[HaunTopic] Follow the Story: Why your attraction needs a back story and how to create one

In this podcast episode, we ask Scott Swenson all the different ways that you can use your attraction’s back story and why it’s important today more than ever.

If you are a Haunted Attraction that has never used a back story with your theme and sometimes you feel that something is missing from the overall experience, creating a unique story around your characters may just be what you need to take your attraction to the next level.

Today’s attraction customer wants more than just a scary walk-through; they’re looking for memorable moments, a story they can tell their friends, and an evolving theme that changes each year. Creating a back story immerses your attendees in a world that they will remember and come back to see what happens with your characters next time.


Follow the Story: What’s inside this podcast
1. Why having a story behind your attraction is important. Your guests will remember it. You can plan your entire theme around it. It can save you time and money by doing it.
2. How to use your story in your marketing. Using your main characters in your advertising and following the story will help your attendees have a better experience which will make it an easy choice to come back to your attraction for more story.
3. Simple ways to start your story right now. You don’t have to change up everything. Here are a few simple and low-cost ways to start weaving your story throughout your haunted attraction, no matter what stage of operations you’re in.
4. What makes great Haunted Attractions great. The attractions that understand where their stories are evolving can stay ahead of the game. They can plan easier for next season, have off season events around their story, and save money by using materials they already have. Large or small…you can start using your back story to help make your attraction better.

Get the book at: http://followthestorybook.com