March 26, 2018
Be Newsworthy
Main Topic: Use collaborative idea sessions with your team to become newsworthy.
Notes: Melanie from T Brand Studios on T.R.U.T.H. (Teachable, Reputable Sources, Uniqueness, Teachable, & Human Connection).
Move from Product to Role and to Emotion....
Main Topic: Use collaborative idea sessions with your team to become newsworthy.
Notes: Melanie from T Brand Studios on T.R.U.T.H. (Teachable, Reputable Sources, Uniqueness, Teachable, & Human Connection).
Move from Product to Role and to Emotion.
Duncan Wardle (Previous VP of Innovation):
Use Naive Experts.
Write down all the rules and then think about breaking one.
Reword it.
Use "Yes and" to nuture ideas in your team.
Force Participation.
References: Social Media Marketing World; King's Island Blog; Duncan Wardle.
Notes: Melanie from T Brand Studios on T.R.U.T.H. (Teachable, Reputable Sources, Uniqueness, Teachable, & Human Connection).
Move from Product to Role and to Emotion.
Duncan Wardle (Previous VP of Innovation):
Use Naive Experts.
Write down all the rules and then think about breaking one.
Reword it.
Use "Yes and" to nuture ideas in your team.
Force Participation.
References: Social Media Marketing World; King's Island Blog; Duncan Wardle.
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