Episodes

What's inside this podcast episode? Liz Irving joins us from HAuNTcon: Haunted Attraction National Tradeshow & Convention to let us in on what's going on this January 25-27th in New Orleans. Brian and Darryl discuss their Haunt Season..some...

While making a transfer in the Huston airport, Scott shares some of his experience installing his most recent haunt project, "Dark" at Fort Edmonton Park in Edmonton Alberta Canada. He also discusses a couple of other great Haunts this season...be...

NEWS/Quick-Takes: The Halloween season is starting much earlier than usual and the Theme Park Halloween landscape is shifting to keep pace. See Festival del Terror at 6 Flags Mexico, the early Cedar Point opening of HalloWeekends, and Knott’s....

Scott discusses the importance of treating other haunters and other attractions with respect, especially in the world of social media. He talks about finding the right forum to share suggestions and the importance of professionalism.

Scott chats about the 4 key demographics that haunted attractions target; Kids, Tweens, Teens Plus and Mature Guests. Having worked on haunted attractions from each of these categories, he is able to share insight into all of them.

NEWS/Quick-Takes: Amazon has YouTube envy: https://www.bloomberg.com/news/articles/2018-08-15/amazon-wants-twitch-to-be-a-youtube-competitor?mod=djemCMOToday Theme Park Announcements: Canada’s Wonderland Six Flags Magic Mountain Carowinds Scary Farm...

NEWS/Quick-Takes: This 18+ Horror-Themed Campground Is The Most Disturbing Place To Go Camping: https://www.narcity.com/ca/on/toronto/travel/this-18-horror-themed-campground-near-toronto-is-the-most-disturbing-place-youll-ever-go-camping Six Flags...

NEWS/Quick-Takes: Empty Malls - https://digiday.com/marketing/online-retailers-using-empty-mall-spaces-test-products/ The Science of Storytelling - https://marketingland.com/the-science-of-storytelling-245561 The Expanding Market: “DXB...

Join a sleep deprived Scott as he shares random moments from Midsummer Scream and The Leadership Symposium for Seasonal Attractions.

The hosts walk through best practices for working with marketing, creative, and media buying agencies for your attraction. NEWS/Quick-Takes: Physical products are more valuable than digital products -...

NEWS/Quick-Takes: Alien: Descent vs. The Void Midsummer Scream: A great convention chuck full of marketing examples for attractions. All the attractions in the Southern California area participate and each is a great example of attractions...

NEWS/Quick-Takes: Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.html Reviews of Comic-Con Activations including escape rooms:...

Scott recently attended this "non-haunt" convention to co-present a seminar on monetizing theatre's ghost stories. This episode includes a great interview with co-presenter, Jill Witecki, Marketing Director and official "Ghost Host" for Tampa...

Picking Partners: How To Evaluate Sponsorship Opportunities NEWS/Quick-Takes: Elevating Moments Into Lasting Memories article: http://bradjashinsky.com/memorable-moments-themepark-attraction/ Live stream from a roller coaster:...

Hear Scott's take on the new Southeast Halloween Enthusiast Convention in Ocala FL. Scott also interviews great folks from Universal Studios and Legoland. PLUS a surprise visit with Alex Crow!

Ask More: A Simple Guide to Asking More Effective Guest Survey Questions NEWS Blooloop’s Top 50 Theme Park Influencer List An interesting read to see the diversity of the industry. https://blooloop.com/blooloop-50-theme-park-influencer-list/#top50...

How do you set Prices for your attraction? Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical. NEWS/Quick-Takes: California Data Privacy Law Passes “The bill -- AB 375, or the California...

In this PODCAST EPISODE, we chat with the organizers of SEHEC (Southeast Halloween Enthusiast Convention) and the Seasonal Attraction Leadership Symposium. Philip Hernandez: Director of Marketing & Sales for Gantom Lighting and Controls, a reputable...

As requested on the "A Scott in the Dark" Facebook group, Scott chats about the role of a director for haunted attractions.

There is no easy answer to which platform you should choose, but here’s a guide to follow! NEWS/Quick-Takes: Instagram TV is pulling us ever closer to a future full of tall videos...

Just imagine the look on your team’s face when you receive that extra media coverage! How would you feel if your next media event makes a difference? Combining some recent experience from Great America’s new roller coaster with pointers from …

The hosts discuss tracking versus email list retargeting and the best examples for using each at your attraction. “Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are …

Scott shares quirky insights about how haunters can learn from local theatre companies and visa versa.

Your listener challenge: Explain what you do in one sentence using a Character, a Problem, a Plan, & vision of Success. Using pointers from “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller (available here:...