A LIVE discussion with three Haunted Attraction Association Board Members on the toughest challenges facing haunts this Halloween Season.
On August 13th, I had the opportunity to conduct a live interview with three Board members from the Haunted Attraction Association: President Spencer Terry, Secretary Krista Brower-Wood, and Brent Wilson. We touched on the toughest subjects facing haunted attractions this season, including inflation and rising ticket prices, staffing incentives and pay, and building around supply chain backlogs.
Spencer Terry is the General Manager of Fear Factory Haunted House in Salt Lake City, Utah and serves as a Haunted Attraction Association board member. He has been a consultant in the retail, human resources, business, hospitality and non-profit fields for over a decade. With several rides, 6 buildings of terror, over 65,000 attendees annually, and a combined cast/staff of nearly 250, he’s proud to call Fear Factory home. Prior to his role there, he spent nearly 20 years in the hospitality, non-profit, residential management, retail and corporate HR worlds, ranging from C-Suite, EVP of Retail Operations, Executive Director positions and more. Spencer founded Gateway of Chaos haunted attraction-a 100% non-profit haunt with 50 volunteers, and has been an avid haunter, and home haunter, since he was seven years old. As a private consultant and keynote speaker (see spencerterry.com) for several of the field’s he has worked in, a former city councilman, volunteer firefighter, and an educator/presenter at over 10 universities and 15 school districts, plus his education in business and human resources, he combines his experience and knowledge in a passionate way that has helped maximize the goals of Fear Factory Haunted House to continue to be a heavily awarded attraction, and one of the best attractions in their industry (recently awarded the Legendary Haunt Tour Award in 2018). Spencer is dedicated to making the haunt industry stronger and more collaborative. When he has time to breathe, he's an avid Utah mountains lover, gardener, family man, life coach, and volunteer.