July 16, 2026
NEWS: The K-Shaped Economy Comes for Halloween
Welcome to the circus! July 5th marks the official countdown to Halloween in the US, and the theme for 2026 is shaping up to be carnival. Bath & Body Works is the second national retailer to land on a haunted carnival theme, joining Michaels and...
Welcome to the circus!
July 5th marks the official countdown to Halloween in the US, and the theme for 2026 is shaping up to be carnival. Bath & Body Works is the second national retailer to land on a haunted carnival theme, joining Michaels and Halloween Horror Nights' "Infernal Carnival of Nightmares." When two national chains and the world's largest Halloween event converge on the same aesthetic, consumers will feel it.
Read the news here.
In this issue:
- Bath & Body Works Debuts Haunted Carnival Collection
- The Conjuring: Beyond Fear Returns to Four Six Flags Parks
- Hellraiser Comes to Halloween Horror Nights
- Stranger Things Comes to Netflix House Philadelphia
- FrightWorks Announces Indefinite Closure
- Why This Comcast Move Could Reshape the Entire Industry
- Niles Scream Park Adds Six Feet Under Bar
- Wicked Lit Returns After Eight Years
- Field of Screams Donates $23,000 to Community Organizations
- Spirit's Flagship Grand Opening Returns August 1st
- HAA Board Openings
- Midsummer Scream's SoCal Haunt Spotlight Panel
- LEGO Debuts Two Halloween Sets for 2026
- Spirit's Flagship Grand Opening Celebration Returns August 1st
- Haunters Toolbox Presents: Building Big Scares with a Tiny Budget
-Thirteenth Floor Hiring Ops Manager for Dark Harbor
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Coming up your weekly roundup of news from around the
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haunt industry. Welcome to the show. I'm Philip on the
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HN Show. We bring you the haunt news, information, and
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education you need to prepare for Halloween. On Tuesdays, we
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bring you a roundup of news from haunts worldwide. Read
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more about these stories and so much more in our
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free weekly newsletter. Subscribe at the link in the show notes,
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and as always for the news roundup, I'm passing it
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off to Darryl.
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Coming to you from Philip Pernandez, publisher of the Haunted
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Attraction Network. Delta reported earnings last week and for the
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second quarter ever, premium ticket revenue outpaced main cabin revenue.
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CEO ed Bashtin credited the airline's focus with higher income
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customers in the K shaped economy, which is about a
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direct estate of the premiumization thesis we've been discussing. As
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you'll get from a CEO, Delta is also flying fewer
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economy seats at higher prices, and fare increases of fifteen
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to twenty percent could persist through the year. Why bring
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an airline into a haunt newsletter first? Because haunts are
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part of the tourism industry and transit signals tell us
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how far guests might travel and how much they're spending. Also,
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the same K shape split appeared twice in this week's news.
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On the premium side, Epic Universe announced Universal Nights, its
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first hard ticket after hours event, at one hundred and
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seventy nine to ninety nine per person for two October dates.
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On the value side, six Flags hired Mark Paul's as COO,
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an operator whose Kennywood track record is the Value playbook.
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He replaced the nighttime only Phantom Fright Nights with the
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hybrid day night Fall Festival that added roughly fifteen operating
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days and expanded holiday lights into the park's first January operations.
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Universal is building for the guests at the top of
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the K. Six Flags is building for the family that
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trades a flight down to a drive for haunts. This
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validates the premium expansion we've been tracking all year, and
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most of you are drive to attractions position to attract
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trade down guests anyway. The operators who win this fall
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will hold both wrongs, a premium tier for the guests
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who want to spend, and a clearly communicated high value
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ticket for the local who's watching their budget. Higher fuel
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costs squeezed your guests at the pump and the grocery store,
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but they also make a night at your haunt the
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affordable alternative to a trip elsewhere. This week, Halloween Horror
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Nights revealed it first scare zone, Infernal Carnival of Nightmares,
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extending the carnival theme we flagged last week, and Nightmare
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Fuel returns as Blood Noir, a vampire metropolis show. Sea World,
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Orlando's Hollow Scream announced its first new house and scare zone,
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and in Elgin, Illinois, Evil Intentions is returning downtown with
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a five story haunt and plans for year round operations.
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Also this week, a twenty five year old Ottawa home
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Haunt faces a bylaw complaint over its permanent structure. Hikeia
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brings back its Coustfire collection, joining the Midsummer retail wave,
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Midsummer Screams Hall of Shadows lineup tops fifteen attractions, and
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the Texas Haunters Convention takes place this weekend. In our
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twenty twenty six SoCal Haunt calendar is live, Here's what
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you need to know this week in convention news, Midsummer Screams,
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Hall of Shadows to feature fifteen plus attractions. Midsummer Screams
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twenty twenty six Hall of Shadows will feature more than
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fifteen attractions, with Universal, Lionsgate, and Thirteenth Floor Entertainment appearing
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alongside Southern California home haunts and independent groups. This year's
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theme for the Dark Zone is Descent into Darkness, and
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it will be open all three days of the convention
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August seventh through ninth at the Long Beach Convention Center
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in Long Beach, California. Eulogy Collective, Southern California's only year
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round haunted attraction, is creating this year's entry portal experience.
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As guests moved deeper into the hall, they will encounter
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vignettes and characters drawn from Eulogy Collective's various seasonal overlays.
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Universal Horror Unleashed is bringing a character encounter featuring some
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of the venue's icons. It is the Las Vegas attraction's
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first appearance at Midsummer scream and is the first time
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the convention is hosted an attraction from Las Vegas. Lions
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Gate Entertainment returns for a third consecutive year with an
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all new walk through attraction taking guests deep into the
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woods to encounter an ancient evil. Thirteenth Floor Entertainment presents
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Magic of the Jack O Lanterns Bar serving themed drinks
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for guests twenty one and older. The Decayed Brigade returns
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to the Hall of Shadows with three days of slider exhibitions.
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Additional attractions, displays and photo ops will be presented by
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Rawle of the Dead, Hnl's Realm of Horror, Clowns v Skeletons,
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Straight to Hail to Haunt with No Name Yet, Fear Farm,
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The Haunted Car Wash, The Drake Society, Realm of Shadow,
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Monclova Media Group, and Black Casket Productions. All Midsummer Scream
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passes including admissions to every attraction in the Hall of Shadows.
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Gold Bat VIP holders receive priority access to most attractions
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and bypassed general admission standby cues. Passes for Midsommer Scream
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twenty twenty six are on sale now, starting from forty
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two to sixty dollars for single day admission, weekend general
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admission and VIP Goldbat passes are currently sold out. Download
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the official event app to build your schedule, view the
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show floor map and more. Texas Haunters Convention takes place
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this weekend. The Texas Haunters Convention takes place this weekend,
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July eighteenth and nineteenth at the Irving Convention Center in Irving, Texas.
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The event features over eighty four square feed of family
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friendly vendors, events, demonstrations, and classes targeting Halloween and cosplay enthusiasts.
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The fund begins with a Friday Night Haunt Tour featuring
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Imminent Doom Haunted House from Kilgore, Texas, Doc Wilkes's House
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of Horrors in Longview, Texas and Greystone Screen Park in Longview, Texas.
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Saturday and Sunday feature a show, a floor with over
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one hundred and fifty exhibitors, demonstrations, classes, and more. Saturday
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Night's Costume Ball includes a live DJ, giveaways, food trucks,
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a cash bar, and an adult eighteen and over costume contest.
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While VIP passes are sold out, general admission passes are
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available throughout the show, starting at twenty five dollars for
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adult weekend show floor passes and twelve to twenty dollars
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for single day adult show floor passes. In theme park,
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News six Flags hires new Coeoo with Halloween background six
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Flags Entertainment Corporation from Charlotte, North Carolina, has appointed Mark
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Paul as Chief Operating Officer, effective July fifteenth, twenty twenty six,
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bringing in an operator who has worked alongside CEO John
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Riley at two previous companies. Paul's and Riley have overlapping
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histories at both Palace Entertainment and SeaWorld Parks in Entertainment.
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Paul's served as Vice president of Operations at Palace Entertainment,
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while Riley was CEO of Palace Entertainment US and Group
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CEOO of the parent company, Parks Rundos. Both men also
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held senior roles at SeaWorld's earlier in their careers, where
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Riley served as interim CEO and COO, and Paul's held
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corporate and park level operation posts. Paul's most valuable tenure
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for seasonal programming professionals was his four years as general
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manager of Kennywood in West Miffland, Pennsylvania, which he led
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from June twenty twenty until his promotion to Palace Entertainment's
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corporate operations role in twenty twenty four. At Kennywood, Paul's
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oversaw the park's twenty twenty one retirement of the nighttime
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only Phantom Fright Nights in favor of the Phantom Fallfest,
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a hybrid model painting daytime family programming with nighttime scares
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that added roughly fifteen operating days to the fall calendar.
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He also expanded the park's Holiday Lights event to twenty
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four nights, adding the first January operating days in the
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park's history and the park's first winter coaster operation. That
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track record intersects with six Flags current priorities. The company
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attributed part of his twenty twenty five attendant softness to
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the removal of four winter holiday events and is rebuilding
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its Holiday in the Park at six Flags Great Adventure
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and six Flags Over Georgia for twenty twenty six, alongside
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expanding live entertainment lineups the restored fall programming, including the
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return of dead Man's Party to Freight Fest a Great Adventure.
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You can watch as we discuss this story in the
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weekly Creen Tag podcast by following the links in our
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show notes. Halloween Horrnight's twenty twenty six reveals the first
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scare zone the Infernal Carnival of Nightmares. Universal Orlando Resort
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has revealed the perst Scare Zone for Halloween Horror Nights
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thirty five, and it shares the event's name, Infernal Carnival
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of Nightmares. Jack and Doctor Oddfellow invite you to step
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right up and see what horror is hide in every
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shadow at a sinister spectacle Decades in the Making. The
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announcement reads the Scare Zone extends the event theme. Universal
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reveal that Mega Connor Orlando in March when the company
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announced the two characters would headline the thirty fifth anniversary
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together for the first time, along with the original Haunted
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House Jack and Oddfellow Chaos and Control. Universal has described
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the event as transforming Universal Studios Florida into a decrepit,
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fear fueled carnival. The Decades in the Making line points
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that the characters shared history at the event. Jack the
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Clown debuted as hhn's first original icon in two thousand.
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Doctor oddfellows the carnival ringmaster in Jack's backstory. This year
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marks the first time the longtime rivals appear as allies
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rather than adversaries. HHN Orlando trades the circus for a
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vampire metropolis with nightmare fuel blood Noir. Universal Studios Resort
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in Orlando, Florida invites Halloween Hornite's guests to embark on
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a dark musical journey as deathifying stunts lower audiences deeper
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into a vampire ridden metropolis in the all new Nightmare
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Fuel Blood Noir. Blood Noir is the sixth annual edition
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of Nightmare Fuel, which debuted at the event's thirtieth anniversary
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in twenty twenty one in the theater formerly home to
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The Fear Factor. Live. High energy production combines fire performances, aerialists, dance,
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and stage illusions set to rock, metal and electronica. Fuel Girls,
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the London based fire performance troupe that has anarchized Nightmare
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Fuel since its debut, confirmed on their social media channels
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that they will not participate in Halloween Horranites thirty five.
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The Troop Sided to Touring Conflict. Their rock orchestra run
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in Europe covers August through October, overlapping the entire hhn season.
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Universal has not announced who will replace them in Blood Noir.
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Universal Studios Halloween Horror Nights run select nights August twenty
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eighth through November. First Tickets are on sale now on
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the event's official website page. Epic Universe to debut Universal
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Nights After Hours event in October. Enjoy Universal Epic Universe
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from Orlando, Florida after hours on October third and seventeenth
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as part of the Universal Nights. During this separately ticketed event,
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all five worlds will be open from guests from nine
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pm to midnight, and guests can arrive as early as
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seven pm to enjoy the park, including the all new
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Universal Celestial Good Night Spectacular before the event officially begins.
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The tickets include character appearances throughout the park, unlimited specialty snacks,
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very flavored Celestial Popcorn and Krispy Kimchi Boo at Celestial Park,
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and Coca Cola Freestyle refills in the provided cup. Tickets
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go on sale August thirteenth and start at one seventy
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nine ninety nine plus tax per person with limited capacity.
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Universal Nights gives Epic Universe its first hard ticketed evening
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event since the park opened in May twenty twenty five
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and drove Universal Theme Park segment to record quarters. Two
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October dates land in the middle of the resort's biggest
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fall season yet, alongside Halloween Horror Nights thirty five at
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Universal Studios, which runs select nights August twenty eight through
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November first see Whorld Orlando has confirmed Hello Scream will
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return for its sixth year on select nights from September
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eleventh through October thirty first, twenty twenty six, with five
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hunted hoses, six scare zones, five all new interactive bars,
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and two live shows Separately ticketed event opens its gate
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at six thirty pm, with the event beginning at seven one,
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and the park has named its first two new experiences,
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The Haunted House Everything must Stay in the Scare Zone
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just one more chapter. Everything Must Stay. The only named
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Haunted House so far is an all new original concept
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centered around a haunted open house. The park's description reads,
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for six years, one suburban home has sat unsold, while
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every open house ends the same way, terrified buyers fleeing
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from things they can't explain. Tonight, those unseen forces awaken,
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and you'll find yourself trapped inside for the worst showing imaginable.
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And then just one more chapter. The first named Scare
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Zone is an all new gothic garden theme to Cursed Romance,
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where for the park's description, irresistible temptation creates deadly intentions.
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It joins two returning zones already confirmed on the official Page,
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Trailer Park, Tragedy, and wood Rod Hollow. Three additional new
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scare zones remains unannounced. Evil Intentions Haunted House returns to Elgin, Illinois.
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Evil Intentions Haunted House is returning to Elgin, Illinois after
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two seasons in Maple Park, with plans to move into
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the five story, twenty one thousand square foot Hyder Electric
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Supply Company building at eighty North State Street in downtown Elgin.
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Elgin Planning and Zoning Commission unanimously backed a conditional use
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permit for the project at its meeting on Monday, as
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reported by The Daily Herald and Dundee Daily News. Owner
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Mike Fitzpatrick ran the Haunt for nearly twenty years at
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the former Elgin Casket Company building before relocating, and the
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new attraction would use all five floors of the eighteen
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eighty eras building in a roughly thirty minute tour running
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six weeks from late September, staffed by about one hundred
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and twenty actors, makeup artists, and set designers. Projections presented
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at the meeting estimate twenty five thousand visitors per season
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and about a million dollars in local economic impact. City
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Planning staff. I've said roughly seventy five percent of guests
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by time tickets online and in q area, holding about
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one thousand people and five to seven guests entering every
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sixty seconds, peaking at an estimated twenty five hundred visitors
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on the weekend before Halloween. Online ticket buars will be
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directed to public lots east of the Fox River and
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shuttled to the building, with three hundred and sixty backup
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spaces secured nearby. Fitzpatrick eventually plans to operate the venue
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year round, with escape rooms and a horror themed bar
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on the first floor. The Academy Museum of Motion Pictures
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presents the Horror Show Why do Horror Films matter so
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deeply to so many? The Academy Museum of Motion Pictures
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in Los Angeles, California, will explore this question and celebrate
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horror cinema with its newest exhibition, The Horror Show, on
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view from September twenty sixth, twenty twenty six, through July
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