Nov. 12, 2025

Nightmares on the Rogue: Oregon’s #1 Haunted House Started as a Youth Fundraiser

Show Notes
Transcript

What began as a youth center fundraiser in 2019 has grown into one of the most acclaimed haunted attractions in Oregon. Nightmares on the Rogue, located in Medford, is now a 30,000-square-foot Halloween destination featuring three immersive haunted houses and a bustling midway. At the heart of it all is owner Devin Price, who envisioned a haunt that could bring storytelling, spectacle, and community together. Read more here.

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Nightmares on the Rogue in Medford, Oregan started as a

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youth center fundraiser and has grown into one of the

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state's most celebrated haunted attractions. That's coming up on today's show.

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Welcome to the show. I'm Philip on the Haunted Attraction

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Network show. We bring you the news and stories you

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need to prepare for Halloween. This podcast is just one

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part of what we do. You can find videos, articles,

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and our free weekly newsletter linked in the show notes today.

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Nightmares on the Rogue began in twenty twenty one as

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a three thousand square foot community haunt and has since

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expanded into a thirty thousand square foot Halloween destination with

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three fully themed haunted houses and a bustling midway. In

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this exclusive interview, owner Devin Price shares how a fundraiser

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turned into a professional grade production, they created a process

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behind the three haunted houses, and what he's learned about

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star retailing, pricing, and building a haunt that gives back.

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You can also watch the full video version of this

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interview on our YouTube channel that's also linked in the

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show notes. Okay, here's devn.

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My name is Devin Price and I am the owner

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of Nightmares on the Rogue Haunted Attraction in Medford, organ

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We are a thirty thousand square foot entertainment venue. We

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mainly specialize in haunted attraction, so we have our Halloween Festival,

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which has a lot of vendors and then things to

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do like tarot card readers, character artists, and I think

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that really sets us apart in the area. We also

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have three attractions on site, completely different themes. One's Junkyard Circus.

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It's the typical clown homp both in an industrial twist.

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We have Invasion, which is our sci Fi Area fifty

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one attraction, and then Temple of Terror, which is like

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if Indiana Jones was a horror film. So three completely

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different haunted attractions, and our goal really was for families

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to come out and make a whole, entire night out

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of it. So we started in twenty nineteen. I was

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the director of a youth center, so we had an

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afterschool program, summer program, preschool. It was a large facility

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and we were looking at creative ways to do a

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fall fundraiser. I come from a place Selexity, Utah, where

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I grew up going to these big haunted attractions, and

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one in particular was called Rocky Point, and they would

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take Hollywood sets and put them into ship them from California,

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bring them to Utah, and I just loved it.

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I loved every second of it because it was like

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walking through a film.

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And so I've always had this in the back of

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my mind where one day I would run a haunted attraction,

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and I pitched it to my staff and said, hey,

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we should do a haunted house. They surprisingly agreed, and

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we go all the kids to make spooky props, and

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within thirty days we set something up in our youth

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center and it was a hit. We had the community

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come out and support us, and I thought, you know,

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this is going to be something fun we do every year. Unfortunately,

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twenty twenty happened and with the pandemic, we had to

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transition to an emergency childcare facility, and ultimately we closed

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down the youth center.

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But we kept still getting emails of hey, are you

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going to do the Haunted house?

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You're going to do the Haunted house, and so I

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looked at my wife and I was like, you know,

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I think there's a demand.

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In our area.

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And so we did a trip in October of twenty

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twenty we traveled to seven different states, went through thirty

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different haunted attractions, and then we went through the attraction

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trade show in Saint Louis and we decided we were

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going to go pro, as they call it.

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So I put my.

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Thirty thousand dollars in savings. We got a three thousand

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square foot building and we did our first haunted house,

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and we called it Ninemares on the Road because we're

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in the Rogue Valley and we really wanted to set

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apart an event where it would be a haunted house

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and a festival. And back then we only got two

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food trucks and a tarot card reader, but it was

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something way different than this area had, and we had

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a three thousand square foot hunt probably took three minutes

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to get through, but people still loved it. And we

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had a five year goal where we wanted to get

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a facility big enough to house kind of a bigger

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city haunt film. And so here we are five years later,

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and we achieved that dream in that goal, and so

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we have ten thousand square foot facility that houses two

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of our attractions and then another outdoor attraction and then

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an entire festival. And really I love the motto that

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a couple haunters say, Where's You can't scare everybody, but

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you can't entertain everybody, And that's our ultimate goal. We

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don't claim to be the scariest, and we don't try

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to be the scariest. We are scary, but really we

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just want people leaving having a good time, laughing at

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their friends and making an entire night out of it.

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So we really wanted to make it a point that

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you're not going through the same haunted house three different times.

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We wanted to completely create different stories, and ultimately that's

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what we wanted to do, tell stories. And so our

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first haunt that we designed this year is called Invasion.

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It is actually inspired by a trip I took when

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I was seven years old to New Mexico and I

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visited Roswell and I just loved the old nineteen forties

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fifties alien sci fi phil and I thought it was

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something different than this area had, and so we really

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wanted to do a sci fi haunt. And so you

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start in, you come into Area fifty one, you're greeted

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by our general and he's right in your face, and

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you realize there's a crystal that is found on Earth.

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It's the most important crystal, and that's why these aliens

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are coming and then chaos ensues.

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And so that's our first attraction.

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The second one that we planned this year's Temple of Terror,

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and this really kind of embodies who we are with

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Nightmares on the Roague is really we want an adventure spirit.

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I just love the old Indiana Jones movies. I love

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going through the Q line at Disneyland through Indiana Jones

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and we really wanted to have that adventure fill and.

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So that's kind of that attraction.

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And then we kept having people reach out to us

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and say, do you have clowns in your hunt?

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Do you have clowns in your haunt?

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And obviously it wouldn't make sense to put a clown

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in a temple in the wilderness or in Area fifty one,

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and so we thought about it hard. We didn't want

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to just do a typical circus, and we had a

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lot of junk yard stuff lying around, cars, different things,

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and we were actually watching the VMAs and Chapel Ron

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did her song and there was a bunch of rodeo

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clowns and they were on these cars and stuff, and

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it kind of hit me as like that's kind of

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a cool different approach to the typical just in your

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face clown and so that kind of what birth the

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idea of Junkyard Circus and so kind of has that

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industrial twist. When those three attractions, we wanted to make

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sure we had an icon character associated with all of

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them that is all over our marketing that the community

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the public can meet when they come to our festival,

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and that's tied to that specific attraction, and then that

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we're telling a story from the beginning to the end.

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So some of the challenges that we have, I assume

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all haunters have, and that's that the public kind of things.

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A haunted house is something you put up in a

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couple of weeks and then they get to go through

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and then they leave. And actually it's a year round endeavor,

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and so we pay our entire staff, we have a

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facility that we pay rent year round, we have insurance,

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we're dealing with a lot of different expenses and so

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really for us this year, looking into how's the economy

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going to be with different things with like tariffs and

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other things, and we're like, we need to have an

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attraction that's both profitable and affordable and so one thing

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we did this year that we've never done is we

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allowed people to break out whether they wanted to do one, two,

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or all three attractions. And so last year we had

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a general mission, it was thirty dollars, you got everything.

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This year you can break it up.

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If you want to do one Hunted House for fifteen dollars,

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you can two for twenty five or three for thirty.

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And then obviously we have our fast pass and up sales,

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but we really just wanted to provide an opportunity for

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any family to come, even if they can't afford normally,

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and actually it ended up helping us. Our tickets are up,

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our average ticket price ends up being our standard general

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mission that we would have had when you take into

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fast pass and everything else into account, and so it's

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really worked out for us, and I think that the

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communities really liked it because those families that can't afford

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a thirty dollars general mission ticket are at least getting

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to come. And honestly, people come and if they do

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buy one, they like it so much they go to

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our box office and upgrade to the others.

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So it ends up working out.

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Growing up in Salt Lake, I saw these mega haunts,

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and that's in my mind. We have to be that,

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and so everything I'm doing is trying to emulate that.

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But like you said, we don't have seventy thousand people

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come through in October. We are limited about certain things,

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and so I have to be realistic. When I came

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into this area, there were a lot of people who

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had passion, but a lot of the haunted attractions were

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more of those local mom and pops in the backyard

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of something, and they didn't really have anything.

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That a larger city would have.

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There were a couple of really good ones, but I

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felt like there was this niche in the market that

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was untapped, and so that's kind of where we thought

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we would head into is really focus on quality, really

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focus on the entire event, And for us, it's been

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about slowly making those milestones where our ideas are super large,

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but we have to do what's realistic in how many numbers.

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And so for instance, year one my job, my idea

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is like, I'm going to go buy a giant gorgle

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ore and I went in to the trade show with

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that in mind, and I actually talked to a really

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prevalent haunter and he has a really big haunted house

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now and all this stuff.

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And one of the biggest in the industries.

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And he really put things into perspective where his first

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haunt they only spent nine thousand dollars on and it

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was a lot of little props, and then it took

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him twenty five years to get the dragon he wanted,

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and he's like, you can wait on a gorgle ore

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and so little things like that that are these bigger

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props where in your mind you're looking at these videos

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and you're like, oh, if.

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That haunt has it, we have to have it.

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But for us, our customers don't necessarily know because they're

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not going to these other markets, and so they comfort

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to us and it's bigger and different than they've ever seen.

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And so really evolving with where we're at and not

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really thinking of the industry as our competitors, but more

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locally and for something that for me with this is

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a passion project and wanting to go toe to toe

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with these other states haunts, I had to really like

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kind of tone down.

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It's like, you don't need to do that.

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Who are actually paying you your money or the people

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that are in your market, and this is what they need.

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What would you tell the twenty version of yourself.

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I would say it's going to be a lot more

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hours than possible. I would say, cherish the time with

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your family when you're spending not doing the haunted attraction stuff,

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and also really just appreciate them more. I have my wife,

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and I'm lucky that she runs this with me. I

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know a lot of haunters their wife like lets them

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do it and they're off on their own. And she

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grew up not really going to all these Halloween things.

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Owning a haunted house was probably the last thing on

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her Bingo card. But she's fully supported me in my

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dream and actually that's why I wore this hoodie tonight.

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She got me this for Christmas in twenty twenty, before

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we even had a haunted house. All we had was

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a name, just because she believed in me, and from

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every step of the way, she's been there. And I

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don't think we would be able to do this if

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I didn't have a supportive partner.

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Children.

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I have a five year old and a two year

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old and they're here all the time, and you know,

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it really takes a toll and then they love it.

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But when they're here long nights. You can see with

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they're throwing fits into all their tantrums, and so really

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having a supportive base around you that understands how much

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work and time. So I would tell my twenty twenty self,

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I know you have these big ideas, but listen to

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your wife. She's always right in terms of what to

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spend money on, how to grow smartly and not overdo things,

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and then really just lean on people because I think

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those first three years I try to do too much,

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and this year it's been way better.

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Having staff being able to.

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Do everything tell me about the future.

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So there's numbers that I think we can hit based

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off other markets and haunts that have told me. I

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know for us, we had to go into it educating

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the population of what type of event and haunt we are.

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So we took a couple of years to get people

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to be like, oh, this is the haunted attraction and

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this is that. So this year we have seen our

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highest numbers. We had a five year business planning. We're

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at that time, so I'm in the process of what

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does it look like now, Like do we sign our

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least for three more years or five more years? Is

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this a space that really lends itself to the type

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of event we want. What I would focus on if

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we continue is quality. I think I want to do

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stage shows outside. I want to do more with the

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actual event space, and then just leveling up the haunted attractions.

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But in terms of size, like I've been looking at

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different buildings and I'm like, I don't think we can

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have a thirty thousand square foot building. I couldn't staff it,

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I don't have the funds to build it, and so

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I think we're in the perfect spot for this area.

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And so it's just really forecasting what does our growth

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really look like. I don't really think we can raise

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our prices anything, and I don't know if I would

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want to. So it's just how do we continue to

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provide experiences that people can pay for and do this

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because at the end of the day, there's way more

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than me that depends on this. I have so many

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staff where all year around they're looking forward to this,

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and so I think if I stop tomorrow, i'd have

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a mob on my hand.

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So we'll see.

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Is there anything I didn't ask you that you think

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it is important?

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You know a lot of people who are hunters will

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tell you don't do this, don't do this, and like

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they'll go in your face and you're like, you want

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to do this, don't do it.

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I would say this. I would say do it if

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you're very passionate about it.

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It is a lot of hard work and I don't

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know what the future holds, but I do know that

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I don't think I will regret doing it. I think

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that I've made memories. I build something that this area

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hasn't seen. We're going to be part of Medford's Haunt

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history for however long it is, and I can always

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look back and say that I challenged myself. I'm a

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marketer and storyteller by trade, so my background in education

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and in my professional career is within marketing and business.

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I didn't really have the experience on how to build

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sets and how to light stuff. And I think that

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I've developed skills here that will help me when I

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want to build a house or when I want to

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do something else. And so there's so much I've learned

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while doing this that extends beyond just being a Haunter.

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And I really think that you have to go into

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it this doing it because you love.

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It, and I do Today's episode was edited by me Philiprinandez,

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with post production by David Swope and original music composed

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by Chris Thomas. Support for today's episode comes from Gantum

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Lightning and Controls. Gantum eliminates attractions worldwide with the world's

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smallest intelligent spotlights. From Dark iWork in Other World, Super

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00:12:55.440 --> 00:12:59.480
Mario Land to Hagrid's Bike. Gantum goes where other fixtures

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can't see what you're missing With a free demo, sign

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00:13:02.159 --> 00:13:05.360
up at gantum dot com slash demo. That's scantum dot

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00:13:05.399 --> 00:13:09.799
com slash demo. The h a N Team includes Daryl Plunky,

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00:13:10.120 --> 00:13:15.120
Emily Luis Rua, Megan Spells, Gavin BYRNS and Omniadventures. Until

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Next Time, Stay Scary. This is a Haunted Attraction Network production.