The single most important thing you should be doing right now.

Tyler & Philip discuss how and why to run a survey right away. Several different types of questions (Operational, Demographic, Pricing, and Habitual) are discussed, and why you would use each different type (at a max of 5). Methods of collecting responses (Google Docs vs Surveymonkey) and survey incentives were also discussed, before closing with methods of survey distribution.

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