Apply for the 2022 Hauntathon at http://hauntathon.info/
May 28, 2018

To Edit is Divine or Why Complexity Kills Conversions

To Edit is Divine or Why Complexity Kills Conversions

People buy the products they can understand the fastest. The hosts discuss simplifying concepts and campaigns using principles from “Make it Stick” and “Building a Story Brand.”
Make it Stick: https://amzn.to/2xm6xPn
Building a Story Brand:...

Apple Podcasts podcast player badge
Spotify podcast player badge
Google Podcasts podcast player badge
Castro podcast player badge
RSS Feed podcast player badge
Amazon Music podcast player badge
Audible podcast player badge
iHeartRadio podcast player badge
Podcast Addict podcast player badge
Podchaser podcast player badge
Castbox podcast player badge
Deezer podcast player badge
YouTube Channel podcast player badge
Soundcloud podcast player badge

People buy the products they can understand the fastest. The hosts discuss simplifying concepts and campaigns using principles from “Make it Stick” and “Building a Story Brand.”
Make it Stick: https://amzn.to/2xm6xPn
Building a Story Brand: https://amzn.to/2IV9U5h

News
-Pew Research Center report about social media usage: http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

-PDF on Top Email Subject Lines from Ask Formula: https://s3.amazonaws.com/ask-warming/Email-Subject-Line-Samples-FINAL.pdf?inf_contact_key=28ca53e19865bdb14bbbf48866e1d73cee94d3f3ef24fd570c0716b71686a8a4

-The Eureka Springs City Advertising and Promotion Commission gave Halloween City $4,000 for marketing efforts: http://www.lovelycitizen.com/story/2513061.html

-“Decorating Disney: Halloween” will be part of “31 Days of Halloween.” https://www.disneyabcpress.com/freeform/pressrelease/breaking-news-from-freeforms-2018-upfront-presentation/

-Excellent article on influencers: https://www.fairobserver.com/culture/social-media-influencers-marketing-twitter-facebook-instagram-news-51421/

-Tour companies experimenting with Halloween packages: https://www.gadventures.com.au/trips/draculashalloweenpartyintransylvania/EQHH/

-Wired’s How Social Media Became a Pink Collar Job: “The assumption was that these jobs were extensions of what people would be doing for fun anyway.” https://www.wired.com/story/how-social-media-became-a-pink-collar-job/

-Twitter introduces new US election candidate labels & launches its Political Campaigning Policy: https://marketingland.com/twitter-introduces-new-us-election-candidate-labels-launches-its-political-campaigning-policy-241017

-FTC Guide -> https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking

Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Subscribe to show notes: www.marketingyourattraction.com