean, it really is like a So that's an

1882
01:34:13.560 --> 01:34:15.800
example of something that like the guests might not tell

1883
01:34:15.840 --> 01:34:20.239
you that, but it's about understanding again why they're coming

1884
01:34:20.239 --> 01:34:22.560
to you. Why are they even going to a haunted

1885
01:34:22.600 --> 01:34:25.479
house to hang out with their friends and to be entertained.

1886
01:34:25.920 --> 01:34:27.960
And in order then to do that, you.

1887
01:34:27.880 --> 01:34:32.560
Need to provide decompression areas, you know, food, and then

1888
01:34:32.680 --> 01:34:34.920
you need to extended parking and those kind of things.

1889
01:34:35.399 --> 01:34:36.960
So I think you need to have both of these

1890
01:34:37.000 --> 01:34:40.199
strategies kind of working in tandem. And then I do

1891
01:34:40.239 --> 01:34:42.920
think you need to test as well, Like I think

1892
01:34:43.000 --> 01:34:49.119
you need to test, like I think, you know, don't right,

1893
01:34:49.239 --> 01:34:51.960
don't you know, buy a whole commercial kitchen and do

1894
01:34:52.399 --> 01:34:55.960
a whole menu before testing. If somebody with a hot

1895
01:34:55.960 --> 01:34:59.359
dog cart makes any sales, right, Like, you need to

1896
01:34:59.399 --> 01:35:01.079
just start testing out some stuff.

1897
01:35:01.079 --> 01:35:02.359
Did this do well? What did you know?

1898
01:35:02.359 --> 01:35:05.079
What are the kind of getting feedback you know on

1899
01:35:05.119 --> 01:35:07.239
some of these things? And then and then like go

1900
01:35:07.319 --> 01:35:13.279
from there. But generally, uh, people like can't I'll give

1901
01:35:13.279 --> 01:35:15.560
you it's like the little thing to wrap up this answer,

1902
01:35:15.560 --> 01:35:18.920
which was really too long. People are really bad at predicting,

1903
01:35:19.800 --> 01:35:21.760
but they're really good at telling you what they don't like.

1904
01:35:23.720 --> 01:35:27.399
So when you are talking to them, you shouldn't be like,

1905
01:35:27.479 --> 01:35:29.159
what would you like to see next year? You should

1906
01:35:29.199 --> 01:35:30.880
be like, what did you hate about this year?

1907
01:35:31.560 --> 01:35:31.800
You know?

1908
01:35:32.119 --> 01:35:34.359
What did you not enjoy about the haunt? You know,

1909
01:35:34.640 --> 01:35:37.319
what did you go? Did you do something else? What

1910
01:35:37.359 --> 01:35:38.920
did you hate about that? What do you what do

1911
01:35:38.960 --> 01:35:42.840
you dislike about watching Netflix? What do you dislike about

1912
01:35:42.960 --> 01:35:43.680
the local bar?

1913
01:35:43.760 --> 01:35:44.199
What do you.

1914
01:35:44.159 --> 01:35:45.520
Dislike about these things? Or whatever?

1915
01:35:45.720 --> 01:35:47.760
And you ask them those questions on what they dislike,

1916
01:35:47.920 --> 01:35:50.880
why they didn't buy a ticket, you know, why they

1917
01:35:51.279 --> 01:35:53.359
didn't stay with their kids at your haunt or you

1918
01:35:53.359 --> 01:35:56.159
know whatever. You ask why they made the negative choices,

1919
01:35:56.560 --> 01:35:59.840
and then you kind of figure out what they're looking

1920
01:35:59.920 --> 01:36:02.399
for and where the market opening is.

1921
01:36:02.760 --> 01:36:06.800
And then you're like here right, see you need feel

1922
01:36:06.800 --> 01:36:12.079
a need? Yes, yes, exactly, and.

1923
01:36:12.039 --> 01:36:15.640
Sandy was she was also like, well, apparently her guests

1924
01:36:15.720 --> 01:36:18.119
want movie characters, but we try to stay away from

1925
01:36:18.159 --> 01:36:18.680
movie character.

1926
01:36:18.720 --> 01:36:19.760
Yes exactly.

1927
01:36:19.920 --> 01:36:23.239
I mean, could you have like maybe a famous movie

1928
01:36:23.319 --> 01:36:26.760
character come out and do autographs one night or something.

1929
01:36:26.840 --> 01:36:30.760
Yeah, So, but that that's a really awkward one because

1930
01:36:30.760 --> 01:36:33.760
I think that gets more into like horror horror.

1931
01:36:33.800 --> 01:36:36.359
Convention, sort of like realm.

1932
01:36:36.439 --> 01:36:38.399
But you know, in Sandy's case, they're kind of in

1933
01:36:38.399 --> 01:36:40.399
the middle of nowhere, like they're like the thing in

1934
01:36:40.439 --> 01:36:43.039
that area, and so I can see why because they

1935
01:36:43.039 --> 01:36:46.520
almost have no competition that people might be coming to

1936
01:36:46.560 --> 01:36:51.279
them for things like that. But you can do parodies, right,

1937
01:36:51.319 --> 01:36:55.479
So you could always do you know, instead of Michael Myers,

1938
01:36:55.479 --> 01:36:57.319
You've come with a new a different name, like Michael

1939
01:36:57.359 --> 01:37:01.800
Slasher is coming out, you know, and you know, know whatever,

1940
01:37:01.880 --> 01:37:04.119
posing for pictures behind a bush with you or something.

1941
01:37:04.159 --> 01:37:07.319
I mean, you could do like fun parody things like that,

1942
01:37:08.680 --> 01:37:11.520
if you mean, if she means like an actual movie character,

1943
01:37:11.640 --> 01:37:13.920
like an actor, you could.

1944
01:37:14.079 --> 01:37:15.880
There are plenty of haunts that do that.

1945
01:37:16.199 --> 01:37:19.039
There are so many haunts that do like you know,

1946
01:37:19.159 --> 01:37:22.439
meet ex celebrity night and and most of those celebrities

1947
01:37:22.479 --> 01:37:24.239
just have a minimum fee, so they just have like

1948
01:37:24.279 --> 01:37:27.119
a a booking fee and you just book them and

1949
01:37:27.159 --> 01:37:30.039
then usually you negotiate for whether they're going to charge

1950
01:37:30.119 --> 01:37:34.119
for uh, headshots, in charge for signatures.

1951
01:37:34.000 --> 01:37:36.039
Or not, and how much they're going to charge, but.

1952
01:37:36.520 --> 01:37:40.439
Generally it's a booking fee uh and then plus or

1953
01:37:40.479 --> 01:37:43.800
minus the fee they charge to do photos or signings.

1954
01:37:44.640 --> 01:37:47.039
In her case, I guess like the in the Scarecrow

1955
01:37:47.079 --> 01:37:50.239
and then like a not like a horror character, you know,

1956
01:37:50.319 --> 01:37:51.760
with fields filled the screens.

1957
01:37:51.800 --> 01:37:54.000
I put it might work out or something like that.

1958
01:37:54.079 --> 01:37:59.239
But that's where you have your own iconic characters that

1959
01:37:59.239 --> 01:38:02.720
that build up over years and become the celebrities themselves.

1960
01:38:02.920 --> 01:38:06.159
Okay, yeah, So if she means your own characters, that's

1961
01:38:06.319 --> 01:38:07.680
that's usually what I don't think.

1962
01:38:07.720 --> 01:38:11.439
I don't think she did, but that's another alternative.

1963
01:38:10.800 --> 01:38:14.319
Is okay, yeah, yeah, I think I think generally again,

1964
01:38:14.359 --> 01:38:16.800
people are coming to haunts to be entertained, and so

1965
01:38:17.439 --> 01:38:19.560
you know, just if you have a character that resonates

1966
01:38:19.600 --> 01:38:21.439
with them, that character should spend most of its time

1967
01:38:21.560 --> 01:38:25.640
just taking pictures of people, like honestly, you know, really

1968
01:38:25.640 --> 01:38:28.479
that's that's a much better use of funds than if.

1969
01:38:28.359 --> 01:38:31.520
You elevate your own cast to the level of a

1970
01:38:31.560 --> 01:38:35.560
movie character. In the customer's eyes, they become a movie

1971
01:38:35.680 --> 01:38:38.880
character even though they don't have, you know, three movies.

1972
01:38:38.960 --> 01:38:41.239
So like at the Dead Factory, we had the only

1973
01:38:41.920 --> 01:38:44.960
movie or the war movie character we had was Freddy

1974
01:38:45.119 --> 01:38:48.000
because my sixty five year old dad wouldn't play anything

1975
01:38:48.039 --> 01:38:51.520
else but Freddy. So he had a silico mask and

1976
01:38:51.560 --> 01:38:53.720
the glove and the sweater and the hat and he

1977
01:38:53.800 --> 01:38:56.439
did a good job. So he was in an alley

1978
01:38:56.439 --> 01:38:58.760
way with barrels and he jumped out and he was

1979
01:38:58.840 --> 01:39:00.920
kind of like an Freddy alley way and it worked

1980
01:39:00.920 --> 01:39:05.159
and people were expected to see him every year, you know.

1981
01:39:05.319 --> 01:39:07.760
So it's like like he held off for like four years.

1982
01:39:07.760 --> 01:39:10.479
So it worked out. Like and I know the people,

1983
01:39:10.520 --> 01:39:12.319
other people have used them in the past, and yes,

1984
01:39:12.399 --> 01:39:14.520
don't advertise them, don't put them on your stuff.

1985
01:39:14.520 --> 01:39:14.920
It was.

1986
01:39:16.920 --> 01:39:20.920
Because well, what a movie ever, you know, what a

1987
01:39:20.960 --> 01:39:23.680
movie house ever come try to sue you for using

1988
01:39:23.720 --> 01:39:29.079
Freddy in the Haunt. I don't know, but it probably

1989
01:39:29.640 --> 01:39:32.119
probably like a stop and see thing. We're like, hey,

1990
01:39:32.399 --> 01:39:35.039
stop using name. Okay, yeah, you know.

1991
01:39:35.000 --> 01:39:37.319
You definitely can't use the name, and even using the

1992
01:39:37.479 --> 01:39:39.560
likeness is like also protected.

1993
01:39:39.880 --> 01:39:41.720
So everything has to be parodied, you know.

1994
01:39:41.880 --> 01:39:44.319
So you know, I think that the best way to

1995
01:39:44.319 --> 01:39:46.520
do it would just be, like take the characteristics of

1996
01:39:46.560 --> 01:39:49.359
what they're known for and parody them, you know.

1997
01:39:49.560 --> 01:39:50.920
So Yeah, but.

1998
01:39:50.960 --> 01:39:53.960
Don't make it a team who or a wish?

1999
01:39:53.000 --> 01:39:59.680
Uh right, don't say come out and see Freddy. No,

2000
01:40:00.640 --> 01:40:02.680
this guy his good eye blade.

2001
01:40:03.159 --> 01:40:05.640
Okay, is there anything else that came in on Facebook?

2002
01:40:05.640 --> 01:40:06.840
I know Craig has a question.

2003
01:40:07.239 --> 01:40:09.000
Yeah, I answered Craig's real quick and then.

2004
01:40:10.119 --> 01:40:14.039
Yeah, so Craig asked if there's somewhere, if there's places

2005
01:40:14.079 --> 01:40:15.640
where there's a list of resources.

2006
01:40:15.920 --> 01:40:18.039
The answer Craig is like everywhere and nowhere.

2007
01:40:18.199 --> 01:40:21.199
Like, oh my god, I've spent so much time testing

2008
01:40:21.239 --> 01:40:26.039
out different AI tools that like it's exhausting, Like it's

2009
01:40:26.079 --> 01:40:28.239
honestly exhausting, and just the amount of tools that are

2010
01:40:28.239 --> 01:40:29.479
out there, and I feel like every day there's a

2011
01:40:29.520 --> 01:40:35.479
new one. There is an AI marketing podcast that's run

2012
01:40:35.479 --> 01:40:38.560
by a social media examiner. I go to their conference

2013
01:40:38.600 --> 01:40:40.800
every year, social Media Marketing World, and they have a

2014
01:40:40.840 --> 01:40:44.039
podcast just about AI tools that's pretty good and it's free.

2015
01:40:44.399 --> 01:40:46.920
There's also like AI Explained, which is like a newsletter

2016
01:40:47.399 --> 01:40:51.279
that I or sorry, AI Advantage, which is a newsletter

2017
01:40:51.319 --> 01:40:53.239
that discusses different tools.

2018
01:40:53.319 --> 01:40:56.159
But honestly, you're gonna just have to test them.

2019
01:40:56.520 --> 01:40:59.800
Like that's what I've been doing, and like I don't

2020
01:40:59.800 --> 01:41:02.960
know how how many like market themselves is AI video

2021
01:41:03.000 --> 01:41:06.560
editing tools? And maybe there could be useful for some situations,

2022
01:41:06.600 --> 01:41:08.239
but for what I do, like, it's.

2023
01:41:08.119 --> 01:41:09.079
Not gonna work at all.

2024
01:41:09.279 --> 01:41:14.119
Right, it's not not working, you know, So yeah, I

2025
01:41:14.159 --> 01:41:19.000
think uh a lot of it is testing and uh yeah,

2026
01:41:19.000 --> 01:41:21.600
but it's crazy, man. It's just like there's so many

2027
01:41:21.600 --> 01:41:24.239
new tools. And there's also like there's a bunch of

2028
01:41:24.279 --> 01:41:26.720
YouTube channels that also like test out the tools for you.

2029
01:41:26.760 --> 01:41:29.239
But a lot of the YouTube channels are literally, uh

2030
01:41:29.399 --> 01:41:32.800
like AI avatars like explaining AI tools to you. And

2031
01:41:32.840 --> 01:41:34.560
you're just looking at this and you're like, is this

2032
01:41:34.600 --> 01:41:35.520
how the world ends?

2033
01:41:38.720 --> 01:41:40.399
What is what is the best way to run the

2034
01:41:40.439 --> 01:41:43.079
fast pass without making general admission mad?

2035
01:41:44.800 --> 01:41:46.600
Does it matter if general admissions MAD.

2036
01:41:47.880 --> 01:41:49.239
Just makes them want to buy a fast pass?

2037
01:41:49.439 --> 01:41:50.840
Right? Yeah?

2038
01:41:51.359 --> 01:41:55.000
You know, I I that's gonna you know, right, Like.

2039
01:41:55.119 --> 01:41:57.520
It's a it's a catch to one. Yeah, it's it's.

2040
01:41:57.640 --> 01:41:59.560
I think that's a question that comes down to your

2041
01:41:59.600 --> 01:42:04.399
individual through put right at your individual haunt and how

2042
01:42:04.520 --> 01:42:06.720
you know how much they feel about the lines, and

2043
01:42:06.760 --> 01:42:08.439
really when it gets too much or too little, you're

2044
01:42:08.439 --> 01:42:12.000
gonna have to test it. But I mean, like again,

2045
01:42:12.039 --> 01:42:14.399
look at Halloween Hornites. I mean some of those wait

2046
01:42:14.479 --> 01:42:18.119
times are like three hours you know, for one haunt.

2047
01:42:18.279 --> 01:42:22.119
You know, and it's just like it if you just

2048
01:42:22.159 --> 01:42:26.359
have one haunt, it's harder to pull off because then

2049
01:42:26.720 --> 01:42:28.520
you know, that's the whole experience and people are like

2050
01:42:28.600 --> 01:42:29.279
upset about it.

2051
01:42:29.880 --> 01:42:32.640
Also, if your line is not entertaining, that's also harder.

2052
01:42:33.079 --> 01:42:34.880
But if it's you know, if it's like basically the dead,

2053
01:42:34.920 --> 01:42:36.760
you got like a party going on the line is

2054
01:42:36.800 --> 01:42:38.960
fun to be in, you know, I think you can

2055
01:42:39.000 --> 01:42:41.319
push it a little bit harder if you have like

2056
01:42:41.399 --> 01:42:46.479
Field of Screams in uh, Pennsylvania, they have multiple haunts

2057
01:42:46.680 --> 01:42:49.479
and a midway, and so if one is a little

2058
01:42:49.479 --> 01:42:52.560
bit longer, then it's mitigated, right because people can do

2059
01:42:52.640 --> 01:42:54.960
other things. So I think all those things are going

2060
01:42:55.039 --> 01:42:58.279
to impact what you can do. But you know, not

2061
01:42:58.359 --> 01:43:01.159
to be like a dick, but like, does it matter

2062
01:43:01.239 --> 01:43:03.000
I mean, I don't know. It only matters if it

2063
01:43:03.039 --> 01:43:05.920
loses you sales. And that's a terrible answer, but like

2064
01:43:06.880 --> 01:43:08.159
it's kind of true, right, Like.

2065
01:43:09.439 --> 01:43:11.119
I know what the Dead Factory did and a lot

2066
01:43:11.119 --> 01:43:14.199
of other haunts are doing, are creating like a midway experience,

2067
01:43:14.239 --> 01:43:17.279
and you're you're not really your guests certainly waiting two

2068
01:43:17.319 --> 01:43:20.760
hours anymore. They're they're showing up, they're getting bonfire, they're

2069
01:43:20.760 --> 01:43:24.319
getting their hot dogs or they're s'mores kits, they're listening

2070
01:43:24.359 --> 01:43:26.840
to music, they're chilling, they're hanging out with friends while

2071
01:43:26.840 --> 01:43:29.640
they're waiting on their their ticket, their number to pop up,

2072
01:43:29.680 --> 01:43:33.039
and you know, and they go in. So I know there,

2073
01:43:33.279 --> 01:43:36.760
I know fast passes still exist. I was the one

2074
01:43:36.800 --> 01:43:39.960
that always bottom, So I like fast passes because it's

2075
01:43:40.039 --> 01:43:41.520
usually just me and the wife and I can afford

2076
01:43:41.560 --> 01:43:44.600
an extra twenty bucks and here we go, you know,

2077
01:43:44.760 --> 01:43:47.520
But I understand a lot of people can't. So I

2078
01:43:47.560 --> 01:43:51.600
know it's always a and it's still a thing. So

2079
01:43:51.720 --> 01:43:55.279
I know a lot of people are using uh virtual

2080
01:43:55.359 --> 01:43:58.359
que lines on it's kind of the same thing. Yep,

2081
01:43:58.520 --> 01:44:01.840
I'm just kind of waiting. They did factor. All they

2082
01:44:01.840 --> 01:44:04.439
did was put a big led board with their number

2083
01:44:04.479 --> 01:44:06.479
on there. You get a keychain that has a number

2084
01:44:06.520 --> 01:44:09.439
on it, and you when your keychain pops up, that's

2085
01:44:09.479 --> 01:44:10.359
when you go in the door.

2086
01:44:10.520 --> 01:44:10.720
You know.

2087
01:44:10.920 --> 01:44:17.760
So something simple like that. Well it's nine fifteen, Philip.

2088
01:44:17.920 --> 01:44:20.319
I know you probably need some more drink some more

2089
01:44:20.319 --> 01:44:23.520
coffee and get all geared up. Whatever you do next,

2090
01:44:23.560 --> 01:44:26.000
and tell us everybody where they can find you, where

2091
01:44:26.000 --> 01:44:30.119
they can stalk you, where they can contact you.

2092
01:44:29.399 --> 01:44:30.800
Everywhere anywhere.

2093
01:44:31.279 --> 01:44:33.199
I'm sure you well know you see me on Facebook,

2094
01:44:33.239 --> 01:44:38.399
you know, and then you know Haunted Attraction Network, Haunted

2095
01:44:38.439 --> 01:44:41.319
Attraction Network dot com. I think you know that's our website,

2096
01:44:41.359 --> 01:44:44.159
but I think generally the best place is to get

2097
01:44:44.159 --> 01:44:46.720
on our email newsletter because it goes out every week.

2098
01:44:46.840 --> 01:44:49.880
We put news in there, we put our new videos,

2099
01:44:49.880 --> 01:44:52.279
and the kind of everything we're doing is centralized there

2100
01:44:52.319 --> 01:44:56.000
in the weekly basis. But I reply, you can reach

2101
01:44:56.079 --> 01:44:59.279
me on Messenger, or you can reach me on Instagram.

2102
01:44:59.800 --> 01:45:03.079
You know, all the basic ways I'm in all the places,

2103
01:45:03.319 --> 01:45:06.039
all the haunts.

2104
01:45:06.680 --> 01:45:09.239
And your podcasts. Your probably you have two podcasts, right.

2105
01:45:09.319 --> 01:45:12.600
Oh yeah, so Darryl does our news every week.

2106
01:45:12.800 --> 01:45:16.520
You can listen to Darryl on the Haunt Attraction Network podcast.

2107
01:45:16.640 --> 01:45:18.800
I also put up interviews, like we have interview with

2108
01:45:18.840 --> 01:45:23.600
Sandy from Philiscream's Montana for winning the Oscars this year,

2109
01:45:25.399 --> 01:45:28.079
So we have that podcast. And then I also host

2110
01:45:28.399 --> 01:45:32.279
co host Green Tagged theme Park and thirty with Scott Swinson,

2111
01:45:32.640 --> 01:45:36.039
so you can just type green Tagged anywhere in uh

2112
01:45:36.199 --> 01:45:38.880
And that one is like that one's more about the

2113
01:45:39.960 --> 01:45:41.800
like the business side of the.

2114
01:45:41.680 --> 01:45:42.720
Theme park industry.

2115
01:45:42.800 --> 01:45:44.920
But I think there's a lot of a lot of

2116
01:45:44.920 --> 01:45:46.640
the things we've talked about today you can get on

2117
01:45:46.680 --> 01:45:49.800
that show too, because it's like the same thing about

2118
01:45:49.840 --> 01:45:51.399
how you do pricing and all that kind of stuff,

2119
01:45:51.439 --> 01:45:53.920
But it's just at a theme park versus a haunt.

2120
01:45:53.960 --> 01:45:55.640
But haunts are part of that world too.

2121
01:45:55.680 --> 01:45:58.640
So and what's the next show you're going to be at.

2122
01:45:58.840 --> 01:46:04.479
I'll be at East Coas Haunters Convention in like two weeks, god,

2123
01:46:04.520 --> 01:46:05.399
like three weeks or something.

2124
01:46:05.479 --> 01:46:05.760
Two week?

2125
01:46:05.760 --> 01:46:06.479
Oh my god, two.

2126
01:46:06.359 --> 01:46:10.720
Weeks twenty seventh in Oaks, Pennsylvania. Am I correct on that?

2127
01:46:10.920 --> 01:46:15.279
Yes, But the the tours began on the twenty fourth,

2128
01:46:15.319 --> 01:46:17.560
So there's there's the pre show tour on the twenty fourth,

2129
01:46:17.880 --> 01:46:20.239
then there's a tour on the twenty fifth also, and

2130
01:46:20.359 --> 01:46:22.479
there's a sat Like there's so many events at this one.

2131
01:46:22.520 --> 01:46:24.520
There's the Thursday.

2132
01:46:24.039 --> 01:46:27.079
We're doing two haunts. Friday, we're doing hants Saturday, there's

2133
01:46:27.159 --> 01:46:31.159
the party at Halloween Nights Eastern State. There's a Hershey

2134
01:46:31.199 --> 01:46:35.319
Park tour, and there's a show floor. It's gonna be wild.

2135
01:46:35.479 --> 01:46:38.000
I'm flying on the twenty third because I need to

2136
01:46:38.039 --> 01:46:40.760
be there like ahead of time for the Haunts, so

2137
01:46:41.479 --> 01:46:41.960
I'll be there.

2138
01:46:42.079 --> 01:46:43.800
Yeah.

2139
01:46:43.840 --> 01:46:47.279
Crazy, Yeah, here's place to be.

2140
01:46:47.840 --> 01:46:51.439
So it's it's it's fun. I mean it's for for

2141
01:46:51.520 --> 01:46:53.319
you know, last year was for a first year. Show

2142
01:46:53.399 --> 01:46:55.800
is incredible and I think this is just going to

2143
01:46:55.840 --> 01:46:58.439
get better and I love Hershey and it's going to

2144
01:46:58.479 --> 01:47:02.560
be cool to see that and see Eastern Halloween nice

2145
01:47:02.560 --> 01:47:05.079
at Eastern State. I mean, it's crazy. A lot of

2146
01:47:05.119 --> 01:47:07.960
stuff planned. So I'll see you all there if you're there.

2147
01:47:09.840 --> 01:47:12.760
All right, guys, Well, appreciate all your questions. Philip, Thanks

2148
01:47:12.800 --> 01:47:16.319
for your time. I know you're a busy man. Were

2149
01:47:16.319 --> 01:47:17.880
trying to get you on these once a year, so

2150
01:47:18.920 --> 01:47:20.800
because a lot of stuff happens, and what you know

2151
01:47:21.039 --> 01:47:22.359
happens over twelve months.

2152
01:47:22.920 --> 01:47:24.039
Yeah too much, too much?

2153
01:47:24.119 --> 01:47:25.239
Yeah, a lot of stuff.

2154
01:47:25.439 --> 01:47:27.520
But the more it changes, the more it stays the.

2155
01:47:27.520 --> 01:47:29.560
Same exactly exactly.

2156
01:47:29.960 --> 01:47:30.880
It's a big circle.

2157
01:47:31.039 --> 01:47:32.039
Sums it up right.

2158
01:47:31.920 --> 01:47:35.720
There, Pendulum. Okay, thanks all right.

2159
01:47:35.640 --> 01:47:37.800
Guys, Thank you very much. Thank to all our guests

2160
01:47:37.840 --> 01:47:40.800
that showed up tonight. And I hope everybody that does

2161
01:47:40.840 --> 01:47:44.000
get to watch this that it wasn't live tonight, that

2162
01:47:44.159 --> 01:47:46.960
gets to watch this in the future. I hope you

2163
01:47:47.159 --> 01:47:51.359
picked up some good information as much as as the

2164
01:47:51.399 --> 01:47:56.119
people who were here on Facebook and Zoom tonight. So excellent.

2165
01:47:56.159 --> 01:47:57.000
Thank you all very much.

2166
01:47:57.039 --> 01:48:00.560
If you want to rewatch this, go back to face book.

2167
01:48:01.119 --> 01:48:04.000
Conor's Toolbox group will pin it to the top. It'll

2168
01:48:04.039 --> 01:48:06.840
be the all you can participate in the chat box

2169
01:48:06.840 --> 01:48:08.800
down there and answer the questions and see what everyone

2170
01:48:08.840 --> 01:48:12.279
else said and apply to people. And if you're on

2171
01:48:12.319 --> 01:48:15.600
our email list at honorstoolbox dot com, if you remember

2172
01:48:15.640 --> 01:48:18.439
over there, this will be in your email. So stay tuned.

2173
01:48:20.199 --> 01:48:23.880
All right, guys, thanks again, signing off.

2174
01:48:24.479 --> 01:48:25.680
Ye big Care.

2175
01:48:26.880 --> 01:48:30.439
Today's episode was edited by me Philippernandez, with post production

2176
01:48:30.520 --> 01:48:34.119
by David Swape and original music composed by Chris Thomas.

2177
01:48:34.520 --> 01:48:37.640
Support for today's episode comes from Gantum Lightning and Controls

2178
01:48:37.760 --> 01:48:42.119
Gantum illuminates attractions worldwide with the world's smallest intelligent spotlights.

2179
01:48:42.560 --> 01:48:45.079
From Dark hourk to Other World, Super Mario Land to

2180
01:48:45.239 --> 01:48:49.279
Hagrid's Bike, Gantum goes where other fixtures can't see what

2181
01:48:49.319 --> 01:48:51.600
you're missing. With a free demo sign up at gantum

2182
01:48:51.600 --> 01:48:55.760
dot com slash demo. That's scantum dot com slash demo.

2183
01:48:56.000 --> 01:48:59.039
The ha N team includes Daryl Plunky.

2184
01:48:58.960 --> 01:49:03.039
Emily Luis Rue, Megan Spells, Gavin Burns and Omni Adventures.

2185
01:49:03.680 --> 01:49:07.119
Until next Time, Stay Scary.

2186
01:49:07.640 --> 01:49:11.920
This is a Haunted Attraction Network production