March 4, 2025

The Haunted Attraction Association’s 2025 State of the Industry Seminar

The Haunted Attraction Association’s 2025 State of the Industry Seminar

The State of the Industry Seminar brings together HAA board members, haunt owners, operators, and vendors for a candid look at the past season and the challenges ahead.

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Haunted Attraction Association

Held annually at TransWorld’s Halloween & Attractions Show, the State of the Industry Seminar brings together HAA board members, haunt owners, operators, and vendors for a candid look at the past season and the challenges ahead. Moderated by newly seated President Jim Werner (PennHurst Asylum) and outgoing President Spencer Terry (Fear Factory), this year’s discussion focused heavily on the insurance crisis, the future of CHAOS safety training, and expanding resources (including AI) to help members. Read our full recap here.

RESOURCES

  • Read our State of the Industry Seminar recap here.
  • Read out recap of the HAA's Annual Member Meeting here.
  • Read about the 2025 Haunted Attraction Association OSCARES winners here.
WEBVTT

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The Haunted Attraction Association's annual State of the Industry seminar

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covered the insurance crisis, changes to the awards program AI

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and more that's coming up on today's show. Welcome to

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the show. I'm Philip on the Ajan Show. We bring

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you the news and information you need to prepare for Halloween.

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This show is just one small part of what we do,

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and the best place to find everything is our free

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weekly email newsletter all about what's going on in the

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Haunted Attraction industry.

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It is free.

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Check the link for that in our website and also

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in our show notes. Today we're playing the full audio

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from the Haunted Attraction Association's Annual State of the Industry Seminar,

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recorded live on Friday, Febry twenty eighth during Transworld tolloween

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Attractions Show. Note that during this present the name and

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details of their awards program isn't explained fully, so you

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can check out our show notes for a full corrected

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version of those requirements. Okay, here we go.

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All right, we are going to get started. Welcome everyone

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to Stay of the Industry.

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For the Hundred Distraction Association, this is our twenty twenty

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five State of the industry.

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There's a lot happening.

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So for those of you that are members or prior

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to this meeting, we already elected officers and got the

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entire change of the guard in motion, which has been

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really exciting.

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So as we get.

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Ready as we exchange leadership and changing of the guard.

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My name Spencer Terry.

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I am the general manager and equity owner at fear

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Factory Hunted House and your outgoing president, thank you, and

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we had overall it was a really great years in association.

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As we can continue to build and build and create

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and sustain and find ways that we can make the

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industry better, stronger, more unified, and really work on how

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do we support each other with resources, with education and

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great knowledge and skills From the board, there's a lot.

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So as a board, we're all volunteer. This is what

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we do.

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You have small, tiny horn houses, you have really big

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hard houses and everything in between. And that's kind of

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the idea is that we need to reflect our industry.

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We need to reflect all of you and we're happy

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to be able to do that.

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So if you see any of us with name tags on,

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that's the identifier that is going to be a good

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way to find us, and you please ask us any

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questions or.

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Stop by the booth. It's both two zero two three.

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So that said, I get to stop talking and Jim

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gets to start talking.

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So mister President's all yours. Yeah, just kind of put

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my notes up here so I don't lose my place.

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Wow, look at all this room.

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This is incredible. This shows to me how much of

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our industry is invested in our industry. You guys are

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here early morning. I know the show for open soon.

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I'm sure you guys would like to be sitting quietly

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drinking coffee, but you have invested your time to come

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here and be part of a talk about what we do,

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and that is scare people, that is entertained people. So

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it's so magnificent. Thank you for coming this morning. We're

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going to talk about a lot of stuff. We're going

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to open the floor for some Q and A. We

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have a couple questions that were we were able to

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poll since the board members have lived here in Saint

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Louis from members, vendors, other people in the industry that

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have these pressing like what about this, what about that?

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So we're going to talk about those as well. But

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to lead off, I.

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Really want to kind of update everybody on where the

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Haunted Attraction Association is. I think the President says, well,

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the state of the Union is strong. Well, I'm pretty

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sure the state of our industry is pretty damn strong.

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We are in an amazing place, and the Haunted Attraction

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Association is an incredible place.

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That we have been able to achieve some.

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Really big mile markers that are going to benefit the

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entire industry, our members especially, but the entire industry is

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going to benefit from the things that we've been working on.

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One of the more important things is our Top Haunt program,

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which has been a just an absolute star in the

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Winter column for haunts that have achieved the Top Haunt status.

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It's an advertising, it's you get to use it for

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so many different things to help elevate your haunt. It

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has been expanded quite aggressively, and I would love if

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Vice President Kevin Donovan or Brett could explain just take

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or just take a quick moment and explain how we've

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expanded and officially expanded the Top Haunt program so that

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more haunted attractions are able to engage in it.

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Thanks Jim, you appreciate that.

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Anyways, So we expanded our Top PUNTS program. I'm sure

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there are a lot of folks in this room that

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are part of that program. It's got vigorous criteria including safety,

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including all different kinds of items. But now it's not

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just you know, for the folks over.

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Ten thousand attendees.

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There's also two other levels at this point, you know,

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zero to three thousand and then three to ten. So

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that's just we've expanded that out so that way, it's

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not just a club for the folks at the top.

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We want to represent the entire industry and we want

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all of our programs to reflect that. So starting this.

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Year, we've expanded our Top Ponts program.

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So excellent, Thank you, Kevin.

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So so so far you guys have been introduced to me.

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You got to meet Spencer. Now, you know, Kevin, we're

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going to take a quick second. We're going to hand

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that mic down the line, so you guys commute all

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the other board members past and present who are representing

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you are more importantly the wealth of knowledge on this

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stage that's going to help us get through this state.

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Of the industry.

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I'm Todd Patton with Dred Hollow out of Chattanooga, Tennessee.

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I'm Anthony Barbosa from Night Mary Kers in South Windster, Connecticuts.

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I'm Lee Jordan with Fear on the Farm, Winfield, West Virginia.

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They're a Little or a Hondered House, Peoria, Illinois.

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Aaron Smith with the Niles Screen Park in Niles, Michigan.

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Benng Gane with the Thirteenth Hower in Indianapolis, Indiana.

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Michael Edwards with Terror and the Corn Out in Erie, Colorado.

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Mike Quill from Feartown Haunted House and Factory of Terror

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in Massachusetts.

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Shaley Mudget with the Fear PDX out of Portland, Oregon

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and also Vendor RCFX out of Portland.

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Organ Paggy McLaurin was of Terror Greensboro, North Carolina.

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Ashley Long with Fright Knights West Virginia and Daniels West Virginia.

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Alex Rodriguez from Frida Nights at West bom Beach, Florida.

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Krista Brower Wood wreck Room Haunted House in Idaho, and

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I'm the current Secretary.

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Terry Bernstein from the USS Nightmare and Cincinnati and I

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am the current treasurer.

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Alan Hops Dark Hour Haunted House in Plano, Texas. And

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Vendor with Stilpey Studios bred Mollicher Hysterium in for Wayne

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and I have a confession to make. I accepted a

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pop and a breakfast burrito from a member today for

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breakfast in wine. I tried to pay for it, but

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she wouldn't let me. Thank you for the lady from Virginia.

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Don't worry, guys, We'll deal with that harshly, all right.

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We'll rethink the nan We'll refink all right. Cool.

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So once again, it's important that you guys know who

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we are up here. We want to make sure that

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you recognize our faces. If you see us through the

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course of this entire trade show and you got a question,

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a concern, a thought, Hey, you know, it would be

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cooler moment hit us up. That is why we're here.

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We're here to serve this industry. Every person up here

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is volunteering their time to make this industry stronger.

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So utilize us. That's what we want moving forward. One

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of the.

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Big mile markers that we hit with the Haunted Attraction Association.

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We have been doing our chaos program, our safety program

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for a great number of years. Typically you would come

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to trans Wild, do you take some classes you might

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be able to pick one or two credits up at

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Midwest and that's the process for getting Chaos. Over the

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last year that has changed dramatically. We are now offering

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obviously the Chaos at Transworld. We went from eight Chaos

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hours total last year to I believe fourteen Chaos accredited

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hours this year, which enables our members or those who

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want to pursue that training ample opportunity to achieve those credits.

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While here at Transworld, we have also gone live with

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our online resource Chaos, which a little allow you to

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take Chaos training online.

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This bet that you can take the.

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Yeah, you're allowed to take two hours online for your primary,

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but now the entire research, which is every three years,

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can be done completely online. You don't have to make

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the pilgrimage and take the trans World trip just to

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keep your Chaos current. You can do it in any

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place that you may find yourself. I know some people

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want to do it on.

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The beach, and I endorse that all right.

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So that is a huge announcement because it's making Chaos

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more accessible. We also hear from a lot of our

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owner operators out there that they would love for more

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of their staff to be able to be Chaos certified

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to be able to take these safety oriented courses, but unfortunately,

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taking a pilgrimage of your entire staff to trans world

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can be a bit problematic and cost prohibitive because of that.

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Last year was our initial offering, we actually went out

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and held a regional Chaos in conjunction.

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With the Legendary Haunt Tour. I'm very, very proud to

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say that we are.

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Going to again this year offer a regional Chaos course

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in the Salt Lake City area for the haunts out there.

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That'll be in conjunction with the Legendary Hant Tour again.

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We are also currently looking at our different areas and

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our different regions and we are working on developing regional

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Chaos classes. So no matter what part of the country

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you're in, you're never more than a year and a

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half two years away from a Chaos Credit core class

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being in your area. Our hope is is that by

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making our Chaos program more accessible to all of our industry,

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all of our industry will start engaging with it. Our

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Chaos Credit program is the benchmark for haunted safety, haunted

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attraction safety. It is recognized by the insurance industry. It

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is recognized by state agencies. We are very easy to

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look up. We offer certification level train. That's a big

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deal when you're dealing with your local inspectors.

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That's a big deal when you're shopping for insurance.

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Saying that you took the time and the effort to

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be safety minded is what kind of changes your ballgame

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and puts you in that category of haunts that are

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appealing to insurance agencies. So that is a big deal

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for us. It was a lot of movement for us,

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but we have achieved it. It is live and it

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is moving forward. So I want to thank all the

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board members who worked on that because it was a

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collaborative effort.

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So what else do I have? Can we just jump

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into Q and A stuff?

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Right?

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I missing something? The top points I did chaos.

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Oh, so one of the biggest And this is where

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we're going to kick off officially, kickoff State of the Industry.

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Where I said it, I did it right. I normally

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stay State of the Union.

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Sorry, We're going to kick off the State of the

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Industry with a very very pressing issue and I know

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it's on a lot of owner operator's minds. It has

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been on the haunted attraction Association's mind from the gate.

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We were one of the first to kind of learn

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about this pretty significant trend. But our industry is facing,

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to coin a bit of a term, a bit of

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an insurance crisis. We have a multitude of haunted attractions

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over the last year that lost their insurance at really

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no fault of their own, and the HAA immediately jumped in.

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We tried to figure out why it was happening, how

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it was happening. We figured out that there are trends

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in the insurance industry that are working against our industry.

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There's trends where people are just targeting our industry as

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a as a quick payout. And that's because our industry

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looks like an easy target. I assure you were not.

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We are not an easy target, but we look like

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an easy target.

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Okay.

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We look like, you know, danger and darkness and peculiar

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places where you're putting people, all the things that would

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be a hallmark of oh yeah, lawyer gets hungry when

241
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they see that. But we're not a safety minded. Haunt

242
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is safer than going to the grocery store statistically, so

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we are viewing that we reached out to the different

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insurance companies, we started trying to gauge your pulse of

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what was going on. And one of the things that

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the ha is currently working on to help stem this

247
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and to help battle back against this is working in

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conjunction with insurance vendors in the future that would allow

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the HAA to have almost a sponsored insurance whereas you,

250
00:13:40.360 --> 00:13:42.840
as a Haunt owner, would be able to as a

251
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member you meet some certain standards, we can make sure

252
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that you have insurance that if you're.

253
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Following the rules, isn't going to just drop you on

254
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a whim.

255
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It'll be consistent and more importantly, stable insurance coverage that

256
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meets your needs for the long term. Okay, And we

257
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think that's a huge offering that you know, for something

258
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they have to have. So that is something that we're

259
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working on. We are still in its infancy, but it's

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an active project.

261
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It's a big project. So we're hopefully excited that next.

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Year stated the industry did it again, We're going to

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roll that out to everyone where it's like, wow, this

264
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is now something that our industry has that if I

265
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meet these safety standards and these reporting standards, I have

266
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stable insurance. And I think that's a huge win for

267
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our entire industry.

268
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All right, it's a real practic craft.

269
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So I'm going to go through some of our pre

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selected questions and just start off with some of our

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pre selected questions before we open up the floor.

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Since I talked about insurance, Since.

273
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I talked about the insurance, I thought it would be

274
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really good to open up with a member benefit that

275
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we offer. We were asked several times one of the

276
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members benefits that is offered by the HAA is a

277
00:15:02.720 --> 00:15:05.919
free lawyer benefit. So it's lawyer consultation for members.

278
00:15:05.919 --> 00:15:09.200
It's a half an hour. How does that work? What

279
00:15:09.240 --> 00:15:11.960
does it do? And I believe I tagged Aaron.

280
00:15:12.720 --> 00:15:15.840
Yeah, Aaron from Nile's screen Park is going to give

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us a quick rundown of how you as a member

282
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can utilize that feature.

283
00:15:19.200 --> 00:15:21.039
I mean, yeah, as a as a member, you get

284
00:15:21.080 --> 00:15:24.159
a free thirty minute consultation, and pretty much how it

285
00:15:24.200 --> 00:15:27.279
works is you just reach out to the board and

286
00:15:27.360 --> 00:15:30.799
that will ping to our legal advisory committee. And there

287
00:15:30.799 --> 00:15:34.240
are different attorneys on that legal advisory committee that have

288
00:15:34.399 --> 00:15:37.759
obviously different experience, different legal backgrounds, and those that have

289
00:15:37.879 --> 00:15:40.000
the most experienced and the most knowledge on that topic

290
00:15:40.039 --> 00:15:43.320
that you're seeking we will get back with you on

291
00:15:43.519 --> 00:15:46.960
and oftentimes if it needs to be obviously result to

292
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that consultation with that individual.

293
00:15:49.399 --> 00:15:50.960
And we even have I don't.

294
00:15:50.799 --> 00:15:53.919
Recall at the top of my head today, but we

295
00:15:54.000 --> 00:15:56.039
also have at if you stop at the booth, you know,

296
00:15:56.120 --> 00:16:00.159
twenty twenty three, we have our legal advisory committee there.

297
00:16:00.360 --> 00:16:03.080
I don't know who's there today at one o'clock one

298
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to teens. Who is it today? I think Pete's tomorrow.

299
00:16:10.480 --> 00:16:14.360
Yes, someone will be there from one to two today tomorrow.

300
00:16:14.559 --> 00:16:16.840
Pete Carlowitz, who was actually the owner of the Nile

301
00:16:16.879 --> 00:16:19.879
Screen Park and is he specializes, oddly enough in the

302
00:16:19.919 --> 00:16:25.200
States dead people, So not that necessarily that's a topic

303
00:16:25.240 --> 00:16:29.320
that you're seeking, but he has a he has a

304
00:16:29.320 --> 00:16:30.879
good variety of knowledge.

305
00:16:30.759 --> 00:16:32.000
That suits other needs as well.

306
00:16:32.080 --> 00:16:34.399
So we're here for you and definitely take advantage of

307
00:16:34.399 --> 00:16:36.039
that legal consultation if need be.

308
00:16:37.159 --> 00:16:40.480
All right, excellent, Thank you, Thank you so much. Another

309
00:16:40.559 --> 00:16:43.879
area of concern that came up this last year in

310
00:16:43.919 --> 00:16:45.759
the news, and I know all of us try to

311
00:16:45.840 --> 00:16:47.600
keep our fingers on the pulse. When stuff makes the

312
00:16:47.639 --> 00:16:50.200
news about our industry, we do tend to take notice.

313
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And this last year was not the best year for

314
00:16:53.120 --> 00:16:55.759
hay rides there was on the eastern side of the

315
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United States. There was a couple of different incidents. A

316
00:16:58.480 --> 00:17:01.320
lot of them involved the more punk can patch market.

317
00:17:02.159 --> 00:17:07.359
But that's our neighbor, you know, haunted attractions and haides.

318
00:17:07.359 --> 00:17:10.440
Show hands hay ride operators, who do we have I

319
00:17:10.480 --> 00:17:10.960
have enough.

320
00:17:11.200 --> 00:17:11.680
I have enough.

321
00:17:11.680 --> 00:17:13.000
I have enough that this really matters.

322
00:17:14.160 --> 00:17:17.200
So my hay ride operators out there, we were questioned

323
00:17:17.279 --> 00:17:22.640
what is available for hay ride safety and hay ride certification.

324
00:17:23.279 --> 00:17:26.640
Truth is is, CHAOS hasn't really touched it at all.

325
00:17:27.559 --> 00:17:29.559
One of the expansions that we're going to do to

326
00:17:29.599 --> 00:17:32.440
the Chaos program is over the next several months we're

327
00:17:32.440 --> 00:17:37.519
developing a two hour hay ride safety and operation certification

328
00:17:37.680 --> 00:17:40.880
through CHAOS. So there will be a two hour certification

329
00:17:40.960 --> 00:17:45.200
of training and safety based information based on industry best practices.

330
00:17:45.240 --> 00:17:47.119
Once again, it's not like it's going to make something up.

331
00:17:48.000 --> 00:17:50.880
It's actually going to be a mirror copy of the

332
00:17:51.039 --> 00:17:54.960
very extensive standard that was developed by the Pennsylvania Department

333
00:17:55.000 --> 00:17:57.880
of Agriculture for their hay rides in their state. They

334
00:17:57.920 --> 00:18:00.119
never voted it in the law, so it's just sitting there.

335
00:18:00.160 --> 00:18:01.319
But we have access to it.

336
00:18:02.160 --> 00:18:04.720
This is going to be an incredible resource because then

337
00:18:04.759 --> 00:18:08.279
our hay ride operators in our industry are going to say, no, no, no,

338
00:18:08.839 --> 00:18:11.440
we we did this right. We have the correct training,

339
00:18:11.440 --> 00:18:12.880
we have the correct certification.

340
00:18:13.839 --> 00:18:15.640
We didn't we didn't mess up the rules.

341
00:18:16.400 --> 00:18:18.960
And I think that's important because once again, you know,

342
00:18:19.119 --> 00:18:21.920
I don't believe there's anyone in our industry who doesn't

343
00:18:21.920 --> 00:18:23.960
want to do their best by their customers. I think

344
00:18:24.000 --> 00:18:27.960
that's we can all agree on that, and giving more

345
00:18:28.079 --> 00:18:30.799
tools to all of our members and all of our

346
00:18:30.799 --> 00:18:33.839
industry members is really the key to keep that trend going,

347
00:18:34.319 --> 00:18:34.559
you know.

348
00:18:35.640 --> 00:18:36.880
So that's an exciting thing.

349
00:18:36.759 --> 00:18:40.160
That we're we're developing for hay rides. Let me see

350
00:18:40.200 --> 00:18:43.680
what else we got. Who knows economy, Terris? Any you

351
00:18:43.720 --> 00:18:47.200
guys want to talk about the economy real quick? Oh?

352
00:18:47.319 --> 00:18:47.839
I have a question?

353
00:18:48.000 --> 00:18:52.480
Yes, hi, hi, fine, reason, Thank you so much.

354
00:18:52.599 --> 00:18:55.319
Is the hay ride to our course going to be

355
00:18:55.480 --> 00:18:58.640
available online so that we can get it before this

356
00:18:58.720 --> 00:18:59.359
coming season?

357
00:18:59.799 --> 00:19:02.200
It would absolutely be one of the online offerings.

358
00:19:02.359 --> 00:19:08.720
Awesome, ye, great question. By the way, I love interaction,

359
00:19:08.920 --> 00:19:10.720
So if you want to you want to go, let's

360
00:19:10.759 --> 00:19:13.279
go all right another way?

361
00:19:13.279 --> 00:19:20.599
Hey, there he is are rare, Howdie Landing complete newbie here.

362
00:19:21.039 --> 00:19:23.240
Uh if there's a way too, Is there a way

363
00:19:23.319 --> 00:19:28.079
that one can just access information to have an idea

364
00:19:28.119 --> 00:19:30.920
of who all the board members or people associated with

365
00:19:31.000 --> 00:19:32.920
the board members are at any given time, just so

366
00:19:32.960 --> 00:19:33.799
we can keep track of.

367
00:19:33.799 --> 00:19:35.680
Who is currently in the h a A.

368
00:19:36.799 --> 00:19:40.039
Absolutely so. Our website is a wealth of information. It

369
00:19:40.160 --> 00:19:43.759
includes our members as well as our board members. So

370
00:19:44.519 --> 00:19:49.839
ha dot hanted Attraction Assation, hauntedd Attraction Association dot com.

371
00:19:50.200 --> 00:19:53.960
And once again, we are you know, an association. We

372
00:19:54.039 --> 00:19:56.200
are a nonprofit, so all of our stuff is available.

373
00:19:57.000 --> 00:19:58.680
We want you guys to know us. We'll want you

374
00:19:58.759 --> 00:20:01.799
to know what we offer. And the website is one

375
00:20:01.799 --> 00:20:04.319
of the greatest resources we have because it's like the roadmap.

376
00:20:04.480 --> 00:20:07.240
It kind of shows you where everything else is. The website,

377
00:20:07.319 --> 00:20:08.960
for those of you who are members, is also the

378
00:20:09.039 --> 00:20:12.519
portal to getting to the members area, which is packed

379
00:20:12.799 --> 00:20:16.440
to the gills with resources. We have a documents library,

380
00:20:16.920 --> 00:20:18.920
need a handbook, We got a handbook, you know, like

381
00:20:19.039 --> 00:20:20.920
it is. It is really a wealth of things for

382
00:20:21.000 --> 00:20:23.000
you anybody else.

383
00:20:22.880 --> 00:20:24.000
Have on the web?

384
00:20:24.759 --> 00:20:27.240
Okay, yep, I have one more.

385
00:20:28.160 --> 00:20:30.480
I think one of the benefits of our board as

386
00:20:30.559 --> 00:20:33.559
well is it's a great question, thank you, is because

387
00:20:34.480 --> 00:20:36.960
you essentially all elect us, and so part of the

388
00:20:37.079 --> 00:20:39.279
vetting process of even getting on the board is there's

389
00:20:39.359 --> 00:20:44.160
a pretty extensive skills analysis, and so that also was available,

390
00:20:44.240 --> 00:20:46.039
so where it has all of our names and what

391
00:20:46.160 --> 00:20:49.480
there's like thirty forty different skill sets and we rank

392
00:20:49.559 --> 00:20:53.000
ourselves zero to three zero not at all three expert.

393
00:20:53.559 --> 00:20:56.240
So in that way you know specifically who to contact

394
00:20:56.400 --> 00:20:59.240
for what specific skill or knowledge or question you have

395
00:20:59.359 --> 00:21:01.720
as well. So that's on our website as well as

396
00:21:01.759 --> 00:21:07.759
on our social media. And thank you Spencer for reminding

397
00:21:07.799 --> 00:21:11.079
me about the skills the skills outline, because that allows you,

398
00:21:11.400 --> 00:21:13.359
Oh I have this problem, you look on the website,

399
00:21:13.440 --> 00:21:14.960
look at the skills outline and be like, I.

400
00:21:15.119 --> 00:21:15.960
Need to call Ben.

401
00:21:16.640 --> 00:21:19.880
I need to speak with Ben, because Ben does exactly

402
00:21:19.960 --> 00:21:22.039
what I need help with. It just narrows down and

403
00:21:22.160 --> 00:21:24.359
makes the process of finding help that much more efficient.

404
00:21:26.759 --> 00:21:27.160
Go for it.

405
00:21:28.160 --> 00:21:29.640
Jim, my name is Pete Clelowitz.

406
00:21:29.839 --> 00:21:33.039
I worked on a committee a few years ago, and

407
00:21:33.200 --> 00:21:36.000
so I want everybody here to know and the board

408
00:21:36.039 --> 00:21:38.599
to know as well, who's ever going to work on that.

409
00:21:38.720 --> 00:21:39.480
Hay ride thing.

410
00:21:39.960 --> 00:21:43.519
There is a standard that has been adopted Aaron, what's

411
00:21:43.559 --> 00:21:44.039
the name of that.

412
00:21:44.519 --> 00:21:47.359
I don't know the name. What is it.

413
00:21:48.680 --> 00:21:52.720
ASTM is a national organization and they did adopt it

414
00:21:53.839 --> 00:21:56.960
after probably four or five years of a committee working

415
00:21:57.000 --> 00:21:58.519
on it. So that's just a heads up for you

416
00:21:59.000 --> 00:22:02.079
and the other people. I think normal people have to

417
00:22:02.119 --> 00:22:04.960
belong to that organization or it'll cost you money to

418
00:22:05.119 --> 00:22:05.400
view it.

419
00:22:05.480 --> 00:22:09.000
But they have a waste website. So thatt your heads up. Excellent,

420
00:22:09.079 --> 00:22:18.680
Thank you, good, good good. We have another kind of

421
00:22:18.720 --> 00:22:21.319
general question, and I'm hoping it'll generate some back and forth.

422
00:22:22.599 --> 00:22:27.200
Someone was asking us how is AI being integrated into

423
00:22:27.279 --> 00:22:31.160
your attraction standards, marketing and that sort of stuff, And

424
00:22:31.440 --> 00:22:33.880
I want to maybe give it to Alan on Ai

425
00:22:34.079 --> 00:22:36.319
because I believe his thoughts are just so pertinent.

426
00:22:36.599 --> 00:22:37.920
I remember the last year at the State of the

427
00:22:38.000 --> 00:22:42.680
Union in Alan I'm bringing you, Mike Ellen said, quote unquote,

428
00:22:43.039 --> 00:22:46.039
it is a disservice to yourself if you are.

429
00:22:46.039 --> 00:22:46.839
Not using AI.

430
00:22:47.359 --> 00:22:48.680
So I just want to thank Hellen for saying that

431
00:22:48.799 --> 00:22:51.440
last year, because that pushed our hol On into using AI.

432
00:22:54.000 --> 00:22:58.359
At this point, saying I don't like AI, I'm not

433
00:22:58.480 --> 00:23:01.400
going to use it about the same thing as saying

434
00:23:01.480 --> 00:23:04.480
I don't like the sun, I'm not going to use it,

435
00:23:05.880 --> 00:23:08.559
because whether you know it or not, it's already being

436
00:23:08.680 --> 00:23:11.680
used on you, and you're already helping to feed it.

437
00:23:14.599 --> 00:23:18.759
AI is a giant term that means one hundred little things.

438
00:23:19.519 --> 00:23:21.759
What we have to worry about, what we have to

439
00:23:21.839 --> 00:23:25.359
focus on is the apps that can help us. Right

440
00:23:26.839 --> 00:23:30.319
when chat GPT came out a little over two years ago,

441
00:23:30.519 --> 00:23:33.519
I was an early adopter right off the bat.

442
00:23:34.440 --> 00:23:35.839
Chat GPT is an LLM.

443
00:23:35.920 --> 00:23:40.039
It's a large language, large language model, and what it

444
00:23:40.200 --> 00:23:45.119
basically does is you give it a series of words

445
00:23:45.839 --> 00:23:49.319
and it figures out what the next series of words

446
00:23:49.400 --> 00:23:54.200
ought to be. It doesn't have all the answers, but

447
00:23:55.039 --> 00:23:59.039
it has read a lot of stuff. So what it

448
00:23:59.200 --> 00:24:02.359
gives you back isn't necessarily the right answer, but it's

449
00:24:02.480 --> 00:24:05.359
what is most likely to come back from your info.

450
00:24:05.960 --> 00:24:06.279
All right.

451
00:24:07.799 --> 00:24:10.920
Why that's important is that it's learning from you the

452
00:24:11.000 --> 00:24:15.759
whole time that you're using it. I would dare to

453
00:24:15.880 --> 00:24:20.200
say that my chat GPT that I use on my

454
00:24:20.359 --> 00:24:25.279
account is a hearder attraction design expert. Because I use

455
00:24:25.319 --> 00:24:28.400
it all the time, I can bounce ideas off of it.

456
00:24:30.240 --> 00:24:32.079
I want to be able to see everybody's face when

457
00:24:32.119 --> 00:24:36.079
I say this okay, because this is so important and

458
00:24:36.119 --> 00:24:37.880
it's huge, and it's one of the things that made

459
00:24:37.960 --> 00:24:39.359
me click like I need this.

460
00:24:40.279 --> 00:24:43.000
I can bounce ideas off of it. It can give

461
00:24:43.079 --> 00:24:48.039
me ideas and I can say your ideas suck it's

462
00:24:48.160 --> 00:24:54.920
feelings doesn't get hurt, and immediately immediately it says, how

463
00:24:54.960 --> 00:24:58.200
about this, how about this? How about this? Okay? And

464
00:24:58.319 --> 00:24:59.759
it's only getting better.

465
00:25:00.759 --> 00:25:04.480
But I have the way that I'm feeding mine in

466
00:25:04.519 --> 00:25:09.079
the way that I'm using chat GPT for design work.

467
00:25:09.319 --> 00:25:12.519
For you know, there are things that I just don't

468
00:25:12.519 --> 00:25:18.039
want to do. If I'm doing a factory haunted house,

469
00:25:18.359 --> 00:25:22.240
I can quickly hop into chat GPT and say, what

470
00:25:22.359 --> 00:25:26.960
are the most common rooms in areas in factories? What

471
00:25:27.160 --> 00:25:31.160
is the most common rooms? What rooms are in a

472
00:25:31.279 --> 00:25:33.720
nuclear power plant? If that's the haunt that I'm doing,

473
00:25:34.359 --> 00:25:37.920
What rooms are in a sawmill? What areas do they have?

474
00:25:38.079 --> 00:25:41.119
What are they called? It already knows it like it

475
00:25:41.200 --> 00:25:47.359
has sped up my research one hundred times. So that's

476
00:25:47.519 --> 00:25:52.440
one thing, right, But there's there's other apps that you

477
00:25:52.559 --> 00:25:56.200
can use for AI that you might walk around your

478
00:25:56.240 --> 00:25:58.319
haunted house with your phone and take a forty five

479
00:25:58.359 --> 00:26:01.759
minute video. You then feed that forty five minute video

480
00:26:02.200 --> 00:26:05.039
into any number of different apps. They're all over the

481
00:26:05.039 --> 00:26:08.960
place for this, and it's gonna pull out seven second snippets,

482
00:26:09.079 --> 00:26:14.079
ten second snippets, quotes, moments, guest reactions, and you can ask,

483
00:26:15.000 --> 00:26:17.200
I want every clip of people screaming in this video,

484
00:26:17.759 --> 00:26:19.640
and then it pulls out and makes them into separate

485
00:26:19.640 --> 00:26:22.319
clips that you can then turn into tiktoks that you

486
00:26:22.400 --> 00:26:26.319
can then turn into whatever for social media. Okay, the

487
00:26:27.039 --> 00:26:29.880
tools are out there. All that you have to do

488
00:26:30.079 --> 00:26:33.039
is ask online. I'm looking for an AI tool that

489
00:26:33.200 --> 00:26:36.960
does this, and it'll give it to you. There are

490
00:26:37.799 --> 00:26:40.200
AI song generators. So one of the first things that

491
00:26:40.279 --> 00:26:43.599
I did. My Haunt is a fantasy themed show. I've

492
00:26:43.680 --> 00:26:47.200
got twelve witches. One of them is a sea witch.

493
00:26:47.759 --> 00:26:50.240
I had it generate me a sea shanty about my

494
00:26:50.400 --> 00:26:54.519
sea witch. I had it generate, you know, a song

495
00:26:54.640 --> 00:26:57.359
for every single witch. They have their own songs. This

496
00:26:57.559 --> 00:27:02.039
is important. I did not create ate that, and I

497
00:27:02.240 --> 00:27:06.240
cannot copyright or trademarket any AI art.

498
00:27:06.559 --> 00:27:08.240
You cannot copy your trademark.

499
00:27:09.000 --> 00:27:11.640
I highly urge you to look at the AI AR

500
00:27:11.799 --> 00:27:14.759
generators that you're using, and make sure that it says

501
00:27:14.839 --> 00:27:20.240
it's ethically sourced AI, meaning everything it was trained on

502
00:27:20.519 --> 00:27:24.559
gave permission. I have a YouTube channel and that YouTube

503
00:27:24.640 --> 00:27:29.359
channel has seven hundred hours of Haunted House how to videos.

504
00:27:29.880 --> 00:27:32.279
I actually just signed a contract last week with a

505
00:27:32.359 --> 00:27:37.960
company who is training their AI on my videos because

506
00:27:37.960 --> 00:27:41.200
it's people doing things and that is what AI needs

507
00:27:41.200 --> 00:27:46.160
to learn about. So there is ethically sourced AI. It's

508
00:27:46.279 --> 00:27:47.480
not all stolen art.

509
00:27:49.680 --> 00:27:51.319
And fighting.

510
00:27:51.359 --> 00:27:53.480
It is like fighting the sun or fighting waves at

511
00:27:53.480 --> 00:27:57.640
the beach. You know it's coming, it's here. Find a

512
00:27:57.720 --> 00:28:00.839
way to ride the wave. That's that's what I'm saying.

513
00:28:01.039 --> 00:28:05.039
If you want help with specific tools, then you know,

514
00:28:06.000 --> 00:28:07.839
feel free to ask me, feel free to reach out,

515
00:28:08.359 --> 00:28:12.599
but also just search. Okay, big stuff, and I have

516
00:28:12.680 --> 00:28:14.680
a lot of AI tips in my sixty one and

517
00:28:14.720 --> 00:28:17.240
sixty class that I'm doing on specific things.

518
00:28:17.440 --> 00:28:20.319
So you have a question on the crowd, mister Hopps,

519
00:28:20.839 --> 00:28:25.640
just on the thing over here are bell guy on

520
00:28:26.160 --> 00:28:26.960
where you're just saying.

521
00:28:27.079 --> 00:28:32.039
On the music creation a my day job, the boring one.

522
00:28:32.400 --> 00:28:35.759
I work with a lot of ascap bea my you know,

523
00:28:36.200 --> 00:28:40.759
music licensing stuff and I had looked into the AI

524
00:28:40.880 --> 00:28:43.720
apps for producing music, which they're getting close that quite there,

525
00:28:43.839 --> 00:28:46.200
but they're they're getting really good at least they're definitely

526
00:28:46.279 --> 00:28:48.440
good enough for a lot of what we do. But

527
00:28:50.119 --> 00:28:53.119
the question I'm asking is, I don't have the information

528
00:28:53.160 --> 00:28:55.440
on this, but I just kind of read a little

529
00:28:55.480 --> 00:28:58.319
bit about this before coming here and haven't had time

530
00:28:58.359 --> 00:29:01.960
to really do research. But it seemed like there's a

531
00:29:02.079 --> 00:29:06.839
lot of question and regulation concerned coming around on that

532
00:29:07.079 --> 00:29:10.680
music side of it, that there might be some performance

533
00:29:10.799 --> 00:29:16.720
licensing it US based around AI generated music and sound,

534
00:29:16.880 --> 00:29:18.680
And I wanted to see if you and I have

535
00:29:18.839 --> 00:29:22.079
no more information besides that headline, see if you had

536
00:29:22.160 --> 00:29:23.200
heard anything about this.

537
00:29:23.880 --> 00:29:25.319
I'm actually familiar with that one too.

538
00:29:25.720 --> 00:29:30.519
Uh. Absolutely, there's because AI is here, AI has come,

539
00:29:30.880 --> 00:29:32.799
there's going to be a lot more regulation coming on

540
00:29:32.920 --> 00:29:36.960
every single front. What I had just mentioned about you

541
00:29:37.039 --> 00:29:41.240
can't copyright or trademark AI art. It's a bad idea

542
00:29:41.319 --> 00:29:43.680
to have AI design your logo because then you don't

543
00:29:43.799 --> 00:29:47.759
you can't actually own that. You know, you can use

544
00:29:47.799 --> 00:29:50.240
it to generate fifteen ideas and then you narrow it

545
00:29:50.319 --> 00:29:53.039
down and you do your own art based off of that, Right,

546
00:29:53.119 --> 00:29:54.720
and that's going to you know, speed up the time

547
00:29:54.799 --> 00:29:57.920
to do it. But as far as the ASCAP and BMI,

548
00:29:58.960 --> 00:30:05.440
that litigation is coming. But every almost every single AI entity,

549
00:30:05.920 --> 00:30:07.680
every app has.

550
00:30:07.599 --> 00:30:12.000
A pro and a free use. Free use.

551
00:30:12.039 --> 00:30:14.039
You're only not allowed to use whatever is generated for

552
00:30:14.079 --> 00:30:18.119
commercial There is a layer of protection. I don't know

553
00:30:18.200 --> 00:30:20.119
how long it will last. I don't know what it

554
00:30:20.200 --> 00:30:23.240
will be in the future. But if you if you

555
00:30:23.519 --> 00:30:27.160
pay for the service and it specifies that you're allowed

556
00:30:27.160 --> 00:30:30.279
to use it for commercial use, then you have a

557
00:30:30.359 --> 00:30:32.839
degree of coverage until the law says otherwise.

558
00:30:33.920 --> 00:30:36.160
Yeah, and just the follow stuff for everybody else.

559
00:30:36.240 --> 00:30:38.519
If you don't know about licensing, you really need to

560
00:30:38.680 --> 00:30:42.039
make sure you understand the difference between performance licensans, Like

561
00:30:42.119 --> 00:30:44.599
if you're playing something at hont versus something that's attached

562
00:30:44.640 --> 00:30:46.720
to a video playing at your haunt versus something that

563
00:30:46.880 --> 00:30:47.200
might be.

564
00:30:47.599 --> 00:30:49.000
Uh, you know, private public.

565
00:30:49.039 --> 00:30:53.720
There's there's a very wider range of licensing for music content.

566
00:30:55.079 --> 00:30:57.720
Yeah, just just a segue, because that is its own,

567
00:30:57.839 --> 00:31:02.640
unique individual topic. The U licensing industry in the last

568
00:31:02.880 --> 00:31:06.599
eighteen months suddenly seems to be very aware of our industry.

569
00:31:08.000 --> 00:31:13.599
They are, I'm saying, being probably much more aggressive hunting

570
00:31:13.680 --> 00:31:18.799
and looking for use of protected songs and music that

571
00:31:19.200 --> 00:31:22.200
they normally wouldn't have found because we're seasonal part time,

572
00:31:22.279 --> 00:31:24.640
we're there and gone, were there like the circus. But

573
00:31:25.079 --> 00:31:27.640
now they are seeing our industry. They are recognizing that

574
00:31:27.720 --> 00:31:30.519
our industry, for a great number of years has been

575
00:31:30.640 --> 00:31:34.519
broadly using a lot of licensed material, and now they're

576
00:31:34.599 --> 00:31:37.200
starting to crash in. But in regards to the ARII

577
00:31:37.359 --> 00:31:41.720
side of it, let's remember that the AI generated music,

578
00:31:41.920 --> 00:31:46.559
if it remains something that they're unable to cash in on, it.

579
00:31:46.599 --> 00:31:47.720
Will put them out of business.

580
00:31:48.200 --> 00:31:50.920
They will no longer exist because anytime I want to

581
00:31:51.079 --> 00:31:54.519
use something in my show, I tell AI what I

582
00:31:54.599 --> 00:31:56.920
wanted to kind of sound like, and suddenly something brand

583
00:31:57.000 --> 00:31:59.359
new that didn't exist yesterday exists and I can use

584
00:31:59.400 --> 00:32:03.279
it without a ramifications. They have a vested interest in

585
00:32:04.000 --> 00:32:06.160
not letting that happen, so just they are going to

586
00:32:06.200 --> 00:32:09.000
be fighting very diligently for that. I've read an article

587
00:32:09.079 --> 00:32:12.880
on that specifically that they are finding every loophole everything

588
00:32:12.960 --> 00:32:16.880
they can do to stop the use of commercial AI

589
00:32:17.000 --> 00:32:19.319
generated music because they don't care.

590
00:32:19.400 --> 00:32:24.079
Cut. So all right, let me see here I have Sorry,

591
00:32:24.119 --> 00:32:25.319
I'm trying to keep it moving.

592
00:32:26.880 --> 00:32:30.000
So quick, show hands. I know we have oh there

593
00:32:30.160 --> 00:32:31.920
is my phone. I know we have operators, I know

594
00:32:32.039 --> 00:32:34.160
we have owners. I know we have some actors. I

595
00:32:34.240 --> 00:32:35.920
know we have some staff members. We've got a whole

596
00:32:35.960 --> 00:32:39.039
plethora of people here. Quick, shehll of hands, because I'm

597
00:32:39.079 --> 00:32:41.440
sure we took polls, but I love this type of poll.

598
00:32:42.680 --> 00:32:45.960
Who's Haunted good this year? Who had a good season?

599
00:32:47.519 --> 00:32:51.119
I wrote, by whatever rulebric you decide, because for me, yeah,

600
00:32:51.200 --> 00:32:53.000
we made some money, but my staff was happy.

601
00:32:53.119 --> 00:32:55.440
That's a good season. My customers were happy. That's a

602
00:32:55.480 --> 00:32:55.960
good season.

603
00:32:56.359 --> 00:32:58.240
So it looks I mean, it looks like a pretty Uh,

604
00:32:58.960 --> 00:33:00.759
don't be don't be shy, because you know what. The

605
00:33:00.799 --> 00:33:03.480
next question is, whose Haunt didn't do to well this year?

606
00:33:05.440 --> 00:33:08.759
All right, fair, fair, And once again I feel it

607
00:33:09.000 --> 00:33:11.319
because all of us have experienced those down years. But

608
00:33:11.799 --> 00:33:15.039
I think, you know, this is a very impromptu cross

609
00:33:15.079 --> 00:33:17.200
section of our industry. In this room, I saw a

610
00:33:17.279 --> 00:33:19.200
lot of good how how many people just it was

611
00:33:19.359 --> 00:33:20.920
just it is what it is. It was even we

612
00:33:21.000 --> 00:33:25.000
didn't know, not really good, not really bad. Okay, Okay,

613
00:33:25.839 --> 00:33:28.519
I'm gonna be honest for you guys. Take that you

614
00:33:28.599 --> 00:33:30.599
know what I mean, not good, not bad.

615
00:33:30.680 --> 00:33:31.119
We'll take that.

616
00:33:32.640 --> 00:33:36.039
This last year, when we were pulling and talking to

617
00:33:36.119 --> 00:33:38.839
different haunts, we did notice that a lot of haunts

618
00:33:39.039 --> 00:33:42.279
were a little down. The number that were way down

619
00:33:42.960 --> 00:33:45.960
wasn't as prevalent as some other years. I mean, obviously

620
00:33:46.079 --> 00:33:49.119
COVID kind of skewed all of the results forever when

621
00:33:49.160 --> 00:33:54.279
we pulled the cold COVID year. But we're noticing the

622
00:33:54.400 --> 00:33:57.079
trend that a lot of people just kind of status quo.

623
00:33:57.400 --> 00:33:59.920
Some people did pretty good and some people didn't do

624
00:34:00.119 --> 00:34:00.480
too well.

625
00:34:00.559 --> 00:34:03.359
The catastrophic loss category was somewhat small.

626
00:34:03.480 --> 00:34:05.000
Where it's not this was terrible.

627
00:34:05.640 --> 00:34:09.000
There were natural disasters this season. You know, the entire

628
00:34:09.119 --> 00:34:12.599
mountain community North Carolina was basically wiped out. Any haunts

629
00:34:12.639 --> 00:34:14.760
down there were wiped out. Anybody in the room from.

630
00:34:14.679 --> 00:34:18.039
That area, God bless you. Seriously.

631
00:34:19.440 --> 00:34:23.639
Yeah nice, but I mean, I know there's haunts down

632
00:34:23.679 --> 00:34:25.599
there that didn't open. It may never open again because

633
00:34:25.639 --> 00:34:28.000
of that. And then let's add in the factor. No

634
00:34:28.119 --> 00:34:30.199
matter what side of the political aisle you fall under,

635
00:34:30.360 --> 00:34:36.480
election years almost universally are terrible for us. I'd like

636
00:34:36.559 --> 00:34:38.320
to blame a lot of it on the marketing cycle.

637
00:34:38.639 --> 00:34:40.440
People just don't want to hear.

638
00:34:41.079 --> 00:34:42.239
I don't want to deal with this anymore.

639
00:34:42.440 --> 00:34:45.400
They're not paying attention, they're checked out because it's just

640
00:34:45.519 --> 00:34:49.559
a barrage of information all the time from September till November,

641
00:34:49.719 --> 00:34:51.400
which is our peak season.

642
00:34:54.119 --> 00:34:55.079
Opening the floor up.

643
00:34:55.400 --> 00:35:00.599
Anybody have economic questions, tariff questions, thoughts about the industry's

644
00:35:00.679 --> 00:35:03.639
economic outlook. Anybody have any thoughts? Any of my board

645
00:35:03.679 --> 00:35:06.079
members want to comm out. I've got one up front, boom,

646
00:35:06.280 --> 00:35:06.679
thank you for.

647
00:35:06.719 --> 00:35:07.320
Raising your hand.

648
00:35:10.760 --> 00:35:14.599
Tia from Skeleton Acres in Arkansas slash Missouri. Very small haunt.

649
00:35:14.760 --> 00:35:17.519
But from the experts in this room behind me and

650
00:35:17.599 --> 00:35:20.079
in front of me, what is one way that you're

651
00:35:20.119 --> 00:35:23.280
going to save money? How can you take some overhead

652
00:35:23.360 --> 00:35:25.559
out in a year where I think a lot of

653
00:35:25.639 --> 00:35:27.400
us feel like it's going to be either status quo

654
00:35:27.599 --> 00:35:30.599
or slightly down because of just the way the economic

655
00:35:30.639 --> 00:35:31.400
world is right now?

656
00:35:31.760 --> 00:35:33.360
Where can we cut costs? And where would you do

657
00:35:33.440 --> 00:35:33.760
it first?

658
00:35:34.920 --> 00:35:35.960
Anybody want to jump on it.

659
00:35:44.880 --> 00:35:49.679
So the easiest way obviously to cut cost Every year,

660
00:35:50.039 --> 00:35:57.159
my biggest expense is labor. So if you have time,

661
00:35:57.280 --> 00:35:59.599
you're able to design your haunt it a way where

662
00:35:59.840 --> 00:36:04.639
actors can cover multiple scenes. I do a daisy method

663
00:36:04.760 --> 00:36:08.559
for my show, which is imagine an actor box where

664
00:36:08.559 --> 00:36:10.920
there's two actors in it, and the guests are moving

665
00:36:11.519 --> 00:36:14.000
towards that actor box to go down the hallway, they

666
00:36:14.079 --> 00:36:16.119
turn a corner, they go back to the actor box.

667
00:36:16.360 --> 00:36:19.199
At the end of every daisy, you have a visual

668
00:36:19.280 --> 00:36:23.880
thing where you have an animation. But that movement means

669
00:36:23.920 --> 00:36:26.000
that the guests are moving a lot more than your actors,

670
00:36:26.039 --> 00:36:28.320
So you can use less actors to get as many

671
00:36:28.480 --> 00:36:31.599
or more impacts. So just a little bit of a

672
00:36:31.679 --> 00:36:38.440
redesign to use less labor is a big one. Marketing

673
00:36:38.559 --> 00:36:43.840
should have gotten cheaper for everyone because is everybody still

674
00:36:43.920 --> 00:36:49.119
doing billboards? You know, people aren't doing newspaper anymore. But

675
00:36:49.280 --> 00:36:53.719
it's a matter of focusing and targeting your marketing on

676
00:36:55.000 --> 00:36:58.920
your customers. And I hate to talk about AI again,

677
00:36:59.519 --> 00:37:02.599
but AI is what allows you to figure out who

678
00:37:02.679 --> 00:37:07.519
your audience is and then you figure out how your

679
00:37:07.519 --> 00:37:11.960
customers are. Make thirty different profiles of customers. Think about

680
00:37:12.000 --> 00:37:14.519
when you're standing there, you're watching them leave your exit lobby,

681
00:37:14.559 --> 00:37:16.880
when you're looking at your line, who are those people?

682
00:37:17.519 --> 00:37:22.320
Is that a Indian family with two kids? That's a

683
00:37:22.360 --> 00:37:27.119
customer profile is that a couple in their forties, that's

684
00:37:27.159 --> 00:37:30.880
a profile, and then you target those people when you're marketing,

685
00:37:31.039 --> 00:37:36.199
make a different profile for everybody and assign your content

686
00:37:36.360 --> 00:37:40.559
to go two people like that. One of the things

687
00:37:40.599 --> 00:37:43.679
that I do every years I put in I have

688
00:37:43.880 --> 00:37:48.480
a large, high end show. Right I'm a fifty dollars ticket,

689
00:37:49.400 --> 00:37:53.079
and so what I do is anybody in my area

690
00:37:53.199 --> 00:37:56.199
within two hours who have looked up Halloween horr nights,

691
00:37:56.960 --> 00:37:59.719
maybe they can't afford to go this year, but they

692
00:37:59.760 --> 00:38:01.639
can go to my show, which I want to put

693
00:38:01.679 --> 00:38:03.960
on the same quality. So if they search for Halloween

694
00:38:04.000 --> 00:38:07.440
horror nights, my stuff will come up. So it's a

695
00:38:07.519 --> 00:38:10.360
matter of targeting your marketing. If you want to spend less,

696
00:38:10.639 --> 00:38:12.159
you want to be precision target.

697
00:38:13.800 --> 00:38:15.800
And if I want to segue in on it as well,

698
00:38:17.719 --> 00:38:20.400
cutting crew is always an option. But I'd like to

699
00:38:20.440 --> 00:38:23.519
remind everybody one of the free options that every owner

700
00:38:23.559 --> 00:38:28.480
operator has is developing procedures and standards that make their

701
00:38:28.519 --> 00:38:31.400
show more efficient. Everyone can do that and it's going

702
00:38:31.440 --> 00:38:33.920
to cost you nothing. Making it where your workers have

703
00:38:34.039 --> 00:38:37.039
a uniform and easy check in and check out policy

704
00:38:37.119 --> 00:38:39.559
so we're not bleeding the clock fifteen minutes on each end,

705
00:38:40.840 --> 00:38:43.119
making sure that their training standards are such that they're

706
00:38:43.159 --> 00:38:45.960
not breaking props every night, and that's a cost. Making

707
00:38:46.039 --> 00:38:47.800
sure that your crew's not messing with your fog and

708
00:38:47.840 --> 00:38:50.440
suddenly we blew through an extra one hundred gallons of fog.

709
00:38:50.840 --> 00:38:52.920
Those are all costs that we don't think about on

710
00:38:53.000 --> 00:38:55.400
the surface, But when you're looking at the overall budget

711
00:38:55.440 --> 00:38:58.679
of a year, properly trained crew with good policies and

712
00:38:58.719 --> 00:39:02.480
procedures will lower your late profile and you're building equipment profile,

713
00:39:02.960 --> 00:39:05.280
so those numbers drop, and that can be a yearly

714
00:39:05.400 --> 00:39:07.239
drop where you're just being more efficient, and then you

715
00:39:07.320 --> 00:39:09.199
get the real cost of your show. This is what

716
00:39:09.280 --> 00:39:11.079
it costs like when we're not breaking stuff, we're not

717
00:39:11.199 --> 00:39:13.760
running a home depot because something broke and I have

718
00:39:13.840 --> 00:39:15.320
to spend two hundred dollars on a fix.

719
00:39:15.880 --> 00:39:17.519
That all adds up for the owner operator.

720
00:39:17.599 --> 00:39:22.000
So efficiency policies and procedures definitely, anything body can do that.

721
00:39:23.239 --> 00:39:24.519
Anybody want to add any more?

722
00:39:26.360 --> 00:39:27.239
Making me undo this?

723
00:39:27.400 --> 00:39:28.679
Give me a mic, don't.

724
00:39:30.719 --> 00:39:33.079
All right? I read a coument? How many people in

725
00:39:33.159 --> 00:39:34.719
the room know how much costs.

726
00:39:34.480 --> 00:39:36.400
You to open the door on any night of your

727
00:39:36.440 --> 00:39:42.639
haunt within a hookup hundred dollars, all right, If you don't,

728
00:39:42.760 --> 00:39:45.559
you need to, and then you can start working on costs.

729
00:39:46.239 --> 00:39:49.519
You can figure out bil is it good to open

730
00:39:49.599 --> 00:39:52.039
out a Thursday if I'm not bringing in enough revenue.

731
00:39:53.800 --> 00:39:54.719
I do that all the time.

732
00:39:55.760 --> 00:39:57.599
And every time you do an ad, make sure it's

733
00:39:57.719 --> 00:40:02.960
trackable specifically to what you're doing, because we did well.

734
00:40:03.000 --> 00:40:06.239
We did newspaper ads twenty some years ago. We had

735
00:40:06.239 --> 00:40:09.360
a new whole new theme and stuff. So we advertised

736
00:40:09.400 --> 00:40:12.719
in like twenty three newspapers in the area, and every

737
00:40:12.760 --> 00:40:16.239
newspaper had coupon, but they all had something specifically on

738
00:40:16.400 --> 00:40:19.760
that coupon, a couple of letters or something we could differentiate.

739
00:40:20.239 --> 00:40:23.599
So really quickly we figured out which newspapers we got

740
00:40:23.679 --> 00:40:26.320
no coupons back from, and we went on it down

741
00:40:26.400 --> 00:40:29.440
for the next several years. And then you know, eleven

742
00:40:29.519 --> 00:40:31.760
years ago and I bought the Hysterium, which was a

743
00:40:31.840 --> 00:40:34.519
haunted cave at the time. I got the newspaper budget

744
00:40:34.559 --> 00:40:39.320
by ninety percent. Because nobody's reading newspapers anymore. My sixteen

745
00:40:39.360 --> 00:40:41.679
year old daughter at the time, I said, how often

746
00:40:41.719 --> 00:40:45.360
you read newspapers? She said, Dad, I've never read a newspaper,

747
00:40:46.360 --> 00:40:48.519
the comics on Sunday and the sale flyers with Mom

748
00:40:49.719 --> 00:40:51.320
and we don't even get the Sunday paper anymore.

749
00:40:54.760 --> 00:40:56.559
Jim overar, Yep, go ahead.

750
00:40:57.280 --> 00:41:00.320
I'm not sure if this is an overly broad question

751
00:41:00.519 --> 00:41:04.360
or not, but in terms of certain trends in theming

752
00:41:04.679 --> 00:41:09.039
or attraction qualities that would be profitable or unprofitable, there

753
00:41:09.719 --> 00:41:12.280
has anything particularly noteworthy happened over the course of twenty

754
00:41:12.280 --> 00:41:13.519
and twenty four it's worth mentioning.

755
00:41:14.440 --> 00:41:17.679
So I can say affirmatively yes. But I think Spencer

756
00:41:17.719 --> 00:41:19.519
because he's the one who really kind of brought it

757
00:41:19.599 --> 00:41:21.360
up to me and made me, let go, oh wow

758
00:41:21.960 --> 00:41:24.199
about the idea, Spencer, if you'd like to expand on

759
00:41:24.320 --> 00:41:28.920
it of haunted houses that offer that extra bit, that

760
00:41:29.320 --> 00:41:32.559
little extra something, and we'd spoken on that, the places

761
00:41:32.599 --> 00:41:35.440
that we're gearing towards Screen Park and the whole night

762
00:41:35.480 --> 00:41:36.599
out experience, if you want to.

763
00:41:37.199 --> 00:41:39.480
Yeah, it's something I'll be talking about a little bit

764
00:41:39.559 --> 00:41:41.639
later on in my Part one and Part two seminars tomorrow.

765
00:41:41.800 --> 00:41:45.599
But as you look at additional revenue, I think.

766
00:41:46.960 --> 00:41:49.920
Where we're seeing in the industry, it's something actually Philip

767
00:41:49.920 --> 00:41:52.320
Pronounce from a part attraction Network reported on a couple

768
00:41:52.360 --> 00:41:55.079
of times as well, So thanks Peiel. Phillip was that

769
00:41:55.320 --> 00:41:59.760
we're seeing this really unique trend that people and certainly

770
00:41:59.800 --> 00:42:01.679
from open certainly from what we see on the floor

771
00:42:01.719 --> 00:42:03.840
as well, and how people are buying, is that people

772
00:42:03.880 --> 00:42:07.440
are wanting not just that one single event, they want

773
00:42:07.559 --> 00:42:11.880
an entire night's experience. So rather than just you come

774
00:42:11.920 --> 00:42:14.360
to a show, it's a one hundred house broom, you're done,

775
00:42:14.480 --> 00:42:16.480
and that's it and you go home, Like, find other

776
00:42:16.599 --> 00:42:18.079
ways to keep them on your property.

777
00:42:18.400 --> 00:42:20.239
If that's you know, look at the additional income. It

778
00:42:20.320 --> 00:42:20.920
might be merch.

779
00:42:21.719 --> 00:42:23.440
It might be like setting up a bunch of just

780
00:42:23.559 --> 00:42:25.360
photo ops and at the end of the day use

781
00:42:25.519 --> 00:42:28.440
them to market you. So I think all of those

782
00:42:28.480 --> 00:42:30.039
things are going to keep them on your property longer,

783
00:42:30.079 --> 00:42:32.159
they get to have a better experience. Everyone at this

784
00:42:32.199 --> 00:42:34.000
point wants to tell everybody else about what they did

785
00:42:34.039 --> 00:42:36.800
and what nobody else got to do. So use that

786
00:42:36.920 --> 00:42:40.519
to your advantage to make sure that people are essentially

787
00:42:40.559 --> 00:42:42.840
getting their money to you and they're doing it safely

788
00:42:42.920 --> 00:42:43.400
all the time.

789
00:42:44.559 --> 00:42:46.280
Yeah, just to piggyback off of that a little bit

790
00:42:47.159 --> 00:42:49.280
show of hands. How many people have a horror merch

791
00:42:49.320 --> 00:42:53.880
shop at their haunt right now. Okay, the folks who

792
00:42:53.960 --> 00:42:57.280
don't you need to. This year we had a major

793
00:42:57.320 --> 00:42:59.440
power outage on our second busiest night of the year,

794
00:43:00.079 --> 00:43:03.480
which probably in some ways could have sank us, that

795
00:43:04.360 --> 00:43:07.559
could have hurt us. And we opened up a horror

796
00:43:07.599 --> 00:43:11.440
shop this year, twenty by thirty horror shop. It made

797
00:43:12.119 --> 00:43:15.800
that loss plus so much more simple. I mean, so

798
00:43:16.480 --> 00:43:18.320
if you don't have a horror shop right now in

799
00:43:18.480 --> 00:43:22.079
terms of revenue, I highly recommend adding one.

800
00:43:25.360 --> 00:43:30.119
I have one over here, Ben, do you want to? Okay,

801
00:43:31.000 --> 00:43:31.800
I'd like it when.

802
00:43:33.760 --> 00:43:34.480
Guys should talk.

803
00:43:34.920 --> 00:43:36.920
Patrick from Legends of the Fog. I just had a

804
00:43:36.960 --> 00:43:40.960
couple of questions about your guys' preseason training programs. So one,

805
00:43:41.000 --> 00:43:43.760
I'm curious how much time are you putting in with

806
00:43:43.840 --> 00:43:47.280
your employees and your preseason training programs, how much of

807
00:43:47.360 --> 00:43:49.519
that is paid, and how much of that is on

808
00:43:50.199 --> 00:43:52.599
them to complete on their own time.

809
00:43:53.639 --> 00:43:55.360
I'll just do it real quick and then I'll pass

810
00:43:55.360 --> 00:43:57.679
off to on your board members. We actually do trigging

811
00:43:57.679 --> 00:44:01.360
all year round. We call it everhunt yousity. So every

812
00:44:01.480 --> 00:44:04.760
month for our team, we do trainings, whether it's leadership training,

813
00:44:04.760 --> 00:44:06.599
whether it's an actor training throughout the off season to

814
00:44:06.679 --> 00:44:09.559
keep people engaged. That's all year round, and then obviously

815
00:44:09.639 --> 00:44:13.519
we have our orientation for everybody, our safety meetings.

816
00:44:13.239 --> 00:44:15.840
And things like that. That's sort of the things that

817
00:44:15.880 --> 00:44:18.159
we do. We keep our employees engaged all year round,

818
00:44:18.559 --> 00:44:23.360
so that way, it's all voluntary. I'm in New York State, so.

819
00:44:23.480 --> 00:44:26.840
They are absolutely paid, so we're going to press over my.

820
00:44:28.360 --> 00:44:29.760
Yeah, we do a similar thing.

821
00:44:29.920 --> 00:44:31.440
We've been doing it now for the last two years,

822
00:44:31.480 --> 00:44:33.679
where we do a lot of training throughout the year.

823
00:44:34.159 --> 00:44:35.320
Really every month, we'll have.

824
00:44:35.360 --> 00:44:36.480
Two or three different events.

825
00:44:36.960 --> 00:44:39.599
Every last Friday of the month, we have an improv

826
00:44:39.719 --> 00:44:41.599
night and we have a couple of our actors that

827
00:44:41.639 --> 00:44:45.679
are really good at improv, and most of our actors

828
00:44:45.719 --> 00:44:47.920
show up, which is crazy. Most of the things you

829
00:44:48.039 --> 00:44:51.079
do in the off season are not paid. Everybody comes

830
00:44:51.119 --> 00:44:54.000
because they just love to be there and they just

831
00:44:54.159 --> 00:44:55.840
learn a lot from it. But we have at least

832
00:44:55.880 --> 00:44:58.239
two events a month, and then once we start doing

833
00:44:58.320 --> 00:45:01.559
our training and orientation part opening, we'll leave. From the

834
00:45:01.599 --> 00:45:05.039
point that you get hired after auditions, everything after that

835
00:45:05.280 --> 00:45:09.239
is paid. Everything in the off season is not is

836
00:45:09.280 --> 00:45:09.920
all volunteer.

837
00:45:12.719 --> 00:45:14.199
It's always funny to do this because I like to

838
00:45:14.360 --> 00:45:15.320
have power for saying it.

839
00:45:16.280 --> 00:45:18.760
How many people do a dress rehearsal before you open

840
00:45:19.360 --> 00:45:21.679
full show lights, actors, if you're not doing it, do

841
00:45:21.800 --> 00:45:24.199
it it is you are going to see your show

842
00:45:24.280 --> 00:45:25.280
how your customers see it.

843
00:45:25.440 --> 00:45:27.079
You're able to correct things on the spot.

844
00:45:27.840 --> 00:45:29.880
Someone you have to split it up between multiple nights

845
00:45:29.920 --> 00:45:31.679
even just because it takes too long to try to

846
00:45:31.719 --> 00:45:34.960
fix everything, and you know, give all the coaching specifically

847
00:45:35.039 --> 00:45:38.800
their question. We do a one We do about three

848
00:45:39.000 --> 00:45:44.079
four hours of safety training, so we go through fire drills,

849
00:45:44.159 --> 00:45:47.559
we go through how to use a fire extinguisher, how

850
00:45:47.639 --> 00:45:50.280
to deal with aggressive guests one night and then the

851
00:45:50.360 --> 00:45:51.800
following night we do the dress rehearsal.

852
00:45:52.079 --> 00:45:53.719
So we build that in and that is all paid

853
00:45:54.079 --> 00:45:54.639
in our attraction.

854
00:46:00.440 --> 00:46:03.360
So at dark hour, we've actually moved a lot of

855
00:46:03.480 --> 00:46:09.079
our orientation type stuff to online where we have videos

856
00:46:09.280 --> 00:46:12.559
that were made by well, you know, my directors at

857
00:46:12.599 --> 00:46:16.440
the show, and then they have to watch the video.

858
00:46:16.599 --> 00:46:19.000
There's a little quiz that they do afterwards to make

859
00:46:19.000 --> 00:46:21.320
sure that they hit some key points, and there's like

860
00:46:21.400 --> 00:46:25.079
sixty questions, but those questions rotate, so you know, they

861
00:46:25.119 --> 00:46:27.440
can't just share answers back and forth between each other,

862
00:46:29.199 --> 00:46:33.400
and that has greatly sped up my on site training.

863
00:46:33.639 --> 00:46:38.280
Because I'm not doing necessarily all of the safety how

864
00:46:38.320 --> 00:46:41.840
to use a fire extinguisher, a lot of that is

865
00:46:41.880 --> 00:46:47.239
done at home. We still end up doing a lot

866
00:46:47.320 --> 00:46:52.239
of We do a fire drill. We do from every

867
00:46:52.280 --> 00:46:53.639
spot in the haunt. I want you to be able

868
00:46:53.679 --> 00:46:58.320
to find two things. Fire exit, bathroom. I don't know

869
00:46:58.360 --> 00:47:02.920
about your haunt, but I lose actors, like physically lose

870
00:47:03.000 --> 00:47:05.280
them when they leave their spot that they're in for

871
00:47:05.360 --> 00:47:07.960
the first time to go to the bathroom and don't

872
00:47:08.000 --> 00:47:08.800
know how to get back.

873
00:47:12.079 --> 00:47:13.840
They end up standing in the whine out front.

874
00:47:14.000 --> 00:47:17.840
And while while that seems a little ridiculous it happens

875
00:47:17.920 --> 00:47:22.880
to YouTube, it does so you know, if it's if

876
00:47:22.880 --> 00:47:25.639
it's their first time there, they have to find those

877
00:47:25.719 --> 00:47:30.480
couple things. And I also encourage exercises like hide and

878
00:47:30.599 --> 00:47:33.639
seek inside of the haunt because it just helps people

879
00:47:33.719 --> 00:47:36.000
know the layout, it helps them learn what the show

880
00:47:36.119 --> 00:47:41.320
is like. So that's another option. But if someone has

881
00:47:41.400 --> 00:47:45.679
to be a training, it's made. If they want to

882
00:47:45.760 --> 00:47:48.800
be a training, then it's not. We have a we

883
00:47:48.880 --> 00:47:51.639
have stilt walkers and sliders at my show. You have

884
00:47:51.760 --> 00:47:53.599
to have a certain number of hours of training to

885
00:47:53.679 --> 00:47:57.239
do that. It pays more. So I don't pay them

886
00:47:57.480 --> 00:47:59.960
to get their training because I'm going to pay them

887
00:48:00.119 --> 00:48:02.360
more when they are certified by US.

888
00:48:06.960 --> 00:48:08.679
I'll have to find out and tell you.

889
00:48:09.280 --> 00:48:10.320
Yeah, all right.

890
00:48:10.519 --> 00:48:13.119
When I bought my second hand eleven years ago, they.

891
00:48:13.039 --> 00:48:15.000
Came to me and said, can we play Hide and Seek?

892
00:48:15.719 --> 00:48:18.800
And I said, okay, Look, any problems. They said, well,

893
00:48:19.440 --> 00:48:21.480
only in Cody. Only when Cody and Jim.

894
00:48:21.440 --> 00:48:24.920
Had got naked one night. It's okay.

895
00:48:25.199 --> 00:48:27.719
No alcohol for miners because I'm not going to jail

896
00:48:27.760 --> 00:48:31.639
for anybody, and no nakedness, okay. But hide and Seek

897
00:48:31.719 --> 00:48:34.480
is a great way for them to learn the haunt

898
00:48:34.840 --> 00:48:37.960
perfect way. It's great especially if you would have an

899
00:48:38.000 --> 00:48:41.880
emergency and lose power, or there's some smoke or you

900
00:48:42.000 --> 00:48:42.719
got too much fog.

901
00:48:43.280 --> 00:48:45.000
They can they can feel their way out.

902
00:48:45.159 --> 00:48:45.519
They know it.

903
00:48:46.280 --> 00:48:48.119
So and this year what we're going to do is

904
00:48:48.159 --> 00:48:50.320
we're going to take on a little bit what Alan's doing.

905
00:48:50.840 --> 00:48:52.760
You know, a lot of times we have a rumor,

906
00:48:52.800 --> 00:48:55.400
a scene that we'd like to have do designed to

907
00:48:55.639 --> 00:48:58.159
have the actor know a certain way to do it,

908
00:48:58.400 --> 00:49:00.440
how to you know how it gets the best reaction.

909
00:49:01.039 --> 00:49:02.880
And so this year we're going to do some videos

910
00:49:02.960 --> 00:49:06.440
with our best actors doing that room and have a

911
00:49:06.559 --> 00:49:08.719
QR code so that if somebody says, well, I've never

912
00:49:08.760 --> 00:49:11.800
worked that room, here, watch his watch the video and

913
00:49:11.880 --> 00:49:13.880
just scan his QR code and watch couple minute video.

914
00:49:16.960 --> 00:49:19.239
So I have we'll take questions from before. I have

915
00:49:19.400 --> 00:49:22.760
one last submitted question, and this question I'm going to

916
00:49:22.840 --> 00:49:26.360
have to point towards our vendor board members. This is

917
00:49:26.440 --> 00:49:28.880
from a new vendor and they're wondering how they can

918
00:49:28.960 --> 00:49:32.800
make an imprint and splash within our industry. Are what

919
00:49:32.880 --> 00:49:36.840
are some strategies they can use to help grow their reputation?

920
00:49:38.719 --> 00:49:41.320
That's you guys. Sorry, everybody talks.

921
00:49:43.639 --> 00:49:47.119
I know, at least for our CFX being on the board,

922
00:49:47.320 --> 00:49:52.719
it has allowed me and my team to gear our

923
00:49:52.880 --> 00:49:57.280
products towards what you guys need and longevity of makeup

924
00:49:57.599 --> 00:50:01.599
and longevity of the stage bloods and stuff like that

925
00:50:01.960 --> 00:50:06.280
for your guys' use. And so being able to get

926
00:50:06.320 --> 00:50:09.320
to know you guys on a better level allows me

927
00:50:09.519 --> 00:50:11.800
to then gear my products towards what you guys need.

928
00:50:12.880 --> 00:50:16.199
Excellent answer. Yeah, So.

929
00:50:18.480 --> 00:50:20.719
One tip I always gave is listen to people complain.

930
00:50:22.199 --> 00:50:25.199
Can you find a way to solve what they're complaining about?

931
00:50:25.760 --> 00:50:30.679
That's that's number one. I'm going to be a little

932
00:50:30.719 --> 00:50:37.320
bit preachy here for a second, and everybody's shocked. As

933
00:50:37.360 --> 00:50:43.280
a vendor, it frustrates me when vendors ask what should

934
00:50:43.320 --> 00:50:46.039
I make? What should I make for haunts?

935
00:50:46.599 --> 00:50:47.559
What? What do?

936
00:50:47.880 --> 00:50:50.880
What do haunts want? What I want from vendors? And

937
00:50:50.960 --> 00:50:54.679
what I try to do is I want to make

938
00:50:54.800 --> 00:50:59.079
things that I think are fascinating. I think that are exciting,

939
00:50:59.800 --> 00:51:02.920
and maybe I think that they're what's next. You know,

940
00:51:03.000 --> 00:51:06.920
you're not always going to hit, but one of the

941
00:51:06.960 --> 00:51:11.199
best things that you can do to attract customers people

942
00:51:11.880 --> 00:51:17.559
is be uniquely yourself. If you're copying someone else's product

943
00:51:17.840 --> 00:51:21.920
or style, and a lot of people fool themselves and

944
00:51:22.000 --> 00:51:24.639
say that they're not, but if you're if you're copying

945
00:51:24.719 --> 00:51:28.119
someone else's product or style, then you're really not being

946
00:51:28.199 --> 00:51:32.159
yourself and you are actually denying the industry and your

947
00:51:32.239 --> 00:51:38.760
customers what you have to offer because and don't ask

948
00:51:38.840 --> 00:51:41.840
haunts because they're going to see something on the show floor.

949
00:51:42.360 --> 00:51:44.199
If you say what do you want, they're gonna say

950
00:51:44.239 --> 00:51:45.880
I want that. Two hundred dollars cheaper.

951
00:51:47.320 --> 00:51:51.000
Of course they want that, but it's our job as

952
00:51:51.199 --> 00:51:53.760
vendors to make things that they don't know that they want,

953
00:51:54.519 --> 00:51:58.280
and that's going to amaze them. That's not easy. It's

954
00:51:58.320 --> 00:52:02.480
not an easy answer. But try to look at what

955
00:52:02.880 --> 00:52:05.800
is what's that next step over the line. As far

956
00:52:05.840 --> 00:52:08.719
as design, I have many times I've misstepped and I've

957
00:52:08.760 --> 00:52:10.400
gone two steps over the line too far.

958
00:52:10.559 --> 00:52:12.960
No one wants that. But if you're only one step

959
00:52:13.079 --> 00:52:14.000
over the line.

960
00:52:13.960 --> 00:52:17.679
Okay, that's next, and that's leading in a direction. Everybody

961
00:52:17.760 --> 00:52:22.000
wants direction. Haunts come here and they look and they

962
00:52:22.079 --> 00:52:24.280
see a product, and what do they love about it?

963
00:52:24.440 --> 00:52:28.119
They love that it's a direction. I see that animatronic

964
00:52:28.559 --> 00:52:30.559
and in my head it fills out the details of

965
00:52:30.639 --> 00:52:34.880
the room. I see that wall treatment, and in my

966
00:52:35.000 --> 00:52:36.800
head it fills out the characters that are going to

967
00:52:36.840 --> 00:52:39.440
be in it. If they're looking for direction, So have

968
00:52:39.639 --> 00:52:45.159
products that direct, not just show up and you know,

969
00:52:46.840 --> 00:52:50.039
take up space. Really lead them in a direction with

970
00:52:50.159 --> 00:52:52.840
what you're selling. And that's going to be a brave choice,

971
00:52:53.400 --> 00:52:55.440
but I think that's the best way to go. But

972
00:52:55.800 --> 00:52:57.840
what makes a good haunted house? You can tell theres

973
00:52:57.840 --> 00:52:59.320
a director and I go through it, and I know

974
00:52:59.400 --> 00:53:02.159
what they care about out. I know it's important to

975
00:53:02.239 --> 00:53:05.360
those people when I go through their haunted house, you know,

976
00:53:06.159 --> 00:53:08.880
and sometimes I don't. Sometimes I know they just like

977
00:53:08.920 --> 00:53:10.800
to buy stuff at trans World because's the same stuff

978
00:53:10.800 --> 00:53:14.800
I've seen in another Haunt. And that's okay. But you know,

979
00:53:17.760 --> 00:53:20.800
work on that direction, whether it's from a haunt standpoint

980
00:53:20.880 --> 00:53:24.039
or vendor standpoint. Be able to give direction with the

981
00:53:24.079 --> 00:53:26.760
products that you have, because that's going to inspire and

982
00:53:27.000 --> 00:53:29.400
lead their show down to success.

983
00:53:32.320 --> 00:53:32.440
Hi.

984
00:53:33.039 --> 00:53:36.320
I also would suggest that I've noticed this year a

985
00:53:36.360 --> 00:53:40.440
lot of the exhibitors are not taking contact information when

986
00:53:40.480 --> 00:53:44.079
you buy something or getting a scan or getting a

987
00:53:44.159 --> 00:53:47.239
business card. So there's some basic marketing thing that I

988
00:53:47.320 --> 00:53:50.599
think a lot of the exhibitors could do to help

989
00:53:50.639 --> 00:53:52.559
build their audience. They can stay in touch, they can

990
00:53:52.599 --> 00:53:55.440
contact you again, because I'm going to see five hundred

991
00:53:55.480 --> 00:53:58.039
vendors six you know, whoever I'm talking to, and I'm

992
00:53:58.079 --> 00:54:01.320
not going to remember everyone does that follow up with me?

993
00:54:01.599 --> 00:54:04.639
Are ones I'm likely to buy from. So I think

994
00:54:04.719 --> 00:54:08.679
that there's a make your booth interactive, give something away,

995
00:54:09.360 --> 00:54:11.679
just like you would do at any trade show, and

996
00:54:11.840 --> 00:54:14.679
make yourself stand out at the trade show. It's going

997
00:54:14.760 --> 00:54:17.800
to get everybody's attention to look at your products. So

998
00:54:18.119 --> 00:54:22.039
that's my opinion. Get your customer data, build a database

999
00:54:22.079 --> 00:54:22.880
with your customers.

1000
00:54:23.079 --> 00:54:24.119
Follow up big time.

1001
00:54:25.360 --> 00:54:25.960
To add to that.

1002
00:54:26.119 --> 00:54:28.639
Also, if you're a new vendor, don't overextend yourself.

1003
00:54:29.119 --> 00:54:31.599
If you can't make enough product and you're telling me you're.

1004
00:54:31.440 --> 00:54:33.400
Going to get it to me by April and you

1005
00:54:33.440 --> 00:54:35.519
don't get it to me till September, I'm not buying

1006
00:54:35.559 --> 00:54:36.000
from you again.

1007
00:54:36.000 --> 00:54:36.639
I'll be honest.

1008
00:54:36.880 --> 00:54:39.800
It's because I need it by April. So don't overextend

1009
00:54:39.800 --> 00:54:42.039
yourself as a new vendor. That's one of the things

1010
00:54:42.079 --> 00:54:43.719
that we've seen in the industry, and.

1011
00:54:44.159 --> 00:54:44.639
Don't do that.

1012
00:54:47.880 --> 00:54:50.719
So at this time, the floor is completely open to

1013
00:54:50.840 --> 00:54:54.440
you are a magnificent State of the Industry attendees. So

1014
00:54:54.880 --> 00:54:57.360
if there is a thought and idea something you'd like

1015
00:54:57.440 --> 00:54:59.599
to bring to the room into this panel up front,

1016
00:55:00.039 --> 00:55:01.599
would love to hear. I already got a hand up.

1017
00:55:01.599 --> 00:55:05.400
That's awesome, good good, he's coming with the mic.

1018
00:55:08.119 --> 00:55:09.800
This's actually just kind of about the meeting it self,

1019
00:55:11.119 --> 00:55:15.280
kind of new to doing the whole process in HAA.

1020
00:55:16.360 --> 00:55:19.320
When I see he stated the industry. I was wondering

1021
00:55:19.400 --> 00:55:21.880
if we obviously were not at this point in the meeting,

1022
00:55:22.039 --> 00:55:24.239
but we're for future meetings, or maybe this is on

1023
00:55:24.280 --> 00:55:27.679
your website talking about like the state of the industry,

1024
00:55:28.320 --> 00:55:30.360
like what numbers are looking like with the tenants is

1025
00:55:30.400 --> 00:55:33.679
looking like, where things are going and other you hit

1026
00:55:33.719 --> 00:55:36.000
on some other early on you hit on some very

1027
00:55:36.000 --> 00:55:39.440
big topics. But like I just did the free seminar

1028
00:55:39.519 --> 00:55:42.159
about the industry insurance and the risk that's coming from

1029
00:55:42.239 --> 00:55:45.159
lawsuits and that to me, the way they put scared

1030
00:55:45.159 --> 00:55:47.119
the Bejesus out of me. Seems like it's state of

1031
00:55:47.159 --> 00:55:49.280
the industry. Everybody needs to know what's going on with

1032
00:55:49.760 --> 00:55:51.760
insurance and lawsuits and things like that.

1033
00:55:52.199 --> 00:55:54.199
But wondering if you guys are.

1034
00:55:54.159 --> 00:55:57.360
Kind of tracking overall health of the industry and numbers

1035
00:55:57.440 --> 00:55:57.920
and metrics.

1036
00:55:58.840 --> 00:56:04.000
We absolutely are. We evolve and progress with strategic planning

1037
00:56:04.559 --> 00:56:07.559
typically about every two years to build so all of

1038
00:56:07.599 --> 00:56:11.840
our members know where we're headed. Let's be honest, it

1039
00:56:12.079 --> 00:56:16.519
should scare you. I'm being honest. When a group of

1040
00:56:16.639 --> 00:56:20.960
lawyers get together for their trade show and their classes

1041
00:56:21.159 --> 00:56:23.800
are about how to sue us, that's an issue and

1042
00:56:23.960 --> 00:56:27.159
that's the reality of what's happening outside of our industry

1043
00:56:27.199 --> 00:56:30.639
with the litigant industry, they feel that they can target us,

1044
00:56:30.920 --> 00:56:34.800
and it is our responsibility as a board, as an industry,

1045
00:56:35.039 --> 00:56:39.920
and as an association to combat that thought. And we

1046
00:56:40.159 --> 00:56:43.719
are combating that thought the expansion of our safety programs.

1047
00:56:44.679 --> 00:56:48.280
I would say realistically, we have doubled our safety programs.

1048
00:56:48.639 --> 00:56:51.280
We have expanded our document libraries to make sure that

1049
00:56:51.400 --> 00:56:53.360
if someone says, well, does that say it in your handbook?

1050
00:56:53.400 --> 00:56:55.119
Of course it says it in my handbook. My handbook

1051
00:56:55.199 --> 00:56:58.760
was vetted and given to me by credible people. The

1052
00:56:58.920 --> 00:57:03.280
resources that we're banding on and working closely with our

1053
00:57:03.400 --> 00:57:06.360
friends in the insurance industry to make sure that we're

1054
00:57:06.440 --> 00:57:10.400
presenting the strongest face possible and making sure that as

1055
00:57:10.480 --> 00:57:14.559
many haunted attractions are presenting the strongest face possible.

1056
00:57:15.800 --> 00:57:17.079
There's a lot to learn, you know.

1057
00:57:17.159 --> 00:57:19.920
I'm gonna be doing a seminar in like two hours

1058
00:57:20.239 --> 00:57:24.480
exclusively on how to make your attraction look better to

1059
00:57:24.599 --> 00:57:29.039
an insurance company. That's a lesson like, we're aware, and

1060
00:57:29.199 --> 00:57:31.280
we are we're prepared to fight for you and with

1061
00:57:31.440 --> 00:57:33.360
you whatever storm comes.

1062
00:57:36.840 --> 00:57:37.119
Thank you.

1063
00:57:38.639 --> 00:57:40.320
So just going off that, have you seen a higher

1064
00:57:40.440 --> 00:57:44.239
rise in like having designed contracts for going into a haunt,

1065
00:57:44.280 --> 00:57:47.679
even just for a no touch walk through. You're asking

1066
00:57:47.760 --> 00:57:52.840
specifically about waivers because as well, it's not even I mean,

1067
00:57:52.920 --> 00:57:54.320
any lawyer is going to tell you to have a waiter,

1068
00:57:54.960 --> 00:57:57.440
But most insurance companies are switching to the idea that

1069
00:57:57.519 --> 00:58:00.280
if you you should have a waiver. A lot of

1070
00:58:00.320 --> 00:58:02.159
people you'll hear that back and foot, Well, the waiver

1071
00:58:02.280 --> 00:58:04.920
doesn't actually do anything. I assure you, the wave matters.

1072
00:58:06.039 --> 00:58:09.360
The waiver helps extend the idea of assumption of liability

1073
00:58:09.840 --> 00:58:13.559
and gives it confirmation if you will. So that that

1074
00:58:13.760 --> 00:58:15.840
is the crux of the entire issue, is that we

1075
00:58:16.039 --> 00:58:19.039
have to present ourselves that our customers are aware of

1076
00:58:19.119 --> 00:58:24.639
what they're about to experience and are choosing to experience it. So, yes, waivers,

1077
00:58:25.000 --> 00:58:27.199
if you have the ability, do them, if you're already

1078
00:58:27.239 --> 00:58:27.800
doing them.

1079
00:58:27.800 --> 00:58:29.800
Make sure they're good. Make sure it's a good waiver.

1080
00:58:29.920 --> 00:58:32.039
You don't want to have three pages of legal lease.

1081
00:58:32.639 --> 00:58:33.599
They'll tear that apart.

1082
00:58:34.280 --> 00:58:38.480
You need simple language outlining the possible hazards and that

1083
00:58:38.639 --> 00:58:41.360
the person who's entering is agreeing that they exist and

1084
00:58:41.440 --> 00:58:42.159
they're okay with it.

1085
00:58:42.800 --> 00:58:44.159
You have examples on the website.

1086
00:58:44.320 --> 00:58:46.880
Sure do I yeah, we can definely send you one.

1087
00:58:47.480 --> 00:58:50.039
Just being a haunt that wasn't required to have a waiver,

1088
00:58:50.559 --> 00:58:51.119
we added it.

1089
00:58:51.599 --> 00:58:55.400
And when we did it, our fellow haunts around our market,

1090
00:58:56.079 --> 00:58:57.960
uh looked at us like, oh, you're crazy, your lines

1091
00:58:58.000 --> 00:58:58.880
are ready to get backed up.

1092
00:58:59.199 --> 00:58:59.800
We didn't care.

1093
00:59:00.440 --> 00:59:03.360
It was about making sure that we were protecting ourselves.

1094
00:59:03.960 --> 00:59:06.440
Shortly after a year later, now everybody in our market

1095
00:59:06.840 --> 00:59:09.559
followed our waivers and it doesn't create lines. So if

1096
00:59:09.599 --> 00:59:11.800
you're worried about that, don't worry about that.

1097
00:59:12.239 --> 00:59:16.280
Oh waivers check in waivers.

1098
00:59:16.280 --> 00:59:18.199
I'll be honest with you that we are at the

1099
00:59:18.239 --> 00:59:20.199
close of this, but that is a conversation that if

1100
00:59:20.239 --> 00:59:21.880
you come to our booth, we would love to talk

1101
00:59:21.960 --> 00:59:24.480
that out with you. On the efficient deployment of waivers

1102
00:59:24.519 --> 00:59:26.880
in your system. There are several different models that do work.

1103
00:59:27.119 --> 00:59:28.400
Yes, you to see me after.

1104
00:59:28.719 --> 00:59:31.079
We have ours on our online ticketing system. So we

1105
00:59:31.159 --> 00:59:33.800
actually have them signed two waivers, both of them they

1106
00:59:33.920 --> 00:59:36.119
checked before they're buy the ticket and at the ticket booth.

1107
00:59:36.159 --> 00:59:37.639
But I could walk you through how we if we

1108
00:59:37.760 --> 00:59:39.480
never have align at all.

1109
00:59:40.039 --> 00:59:41.400
So and I'm going to give it to us.

1110
00:59:42.840 --> 00:59:45.519
So we use Labette Insurance with Kim right here. We

1111
00:59:45.639 --> 00:59:48.280
just renewed our insurance and we can't even renew our

1112
00:59:48.360 --> 00:59:52.519
insurance unless we present her with a waiver. The insurance

1113
00:59:52.519 --> 00:59:55.639
company will not renew us. She has so many different underwriters.

1114
00:59:55.280 --> 00:59:57.440
But they all want to see the waiver and you

1115
00:59:57.639 --> 01:00:00.800
have to have that waiver. As far as as how

1116
01:00:01.199 --> 01:00:04.400
you know, the throughput or whatever. We use Spear Ticket

1117
01:00:04.440 --> 01:00:07.320
as well, and they have just integrated smart Waiver with

1118
01:00:07.760 --> 01:00:09.199
their ticketing company, so that.

1119
01:00:09.280 --> 01:00:11.280
Has helped a lot. And we have a ton of

1120
01:00:11.400 --> 01:00:13.119
QR codes as soon as you walk up to the

1121
01:00:13.199 --> 01:00:15.639
front of our ticket booth that say scan this QR

1122
01:00:15.719 --> 01:00:18.639
code for your waiver. You cannot enter our ticket booth,

1123
01:00:18.679 --> 01:00:21.880
our ticket area without signing the waiver. We have security

1124
01:00:21.960 --> 01:00:24.880
there to check those waivers. Yes, it's a pain in

1125
01:00:24.960 --> 01:00:27.880
the ass, but unfortunately we have to do it. The

1126
01:00:27.960 --> 01:00:32.880
lawsuits these years, they're getting insane. You know, you can

1127
01:00:32.960 --> 01:00:36.480
take Timmer and Billy Grinville's you know classes, they're free

1128
01:00:36.599 --> 01:00:37.920
seminars and those talk to you.

1129
01:00:38.239 --> 01:00:39.559
They do have seminars.

1130
01:00:39.719 --> 01:00:42.639
The lawyers do have seminars about sealing haunted houses.

1131
01:00:43.079 --> 01:00:45.320
And you know, we were sued last year and it

1132
01:00:45.440 --> 01:00:49.760
was both times, same law firm, so you have to

1133
01:00:49.920 --> 01:00:50.760
get the waivers.

1134
01:00:52.760 --> 01:00:57.199
So, unfortunately we've come to a close on our availability

1135
01:00:57.320 --> 01:00:59.679
to take more questions. Man, time flies when you're talking

1136
01:00:59.719 --> 01:01:02.639
haunt right. I'm now going to give the four back

1137
01:01:02.679 --> 01:01:04.679
to Spencer so he can wish you well and give

1138
01:01:04.719 --> 01:01:07.119
you guys some updates about things that are happening today.

1139
01:01:07.199 --> 01:01:11.960
So mister Spencer, terry, great questions.

1140
01:01:12.119 --> 01:01:12.440
Thank you.

1141
01:01:12.679 --> 01:01:15.000
I think the nice thing is that we had some

1142
01:01:15.159 --> 01:01:17.559
questions that came in, but there's obviously more. This is

1143
01:01:17.639 --> 01:01:20.159
why we're here, This is why the board also staffs

1144
01:01:20.400 --> 01:01:22.559
booth two zero two three twenty twenty three.

1145
01:01:22.679 --> 01:01:24.880
Please come by, ask your questions.

1146
01:01:25.679 --> 01:01:26.719
This this is what we do.

1147
01:01:27.039 --> 01:01:30.480
So a couple of announcements really quick. Number one for

1148
01:01:30.559 --> 01:01:32.920
those of you that are here for chaos or for safety.

1149
01:01:34.119 --> 01:01:35.880
Who wants to hang on to that so you can

1150
01:01:35.920 --> 01:01:38.840
come up and get that scanned. Number two again, things

1151
01:01:38.920 --> 01:01:43.320
to still be studios and Alan coffee finally arrived yay, so.

1152
01:01:43.599 --> 01:01:46.159
Please make sure that you take three cups of coffee

1153
01:01:46.199 --> 01:01:46.519
with him.

1154
01:01:47.840 --> 01:01:48.800
We also have Alan.

1155
01:01:48.840 --> 01:01:49.639
Thanks for the reminder.

1156
01:01:49.880 --> 01:01:51.599
The Statler Room for those of you that have been

1157
01:01:51.639 --> 01:01:53.920
to the Marriott Bar or the Marriot Mez. There's also

1158
01:01:54.000 --> 01:01:55.920
now the Marriot Metz two point zero, which is the

1159
01:01:56.079 --> 01:01:59.400
Statler Room. That room is pretty great. It's got its

1160
01:01:59.440 --> 01:02:01.320
own staff bar as well, but it's a great space

1161
01:02:01.440 --> 01:02:04.280
just for mingling networking as board members. The Hunter's Action

1162
01:02:04.320 --> 01:02:07.079
Association is sponsoring that room with Transworld and with Jen

1163
01:02:07.159 --> 01:02:09.360
and rich and so I think that's been really exciting

1164
01:02:09.400 --> 01:02:11.880
to help continue to grow that component as well. We're

1165
01:02:11.880 --> 01:02:13.159
there for more networking as well.

1166
01:02:14.719 --> 01:02:17.360
Lastly, I call this the proof in the pudding.

1167
01:02:17.800 --> 01:02:19.679
A lot of folks have asked me as far as

1168
01:02:19.719 --> 01:02:21.039
you know, like, what's going to happen now that you're

1169
01:02:21.039 --> 01:02:24.840
not president anymore? As you can see, nothing's changing. That's

1170
01:02:24.920 --> 01:02:26.800
the reality. I think the team is ready to go

1171
01:02:27.239 --> 01:02:29.719
on the strategic plan. We're already a year in on

1172
01:02:29.920 --> 01:02:32.639
what has been done already by the board. It's been

1173
01:02:32.719 --> 01:02:35.039
really exciting for me as we actually have had an

1174
01:02:35.199 --> 01:02:38.719
entire year transition. We started looking at, you know, who

1175
01:02:38.840 --> 01:02:40.320
do we want to as a board, who did we

1176
01:02:40.360 --> 01:02:41.760
want to roluct to be able to move on to

1177
01:02:41.840 --> 01:02:44.760
the future. And we've had a really great succession plan

1178
01:02:44.880 --> 01:02:47.480
and training plan for the last year. So I shout

1179
01:02:47.519 --> 01:02:49.719
out to the Board. I literally have done probably ten

1180
01:02:49.760 --> 01:02:51.760
percent of my job this year, and they have done

1181
01:02:52.000 --> 01:02:52.920
It's been amazing.

1182
01:02:53.039 --> 01:02:55.000
So shout out to all the board. Thank you all

1183
01:02:55.119 --> 01:02:57.760
for being amazing. For those of you. If you have

1184
01:02:57.920 --> 01:03:00.639
more questions, please come ask. Thanks for being in trans World.

1185
01:03:00.880 --> 01:03:01.840
It's great to have you here.

1186
01:03:02.239 --> 01:03:04.360
We'll see everyone back of the booth.

1187
01:03:05.559 --> 01:03:09.280
Today's episode was produced and edited by me Philip Hernandez,

1188
01:03:09.360 --> 01:03:12.800
with post production by David Swape and original music composed

1189
01:03:12.880 --> 01:03:16.960
by Chris Thomas. We're counting down to Halloween with daily podcasts, videos,

1190
01:03:16.960 --> 01:03:20.000
and events in our sixty one day Hauntathon. Follow along

1191
01:03:20.079 --> 01:03:22.199
at the link in our show notes. Our Hantathon is

1192
01:03:22.239 --> 01:03:25.039
made possible through generous support from Gantum, Lighty and Controls.

1193
01:03:25.159 --> 01:03:29.280
Gantum illuminates attractions worldwide with the world's smallest intelligent spotlights.

1194
01:03:29.719 --> 01:03:32.559
See what you're missing with a free demo. Sign up

1195
01:03:32.559 --> 01:03:36.119
at d'antum dot com slash demo. That's gantum dot com

1196
01:03:36.440 --> 01:03:41.800
slash demo. Our Hauntathon team includes Daryl Plunky, Emily Luis Rua,

1197
01:03:42.000 --> 01:03:46.559
Megan Spells, Gavin Burns and Omni Adventures, and our content

1198
01:03:46.639 --> 01:03:50.880
partners for this year include Attractions Magazine Creepy Kingdom, Freaks

1199
01:03:50.920 --> 01:03:56.440
of Ajgen, hont Topic Radio, Kevin Heinbach, News TV, omni Adventures,

1200
01:03:56.639 --> 01:04:00.639
Scare Track, Sharp Productions, That Halloween Podcast, The Horror of

1201
01:04:00.719 --> 01:04:05.239
Being Emily, The Scare Factor, and This Weekend with Nick Paliocchini.

1202
01:04:05.519 --> 01:04:07.519
The best way you can support us this Halloween season

1203
01:04:07.679 --> 01:04:09.920
is by sharing our Haunted on with someone you think

1204
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we'll enjoy it, and to follow along to our Haunted On,

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sign up for our weekly newsletter at Hantattraction Network dot com.

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We'll catch you back here tomorrow and every day until Halloween.

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Until next time, stay scary.

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This is a Haunted Attraction Network production.
Spencer Terry Profile Photo
Spencer Terry

General Manager

Spencer Terry is the General Manager of Fear Factory Haunted House in Salt Lake City, Utah and serves as a Haunted Attraction Association board member. He has been a consultant in the retail, human resources, business, hospitality and non-profit fields for over a decade. With several rides, 6 buildings of terror, over 65,000 attendees annually, and a combined cast/staff of nearly 250, he’s proud to call Fear Factory home. Prior to his role there, he spent nearly 20 years in the hospitality, non-profit, residential management, retail and corporate HR worlds, ranging from C-Suite, EVP of Retail Operations, Executive Director positions and more. Spencer founded Gateway of Chaos haunted attraction-a 100% non-profit haunt with 50 volunteers, and has been an avid haunter, and home haunter, since he was seven years old. As a private consultant and keynote speaker (see spencerterry.com) for several of the field’s he has worked in, a former city councilman, volunteer firefighter, and an educator/presenter at over 10 universities and 15 school districts, plus his education in business and human resources, he combines his experience and knowledge in a passionate way that has helped maximize the goals of Fear Factory Haunted House to continue to be a heavily awarded attraction, and one of the best attractions in their industry (recently awarded the Legendary Haunt Tour Award in 2018). Spencer is dedicated to making the haunt industry stronger and more collaborative. When he has time to breathe, he's an avid Utah mountains lover, gardener, family man, life coach, and volunteer.…

Jim Werner
Kevin Donovan Profile Photo
Kevin Donovan

Owner, EverHaunt

Kevin’s love for haunted houses started in childhood. A love that led him to travel over 170,000 miles to nearly 30 states gathering props and learning from some of the top haunted attractions. Five years later, with dozens of charities, and tens of thousands of happy (and scared) guests, his attraction is still growing each year. Aside from the haunt, he has over 25 years of successful business experience and currently leads a large company of over 250 team members and $30 million in revenue. He truly enjoys the training, development, and servant leadership aspect of it all.