Should You Widen Your Offerings for the Whole Family?

The stories in today’s show deal with attractions choosing between wide audience appeal versus targeting audience segments. Stories: Walt Disney World Annual Pass sales to resume Sept. 8 with four new pass types; Merlin Entertainments & LEGO break ground on LEGOLAND Shenzhen Resort; Storyland Studios to design experiences around Ubisoft franchises; Europa-Park to launch its own on-demand streaming service on VEEJOY; InPark Magazine’s interview with Cedar Point’s new GM.