July 9, 2025

NEWS: Summerween Hits the Mainstream

NEWS: Summerween Hits the Mainstream
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With the last major holiday celebration of summer out of the way (no one really decorates for Labor Day), retailers are now fully embracing the "Summerween" season, stocking Halloween-themed products earlier than ever before. As reported in last month's newsletters, stores like Michaels, Target, and Lowe's took advantage of Friday, June 13th, to begin to release their spooky items. Now, even more stores are pushing the Halloween season forward into summer. Read more here.

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Coming up your weekly roundup of news from around the

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haunt industry. Welcome to the show. I'm Philip on the

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hn Show. We bring you the haunt news, information, and

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education you need to prepare for Halloween. On Tuesdays, we

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bring you a roundup of news from haunts worldwide. Read

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more about these stories and so much more in our

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free weekly newsletter. Subscribe at the link in the show notes,

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and as always for the news roundup, I'm passing it

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off to Darryl.

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The fourth of July is over. Next stop Halloween. With

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the last major holiday celebration of summer out of the way.

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Because no one really decorates for Labor Day, retailers are

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now fully embracing this summer weeen season, stalking Halloween themed

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products earlier than ever before. As reported in last month's newsletters,

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stores like Michael's, Target and Lowe's took advantage of Friday,

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June thirteenth to begin releasing their spooky items. Now, even

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more stores are pushing the Halloween season forward into the summer.

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Spirit Helloween announces their first four new animatronics for twenty

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twenty five. In a July second Facebook post, Spirit Halloween

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announced the first four animatronics for this year's lineup, the

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Mutant Sewer Rat, the Electrified Corpse, Night Owl, and Valic.

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The four foot two inch Mutant Sewer Rat for two

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twenty nine ninety nine stalks the dark dark underbelly of

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the city, searching for the fresh blood. Its eyes glow yellow,

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and it emits a loud hissing noise and squeaks as

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its head moves side to side and its mouth opens.

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The Electrified Corpse for one nine ninety nine is quite

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a shocking animatronic. It hangs three foot six inches at

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its longest point and featured glowing yellow eyes, a light

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up mouth, and illuminated wires. Standing six foot six inches tall.

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The night Owl for two forty nine to ninety nine

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let's outspine chilling, screeching noises in its massive five foot

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four r inch wingspan, opens wide to capture its next victim. Lastly,

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their licensed release of the season is Valiic for two

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ninety nine ninety nine from twenty eighteen's the nun Standing

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five foot eight inches, The animatronic springs to life with

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a quick forward motion powered by a lunging scissor mechanism.

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His arms open outward and head lifts up as he

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lunges towards you for a realistic quick scare action. Eeriebell,

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creaking door, and screaming sounds given extra frightful feel. Get

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ready to see these and more at the over fifteen

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hundred Spirit Helloween stores set to open as early as

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mid August across the nation. Bath and Bodyworks reveals their

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Summer Wien collection. As of July seventh, Bath and Bodyworks

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has released their highly anticipated Summer Wien collection of more

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than seventy products in stores nationwide, with items first available

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online for loyalty members on June thirtieth. This marks the

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earliest the retailer has ever released Helloween themed items. We're

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fully embracing this exciting summer trend, which is now bigger

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than ever, with an incredible collection of fragrance as an

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accessories which capture the true essence of the spooky season,

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says Betsy Schumacher, Chief Merchant at Bath and Bodyworks. Halloween

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is one of our customer's favorite times of year, and

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we're meeting them right where they are with the highest quality,

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trend forward products to fit every mood and esthetic. This

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Summer Ween collection includes a new scent ice cream float,

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as well as returning favorites Vampire Blood, Mortal, Ghoul, Friend, Wicked,

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Vanilla Woods, and Candy Apple Cauldron. In addition to soaps, lotions,

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and fragrances, the collection also includes a variety of accessories

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and decoor items like the Ghostly three wit candle, pedestal holder,

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a bubbling cauldron, hand soap dispenser, black cat inspired wallflower plugs,

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a Gooulish Frankenstein's Bakery, luminary, and more. McDonald's is including

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their new eighty Bitty Boo buckets in Happy Meals. McDonald's

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newest collection of toys contains a little bit of Halloween

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with eighty Bitty Boo bucket. Each little McDonald's Happy Meal

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will include one of the twenty one mini toys inspired

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by things you might see at McDonald's restaurants, including the

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twenty twenty two redesigned orange Pumpkin Boo Bucket. McDonald's Happy

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Meal has always been more than just a meal. It's

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joyful tradition that creates lasting memories for both kids and

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adults alike, said Anna Engel, director of Marketing, Brand, Content

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and Culture for McDonald's USA. As a parent There's something

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magical about watching your children's imagination come to life with

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these tiny toys. That's what makes Little McDonald so special.

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It brings back my own childhood memories of playing McDonald's,

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and now I get to create new ones with my kids.

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SeaWorld Orlando announces their first new Hella Scream House for

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twenty twenty five. Discover in a state sale you'll never

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escape in the newest Haunt at SeaWorld Orlando's Hollow Scream

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The Collector's Curse. Step inside a lavish estate turned house

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of horrors, where a mysterious house known as the Collector

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lures guests with rare relics and ancient artifacts. But this

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estate sale hides a sinister secret, one that pulls you

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deep into a twisted underworld of cursed creations and monstrous mutations.

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Dare to enter, but beware, some treasures come at a

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terrifying price. Hallo Scream at SeaWorld Orlando returns for its

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fifth year twenty eight select nights September fifth through November first.

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This year's event will feature five haunted houses, six scare zones,

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two roaming hordes, five themed bars, live shows, and more.

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Tickets are on sale now, starting as low as thirty

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three ninety nine for a single night ticket and one

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oh nine to ninety nine for unlimited admission tickets. Get

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your tickets soon for these discounted rates. The flash sale

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ends July thirteenth. Netflix invites fans to apply for Nevermore

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Academy Fellow Outcasts. Part one of season two of Netflix

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creepy and Kookie series Wednesday, debuts on August sixth. Part

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two releases September third. In anticipation, Flicks has relaunched the

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official never More Academy recruitment website, as well as welcome

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video from the Academy's new headmaster, Principal Dort, played by

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Steve Buscemi. Never More embraces every outcast from wherewelse, the vampires, sirens,

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to gorgons and more. You can even once again apply

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to a tend Nevermore Academy and join the antics of

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Wednesday Adams and her classmates. The application features multiple choice

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questions about being an outcast and how your strength would

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enhance the school. Submit your name, email, and mailing address

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to be notified in the coming weeks if you have

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been accepted for the series premiere in twenty twenty two.

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Some applicants received physical acceptance letters in the mail, while

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others received rejection emails from Wednesday Adams Herself. Wednesday is

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directed and executive produced by Tim Burton and stars Jenna

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Ortega and Emma Myers, with series regulars including Steve Buscemi,

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Catherine Zada Jones, Louis Guzman, and Moore. Special guests include

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Christopher Lloyd, who played Uncle Fester in the two nineteen

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nineties Adams Family adaptations, Hayley, Joel Osmt, and Lady Gaga.

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Rl Stein is going to be appearing at Creepit reel Oc.

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Goosebumps and Fear Street author R. L Stein will be

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appearing at Creepit reel Oc in Santa Ana, California, on Sunday,

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September fourteenth, from four pm to eight pm. You will

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be signing autographs and posing for a Goosebumps inspired photo

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op with Rawl of the Dead photography. Advance purchase is required.

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Tickets are Experienced are on sale now for one hundred

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and thirteen dollars ninety five cents per session. Valid Sunday

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Creepit reel Admission is required. Creepit reel Oc takes place

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at the Heritage Museum of Orange County on September twelfth

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through fourteenth. The event features over one hundred and thirty vendors,

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photo ops, live music, food and beverages, roaming creeps, and more.

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Whether you're a Halloween fanatic, a costume connoisseur, or just

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here for the booze, this is your end of summer

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freight Fist. Tickets are on sale now. You can follow

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the links in our show notes to get yours today.

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Coming up in live streams, ask the haunt Owners. Halloween

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Hollow Haunted House. Hunters Toolbox is hosting a live Q

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and A session with Carol Lee Moore, the third in

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Erica Elroy from Halloween Hollow Haunted House from Silverpoint, Tennessee,

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next Tuesday, July fifteenth, at five point thirty pm Pacific

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daylight time. In this ninety minute live session, they will

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discuss what it takes to own and operate a unique

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haunted attraction in Tennessee. Some upcoming events this July through

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September of twenty twenty five include the Texas Haunters Convention

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in Dallas, Texas, July twenty sixth and twenty seven, Hunters

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Against Eight. The event three from Louisville, Kentucky, August eighth

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through tenth, Midsummer Scream from Long Beach, California, August fifteenth

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through seventeenth, and Creep at reel Oc in Santa Ana, California,

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September twelfth through fourteenth.

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And that's all for the news this week. Today's episode

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was produced by me Philip Bernandez, with reporting by Daryl

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Plunky post production by David Swope. This haunt News Update

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is a production of the Haunted Attraction Network and you

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can sign up to our weekly newsletter at Hanta Attractionnetwork

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dot com. Support for this episode comes from Gantum Lighting

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and Controls. Until next time, Haunters Stay Scary. This is

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a Haunted Attraction Network production.