Gain Control Of Your Haunt's Queue Line

Alex Linebrink: We thought that this could have been a fad, and that's what we were worried about. We dumped a ton of money into building out virtual queues in 2020 but I thought, "Oh, maybe come 2021 nobody's going to want to do virtual queues." Well, you know what? It's exactly the opposite. It has skyrocketed, there are haunts that had never even thought about time ticketing that are doing virtual queues because it makes more sense for them, and it's a better experience for everybody. So, that's another really cool thing that we've seen change through the years here.

Brian Foreman: So, what is a virtual queue?

Alex Linebrink: Good question! A virtual queue is the ability to get a notification when it's your time for the group to go up and go in line, instead of having to physically wait in line. So, it's like virtually waiting in line, right? To start with, back in the pandemic, one of the reasons this was popular was people would literally sit in their cars if they didn't want to be around a bunch of people, if they didn't want to be close to other people they would just sit in their car and they'd go in when it was their time, when they got the text message that it was their time. That's how we do a virtual queue. We do it as a text message, and an e-mail message, that goes out to the user. Hopefully, they've got access to either one when it's their time to go in. They also have to check in when they get to the attraction, but they can do that remotely on their phone, or they can do it at the booth if they want to go scan their ticket at the booth real quick, it's kind of up to the haunt what they want to require them to do, but then we'll give them a text message when it's their turn. 

Alex Linebrink: Early on, it was people waiting in their cars. Now, I think one of the awesome things that happens there, is a lot of people, instead of waiting in their cars, will wait in other parts of the attraction. Do you know what the one time is that nobody's spending money at your attraction? Normally, when they're waiting in line. You might be able to entertain them, and you might keep them going, but they're not spending much money unless you happen to have a soda machine that they walked by periodically, or something like that. So, if they're waiting virtually and able to roam around your midway, roam around your attraction, you can find other ways to make money off of them, be it Midway games, merch booths, or concession stands, all that sort of thing. So, that's where I think virtual queues are really next level, can help you generate more revenue, and keep your fans happier, because they're having more memorable experiences the whole time that they can take home and post about. Also, you're never going to get that that angry customer who's like, "I had to wait in line 3 hours!" Because they didn't, they just got a text message when it was your turn.

Brian Foreman: So, Justin, do you use a virtual queue? And timed ticketing at the same time?

Justin Hill: We did one year. So, let me start by saying, for one, I'm not paid by HauntPay, I'm not whatever, but I'll say we have looked into other ticketing people like Fear Ticket, Ticket Leap, there's like another one called like "grundlig" or some weird name like that, and we always come back to HauntPay because yes, the prices are fantastic, all that's great. One of my favorite things about HauntPay is the customer service. It's fantastic. As he said, for one, when we have problems and it's Halloween, and I call Haunt pay, the card that Alex gave me with his number on it, I'm not going to India to talk to someone that's been contracted by haunt pay, I'm talking to Alex, on the phone, to fix my problem. Even though it's Halloween night, even though everyone else is busy as hell too, I'm talking to Alex and he's helping me through these issues in live time, and that's fantastic. 

Justin Hill: On top of that, and I told you this earlier, haunt pay is the only company where, literally, I have come to them with ideas and I've seen those ideas implemented into what I'm using, to make our experience and our customers experience better. So, I am an advocate of haunt pay all the way. Everyone else, you hear from Larry all the time, he pitches Fear Ticket to everybody, Larry's not going to answer the phone when you have a problem, but Alex will, So, I'd go with Haunt pay. 

Justin Hill: So, 2020, we went with the timed ticket and we went with the virtual queue. So, we did the timed ticket for when people show up on property, and this whole time I was skeptical of time tickets. I will put this out there right away, I still do not like time tickets at all. I am adamantly against them. Just because I see how our haunt works and it just does not jive with how our haunt works. We don't have a light switch, and things in our haunt go wrong, and that doesn't line up with what I promised people about going in the haunted house sometimes. 

Justin Hill: Let me take you through a story, and that story starts in 2019 pre-pandemic. So, we have a haunted house, and for several years we were doing what everyone did; we had a giant queue line, a huge block of space outside, people stand in that line moving to snail space, we have a bunch of stages out there, and actors. People did love our line because we also love rock'n'roll, we love rock shows, Rob Zombie, we go every chance that we can, cause seeing flames, cannons, skeletons, and stuff is really cool. So, we implemented that into our show too. So, when you're outside, you're seeing explosions and you're seeing fire dancers, and we've got sliders out there, and people on stilts and everything that we can to create that event. 

Justin Hill: We also took classes at Transworld, we followed the trends from the industry, and we started to do things like escape rooms and axe throwing. We had a midway and the craziest thing to me was that every single year we had to find new vendors in our midway. Literally, all of them would leave. We didn't have a problem bringing in new vendors, but it kind of sucked. It was, no matter what we thought, maybe they didn't like that kind of food, or maybe their prices were bad. We even had some people that brought in some trucks where they did games from like a carnival, they didn't sell anything, they left too. It was just not good at all, and we couldn't figure out, why are people not spending money there? Then at the same time, people are claiming, "We're bringing in $30,000 off our five-minute escape room", "We're bringing in $50,000 off our axe throwing!" We're like, we're doing what you're saying and it's just not lining up with what you're claiming. 

Justin Hill: So, it was like early 2019 where we're trying to figure that out. I remember writing on a whiteboard all our problems, no money on escape rooms, no money on axe throwing, and long waits, I also noticed that people are not taking as many pictures and posting them to social media as I'd like, and our vendors are always leaving, these are all problems we have and I want to fix all of them. That was the first year we finally hit a point where I was like, the haunted house is really good, let's work on experience things, these other problems. Also, we weren't selling a lot of merchandise, we weren't seeing as many fast passes and things that I would have liked, all that kind of stuff. So, we started out from a place of, let's address those problems. 

Justin Hill: Then, we start hearing about this, we hit 2020, the pandemic hits, haunted houses are closing, haunted houses are not opening, and everyone's coming up with all these ideas. You have to have masks on, you have to clean your hands, you have to social distance, all these things. Right away we said, "OK, well, the queue line is out," because the queue was taking up half our parking lot, it was huge, just 200 feet by like 200 feet of just queue, of just people stacked in a square, doing nothing but just walking and cramming as many people in it as we can. That's just the queue to get in the haunt, not the queue to go buy tickets either. So, we came up with, "Let's do a time ticket to get in the property, and then we're going to do a virtual queue to get in the haunted house." Outside we also wand everyone, because this was also around the time when we were seeing shootings happening all the time and I was like, "I'm not going to be on the news for someone bringing a gun here and trying to shoot people." So, we started to wand everybody. It was crazy how much like stuff we found, but anyway, that's another story.

Justin Hill: So, the virtual queue, we noticed right away that our shortcomings were making the virtual queue not happen, because people thought when I tell you, show up at 7:00 o'clock they thought that meant they're going in the haunted house at 7:00 o'clock. What it actually meant is, you're going in the property at 7:00 o'clock, and then you're going to be in a virtual queue until we tell you to come in the haunt. So, we had crazy lines because if I estimate, just say I can do 500 people in 1/2 hour, and I plan that through our timed tickets. Then, what happens if right before we open my audio cuts out? I got to fix it and it takes me like 15 minutes. Now, I'm 15 minutes back. Now, I have all these people that I promised, "You're going to go in at 7:00 o'clock." Well, now I have to do all my 7:00 o'clock people, and I've still got my 7:30 people, now every group of people for the night has moved back like 15 minutes, and it's my fault, and there's nothing I can do to fix it, and it sucks. That happened to us like every night, and we had giant lines. 

Justin Hill: People also show up early, and we're trying to, because at that point it was like a guideline because of the pandemic and all that stuff. So, we were trying to regulate the amount of people on the property by not having people show up, but they were showing up anyway. So, now what do I do with these people? I can't just send them home. They drove an hour or two hours to get here. I can't say, "Come back in like 2 hours when your time is." I need to figure this out. So, we struggled through that, and like I said, I adamantly hate that. But what I found from the virtual queue was that that one change of taking what was a queue line and turning it into a virtual queue line solved all my other problems, all those other issues I had, literally everyone, and it improved my customer experience. You look at any haunted house, the best haunted houses there are, and ours was like this also, like you said, people say, "Waiting in line is like the best part!" Sometimes it is, but even if it was, and even if your line is very amazing and you entertain the whole time, there's always something new, people will still say, "amazing haunted house. I didn't like the three-hour wait." 

Justin Hill: Now, with the virtual queue, they don't even realize they're waiting 3 hours. I took the space that I was. Is using as my queue line, this huge space, and I turned it into a scare zone. So, now I have this huge themed space that is totally themed with, check this out, a bunch of photo ops. Now, instead of having a bunch of people just standing in line where they're just surrounded by other people, I now have my icons out there in a space that is themed for them, with my branding on it, with QR codes that take them to all of our social media with our hashtags, our logos, all that stuff. Now, all people have to do is take pictures. 

Justin Hill: I've also created a space outside in that scare zone where you get the experience of running from a chainsaw, which usually only happens one time at a haunted house, for that three-hour wait. How many times, how many rooms in a haunted house are large enough for you to run away from the person that's in it? I don't think a lot. But my scare zone is half a parking lot, you can run and run, and my actors chase you, and there's room for sliders to slide all over the place. The guys who are on walking around as huge characters have plenty of room to run and all that stuff. We started to bring in live music, we have DJ's and stuff. So, now it's turned that crappy 3-hour wait into a giant dance party going on for three hours, with glow sticks, moving lights, taking pictures, shooting videos, and all kinds of stuff. Immediately, just with that one change that literally cost me no money, is now increasing my online footprint and selling me more tickets. 

Justin Hill: On top of that, I analyzed what was happening outside, and what was happening outside was my audience would show up, immediately once they show up on the property they want to buy a ticket, and then as soon as they buy a ticket they know they got to wait in line, but if they take time, more people are jumping in that line, the wait is longer. So, they want to jump in line right away, and then when they're done with the haunted house, instead of going and eating at my midway where you can get an overpriced hot dog, we'll just leave and go to McDonald's or the restaurant that's right up the road. So, that's why my vendors aren't making any money, because they're just heading out. 

Justin Hill: Now, the two-hour wait, which I'm controlling, if the crowd is crazy and we're running fast, I speed it up, if the crowd is not and I want them to stay out there longer, I slow it down. They don't know how long the wait actually is, because we control the whole thing. If I want them to stay out there, now instead of spending 2 hours in line and leaving, now they've got two hours to do nothing but spend money on all my stuff, go spend money on my gift shop, they go play games in my arcade, they're spending money at all my vendors, including my food booth, they're spending money and time playing escape rooms, they're playing axe throwing, they're doing our tarot cards, spending time around our campfire, we installed the giant and inflatable movie screen where people can just sit and watch movies while they wait, if that's what they want to do. For our other haunted houses, you're in line for all three haunted houses at one time. We can call you to whichever one we want. So, if we notice, "Oh no, we had something break over here. It's going to take 5 or 10 minutes." OK, that's fine, we speed up our queue on our other haunt, call those people over, now they're spending two hours waiting in that line, going through a haunted house at this one. 

Justin Hill: So, the virtual queue has turned our haunted house into, I think there is no other way to do a haunted house than a virtual queue. It has had zero negative effects, like not a single negative effect that I can find at all, once you implement the proper infrastructure. I mean it was a total overhaul of the way we did it, but ultimately when I broke it down, there was no reason we did it that way other than, that's what everyone else did. It wasn't a solution that we came to like logically where we said, "What's the best way to bring people in our haunted house?" It was just, we knew that's how roller coasters work, we know that's how every place works, you make a line, you funnel them in. The virtual queue is my favorite thing, I think it's a unique aspect of our haunt that makes us So, different. We don't have anyone complaining about the wait, and it increased literally the profit of everything. 

Justin Hill: It increased the profit of our fast passes. Everyone knows, what's the relationship of fast passes to a line? They don't see a long line, they're not going to buy a fast pass. My customers, they see just people around, and those people could have already walked through the haunted house, you have no idea. They just see a huge crowd and they go, "Oh, probably a long wait," and they buy a fast pass. In reality, the wait was five minutes, but great, thanks, I'll take it. Here's a T-shirt since you bought a fast pass anyway. You spent the extra 5 bucks and you bought a T-shirt. So, now we went from a general admission at $30 to my VIP at $50, or whatever it is, and now they're buying that. Then, when they walk out, there are still two more haunted houses that they're waiting for anyway. They know they have time, they're going to go and eat, they're going to go and play 5 minutes of an escape room, and all those things. 

Justin Hill: I think when you talk about making more money, and this goes for any business not just haunted houses, there are two ways to make more money: you either sell your product to more people or make more money off the people who use your product. So, either increase attendance, or increase the amount of money people are spending at your venue, and we're doing both. While they have time to spend extra money, that's all they're doing is spending extra money, and they're spending money, but they're having a great time. So, now that they're happy to spend money. They love it. Because now they play escape rooms. They spent more time in the car than they spent having fun at your 15-minute haunted house. So, now everyone knows that you spend half an hour in the haunted house, that you waited 2 hours to go into. Now, they come to my property with the scare zone, with our square with all our games, all that stuff, actors everywhere, all the time, you feel like you were there for four hours and you got four hours of the haunted house experience. So, my customer experience has gone through the roof. We don't get reviews that are bad. It's just that simple anymore. There's no complaining about a wait, there's no complaining about no entertainment, there's no complaining about any of that stuff anymore. 

Justin Hill: On top of that, because everyone is spending their whole time on their phone, because we're also able to send them text messages, and now since they're constantly checking their phones anyway and they're constantly involved in all of our stuff, it's way easier to get them to take pictures. They now have nothing to do other than roam around and use our photo ops, take videos, take pictures, and we've utilized that and set stuff up to capture those things. So, it's been fantastic, 1000%, and I think everyone should switch from timed tickets to a virtual queue. I'll say, it's the next level. After 2020 our plan was we'll do this for like a year, but I told our whole crew we're never, never going back to the old way of this giant block of people just waiting to go in in the haunt. Yeah, that's where I stand on all this.

Alex Linebrink: So, not to oversell, but you say if you want free marketing from photo shoots, increased revenue from upsells, better reviews, and the dance party apparently, then you should switch to virtual queues.

Justin Hill: Absolutely. I mean that's kind of the real answer. Do you want a crowd or do you not? I guess that's the difference. If you can handle 3,000 people on your property, then do a virtual queue and you'll have them all there at one time. You'll have 3000 people that are chanting your name. Do you want an easier flow through night? If you have like a light switch haunt where you just flip it on and it runs all perfectly, then go with the timed tickets.

Alex Linebrink: Yep, that's sense.

Brian Foreman: So, your customer feedback has been crazy. What kind of comments have you been getting from your customers?

Justin Hill: I guess that's the old the hardest thing about the virtual queue, since I'm the only one doing it, at least the only one anywhere close to any of my customers, is getting them to understand it. They immediately come, and even though we took their phone number, we told them about it, we placed them in there, they got a text, the first thing they want to do, because they're conditioned to, is to go get in a line. So, the first thing they do is they want to find the haunted house. They walk in the property and they go right back to that old thing, because they haven't been taught yet. So, they bought a ticket, went through a photo booth, and they immediately go and try to find where is the haunted house. They go up there and they say, "Hi, I'd like to get in line for this haunted house," and my lady working there says, "Have you gotten your text message yet?" They say, "Well, we want to get in line," and she says, "You are in line. Go have fun." It's literally, the look on their faces, and they just turn and see all the things that they can go and do, and they go have fun. They go they figure out what they want to do while they do it. 

Justin Hill: It's such a crazy thing, because we're used to it. No matter where you go, you go to the grocery store, McDonald's, the theater, anywhere, there's lines. It sucks, but you're conditioned to do it. Now I tell you, you don't have to wait in this line at all, you don't have to have this kind of jockeying of no cutting and all this other stuff, just go eat. If you're hungry, go eat, if you're cold, go sit in the fire, and you want to watch a movie it's right over there, that stuff's all free. If you want to run around and take pictures, go do it. The love it. It's just not necessarily that they're posting, "We love the virtual queue." It's, we no longer get complaints about time, we no longer get complaints about waiting for haunted houses. You no longer have those people who are pissed off when the fast pass people are walking past them in line, because they don't see them, because those people are just another group that's walking up because we have another page of fast passes that we're just calling up. So, now you don't have those people that are slightly bitter that those people spent extra money and they're walking in right ahead of them. That kind of stuff just doesn't happen anymore. I know it's kind of hard to grasp, but it's a totally different world of haunting and it's opened up an entirely new level of experience for our audience. 

Justin Hill: So, just from the reaction, and the numbers speak for themselves. When I say we weren't selling escape rooms, I'm saying that on a 5-hour night three people would play the escape room. Then as soon as we change, it was the same escape room, the same location, nothing changed about it except the virtual queue. We went from like 3 to 300, and that's all that changed, we gave them time to go and do it. Now the words that we get in reviews and stuff, instead of "Great haunt," we get "A great night out." "Awesome experience." Different things like that to say it's way more than a haunted house. I guess a lot of people are trying to create a haunted house. What I've always wanted to have was a haunted house festival, and that's what this has allowed me to create, a haunted house. festival. If you watch Trick or Treat, there's that great shot of a street festival happening, and I was like, that looks like the coolest thing ever, I wish my town had a street festival. Or, you just watch all these movies where there are these Halloween festivals happening, and that's what I'm trying to create, and the virtual queue is the only thing that lets that happen. 

Justin Hill: Again, just everything is better. Our vendor list, we have vendors that are fighting to get into our property, and there's no spots because our vendors rebook every year because the customers are there, they're spending money, our vendors know they'll make money. We have vendors that we went from the one property we were at before we moved to our location now that we own. We have vendors where every vendor left every year because it didn't make any money. Now, we had vendors that followed us from that location to our new one in a new town because they want to keep making the money that they make at our event, and it's been fantastic. Those vendors aren't just the guys that sell hot dogs, we have vendors that sell artwork, there's a guy that makes horror-themed artwork, and he does great. His stuff is expensive, he's selling it for $200-$300 and people are coming and buying them. We have people that sell wax melts and bath bombs and things, they do great. We have people that sell just art, like crocheted stuff, they do fantastic. 

Justin Hill: Last year we expanded, we had like a merch booth where we just sold our T-shirts and all those things, last year we expanded into an actual gift shop where we sold all horror things, anything that we could find that had any kind of horror stuff, along with our merch, along with our products from HHP where we sell all our masks, Halloween stuff, and higher end, more expensive haunted house props. We sold out. We sold out of everything that we had. We bought from Trick or Treat we bought a Stripe, like from the Gremlins, it's like a life-size prop replica, and it was like a $200 prop. We thought we'll have this for a few years, no one’s buying this. Someone bought it the first night. They let us keep it So, we could still have it, because we had it in a case So, it looked nice and stuff. Then, throughout the year, people are offering us like $500 dollars, $600, even more, just to buy that. It's like, this is this is insane, and this is all only happening because of the virtual queue, because they have time to come and go in my gift shop, instead of just leaving as soon as they're done. So, the customer reaction and experience has been nothing short of incredible. Seriously, I'm not being paid, Alex is not giving me any money to say this. 

Alex Linebrink: I should be!

Brian Foreman: We can cut this down to a commercial. Make it commercial.

Justin Hill: It's just the best thing and I'll never go back, because it's just made the haunted house that much better. It's like the linchpin that holds up the whole operation that we have now.

Brian Foreman: On the technical side, Alex, how does the haunt go to set this up and link in the virtual queue into their ticketing? How does that all work?

Alex Linebrink: Yeah, well it's pretty straightforward. Honestly, it takes a few clicks. We've got some how-tos on it. We don't charge anything else for it, free with the rest of the system. I mean, listen to Justin, I feel like we should be charging more.

Alex Linebrink: So, in the back end, if you've got an event set up, when you're in your event management page, you can click the drop-down next to your event and click virtual queues. It's right there, and then just click a new one. There are a few options on how to configure them. So, Justin uses it in a very unique and intentional way, because he's seen the value and he's got the time. So, one of the things that Justin said that I absolutely love, and I wish more people would embrace this, is he can control the amount of time you're out there in his midway, spending your money, and that sort of thing. He decides when you go in, the line doesn't, it's not another environmental factor, he decides when everybody goes in, and that's amazing. He's very intentional about how they use the queues, and they made it manual. They do it manually because of this. 

Alex Linebrink: There is an automatic way that you can have it automatically push people into the queue if you want to always keep like 10 people rolling into the attraction, but then you're not getting the advantages of what he's doing with analyzing your crowd, and making sure that they're spending money and doing all that other stuff there. There are a few other things, like you can decide whether or not you want to let people check in on their own when they get within, like a mile of the attraction, or if you want to force them to come to your box office to check in when they get there, and that sort of thing. That just really depends on your setup in what you want to see there. There are a few other configuration things, but basically, you can create a queue and it will automatically start going and start working. It's really simple to do. 

Alex Linebrink: Then as far as when you're using it, you could pull it up on your iPad, on your phone, on your laptop, we let you pull it up just about anywhere, and it's going to show when people get checked in. You can do a couple of things from that screen, but the main thing is move them from the checked-in column, from the waiting column we call it, to the ready column. When you move them over to the ready column, you're saying, "I'm ready for you to come into the attraction," and it'll send them a text message. You can change the text of that text message. So, it could say, "Hey, come to the entrance next to the red flag that you can see from anywhere at the park," or whatever. There's a zillion different ways you could make it So, that it's really friendly to your crew, and hell, I don't care, you could put in a sponsorship message. You could say, "this, entrance sponsored by So, and so," So, there's opportunity for extra band recognition and exposure there. 

Alex Linebrink: Basically, it's just being able to move people from that waiting queue to that ready queue, you can hit the check mark next to their name and they pop over there. Also, there's a button to remind people that they're up. So, sometimes people miss the first text message for whatever reason. So, you can hit the reminder button. This was another suggestion that I think Justin and his crew had, you can send people a custom message too. So, if you want to click message them and send them something like, "Hey, Bill, you've been waiting for 15 minutes, now get your butt over here or we're giving up your space," you could send them that message if you really want it. There's some custom features in there too. Or, you could send them something that says, "Hey, while you're waiting, maybe check out the escape mini escape room we have. Don't worry, it only takes 5 minutes, So, you have plenty of time to get in." So, there's some cool functionality around that too, but real easy to set up. 

Alex Linebrink: Of course, you know on that side, I'd be remiss if I didn't say this, we have people in the office, including myself as Justin mentioned, until well after midnight every haunt day, every day during the haunt season. So, give us a ring, we'll help you set it up. We'd prefer to do it before the haunt season, but we'll do it during the haunt season too, it's just less of a rush on our side if you try to set that stuff up in advance.

Brian Foreman: Yes, before we got on here, you were telling me how many hours you work in October. I think you worked more than I did in October.

Alex Linebrink: Too many man, too many. I mean, it's just like when I was actually haunting, all the pressures on you during that time. Now, instead of one attraction that I have to take care of, I have 1,000 that I get to take care of. But in all seriousness, most of our attractions never call us throughout the night. It's just a volume thing. We're doing hundreds of thousands of ticket sales a night, millions of dollars of ticket sales a night at time of year. If 1% of those fat fingers their e-mail address, and has to write us in because we're, "Oh, I think I put in the wrong e-mail address and I never got my tickets," or whatever, that's still hundreds of people, or thousands in some cases of people, even if it's just 1% of them. So, we get a lot of messages that time of the year that could range from like, "Hey, I didn't get my tickets," to, "I know you say people have to be over 10 to come to the haunt, but I've got a really brave 6-year-old." We get that one a lot. There are just a zillion different messages you get, and people that want to transfer to another day and change their tickets. So, one of the things we added last year was the ability to let, if you've got this enabled as a haunt and you are doing some sort of time ticketing or making them choose at least the day that they're coming, now you can actually let the customer pick the new date and time. If they want to reschedule their tickets, they're able to reschedule their tickets, and you could put parameters around it So, they have to do it 24 hours in advance or something. That was one that we added last year after a bunch of people kept saying, "Man, I wish we didn't have to do this manually, or you didn't," we have a lot of support people that'd be doing that for folks too if they let us. So, that was another one that we got from feedback from our clients that just saves people a lot of time at the end of the day.

Brian Foreman: That was our biggest thing when selling online tickets. "Hey, I bought this for Friday. Can I move it to Saturday?" Yeah, so, go in and manually do it. I get it. That's smart. Listen to your customers.

Alex Linebrink: There you go. I mean, ultimately, they're the ones who are paying for this stuff, or covering the bills, So, we want to make their lives easier, you know? So, just like when Justin and Stefan over there came to us with the virtual queue, we said, "This is something we've seen before. We've looked into a bit. They're coming to us about it. Like, let's do it. Let's get this done. If this is going to help them, it's going to help other people during the pandemic." My surprise was that it just took off after the pandemic, kept growing. I think last year was the biggest year, by fa actually, that was by the biggest year by double, that we'd seen on the queues, We had something like 200 different attractions that were using virtual queues in somewhere or another. Just crazy last year. 

Alex Linebrink: A lot of others that are using time ticketing. Totally agree with Justin, in a lot of cases it does not make sense to do both, rarely makes sense, actually, to do both. You kind of want to do timed ticketing if you're like one of those that it's just a straight flow through and you don't have a midway, that's OK to have timed ticketing. If it's just like one attraction or one ticket and you just straight flow through, and no other you know options to buy anything else. But if you want to keep people there, keep them hanging out, keep them spending money, and keep them doing all sorts of different things, I love virtual queues. I think it's going to rule the world here, and it does come with a lot less stress on your side. You don't have to worry about people rescheduling, right? You don't have to worry about people saying, "I didn't get in that exact time window that you said I was going to get in," if something went wrong. There are just So, many more, So, many benefits there to the user experience on both sides.

Brian Foreman: It's almost like you flipped it around, because instead of being out of control, you're more in control. You were turning your queue line up and down and you could determine who was spending money, how long they were spending money. So, yeah, I can see both uses of both types.