Haunted Attraction Network

Between Midsummer Scream and earnings week, this issue is dense. Disney, Six Flags, and United Parks dropped earnings, and the news is positive overall for our industry. Universal has a strong reputation, but Six Flags now operates the most haunted mazes in the world: 107, added to parks that already have infrastructure and passholders. HHN Hollywood is leaning into independent films where they have more leeway, with an original Slash score, the event's first-ever singing villain, and a twisted

Hershey has a name for the economy we've been describing all year: Treatonomics, "a consumer trend in which people prioritize joyful, memorable experiences and generosity over simply chasing the lowest price." Guests are still spending on Halloween, and they're looking for memorable experiences to connect with, even if it costs a little more. Case in point: eight dates of Mickey's Not-So-Scary Halloween Party, a family trick-or-treat party that is practically the definition of Treatonomics, sold

Guests are ready to buy Halloween in July. That's the takeaway from Mars' annual Tricks, Treats and Trends report, which put consumer numbers on trends we've been tracking all year: 57% of US adults now consider Halloween a full season, 71% want sensory food experiences, and half of Gen Z is discovering Halloween on TikTok and YouTube. This week's news shows operators building for exactly that: ScareHouse is returning to Pittsburgh with no haunted house at all, just the hangout, and SCREAM-A-GED

The theme park industry spent years training guests that September and October were worth a visit, and it worked so well that Halloween is now the anchor of the entertainment calendar. In this week's newsletter, we break down what that means for haunts, who's still spending, and why consumer retail is now building product for the semi-pro haunter. In this issue: - Plan Your Season with HAN's 2026 Halloween Haunt & Event Guides - HHN 35 Opens a Portal to Its Own Past With "Sideshow of Decay" - "S

Welcome to the circus! July 5th marks the official countdown to Halloween in the US, and the theme for 2026 is shaping up to be carnival. Bath & Body Works is the second national retailer to land on a haunted carnival theme, joining Michaels and...

Halloween is having a moment, and Universal is here for it. Comcast announced it will split into two companies, with the entertainment half, NBCUniversal, anchored by its growing theme parks division. Since Comcast has made horror a central part of its brand, Halloween is about to become a much more visible story on earnings calls, and a higher bar for HHN and Horror Unleashed to clear. That dovetails with everything else Universal announced this week, from four new HHN Orlando houses to a Resid