Picking Partners: How To Evaluate Sponsorship Opportunities

Picking Partners: How To Evaluate Sponsorship Opportunities

NEWS/Quick-Takes:
Elevating Moments Into Lasting Memories article: http://bradjashinsky.com/memorable-moments-themepark-attraction/

Live stream from a roller coaster: http://bradjashinsky.com/live-stream-roller-coaster/

Changing The Game: Socialize Founder Akanksha Goel On The Evolution Of Her Digital Media Agency: https://www.entrepreneur.com/article/316645
Explanation of strategy: “Goel reveals its strategy to be something she calls “ART + SCIENCE.” “ART stands for thumb-stopping creative,” she says. “In a region where people spend so much time on mobile, a brand’s content/message/story needs to stand out while their audience is scrolling. Our creative team specializes in creating this content that is built for the mobile newsfeed. SCIENCE stands for innovative media, harnessing the power of real-time social data to target audiences with military precision, allowing our personalized messages to be seen by the right people, at scale– driving measurable business growth for clients.”

How museums are attracting new audiences with creative ways to enhance guests’ well-being: http://www.iaapa.org/news/funworld/funworld-magazine/cover-story---namaste---july-2018

Alton Towers set for major expansion with 102 'camping pods': https://www.birminghammail.co.uk/news/midlands-news/alton-towers-set-major-expansion-14887771 “each pod will have a double bed and two singles, as well as electricity, with communal shower and toilet blocks elsewhere.”

Disney World holiday plans include Toy Story Land, 'Up' show
http://www.orlandosentinel.com/travel/attractions/theme-park-rangers-blog/os-et-disney-christmas-toy-story-land-20180709-story.html

Facebook Tests New Info Labels for Branded Content Partnerships
https://www.socialmediatoday.com/news/facebook-tests-new-info-labels-for-branded-content-partnerships/527783/

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Main Topic:
Evaluating Sponsorship Opportunities
Make sure you vet them properly:
Media Kit - Are they giving you real numbers? Distribution?
Website- Is it updated, responsive, good meta, etc?
What is their social presence like? Are people reacting?
Referrals - Who else has worked with them and what did they say?
Make sure they truly reach the market you’re targeting.
Focus on your call to action and simplify the steps.
Tie it back to your ‘why’ so that it is coherent.
Don’t forget to think outside of the box; good partners are always responsive.
Understand this takes more work.
Is the team excited to work with you?
Problem versus the ‘Potential’ mindset.
Brad’s examples:
Foodbeast.
Crypt TV.

Wrap-Up:
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
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