Episodes

How do you set Prices for your attraction? Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical.NEWS/Quick-Takes:California Data Privacy Law Passes“The bill -- AB 375, or the California...

In this PODCAST EPISODE, we chat with the organizers of SEHEC (Southeast Halloween Enthusiast Convention) and the Seasonal Attraction Leadership Symposium.Philip Hernandez: Director of Marketing & Sales for Gantom Lighting and Controls, a reputable...

As requested on the "A Scott in the Dark" Facebook group, Scott chats about the role of a director for haunted attractions.

There is no easy answer to which platform you should choose, but here’s a guide to follow!NEWS/Quick-Takes:Instagram TV is pulling us ever closer to a future full of tall videos...

Just imagine the look on your team’s face when you receive that extra media coverage!How would you feel if your next media event makes a difference? Combining some recent experience from Great America’s new roller coaster with pointers from “The Art...

The hosts discuss tracking versus email list retargeting and the best examples for using each at your attraction.“Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a...

Scott shares quirky insights about how haunters can learn from local theatre companies and visa versa.

Your listener challenge: Explain what you do in one sentence using a Character, a Problem, a Plan, & vision of Success.Using pointers from “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller (available here:...

Haunt Chat Live is now on the network!We’re releasing Season 1 right here, in reverse order. Crystal

People buy the products they can understand the fastest. The hosts discuss simplifying concepts and campaigns using principles from “Make it Stick” and “Building a Story Brand.”Make it Stick: https://amzn.to/2xm6xPnBuilding a Story Brand:...

We explore press kit essentials and media pitches.Subscribe for expanded show notes: www.marketingyourattraction.comLeadership Symposium:...

Black Market Escape Rooms presents "Murder Co": a R-rated escape experienceBLACK MARKET ESCAPE ROOMS, a new immersive-based attraction company, announces the opening of MURDER CO, a permanent escape experience aimed at turning the attraction...

The hosts discuss the value of local business partnerships. News: Google Duplex, Skorr, AI Influencers.Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4Use...

Influencer Marketing is evolving rapidly and is a significant tool is today’s marketing toolkit. Dive into use examples, dos, and don'ts in this episode. News: Instagram payments & a warning on ‘experts.’Subscribe: www.marketingyourattraction.com

Ideas stick because they tap into emotion via our ‘Profound Motivation.’ As marketers, we frame ideas to tap into emotion, but often disregard the Profound Motivations of guests. We discuss the concept of framing for higher level motivations.News:...

Scott discusses ways to make top quality scenic, costumes, makeup and props on a budget...while his dog Lucy barks in the distance. Creativity will always provide...

If it doesn't say Haunt Shirts it's just a shirt Shirts made by and for haunters plus custom screen printing options.Video by Haunt Collective.

Robert Nulton from The Haunt Rater discusses the elements that he feels makes up a great Haunted Attraction experience and how you can improve your show for next season.The Haunt Rater has been reviewing and walking through Haunted Houses since...

Main Topic:Trends in The Social LandscapeNews Items:Once focused on scale, Hearst is cutting back on aggregation and viral fluffDisney Parks App Campaign Example:Google Connect LIVESubscribe here: www.marketingyourattraction.com

“For the first time in human history, people aged 65 and older will outnumber children under age 5.”Mass market is over and demographics are changing.What can you do to appeal to older adults?News:“The Dubai-listed Legoland operator received...

Scott brings you his observations and comments about the Spooky Empire 2018 show in Orlando. He also rambles randomly, but that is now to be expected…

News:Museum of selfies https://archpaper.com/2018/04/museum-selfies-graces-glendale-limited-time/#gallery-0-slide-0“The relationship between people and art has changed,” Mamedov told Mashable. “Now people don’t want to just be a silent consumer,...

In this podcast episode, we get Ed Roberts on to discuss what to expect at this year's West Coast Haunter's Convention in Portland, Oregon on April 13th through the 15th.What: A haunters convention for all, whether you are a pro haunter, home...

Is that real?Faux Real Shirt is the perfect combination of quirky, funny, and scandalous pictures for consumers who want to stand out from the everyday fashion crowd.Our Haunt Collective teams brings you the new items for this Halloween #haunter