March 17, 2025

Universal Horror Unleashed: Can Year-Round Scares Survive in Vegas

Universal Horror Unleashed: Can Year-Round Scares Survive in Vegas

Universal’s Horror Unleashed is set to bring year-round horror to Las Vegas, launching August 14, 2024, at AREA15. But can Universal’s seasonal HHN magic translate into a sustainable permanent attraction? During the TEA Stories from the Fringes..

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Haunt Trends Theme Parks

Universal’s Horror Unleashed is set to bring year-round horror to Las Vegas, launching August 14, 2024, at AREA15. But can Universal’s seasonal HHN magic translate into a sustainable permanent attraction? During the TEA Stories from the Fringes series, a panel of Universal Creative team members—including Shelby Honea, Sean Chung, Abbye Finnan, and Corey Schurr—shared their vision for Horror Unleashed, from rotating IPs to a fully immersive, never-breaking experience. This episode features the edited panel recording, exploring the challenges and opportunities of bringing year-round horror to the Vegas Strip.

Read our full analysis on this panel here.

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Universal is launching year round horror in Las Vegas with

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Horror Unleashed, a one hundred thousand square foot attraction opening

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August fourteenth at Area fifteen. But can Universal seasonal HHN

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formula work in a permanent haunted space that is coming up?

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Welcome to the show. I'm Philip and on the Hot

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Attraction Network. We bring you the news and information you

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need to prepare for Halloween. This show is just one

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small part of what we do. Our best coverage is

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in our free weekly email newsletter, so check for the

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link to that in our show notes. Today. Universal's Horror

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Unleashed is its first ever permanent horror attraction, promising four

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hundred houses, themed bars, and immersive horror experiences in the

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heart of Las Vegas. Unlike Halloween Horror Night, so this

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venue will run year round with the rotating selection of

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IP driven haunts and a focus on ever breaking the immersion.

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On March twelfth, during the Tha Stories from the Fringes series,

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the Universal creative panel shared insights into how they're designing

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or Unleashed to keep guests coming back every season. This

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episode features an edited recording of the panel discussion. I

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mostly just took out their ums and pauses and focusing

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on their design philosophy challenges and what makes this project

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different from JGEN. The full description is in the show notes.

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Are you ready? Here we go in three two one.

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Horror Unleashed is a ten thousand square foot warehouse rising

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as we speak out of the Nevada Desert that is

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going to be home to four immersive walk bars, themed eateies,

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themed retail all under one roof. This is leveraging our

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very successful Halloween Horror Night's content for a new year

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round activation and tickets are in fact on sale now.

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This is also one of our first new ventures for US.

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New Ventures is an exciting new part of our business

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that you might have heard of. Our universalis part also

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happening right now in Prisco, Texas. And so as we

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are covering the light, so too we must cover the dark.

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But let's fee a little gloose into what's going on

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in Las Vegas.

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Bringing the part of life for Universal is very meaningful

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because Universal's branded the Auto.

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Universal Correlation is a brand new immersive experience.

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This is a test of courage.

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This is a place you want to go your friend

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to show them that you are strong enough to place

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your fears and.

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Lived at tea that the corect Warehouse in Las Vegas.

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Ancient artifacts have been brought.

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In and collected and their cursed energy has been contained

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within this warehouse.

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It is going to provide four amazing immersive quantit houses.

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They put you right in the middle of iconic and

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terrifying scenes. We're also going to have really unique cutting

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edge entertainment retail dining experiences.

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When fans walk through the front door of Universal Horror

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on leash fulaspheas, they're going to enter a newgal NiFe

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anything they've ever seen before.

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It's going to be exactly what you wanted to be

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as a fan of horror, or even as a catitu

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or fan of horror, or just looking to have a

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good time out in Vegas.

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This really is the place where horror comes to lest

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year round.

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When you step foot inside this building, you're going to

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have the most immersive, most horrifying experience in your entire life.

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Okay, great, We've got some new faces and some familiar

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on so I'm going to welcome to the stage Abby Finnett,

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Corey Shirt and Sean Shirp. Well, all right, so for

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everybody who sat through my very long intro earlier today.

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You know that a Universal creative our titles tend to

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have a lot of commas, so rather than possibly butcher them,

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can just go down the line very quickly.

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What your role is at Universal? Hi, I'm happy, Bannan.

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I am the show predacer for Great High Hollywood.

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I'm the show preducers specifically for seventy four on.

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Yeah, I'm Corey Sure, I'm architect and a senior design manager.

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Excellent. All right, So I am again perhaps too close

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to this so as moderating this, it feels like quite

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a family reunion for us. I'm just excited. I'm also

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very curious. I worked on the front end of this project,

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so I'm also dying of like, what does it look

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like today? What's going on now? So let's talk a

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little bit about the decision to make a horror destination.

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What do you guys think maybe going down the line

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makes horror so evocative and such a great potential year

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round destination.

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It's the excitement of it.

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You know, you don't know what you're going to get.

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I think people like to enjoy beings here but in

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a safe environment. Hence the parks and roller coasters, and

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this is just a much more extreme version of death

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corns makes perved sense, do you think?

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I think I have this theory that haunted houses are

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the original immersive experience. Right.

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Let you talk about any theatrical experience.

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The whole goal is to get the guests and audience

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to connect emotionally.

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If you're watching a movie, you want to cry, you

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want to feel joy, you.

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Want to feel sadness. But when you're talking.

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About four, you want them to feel afraid, and that

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fear feels good and people like being afraid, and I

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think that's what makes horror that immersive theatrical experience, and

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that's what makes it possible year round because fear is

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not seasonal.

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There's something that we can experience three hundred and sixty

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five days.

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Year and then, just to build on what Sean said,

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the storytelling and the suspense for me is really key

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and being able to capture that and one footprint year

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round is really exciting, especially for a pretty universal as

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there mm hmmm.

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So as we early on, we were kind of looking

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at the early design principles and I think I definitely

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carried through the things we sort of landed on were

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spectacled world class spectacle, spectacle being one of our pillars

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social scare, and how fun and delicious it is to

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sort of the social barriers break down if you're kind

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of like somehow running and grabbing a stranger and like

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gott to get out of here, and that's very powerful.

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And then the third thing being variety and making sure

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that we can keep this very fresh and as of

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the moment and new as hallween Hornites feels every single year,

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with new houses every year. Sean, maybe you can talk

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a little bit about going from our very successful Halloween

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Hornites into this new universal Horror unleashed. What are the considerations.

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I mean, Halloween Hornites, as we all know, is just

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insane successful, right, and it builds upon an insanely successful

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industry of haunts that is just across the entire nation.

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You go to any major city in the US and

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some major cities overseas now and haunts are a stable.

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But there is a piece that's kind of missing, right,

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Like even at Halloween Horrnites, you're walking into Universal Studios

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roller coasters, maybe Hogsmeaves is in the background.

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It gets even worse when you're at a local high

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I don't know if you guys have never been to

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a local hank, But you spend time standing on the

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sidewalk in the cold, like in.

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The middle of the night.

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You get long, you walk through a mall in order

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to get to where you're going. You want a place

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to hang out afterwards, but you get kicked out and

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you're just in the parking lot with your friend.

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Well that was kind of fun.

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You got a drink and talk about this.

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No, you can't get in your car and go to

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separate park.

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There's this dream I think that all.

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People in the hot industry have had, including us in

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Universal and the creative director TJ.

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Mattorino.

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I don't know if you guys know TJA.

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He was in that clip.

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He was a home haunter forty five years ago.

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He's been doing this forever.

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And that dream is being brought to life here.

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And the idea is really simple, never break the immersion.

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What happens when.

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You walk into this space.

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From the moment you walk into the moment you walk out,

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you are completely immersed in that world before one overarching

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storyline that connects all of the houses as well as

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the space in between, interactive characters that bring out storylines

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that you would never get when you're just trying to

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wander through.

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The streets of Universal or going through a parking lot

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and Mike, what happens when you take all of that

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and you give guests a place to go before and after,

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because that's part of the scare, right, the best part

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of the scare is that suspense.

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Let's do that.

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Let's hang out right before we go into the house

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and talk about it. Let's go into the house, let's

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get terrified, and then when you leave, have that moment

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of Catharsis where you.

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Can hang out with your friends and God.

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Wasn't that amazing when Jack jumped out at me or

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when this thing fell or this huge crack happened, and

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that experience together afterwards is that recap solidifies that memory.

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It makes it special.

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You get to do that.

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Over and over ere a leash. Every time you leave

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the house. You get to recap.

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Every time you leave the house, you get to.

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Think about the next one that's coming up.

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And that's what makes it special. This one continuous immersive experience.

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I think it's it's the dream coming in life.

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Okay, I know all about this, and I still I

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got mus Bumpsy, something are gone.

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He's so passionate about this, you can't tell he's really

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what a team, So may transition a little bit.

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So, Corey, I have so many I just adored working

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with Corey on the early part that I have such

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a vivid memory. We have like a core and shell

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that was sort of defined, and we were really trying

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to like, how you fit this, how do we do this?

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How you do this? And just to speak to the

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discipline of facility design and also the brilliance of you, Corey,

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you have like a lightning bolt thought that sort of

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I think became sort of the heart of this attraction

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and how these things fit together. So again, just your

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biggest fan. As we are looking at this, you know,

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a lot of this was business as normal for us.

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We're building in traction somewhere, and at the same time,

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a lot of this was completely new. We're in a

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new venture. This is a new space, a lot of unknowns.

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So how is this similar to our day job designing rollercoasters,

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and how is it different?

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Yeah?

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Yeah, I think in the case.

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Of Las Vegas, right, we're now in a new.

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Footprint for us, leaving our Orlando or our Hollywood kind

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of home bases and engaging in a new new.

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Location, Las Vegas.

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In this case, of course, we're looking to our partnership

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we land with Area fifteen. If you haven't been known,

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I'm sure, but you have exceptional partner for us. They

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really share that commercive kind of culture and environment that

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really will elevate our experience as much as offer that

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kind of balance for us and being a partnership with

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them and making sure that that it's held both of

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our kind of brand standards that way.

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So exceptional partnership for us there. But they did give

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us a box, so that is the.

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Thing, right.

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But one of the things that we had in working

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through the program was trying to be able to make

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sure that the architecture inside of it or the design

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orientation of that really kind of carried through some of

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those storylines that Sean and the team had kind of

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brought and are pushing to kind of bring to bets.

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That's the table there.

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But of course we have new jurisdictions building officials that

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are looking at us and saying like, what the hell

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are you here? Is the word maze that throws everybody

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off the charts, right, Like excidd we landed towards some

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other words that maybe we're more amenable to our building

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official partners, and even with our design partners, we found

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that a lot of them had never even been to

237
00:12:25.000 --> 00:12:27.919
following more nights, So we're starting from square zero with them,

238
00:12:27.919 --> 00:12:30.799
and it's like, let me talk about this day's we're

239
00:12:30.840 --> 00:12:31.759
also gonna call it a house.

240
00:12:31.840 --> 00:12:32.840
We're gonna tell you about.

241
00:12:32.639 --> 00:12:34.440
How you're gonna exit it safely, We're gonna tell you

242
00:12:34.440 --> 00:12:37.000
about how all these things happen, and really building on

243
00:12:37.039 --> 00:12:40.759
some of our entertainment archives with decades of legacy conk

244
00:12:40.799 --> 00:12:43.600
ponts that we can share photos of, but also from

245
00:12:43.639 --> 00:12:45.639
just various postings that we found from the number of

246
00:12:45.639 --> 00:12:47.399
our fans and may be able to kind of introduce

247
00:12:47.440 --> 00:12:48.480
them to the concept and.

248
00:12:48.399 --> 00:12:50.840
Being able to share that and get build that trust

249
00:12:50.840 --> 00:12:51.559
and relationship.

250
00:12:51.879 --> 00:12:55.799
Also evolving from this time temporary isolation to a permanent one.

251
00:12:55.960 --> 00:12:58.759
How does that transition happen and what are the key

252
00:12:58.799 --> 00:13:00.240
things that we need we need to to.

253
00:13:00.240 --> 00:13:03.519
Kind of focus on to pull it all together at

254
00:13:03.519 --> 00:13:03.879
the end.

255
00:13:04.360 --> 00:13:07.480
But really on this case of course, leaving Hollywood, leaving Orlando,

256
00:13:07.559 --> 00:13:09.879
it's that relationship with these new partners that was really

257
00:13:09.919 --> 00:13:13.080
important to being able to deliver the success. Being transparent

258
00:13:13.519 --> 00:13:16.799
really exceptionally over communicating all the things and being able

259
00:13:16.840 --> 00:13:20.399
to share with them and the passion and the stories

260
00:13:20.440 --> 00:13:22.720
that we are so excited to bring to old Space.

261
00:13:23.600 --> 00:13:25.759
That was awesome. So you know, the facility is a

262
00:13:25.759 --> 00:13:29.919
slice obviously show similarly having to find that duality between

263
00:13:30.159 --> 00:13:34.080
the twenty year plus build, rigorous GPS and OPS we

264
00:13:34.159 --> 00:13:36.240
tend to apply to things. How is it the same?

265
00:13:36.320 --> 00:13:37.399
How is it different on the shows?

266
00:13:37.399 --> 00:13:42.360
Sign Yes, that's quite different. It has been of the

267
00:13:42.480 --> 00:13:44.799
learning curve. I think for a lot of us. I

268
00:13:45.080 --> 00:13:47.240
primarily do the.

269
00:13:46.559 --> 00:13:50.960
Attractions in Hollywood, but working with our entertainment partners in

270
00:13:51.240 --> 00:13:53.120
Florida all is wonderful.

271
00:13:53.159 --> 00:13:57.159
We do take so fundamentally different. Our codes are different,

272
00:13:57.639 --> 00:13:59.360
different GPS is different.

273
00:13:59.320 --> 00:14:01.120
So it's really try and figure out how to speak

274
00:14:01.120 --> 00:14:04.919
that same language, what's first and format? Most they generally

275
00:14:05.000 --> 00:14:07.799
run a little bit more fivetitu of your pants.

276
00:14:07.799 --> 00:14:11.000
We generally want more money. Our show out of it

277
00:14:11.159 --> 00:14:14.480
was to be very particular. So there was definitely that

278
00:14:15.240 --> 00:14:16.639
quite a bit of a learning curve.

279
00:14:16.480 --> 00:14:18.240
That we could try to meet in a middle round

280
00:14:18.360 --> 00:14:22.840
to get the types of drawings models that are vendors

281
00:14:22.879 --> 00:14:25.399
could build off of, and having you know as quite

282
00:14:25.480 --> 00:14:27.039
much in that communication.

283
00:14:26.679 --> 00:14:32.200
Was incredibly, incredibly important. And in my situation, after about

284
00:14:32.200 --> 00:14:33.879
a year, I handed it over to Sean and now

285
00:14:33.919 --> 00:14:35.840
it's been his problem to figure it out. So I

286
00:14:35.840 --> 00:14:38.039
will let Sean take it from Lyre. I mean, I

287
00:14:38.080 --> 00:14:41.600
think it's exactly as Abdi said. There is that transition,

288
00:14:41.919 --> 00:14:45.320
there's growing paints, so to speak.

289
00:14:45.519 --> 00:14:52.200
But it is important to recognize that these haunts, these mazes,

290
00:14:52.480 --> 00:14:54.799
these stories, in these worlds, they get.

291
00:14:54.679 --> 00:14:57.720
An energy from that organic character.

292
00:14:57.960 --> 00:15:03.120
That is born out of that's guess right, like it

293
00:15:03.360 --> 00:15:06.159
So much of it is about finding stuff that you

294
00:15:06.279 --> 00:15:08.720
thrift off the streets and things like that. It is,

295
00:15:08.799 --> 00:15:11.360
but then making those things safe gets in our space.

296
00:15:11.919 --> 00:15:14.559
And the huge.

297
00:15:14.559 --> 00:15:18.879
I think kurdle that was harder to communicate than others

298
00:15:19.519 --> 00:15:25.639
is that there's just so much in each one of

299
00:15:25.799 --> 00:15:27.399
these haunted houses, right.

300
00:15:27.559 --> 00:15:30.440
Even though the footprints are I mean, we have this

301
00:15:30.679 --> 00:15:33.799
massive coaster going, I feel, massive foot price, it's so

302
00:15:33.879 --> 00:15:39.399
complicated all that, but we have over forty individual rooms

303
00:15:39.440 --> 00:15:42.120
and sets that we have to figure out that are

304
00:15:42.200 --> 00:15:44.840
each different, that are each unique, with their own sets,

305
00:15:44.879 --> 00:15:47.480
with their own profts, and that I.

306
00:15:47.480 --> 00:15:51.399
Think is what makes this such an interesting and mandatory

307
00:15:51.440 --> 00:15:52.519
collaborative process.

308
00:15:52.720 --> 00:15:56.559
Right, it's organic, it's gotta last forever, it's got to

309
00:15:56.600 --> 00:16:00.159
be same for guests. But also it's got field, dangerous,

310
00:16:00.159 --> 00:16:01.840
scary at ease satter.

311
00:16:02.240 --> 00:16:06.159
That's someone else mentioned generally in Tempe great experiences. Gas

312
00:16:06.200 --> 00:16:08.519
b breaks things, they can fix it pretty easily.

313
00:16:09.080 --> 00:16:11.720
It's harder, especially being in Las Vegas rather than in

314
00:16:11.799 --> 00:16:13.759
one of our own bases where we have our tech

315
00:16:13.840 --> 00:16:16.600
services teams, you know, the team who built it there there.

316
00:16:17.200 --> 00:16:19.559
In this case, it was also trying to find ways

317
00:16:19.639 --> 00:16:21.919
cheek account for that make it a little bit more

318
00:16:22.000 --> 00:16:25.320
difficult to damage or hurt yourself on or anything like that,

319
00:16:25.519 --> 00:16:29.120
because we don't have that quit overnight. Okay, someone will

320
00:16:29.159 --> 00:16:30.759
be in at four o'clock in the morning.

321
00:16:30.559 --> 00:16:34.440
To you know, put you know, reattach or something like that.

322
00:16:34.919 --> 00:16:37.440
So we had to absolutely figure.

323
00:16:37.320 --> 00:16:37.919
Some of that out.

324
00:16:38.200 --> 00:16:39.840
Oh well, and even the ambition to be open. You're

325
00:16:39.840 --> 00:16:43.200
at even our own what is it Monday? Tuesdays tend

326
00:16:43.240 --> 00:16:46.799
not to be at theologies, So how interesting. Okay, So

327
00:16:47.559 --> 00:16:50.000
knowing our audience and knowing the great group we have

328
00:16:50.159 --> 00:16:53.879
here both universal kids and of course this has opened

329
00:16:53.919 --> 00:16:57.320
up sort of a new vendor opportunity, So we're able

330
00:16:57.360 --> 00:16:59.679
to look at maybe vendors we haven't normally in the

331
00:16:59.720 --> 00:17:02.200
past asked or or niche and really look at vendors

332
00:17:02.600 --> 00:17:05.839
more geographically located to help us navigate some of these

333
00:17:05.920 --> 00:17:08.680
challenges of going into new markets. What would you guys say,

334
00:17:08.720 --> 00:17:11.119
as words of advice or maybe to describe the perfect

335
00:17:11.519 --> 00:17:13.839
new veture's vender, what qualities would you look for.

336
00:17:15.279 --> 00:17:18.079
Being able to pivot very quickly and very easily and

337
00:17:18.240 --> 00:17:19.839
not get a very vacant.

338
00:17:21.079 --> 00:17:30.160
That's fair, yeah, yeah, And on the side we you know,

339
00:17:30.279 --> 00:17:32.400
saying kind of leading into what Abbey says that being

340
00:17:32.440 --> 00:17:34.240
able to kind of pivot but be able to pace

341
00:17:34.319 --> 00:17:36.559
with us. Right, we're gonna lead a certain cadence that

342
00:17:37.160 --> 00:17:39.960
is unprecedented. Right, We're leading into our history of universal

343
00:17:40.000 --> 00:17:41.920
but also launching a whole new concept. So it's a

344
00:17:42.000 --> 00:17:44.640
lot of a lot of moving target, it's a lot

345
00:17:44.680 --> 00:17:48.039
of learning hers a lot of movie targets, and being

346
00:17:48.039 --> 00:17:49.759
able to kind of stay paced with us, allow us

347
00:17:49.839 --> 00:17:51.880
to kind of lean into us to kind of help you,

348
00:17:51.960 --> 00:17:54.240
but also bring your expertise and be able to be

349
00:17:54.400 --> 00:18:03.960
nimble and quick and creative kind of problem solversas.

350
00:18:01.240 --> 00:18:04.640
Yeah, I mean, I guess I would say that you're

351
00:18:04.960 --> 00:18:07.559
not gonna survive unless you're also just.

352
00:18:07.640 --> 00:18:10.200
As passionate as we are. Let's not for the fan

353
00:18:10.279 --> 00:18:13.960
of heart than this whole New Ventures thing is scary.

354
00:18:14.279 --> 00:18:16.279
It's moving fast, and it's often changing.

355
00:18:16.359 --> 00:18:20.079
We don't have the rules yields around the parameters that

356
00:18:20.160 --> 00:18:26.160
we do generally, which has been frustrated more changing there

357
00:18:26.160 --> 00:18:29.039
we go, we would say, more frustrating for our typical vendors.

358
00:18:29.480 --> 00:18:33.359
Actually it's they're used to having specific guidelines and with

359
00:18:33.880 --> 00:18:36.839
you know, this being a fully new experience, we're kind

360
00:18:36.880 --> 00:18:38.279
of figuring out as we go.

361
00:18:38.599 --> 00:18:41.079
So maybe just a show hands and this will illuminate

362
00:18:41.119 --> 00:18:43.200
the vendor pool who here feels like they've been personally

363
00:18:43.279 --> 00:18:48.400
victimized by the universal DS. Actually all right, but so

364
00:18:48.720 --> 00:18:52.400
we as person Ventures have been able to effectively author

365
00:18:52.640 --> 00:18:55.920
a brand new GPS. So that is how foundationally different

366
00:18:56.160 --> 00:18:59.359
we're approaching these opportunities and how we want our vendors

367
00:18:59.359 --> 00:19:01.000
to show up as well. For us, this is about

368
00:19:01.279 --> 00:19:04.119
being competitive, and we're moving into competitive spaces and some

369
00:19:04.240 --> 00:19:07.599
of the baggage we've perhaps rightfully inherited over those several

370
00:19:07.640 --> 00:19:10.160
decades can't come into these new ventures with us. And

371
00:19:10.200 --> 00:19:12.759
then another point we have brought up and thinking about versatility,

372
00:19:12.799 --> 00:19:15.160
the versatility of vendors. Yes, Corey, you mentioned in the

373
00:19:15.200 --> 00:19:17.480
Truth so most of your vendors, if not our first

374
00:19:17.559 --> 00:19:20.359
time when we when we were coroaching the.

375
00:19:20.400 --> 00:19:22.599
Kind of Las Vegas, we really needed somebody who knew

376
00:19:23.200 --> 00:19:25.240
knew the fabric of the community and could be able

377
00:19:25.279 --> 00:19:27.079
to bring that to the table and offer us kind

378
00:19:27.119 --> 00:19:30.480
of that extension of ourselves into into that that realm.

379
00:19:30.599 --> 00:19:32.920
And that is proving really valuable to us here.

380
00:19:32.960 --> 00:19:36.319
Sure awesome for all those in the room. What does

381
00:19:36.440 --> 00:19:37.240
UPS stand for?

382
00:19:38.680 --> 00:19:40.920
Well, it's a dirty word, I think, Oh now I

383
00:19:41.000 --> 00:19:46.480
actually I just got there, and then I would have

384
00:19:46.519 --> 00:19:49.079
been embarrassed, super and will call me thank you again.

385
00:19:49.160 --> 00:19:51.680
It sort of you know, when you get a contract universally,

386
00:19:51.680 --> 00:19:54.799
you also get like a tome slams down your front door.

387
00:19:55.200 --> 00:19:58.880
That is our specks all right. The time is ticking,

388
00:19:59.079 --> 00:20:01.599
and in fact it is nearly upon us. Tickets are

389
00:20:01.680 --> 00:20:04.319
on sale now the first and I would I made

390
00:20:04.440 --> 00:20:07.039
myself a book and I'll be there first weekend too,

391
00:20:07.599 --> 00:20:09.880
knowing that we're not fully announced, but with the privilege

392
00:20:09.880 --> 00:20:12.519
of this awesome group. What are you most looking forward

393
00:20:12.559 --> 00:20:14.000
to or what do you think is I to surprise

394
00:20:14.079 --> 00:20:15.599
people on August fourteenth.

395
00:20:17.200 --> 00:20:19.359
So I'm a little bit of a chicken with this

396
00:20:19.559 --> 00:20:20.200
kind of stuff.

397
00:20:20.319 --> 00:20:22.480
So I do like that, like if I need a break,

398
00:20:22.680 --> 00:20:25.240
I can go with Chilla, one of Fur's friends, can

399
00:20:25.279 --> 00:20:26.119
go do their own thing.

400
00:20:26.680 --> 00:20:30.240
But we are still having this experience together.

401
00:20:30.799 --> 00:20:33.119
Seaga and I've been friends for many, many years, and

402
00:20:33.200 --> 00:20:35.160
he's definitely seen me to be like, I'm going to

403
00:20:35.279 --> 00:20:37.160
Klaria now all the time.

404
00:20:37.519 --> 00:20:38.000
So I like that.

405
00:20:38.079 --> 00:20:40.559
It's still we're still in the same place where I'm

406
00:20:40.599 --> 00:20:42.480
having to split up to go and do our own things.

407
00:20:42.920 --> 00:20:45.759
And I get I think that the show is really

408
00:20:45.839 --> 00:20:50.079
gonna survise some people, and for the first show is

409
00:20:50.160 --> 00:20:52.359
really I'm looking forward to saving for them.

410
00:20:52.480 --> 00:20:54.440
So big, just to say, so that's the entertainment that's

411
00:20:54.440 --> 00:20:56.920
in addition to the mazes. Yes, excellent, all right.

412
00:20:58.000 --> 00:21:02.240
I mean obviously everything I've said and everything that you

413
00:21:02.359 --> 00:21:05.839
saw on trailer, but honestly, the thing that is most

414
00:21:06.079 --> 00:21:11.279
exciting for me is knowing that when those doors open,

415
00:21:12.599 --> 00:21:17.440
that's day one, right, It's not going to look the

416
00:21:17.559 --> 00:21:22.839
same a year from that point on, because yes, we

417
00:21:23.240 --> 00:21:24.720
are all experts.

418
00:21:24.880 --> 00:21:26.519
Yes, we know what we're doing.

419
00:21:26.960 --> 00:21:31.559
Thirty years upon experience, et cetera, et cetera, doesn't matter.

420
00:21:32.559 --> 00:21:38.279
Universal or Unleashed is a completely new product. It's not

421
00:21:38.480 --> 00:21:42.960
out there anywhere else, and nobody knows exactly how it's

422
00:21:43.000 --> 00:21:43.519
gonna work.

423
00:21:44.640 --> 00:21:48.960
That to me is so exciting because it's.

424
00:21:48.880 --> 00:21:53.079
Going to grow. We're gonna nurture it, and when we

425
00:21:53.319 --> 00:21:57.359
do that, we're gonna need passionate partners to come on

426
00:21:57.519 --> 00:22:01.079
that journey with us. We're gonna need people who want

427
00:22:01.519 --> 00:22:06.720
to learn and grow and transform this into what it's eventually.

428
00:22:06.559 --> 00:22:07.440
Going to be.

429
00:22:09.079 --> 00:22:11.680
So that's what excites me is watching it. You've taped

430
00:22:11.720 --> 00:22:13.160
into one of my things, which is like, I think

431
00:22:13.160 --> 00:22:16.759
we can all picture what this might look like September, October.

432
00:22:17.839 --> 00:22:20.960
It gets a little bit fuzzier thinking what this looks

433
00:22:21.000 --> 00:22:23.359
like at Christmas, on Valentin's Day, Mother's Day, And I

434
00:22:23.440 --> 00:22:31.279
think that's super exciting. Yeah, I'm gonna Anita to a

435
00:22:31.319 --> 00:22:32.359
little bit of what I Abas said.

436
00:22:32.400 --> 00:22:35.640
For me, I've been a passionate, passionate about, passionate about

437
00:22:35.720 --> 00:22:38.400
for for many years and being able to tie this

438
00:22:38.519 --> 00:22:41.079
together in a full on project is really exciting. But

439
00:22:41.240 --> 00:22:44.759
I do recognize there are several people that don't engage

440
00:22:44.759 --> 00:22:46.640
with this kind of genre on a regular basis.

441
00:22:46.920 --> 00:22:49.039
And what I think is really important about.

442
00:22:48.839 --> 00:22:51.720
Being in Las Vegas we get to kind of touch

443
00:22:51.799 --> 00:22:53.759
our toe into it just a little bit. You're saying like,

444
00:22:53.799 --> 00:22:55.880
I'm gonna go with you, and I'm going to get

445
00:22:55.880 --> 00:22:57.920
this little bit of universal experience.

446
00:22:58.000 --> 00:23:00.240
And that's just this little side thing that that I

447
00:23:00.279 --> 00:23:01.400
went seen from Las Vegas.

448
00:23:01.440 --> 00:23:02.920
I didn't have to go to Hollywood to spend a

449
00:23:02.960 --> 00:23:04.720
lot of money or Orlando to spend a lot onney,

450
00:23:04.920 --> 00:23:07.279
but I can get that experience at my own pace, right,

451
00:23:07.640 --> 00:23:09.519
And I think that's really important and being able to

452
00:23:09.599 --> 00:23:12.279
introduce a genre to people that maybe didn't think that

453
00:23:12.359 --> 00:23:14.079
it was going to be something that they're going to enjoy.

454
00:23:14.200 --> 00:23:16.759
But at the end, you know, you continue to challenge

455
00:23:16.759 --> 00:23:19.119
yourself visit after visit, and you're gonna feel that same

456
00:23:19.200 --> 00:23:22.519
sense of passion and exploratory suspense that everyone.

457
00:23:22.279 --> 00:23:23.440
Else in the end has learned to.

458
00:23:23.599 --> 00:23:25.559
I'm coming love, I'm really great.

459
00:23:25.960 --> 00:23:29.079
That's so awesome. Oh my gosh, you guys, it's fantastic. Again,

460
00:23:29.119 --> 00:23:31.799
it's been I feel so grateful that I got to

461
00:23:31.880 --> 00:23:33.359
be involved. But now I just get to be a

462
00:23:33.400 --> 00:23:35.839
fan and sit in all of you guys, grateful that

463
00:23:35.880 --> 00:23:37.680
you're here, Grateful that you're able to be a part

464
00:23:37.720 --> 00:23:39.799
of this. I think we probably have time to you

465
00:23:40.039 --> 00:23:42.799
from a one or two. I'm going to say two questions.

466
00:23:43.039 --> 00:23:49.240
Oh boy, Cory, you spoke about engaging with the fabric

467
00:23:49.279 --> 00:23:51.839
of the community of Las Vegas. I was curious to

468
00:23:52.119 --> 00:23:54.640
the entire team, what did you learn about the Las

469
00:23:54.759 --> 00:23:57.160
Vegas audience and how did you need to adjust your

470
00:23:57.240 --> 00:24:00.799
thinking with intellectual properties that have been historically successful on

471
00:24:00.960 --> 00:24:01.680
both coasts.

472
00:24:03.960 --> 00:24:07.480
See how to say this in a certain way. Vegas

473
00:24:07.559 --> 00:24:10.920
is America's playground. You know, you have to keep that

474
00:24:11.039 --> 00:24:11.400
in mind.

475
00:24:11.440 --> 00:24:15.400
This is a little bit more of an adult community,

476
00:24:15.720 --> 00:24:19.160
you know, visit tourist wise that what we typically get

477
00:24:19.319 --> 00:24:20.559
at our team parks.

478
00:24:20.960 --> 00:24:22.359
So we were able to i.

479
00:24:22.359 --> 00:24:25.440
Think push some boundaries a little bit more than we

480
00:24:25.599 --> 00:24:30.039
can standard late, so that that I think has been

481
00:24:30.079 --> 00:24:32.920
funded without has also of course, got to keep in mind,

482
00:24:33.200 --> 00:24:35.599
you know, there are certain rules that we're not trying.

483
00:24:35.400 --> 00:24:42.039
To push anyone away. But you know, sex sells, there's

484
00:24:42.599 --> 00:24:48.240
you know, lots of things to see. So it's also like,

485
00:24:48.480 --> 00:24:50.880
you know, keeping in mind we have to pull.

486
00:24:50.759 --> 00:24:52.880
People away from a strip. How are we going to

487
00:24:52.920 --> 00:24:55.400
do that? Why are we getting to utilize.

488
00:24:54.960 --> 00:24:57.240
And we were luckily lucky to be able to use

489
00:24:58.079 --> 00:25:01.799
Universal war Everybody classic universal wear, So.

490
00:25:01.839 --> 00:25:04.599
I think that, Yeah, it's just kind of been interesting

491
00:25:04.680 --> 00:25:06.880
and it's a little different for standard Vjet.

492
00:25:07.119 --> 00:25:08.680
Yeah, I want to echo a little bit. And again

493
00:25:08.759 --> 00:25:10.559
going back to the sort of leading ideas at the

494
00:25:10.599 --> 00:25:13.519
time was like Vegas is ephemeral. Vegas change is like crazy,

495
00:25:13.559 --> 00:25:15.240
and I think when things make big, sort of like

496
00:25:15.359 --> 00:25:18.839
permanent steps in Vegas, it can be a feast or famine.

497
00:25:18.880 --> 00:25:21.000
It's a very you know, it's a boomtown. So making

498
00:25:21.039 --> 00:25:23.119
sure we're sort's built to be dynamic, and that's where

499
00:25:23.119 --> 00:25:25.240
that sort of seasonality and other things come in the

500
00:25:25.319 --> 00:25:28.240
world class spectacle. You know, we're not competing with other

501
00:25:28.319 --> 00:25:31.160
theme parts right now, we're competing with circusile, we're competing

502
00:25:31.240 --> 00:25:34.599
with other types of entertainment. So I can maintain that

503
00:25:34.720 --> 00:25:37.039
spectacle was import to us. And then again, we have

504
00:25:37.240 --> 00:25:40.599
now thirty ish years of really cool IQ relationships and

505
00:25:41.200 --> 00:25:43.279
I think we actually had an embarrassment of riches where

506
00:25:43.799 --> 00:25:45.960
many of our partners wanted to be a part of

507
00:25:46.039 --> 00:25:48.440
this and we had to be selective, but I think

508
00:25:48.480 --> 00:25:50.160
that just speaks to the future and all the fun

509
00:25:50.240 --> 00:25:53.720
activations we can do to bring in those brands. Yeah, okay,

510
00:25:53.839 --> 00:25:56.279
well well I'm just going to go until Eric comes

511
00:25:56.400 --> 00:25:58.559
up and then Pill holds the mic. Sean, that's up.

512
00:25:58.759 --> 00:25:59.279
Good question.

513
00:25:59.559 --> 00:26:03.319
First, can spend part of the genre Since houses number

514
00:26:03.359 --> 00:26:06.240
one in Orlando and being in guests of walking through

515
00:26:06.440 --> 00:26:08.599
what would be the one new experience as a guest,

516
00:26:08.759 --> 00:26:11.119
I'm going to take away that I've experienced thirty plus

517
00:26:11.240 --> 00:26:13.559
years of houses in Orlando? What do you think this

518
00:26:13.759 --> 00:26:16.599
is gonna bring these a guest as a takeaway?

519
00:26:17.839 --> 00:26:19.680
No, there was whispering I do.

520
00:26:22.440 --> 00:26:23.200
This is not a shill.

521
00:26:24.759 --> 00:26:26.759
This is I'm gonna I don't want to say gotcha,

522
00:26:26.920 --> 00:26:29.720
this is they redacted. There are some grateful stuff and

523
00:26:29.799 --> 00:26:31.880
this cool video you guys saw here. I have the

524
00:26:31.920 --> 00:26:33.920
privilege of knowing there's four or five more of these

525
00:26:34.079 --> 00:26:35.960
on the way, probably in short order as well. What

526
00:26:36.039 --> 00:26:38.160
would you say, I can use words the.

527
00:26:39.960 --> 00:26:44.079
Emotional emotional yea, yeah, yeah.

528
00:26:45.200 --> 00:26:51.279
There are interactive moments within the experience that will take

529
00:26:51.640 --> 00:26:56.359
the storyline and the guest immersion up beyond what you

530
00:26:56.400 --> 00:26:59.880
would normally experience. At HHN and we are given the

531
00:27:00.200 --> 00:27:04.319
opportunities because we have a more intimate space to work

532
00:27:04.400 --> 00:27:06.720
with and a more controlled guests flow.

533
00:27:10.880 --> 00:27:10.960
Up.

534
00:27:11.000 --> 00:27:13.400
The idea of you man will be matter. We share

535
00:27:13.440 --> 00:27:14.519
that design philosophy.

536
00:27:17.039 --> 00:27:19.920
Do you shars make any design choices kind of purposely

537
00:27:20.359 --> 00:27:24.000
for social media? We kept it in mind.

538
00:27:25.720 --> 00:27:28.160
We definitely kept it in mind, you know, with the

539
00:27:28.559 --> 00:27:33.200
scenery and the central exploration and exploration in particular is

540
00:27:34.359 --> 00:27:36.680
different than you know, being in the park, right, so

541
00:27:36.799 --> 00:27:39.039
we have to make sure that every part of that was.

542
00:27:39.400 --> 00:27:40.920
You want to take pictures, you want to share those

543
00:27:40.960 --> 00:27:42.680
with your friends, you want to have a good experience to.

544
00:27:42.680 --> 00:27:43.279
Live in that space.

545
00:27:43.319 --> 00:27:46.359
So I would say that entire space is designed to

546
00:27:46.480 --> 00:27:49.799
emerge social media share and interaction and it's what connects

547
00:27:49.920 --> 00:27:50.559
the housing.

548
00:27:51.319 --> 00:27:56.519
Theoretically, it'll be a smaller audience per evening than typical

549
00:27:56.720 --> 00:28:00.720
hh so you can have these great moments, take these

550
00:28:00.759 --> 00:28:01.839
photos with your friends.

551
00:28:01.960 --> 00:28:03.720
You know, Like I said, I know a lot of

552
00:28:03.799 --> 00:28:05.039
times when I do get dragted to know.

553
00:28:05.039 --> 00:28:08.119
One of these my Friendsman had a laughing at the

554
00:28:08.240 --> 00:28:10.480
end because you're like, you got so scared, but you know,

555
00:28:10.599 --> 00:28:12.559
like and you're able to still have that moment still

556
00:28:12.599 --> 00:28:16.160
in this environment without being like forced through like you are.

557
00:28:16.680 --> 00:28:18.799
Did I just hear hot take no congo lines?

558
00:28:19.519 --> 00:28:19.759
M h.

559
00:28:22.079 --> 00:28:26.359
There is a fluctuating flow depending on capacity, but because

560
00:28:26.519 --> 00:28:30.079
of the year round aspect, there will be the opportunity

561
00:28:30.200 --> 00:28:35.279
to experience a conga line free experience at Universal that.

562
00:28:37.039 --> 00:28:39.519
You ever hear okay to keep Eric okay, if we're

563
00:28:39.519 --> 00:28:41.079
gonna go right here, and then we'd go in the

564
00:28:41.119 --> 00:28:45.079
back and then that's it, okay, yes, right, So.

565
00:28:45.160 --> 00:28:47.559
I feel like there's this theme with lv s where

566
00:28:47.640 --> 00:28:49.880
the first couple of years they pop off, they go wild,

567
00:28:50.079 --> 00:28:52.440
you know, you can't in tickets, and then it dips

568
00:28:52.519 --> 00:28:54.640
and then they don't know how to keep sell like tickets.

569
00:28:54.720 --> 00:28:56.880
So how are you guys designing this so that there

570
00:28:56.960 --> 00:28:59.880
is longevity and repeat visitors.

571
00:29:04.640 --> 00:29:08.279
A little bit, but it's everything we've been talking about

572
00:29:08.480 --> 00:29:11.400
in terms of the IP selection for.

573
00:29:11.640 --> 00:29:13.960
The foremost, the immersion.

574
00:29:13.759 --> 00:29:18.759
Of the story, the fact that we will have interactive

575
00:29:18.880 --> 00:29:21.640
elements that go above and beyond what you would normally

576
00:29:21.759 --> 00:29:23.680
experience at Halloween Hornet, and.

577
00:29:24.039 --> 00:29:28.119
It will change as the years go on.

578
00:29:28.599 --> 00:29:31.319
I mean, I don't want to say too much, right, yeah,

579
00:29:31.480 --> 00:29:33.119
we're not naive to it either and then shall we

580
00:29:33.160 --> 00:29:33.799
even touched on it?

581
00:29:33.920 --> 00:29:34.039
Right?

582
00:29:34.160 --> 00:29:36.359
Like that February part is really important to us, and

583
00:29:36.440 --> 00:29:38.440
we're going to make that just as important to our

584
00:29:38.519 --> 00:29:40.920
visitors as much as our divine challenge.

585
00:29:41.200 --> 00:29:42.599
You tell me, I can say that enough.

586
00:29:46.319 --> 00:29:50.119
Through Corey's amazing work and along a lot of partnership,

587
00:29:50.319 --> 00:29:53.640
we are building the facility of the individual a. Mazons

588
00:29:53.680 --> 00:29:57.079
are kind of ma areas are more like black boxes,

589
00:29:57.480 --> 00:30:01.319
so that we can continuously change our rip as needed,

590
00:30:01.599 --> 00:30:02.319
you know, seasonally.

591
00:30:02.480 --> 00:30:07.039
Like mentioned, I think, you know, it's funny, interesting.

592
00:30:07.359 --> 00:30:10.359
Ip ideas for different holidays, so we could do so,

593
00:30:10.519 --> 00:30:13.240
you know, even overlays in the central Yaravia.

594
00:30:13.599 --> 00:30:18.319
There's been different talks about festival like romance, changing out shows.

595
00:30:18.440 --> 00:30:21.200
You know, there is a lot of diit and gamut

596
00:30:21.880 --> 00:30:24.359
ness to this building. Like you said, it was kind

597
00:30:24.400 --> 00:30:27.000
of just a shell, and then we built some really

598
00:30:27.039 --> 00:30:30.799
big rooms and you know else would put houses inside

599
00:30:30.839 --> 00:30:33.160
of them similar to it. So there's still some of

600
00:30:33.200 --> 00:30:36.960
the element of how HHN is built. You take a

601
00:30:37.039 --> 00:30:39.559
sound stage, build, you know, build the house in there.

602
00:30:39.920 --> 00:30:43.960
We're keeping the mentality in mind, but just a little

603
00:30:43.960 --> 00:30:44.960
bit longer than six weeks.

604
00:30:45.119 --> 00:30:47.480
We've also shout out to our wild optimist friends where

605
00:30:47.480 --> 00:30:51.279
we're still some ideas. For part of it is like, yeah,

606
00:30:51.480 --> 00:30:55.720
we want to have interactive content that goes beyond what

607
00:30:55.839 --> 00:30:57.519
you would experience just in amazeings.

608
00:30:57.640 --> 00:30:59.200
That's also part o.

609
00:31:00.039 --> 00:31:01.559
Thank you so much. And I think the other like

610
00:31:01.680 --> 00:31:03.519
last thing, I'm goouna say we invite them. They can come,

611
00:31:03.599 --> 00:31:06.279
but our operations partner that you know, Vegas is going

612
00:31:06.319 --> 00:31:09.160
to keep them on their toes partner, they're us, it's universal,

613
00:31:09.240 --> 00:31:12.000
but they are going to really really keep their pulse

614
00:31:12.160 --> 00:31:14.880
on the finger, you know, or whatever, and get us,

615
00:31:15.079 --> 00:31:16.920
get us to make sure that we don't go stale

616
00:31:17.039 --> 00:31:18.160
and are always moving.

617
00:31:18.319 --> 00:31:22.000
Our gm is actually have a background in casinos and

618
00:31:22.119 --> 00:31:24.079
the shows and everything like that, so I think cool.

619
00:31:24.640 --> 00:31:27.119
She will be a fantastic resource to keep everything fresh.

620
00:31:27.200 --> 00:31:29.039
Yep, Kim Scott, we love her all right. That's what

621
00:31:29.920 --> 00:31:33.200
it has a future guest who would truly seek safe

622
00:31:33.240 --> 00:31:36.519
fiber in the bar. Yes, other areas are those going

623
00:31:36.599 --> 00:31:37.960
to be activating scar zones.

624
00:31:42.920 --> 00:31:45.799
We are keeping in mind with Martini. If you walk

625
00:31:45.839 --> 00:31:47.319
around with Martini, you don't want somebody.

626
00:31:47.200 --> 00:31:49.119
Don't want to wear a Martine, but you know you're

627
00:31:49.160 --> 00:31:51.279
just paid twenty two dollars for a Martine.

628
00:31:51.279 --> 00:31:53.599
You don't want to spill it. So there there's some

629
00:31:53.759 --> 00:31:56.240
of that being kept in minds.

630
00:31:55.960 --> 00:32:00.359
And there's bars that you will get scared, and there's

631
00:32:00.440 --> 00:32:01.599
bars where you won't get there.

632
00:32:02.039 --> 00:32:09.839
I don't know how well we labeled them, Maura guys,

633
00:32:10.079 --> 00:32:12.400
So thank you again, so lustly for bringing us.

634
00:32:15.519 --> 00:32:19.079
Today's episode was edited by me Philipernandez, with post production

635
00:32:19.160 --> 00:32:22.640
by David Swape and original music composed by Chris Thomas.

636
00:32:23.160 --> 00:32:26.240
Support for today's episode comes from Gantum Lightning and Controls.

637
00:32:26.400 --> 00:32:30.720
Gantum illuminates attractions worldwide with the world's smallest intelligent spotlights.

638
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640
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you're missing. With a free demo, sign up at gantum

641
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dot com slash demo. That's scantum dot com slash demo.

642
00:32:44.680 --> 00:32:48.680
The h A N Team includes Daryl Plunky, Emily Luis Rua,

643
00:32:48.880 --> 00:32:53.759
Megan Spells, Gavin Burns and Omniadventures. Until next Time, Stay Scary.

644
00:32:56.279 --> 00:32:59.759
This is a Haunted Attraction Network