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Fright Nights West Virginia is opening for Valentine's Day with
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a brand new immersive experience that blends horror live theater
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at a themed bar crawl that's coming up on today's show.
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Welcome to the show. I'm Philip on the Haunted Trash
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Network show. We bring you the news and stories you
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need to prepare for Halloween. This podcast is just one
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part of what we do. You can find our videos, articles,
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and our free weekly newsletter linked in the show notes.
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It's almost February and that means more and more Haunted
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tractions are experimenting with off season events, especially around Valentine's Day,
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and one of the most ambitious this year comes from
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Fright Night's West Virginia, who is debuting Final Cut Till Death,
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a limited run Valentine's themed horror experience with a bar crawl.
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In this interview, I'm joined by Ashley Long, creative director
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at Final Cuts West Virginia. We talked through how Final
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Cut works, why guests are placed directly inside the story,
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how the kill sticker mechanic changes everything, and why this
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event is designed to be park date night, part horror
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film in part live theater. All Right, here's Ashley.
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I'm Ashley Long and I'm the creative director at Fright
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Nights West Virginia.
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It's almost February and that means that a lot of
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haunts are opening for Valentine's Day. And that's why I
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want to talk to you because you are opening your
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hunt for Valentine's Day and I was reading through what
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you were doing and I was like, this sounds so
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cool because not only is it like an interactive experience,
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but it's steamed for Valentine's Day and also there's alcohol involved,
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which people love.
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Yes.
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Yeah, it's our first time doing Valentine's Day experience, but
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this year there's actually a Friday the thirteenth in February,
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so we thought it's probably a good year to start.
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Can you walk us through the different elements of the experience.
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We are doing a final cut, a Fright Night's Final Cut,
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which is something we started doing last summer, which is
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an interactive experience. You walk through our haunted house and
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you're trying to survive. There are actors on the inside
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and they're loaded up with these stickers.
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If they tag you with the sticker.
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It means that you have died in this scene, so
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it's kind of movie based. In the summer, we did
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Friday the thirteenth, so it was very heavily adjacent theme.
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But this year, for our final cut, our Valentine's Day
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weekend is called Till Death, and we are taking you
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through different Valentine's Day movies or scenarios. So our first
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one you're going to walk through is called Voyage of
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the Damned, and it is Dracula's brides are being shipped
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over in our ship and have crash landed on an island.
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And now you're walking through and there are vampire brides
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out to get you. They're going to be a little
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sexy but fierce and scary at the same time, and
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if they get too close, they can't tag you. If
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you get tagged, your experience doesn't stop. It just means
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you died in that scene. And now you can continue
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to the next scene to see if you'll make it there,
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which will be our Cupids Killer Cupids scene, and there's
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gonna be little cherubs running around trying to get you.
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And then we're going to go into.
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Love Shack, which is our Cabin in the Woods experience,
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but it's gonna be very romance based a little heart
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eyes theming going along there.
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So there'll be a killer inside there to get you.
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And then our last one is called My Bloody Valentine,
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where you try to survive a scenario.
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There where there is killers on the loose trying to
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get you.
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I love those themes.
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We've never actually done vampires at Fright Night in our
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sixteen seventeen years of operation, so we're going to have
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a lot of fun with it.
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So you mentioned that you also did this for the
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previous version. What is it that you noticed about the
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last time that made you want to keep doing this.
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It's because it's different.
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I don't want to burn out our community with a
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haunted house.
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After haunted House, it's more than a haunted house.
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It's even if you don't like haunted houses, this is
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still fun to come to because of the.
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Interactive entertainment element.
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And we did final cut in the summer for Friday
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the thirteenth. We also did it for Halloween Night and
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both were very successful and we had a great feedback
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from our customers. They absolutely loved it. They're like, do
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more of these, So that's what we're going to do,
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except we are adding the crawl the Cupids Crawl onto
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this and we have been doing a bar crawl for
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I think four years for our Christmas hunt, and this
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past year we were sold out way in advance for
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the Crampus Crawl.
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It's a very limited experience and I only have.
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So much alcohol that I've purchased to give out to
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you guys.
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So I was like, you know what, let's merge the.
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Success of Final Cut with our crawl event and put
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it together and try something brand new for Valentine's Day weekend.
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Tell me more about the logistics of how the cupids.
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Okay, so they are three hidden bars within our attraction.
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And you when you arrive, you get a lanyard.
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That says Cupids Crawl that you get to keep, and
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that way our actors can see outwardly if you have
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purchased a Cupids Crawl and as you walk through the haunt,
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there are secret doors that our general mission customers walk
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right past, but if you're wearing that lanyard, we have
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an actor there that will open up a secret door
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for you to go in our.
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Bars for the Cupids Crawl.
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The first one is called Love Bites, and it's a
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vampire themed bar. You are going to get a drink,
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a five ounce drink there plus a treat, So we're
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going to pair each drink with a Valentine's Day treat
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that goes with the drink.
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Of course.
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Our second bar, oh yeah, I'm very excited about that.
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I think a lot of people are excited. And it
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also brings that date night element into it. So instead
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of going out for dinner and a cocktail, it's come
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to us.
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We're going to have tree and drinks.
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So our other bar is a Parisian themed bar called
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Cafe de la More, And like Cafe of Love, it's romance,
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it's Paris, it's the Eiffel Tower. It's going to be
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when you think of Valentine's Day or romance, you think
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of Paris. So we have a Parisian bartender who's going
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to serve you a French martini as well as another pairing.
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I don't know what our dessert is for there yet.
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We're still working on that part and that's just going
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to be a lot of fun. And then our third
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bar is called Cupid's Cloud and you're going to walk
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into what you think is an elevator, but you're up
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in the clouds with Cupid who's a little crass and
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you're going to get a drink there and a treat pairing.
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I really like the idea of the treat pairing too.
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Right and the Cupids Crawl. I do think it will
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sell out.
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People are already buying their tickets and we're blown away
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with the response from our fans a community. But it's
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so much more than just going and having drinks or
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a bar crawl.
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Like when you go.
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Inside these themed areas and the actor the bartender is
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interacting with you, It just it heightens the experience so
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much more.
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When are you doing these and how many nights and
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how much is everything?
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Yeah, so we're doing it on Valentine's weekend, Friday the
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thirteenth and Saturday the fourteenth, from seven to ten o'clock
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at night. We do time ticketing, so we sell every
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thirty minutes their tickets held for you and it is
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thirty dollars for the general admission or sixty dollars for
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the Cupid Scrawl.
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Tell me a little bit about opening in the off season.
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How are you making that calculus? And is it because
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of the crawl element where you're adding foot and beverage
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so it helps with your per cap or how are
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you thinking about it?
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Honestly, we've put off doing a Valentine's Day Haunt for years.
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We've talked about it, and our biggest challenge with producing
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an event like this is weather.
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Because we are in West Virginia. There's snow on the ground.
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I think it's twenty degrees outside right now, so it's
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even our Christmas hunt. One day was fifty degrees, which
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was amazing.
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The other day was twenty.
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Degrees and we had to ask everybody to bring us
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some propane and heaters and try to keep our actors warm.
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But that is the only challenge I have. Where we
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are a little bit different is our haunt is set
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in the middle of a resort, So I work for
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the resort at lad Springs. I'm the creative director here
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and Valentine's Day weekend is already a huge weekend for
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us because we are right next to a ski resort,
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so we have ski guests coming in and so I'm
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trying to lean into that a little bit. These people
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that are coming from the South Southern States coming up
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to ski maybe have never done Fright Nights before, but
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now I can market to them and get them to
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come out and do our Valentine's Day event. Plus we
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offer We're offering a two nights day, so what's what
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better for Valentine's Day weekend? You can buy a final
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cut package and stay here for two two nights, do
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our event and do the Cupids crawl, have fun. But
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we also have restaurants where you can go have a
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romantic dinner. We have a spa, we have an indoor
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pool and hot tub, and all kinds of amenities here
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at the resort that couples or friends. It doesn't have
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to be a couple, but people coming out can take
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advantage of So I'm really lucky to have that part.
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But with it just seems like our off season events,
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they just grow a little bit each time. And honestly,
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we put on a really great show and we put
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a lot into it. For a Christmas show, we don't
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just throw Christmas lights up in the scenes. Every character changes,
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the props change. We will take down all these air
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props and replace them with Christmas air props.
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And a lot of people don't go through that effort,
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but we do.
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And I think that our customers see see that and
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they return.
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If I'm going to kind of summarize it, it's like
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there's a big opportunity there for you because of the
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foot traffic that's our near your location. So you're like
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seeing that opportunity and you're like, there's already all these
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people coming here. And then from the resort standpoint, then
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what you're saying is it's actually that this is like
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an up cell for the resort, like it's an upsell act.
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Yes, absolutely, yeah.
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So for the resort. On the resort mind, you're like,
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we can do this thing, and it's an upsell. On
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the haunt mind, people are already going to be here.
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There's a way for you to capture some of them
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in and then but I think you're also saying, even
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with all of those elements, so you're gonna sell tickets
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no matter what because there's people here, but it still
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can't be bad otherwise it will ruin the reputation, so
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you have to put the effort into it.
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Yes, Yes, absolutely.
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Today's episode was edited by me Philippernandez, with post production
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by David Swape and original music composed by Chris Thomas.
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Support for today's episode comes from Gantum Lightning hand Controls,
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The h A N Team includes Daryl Plunky, Emily Luis Rua,
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