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June 3, 2021

The HAA Outlines 3-Year Plan to Support and Strengthen the Haunted Attractions Industry

The HAA Outlines 3-Year Plan to Support and Strengthen the Haunted Attractions Industry

Every year the Haunted Attraction Association (HAA) gives a state of the industry presentation. This year however, was a little different (and not just because of the pandemic). Before this year’s presentation, the incoming leadership team sent out a...


Every year the Haunted Attraction Association (HAA) gives a state of the industry presentation. This year however, was a little different (and not just because of the pandemic). Before this year’s presentation, the incoming leadership team sent out a survey. The results revealed some issues.

“Overall, how would you rate the HAA and how we're supporting the industry right now? Low is 1 and 4 is high. The average right now is a 2.5 for this specific question. This is no surprise to us, because one thing that we talked about in our internal assessment is that we need to be doing more and we're not doing it,” commented Spencer Terry, the incoming President of the HAA.

So, the Haunted Attraction Association knows they need to do more, but what does that mean exactly? Well, Spencer has a plan. A plan to not simply address these concerns, but to pivot the industry culture. Let’s dig deeper.