Episodes

NEWS/Quick-Takes: Empty Malls - https://digiday.com/marketing/online-retailers-using-empty-mall-spaces-test-products/ The Science of Storytelling - https://marketingland.com/the-science-of-storytelling-245561 The Expanding Market: “DXB...

Join a sleep deprived Scott as he shares random moments from Midsummer Scream and The Leadership Symposium for Seasonal Attractions.

The hosts walk through best practices for working with marketing, creative, and media buying agencies for your attraction. NEWS/Quick-Takes: Physical products are more valuable than digital products -...

NEWS/Quick-Takes: Alien: Descent vs. The Void Midsummer Scream: A great convention chuck full of marketing examples for attractions. All the attractions in the Southern California area participate and each is a great example of attractions...

NEWS/Quick-Takes: Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.html Reviews of Comic-Con Activations including escape rooms:...

Scott recently attended this "non-haunt" convention to co-present a seminar on monetizing theatre's ghost stories. This episode includes a great interview with co-presenter, Jill Witecki, Marketing Director and official "Ghost Host" for Tampa...

Picking Partners: How To Evaluate Sponsorship Opportunities NEWS/Quick-Takes: Elevating Moments Into Lasting Memories article: http://bradjashinsky.com/memorable-moments-themepark-attraction/ Live stream from a roller coaster:...

Hear Scott's take on the new Southeast Halloween Enthusiast Convention in Ocala FL. Scott also interviews great folks from Universal Studios and Legoland. PLUS a surprise visit with Alex Crow!

Ask More: A Simple Guide to Asking More Effective Guest Survey Questions NEWS Blooloop’s Top 50 Theme Park Influencer List An interesting read to see the diversity of the industry. https://blooloop.com/blooloop-50-theme-park-influencer-list/#top50...

How do you set Prices for your attraction? Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical. NEWS/Quick-Takes: California Data Privacy Law Passes “The bill -- AB 375, or the California...

In this PODCAST EPISODE, we chat with the organizers of SEHEC (Southeast Halloween Enthusiast Convention) and the Seasonal Attraction Leadership Symposium. Philip Hernandez: Director of Marketing & Sales for Gantom Lighting and Controls, a reputable...

As requested on the "A Scott in the Dark" Facebook group, Scott chats about the role of a director for haunted attractions.

There is no easy answer to which platform you should choose, but here’s a guide to follow! NEWS/Quick-Takes: Instagram TV is pulling us ever closer to a future full of tall videos...

Just imagine the look on your team’s face when you receive that extra media coverage! How would you feel if your next media event makes a difference? Combining some recent experience from Great America’s new roller coaster with pointers from “The Art...

The hosts discuss tracking versus email list retargeting and the best examples for using each at your attraction. “Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a...

Scott shares quirky insights about how haunters can learn from local theatre companies and visa versa.

Your listener challenge: Explain what you do in one sentence using a Character, a Problem, a Plan, & vision of Success. Using pointers from “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller (available here:...

Haunt Chat Live is now on the network! We’re releasing Season 1 right here, in reverse order. Crystal

People buy the products they can understand the fastest. The hosts discuss simplifying concepts and campaigns using principles from “Make it Stick” and “Building a Story Brand.” Make it Stick: https://amzn.to/2xm6xPn Building a Story Brand:...

We explore press kit essentials and media pitches. Subscribe for expanded show notes: www.marketingyourattraction.com Leadership Symposium:...

Black Market Escape Rooms presents "Murder Co": a R-rated escape experience BLACK MARKET ESCAPE ROOMS, a new immersive-based attraction company, announces the opening of MURDER CO, a permanent escape experience aimed at turning the attraction...

The hosts discuss the value of local business partnerships. News: Google Duplex, Skorr, AI Influencers. Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use...

Influencer Marketing is evolving rapidly and is a significant tool is today’s marketing toolkit. Dive into use examples, dos, and don'ts in this episode. News: Instagram payments & a warning on ‘experts.’ Subscribe: www.marketingyourattraction.com

Ideas stick because they tap into emotion via our ‘Profound Motivation.’ As marketers, we frame ideas to tap into emotion, but often disregard the Profound Motivations of guests. We discuss the concept of framing for higher level motivations. News:...