Oct. 27, 2023
Season 12 at Lake Hickory Haunts in Hickory, NC

Spanning 30 acres and 13 attractions, https://lakehickoryhaunts.com/ has grown into an entire scream park in Hickory, North Carolina, but it’s been quite the journey; we’ll hear all about it today. Support for this episode comes from...
Spanning 30 acres and 13 attractions, Lake Hickory Haunts has grown into an entire scream park in Hickory, North Carolina, but it’s been quite the journey; we’ll hear all about it today. Support for this episode comes from Hauntpay; Hauntpay is Scary simple ticketing and payments made for haunted attractions. Watch our full video walkthrough of Lake Hickory Haunts here.
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Lake Kykree Haunts is celebrating its twelfth
season, but getting here wasn't easy.
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That's coming up on today's show from
the Haunted Attraction Network. I'm Philip and
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this is our sixty one day Haunted
On, where we're counting down to Halloween
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by celebrating haunted houses daily via videos, podcasts, and VIP in person experiences.
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Since his podcast is only one part
of our hand on, the best
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way to follow along is by subscribing
to our newsletter or by checking our website
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at Haunted Attraction Network dot com.
Spanning thirty acres and thirteen attractions, Lake
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Kkree Haunts has grown into a full
screen park in Hickory, North Carolina,
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but it's been quite the Jerry.
The owner, Ryan Settlemeyer, started the
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Haunt at seventeen and threw himself completely
into it, even dropping out of college
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and leaning heavily on the support of
family to do it. But we're getting
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ahead of ourselves. We'll hear about
all of it today. Support for this
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episode comes from Haunt Pay. Their
support allowed me to go out and speak
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with Ryan. We also made a
full video walkthrough of Lake Kickrehants. If
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you're curious about what we're talking about, and that is linked in the show
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notes. Haunt Pay is scary simple
ticketing and payments made for your Haunt attractions.
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Check them out at hauntpay dot com. Okay, now here's Ryan and
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I speaking in person at Lake Kickrihants. My name is Ryan Settlemeyer. I'm
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the owner and director of operations at
Lake Kickreehants. I've been doing this my
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entire adult life. It's been my
full time job since I was seventeen years
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old. Lake Kickree Hants is my
life. So we have thirteen attractions that
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all guests experience. So all of
those attractions are included with admission, whether
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it's genero admission VIP FastPass. We're
an indoor outdoor attraction with a unique setting
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that features water, so as you're
walking through the attractions, you walk around
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water and across the water and then
along the lake. Lake Kirckree Haunts was
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started back in twenty twelve and then
since then. This is our twelfth season
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in twenty twenty three, so every
year we've grown it as much as possible.
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You arrive and you enter into the
Midway of Mayhem, which has the
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photo ops. It's a dj it
looks like a nice hangout place to be
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in. Yep, Yep, and
then you'll go down to the ghost Town
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before you enter the queue, and
the attractions are all in a linear pathway.
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That's right, So our midway we
have, of course concessions. We
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have six midway attractions. Those are
an additional ticket, most of them are
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five dollars a piece. Summer ten, we have the four D Asylum Experience,
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which is a simulator. We have
Buried Alive coffin rides. We have
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a many escape room. We have
Dracula's Dizzy Darts, which is a custom
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made game that we made back in
twenty twelve that you will get to see
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tonight. We also have ax Thirring
and the Monster Mash. And for our
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VIP customers, we offer a VIP
Lounge on our Midway, so that's an
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exclusive area where only VIP pass holders
can go. Then the ghost Town is
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an attraction in its own as well. That's a transition between the Midway and
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the beginning of the real scary stuff, if that makes sense. So the
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ghost Town is you could call it
like a scare zone, and then like
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you said, Nightmare Factory all the
way through Mangler at the end all of
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those attractions, it's NonStop scares all
the way through. Can you give us
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a rough estimate of the square footage
of everything altogether? So square not square
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footage, I could say we're operating
on about thirty acres of land total that
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includes our parking. We have lots
more room to grow though, So total
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we've got seventy five plus acres and
we're utilizing less than fifty percent right now
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and we plan to continue to grow. Yeah, how long does it take
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somebody on average to get through the
attractions once they start at the night?
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Are factory on average between forty five
and fifty five minutes? It all depends
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on the night and the group.
Big Top is new for this year.
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Can you tell me about that?
So the Big Top Circus features three buildings
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within it, So you could say
the Big Top Circus has three attractions in
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its own, but we just call
it one. So each of those buildings
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are about one thousand square feet,
so you've got over three thousand square feet
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there in the Big Top Circus alone. We have one attraction there, which
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is the Freak Show, one that
is the fun House, and one that
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is Boss the Clown's top secret laboratory. So the idea is, and this
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is a good snippet of behind the
scenes how our creation of the attractions goes.
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So you could say, you go
into the Big Top Circus and there's
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this freak show, right, and
for some reason people are attracted to freak
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shows. They like it, right, So that draws people into the Big
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Top Circus. Then you go through
the funhouse after the freak show, and
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the funhouse is like candy Land's the
best way I could describe it, and
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it's amazing. It's where the clowns
are overloaded on sugar, just pure pleasure.
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Right. And then Boss the Clowns
laboratory is right after the fun House,
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so it's like you've been tricked.
Now you're in Boss's laboratory. And
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Boss the Clown's goal is to turn
the humans into clowns so that he can
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take over the world. That's Boss
the Clown's backstory and our clowns story as
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a whole, So our circus attraction
has always been different. Boss the Clown
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is also the character that I played
originally created back in twenty thirteen. I
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played that character through twenty seventeen,
I believe, and then I had to
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pass it on because it's just too
hard to manage this many people and everything
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with a mass boss the clown lives
on though we actually have multiple boss the
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clowns throughout the Haunt. But anyways, so that's the new big Top Circus.
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Well, that's exciting. And you
also mentioned Aquaphobia as being a pretty
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unique one for you guys. Yep. So Aquaphobia we created back in twenty
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twenty. And as we are on
the water, that is the on the
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water attraction. While you'll go across
the water and buy the water throughout other
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attractions, Aquaphobia you walk across a
floating dock out across the water and then
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you go into this abandoned fishing village
and then it's just it's hard to explain.
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You have to see it for yourself, but it's the city of Aquaphobia
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was sunk and flooded years ago.
The backstory is back in nineteen thirty one,
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this fishing village was doing very well. It was prosperous. The people
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living in the village were just trying
to make as much money as they can,
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fishing too much, basically killing all
the fish. And then this water
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demon came from the depths of the
water and flooded the village. And then
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now one hundred years later, that
village has risen from the depths of the
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water and now all of those fish
creatures, sharks, krakens, all anything
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water you could imagine is back to
get you. And our center character of
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aquaphobia is body Annoy. Body Anoi
is a creature that looks like an anglerfish
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mixed with a piranha, and he's
a really unique character as well. So
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it sounds like you use the asset
that you have, which is the water
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that you have naturally here, you're
incorporating that into some of these attractions when
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there's water around, right, yep, that's a great point. That is
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one thing that truly we've always tried
to do here is utilize the lay of
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our land and to highlight what is
natural for us, because again that's what
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makes it unique and for me on
a personal level, it's family land,
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so it's a heritage thing, right, and it's we want to make this
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the coolest it can be and have
people come from all over and enjoy it.
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We do have an overlook as well. The overlook is between the Midway
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and ghost Town and that's a really
cool spot that you'll see where you can
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oversee almost the entire Haunt, and
the Haunt is way down in this hollow
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and you're up here on this overlook
and you can see all the attractions you're
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about to go through. And our
attractions are also different levels because of the
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fact that we have water, So
where Aquaphobia is, it's down here on
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this level, and then where Voodoo
and Slaughterhouse descent or they're up a level.
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And then you go up to Nightmare
Factory layer of the Undead Big Top
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Circus, they're up higher. Then
you go to ghost Town and then Midway
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and then up here at the box
Office. So it's like the further you
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get into the Haunt, the further
down you are and the further away from
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safety quote unquote right, that's the
feeling. So it's a I think you'll
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see it's a very unique atmosphere overall
excellent. So you're playing with levels as
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well, Like you mentioned the descent, you're going down, so you're playing
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with that. Assume people people can
feel that when they're going up and down
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the elevation like that, even though
it's it's not like one thousand feet it's
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but you can still feel it pressure. Yeah, that's excellent. Let's let's
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talk a little bit about the founding. You mentioned that it was that it's
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a family property and that you started
that it became your full time when you
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were seventeen, But before that,
what were you doing haunting? How did
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you start? The way that I
started was my dad, Scott. He
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was acting in the Hudson Jc's Haunted
House back in the eighties, right,
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so the volunteer Jc's Haunted House,
and he got into it when he was
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sixteen years old. That's back when
it was black plastic on the walls.
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And then when my dad was older
and I was a bit older, I
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was probably I was seven or eight
seven, and we did a volunteer haunted
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trail at our house where we donated
the money to someone with cancer, and
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we did that for a couple of
years, and we just did it for
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the fun of it, right,
And then I just had always had this
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dream of making this a full time
job, and many family members, lots
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of people said you can't do that, and of course that destrobed me even
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more to do. So I worked
one regular job, which was waffle house.
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That's the only real job I've had, and then I was like,
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Nope, gonna stick to haunting.
And my favorite part about what we do
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is creating an immersive atmosphere for people
to enjoy. And I was also inspired
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by Disney World, as I'm sure
many people are. When I went to
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Disney as a child, it was
really weird because like, my whole family
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was having a fun time, and
I was having fun too, but like
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I was noticing weird things. I
was like, this bathroom looks cool.
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This is just the bathroom, and
so then I was like, it would
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be really cool to create those immersive
atmospheres. So then when people come to
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Lake Hickory Haunts, my goal is
our goal is to allow people to forget
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about all their everyday lives, and
especially nowadays with social media and the way
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information travels, there's so much stress
sometimes with families with relationships. So when
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those people come here, at least
during that time, the goal is to
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make have them forget about all of
those problems, and then when they leave,
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they're happy, they're closer with each
other, and it's really serving that
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overall larger purpose of just bringing people
together having a fun time, feeling alive
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and that's our goal. So I
think I got a little off track there,
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but so it sounds like you you
got into it a little bit like
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inspired by your dad, right or
you and your dad, Yes, we
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were you and your dad close.
It was that thing where you're like,
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oh, this is so cool that
we're doing this. Yes, absolutely,
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that was something that my dad and
I were were brought together by. And
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my dad and I have always had
a close relationship. My dad has a
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construction background. He actually teaches masonry
at a high school. That makes sense,
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but he was a general contractor.
So my dad introduced me to building,
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learning how to build and all of
that, and of course that was
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a huge help in getting started with
haunting. Yeah, I was gonna say,
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because it's there's so many there's so
many skills you need to have because
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it's a small business. But it's
also a construction, a challenge, and
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a show and a show. Yeah, there's the entertaining. There's a lot
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of skills to have to it.
When you think about that, like,
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how do you think that you acquired
those skills or you had the construction from
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your dad obviously, and then maybe
did he also give you some of the
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business advice or where'd you pick up
all these skills? So waffle house not
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waffle house, that's for sure.
It taught me some things, but most
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of it has just been learned the
hard way. I me personally, I
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don't think that college is necessary for
most fields. Some fields it's necessary.
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The best way to learn is to
just go do it. And for me,
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I just knew and I set my
mind and I said, you know
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what, I'm going to do this, come hell or high water, and
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I'm going to learn how to do
it. And I can tell you a
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story. For example, it was
back years ago I didn't know how to
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wire anything. So I was like, I'm going to learn how to wire
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lights. So I got a power
supply and it probably took me two hours
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to wire up one light. Right
now, I mean, it's such a
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simple thing that we all the time. Now we have a team. But
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all of these skills, whether it
be marketing, building, leading, it's
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all come from the experience of operating
lea kickrehunts, learning the hard way,
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doing it wrong, figuring out how
to do it right. And yeah,
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it's just been just been learning the
hard way. Yeah, so you didn't
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go to school for like entrepreneurship bringing. So I did. I did go
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to school for entrepreneurship and accounting,
and I was one semester away from graduating,
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and I decided to drop out because
I thought to myself, why am
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I doing this? Why am I
going to college? And I said,
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I'm doing it because other people want
me to. Family members want me to.
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And then I said, you know
what, I'm just gonna not do
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it because I don't want a backup
plan. I just want to go all
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in on Lake Kickree haunts. And
so I basically said, all right,
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no other backup plan. College isn't
a backup plan. Let's go all into
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Lake yorckreehunts. So I do have
some education experience, but it's so funny
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but now looking back, but I
did purposefully quit college just so I could
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tell myself, I'm going to do
this without a college degree, to show
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people that it can be done.
Was that your thought at the time or
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at the time, because in my
brain, I'm thinking, Okay, you
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are seven teams when you started doing
it, but that's before the college,
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right, So basically you were trying
to run a professional hunt and be a
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college exactly. So I was in
class it sounds like too much. Yeah,
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right, And I was doing social
media and then having to leave class
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and go get ready, and then
I had homework, and yes, that
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absolutely added to it. And I
was like, this is too much.
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I need to go all in on
this thing because that's what I'm passionate about.
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I'm passionate about lake kickkreehuants. I
care about it. I think it
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helps a lot of people. I
think that it helps our community, and
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I truly believe that. For me, it's about putting it all into one
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thing and then that one thing can
do the best that it can do for
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others. Yeah, how did your
family take it? When you're like,
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I'm going to drop out to make
this thing happen. So I have divorced
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parents. I have great relationships with
both of my parents. One half of
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my family you could say, is
more focused on education. The other half
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is more focused on trade. So
one half of the family was supportive of
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it and the other half was not. So it's a funny situation, but
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my background, I do have a
I see it as a blessing having diversified
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family. It's really been a benefit
in business. Yeah, tell me how
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it worked financially? Because I would
say most haunts, I'm not going to
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say he blessed me about the Haunting
Street. I tell them haunts are like
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restaurants, except harder. It's a
heavy capital investment, and you lose money
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every time you turn on the lights
and you have your cast. You have
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so many temporary workers that coming out, and there's so many challenges with it.
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And most haunts I know are not
cash flow positive for like for five
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years plus. And I'm just like, this dude, drop. This dude
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starts his hunt at seventeen, but
he's also paying for college, but he's
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also trying to run a haunt.
How did that? Like, how could
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you possibly make that work? So
I literally I lived in my dad's house
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until I was twenty three, got
and I did that on purpose to be
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able to put everything back into the
Haunt. The first year, we charged
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thirteen dollars a ticket. It was
what we could come up with as far
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as the experience. We did what
we could, and we started small with
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advertising. That was one strategy that
I don't know why. I couldn't tell
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you why, but I just had
this feeling. I was like, the
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show's not as good as it will
be one day and that was the opening
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year, right, And the next
year, I said, it's better now,
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so let's advertise a bit more.
And then over the years I advertised
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a bit more, and then there
was one point where it came, which
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was twenty twenty one, where many
of the visions that I had had planned
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for years had finally came together.
In twenty twenty one, I said,
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all right, now let's market it, because now if people come, we
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are going to give them the experience
they're looking forward, no matter where they're
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coming from. But every single year
we put every single dollar and more,
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I mean you so much stress every
year because literally running out of money in
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early summer, late spring, and
then the rest of the year going unborrowed
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money, and then halfway through season
before we even break even, and then
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at the end we barely pay bills
and then do it again. And that's
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one thing that for me, I'm
okay with risk, which is easy when
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you're single and you're young and you're
living with your parents. So then when
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you get older and now I'm married, that's when the stress becomes a bit
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more because not only my family is
depending on me, but also employees.
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We have full time employees, so
now it's not just me, so that
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risk balance is something that's a challenge
for me now that I'm learning to work
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with. Yeah, you could say, yeah it it sounds like you,
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I guess to verify when you started. Has it always been in this footprint,
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like, so it's always been on
your family land? Yes? Okay,
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So I think that's probably a big
piece of it too. It's not
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like you were going out and trying
to get a lease. So it's like
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you had the land and you started
small with what you could afford to buy
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with putting all your personal savings and
money into it. Absolutely, and then
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and now I think to give listeners
context right for those that don't understand,
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right, Like the way any seasonal
business like this works, it's like you
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have to pay all your bills up
front because you have to pay for the
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construction costs and for makeup and for
you all that marketing, all that,
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and then you don't get money until
people buy tickets. Yeah, exactly.
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And then sometimes depending on your ticketing, some of the ticketing people hold the
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portion of that money until after the
ticket has been redeemed or after the event
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sell date. So some platforms will
hold on to some of your cash as
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well. So generally unts have to
get short term loans to cover that time
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period between when you have to start
putting in money and then time when you
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get your ticket sales in and they
have to go to bank and get all
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that stuff. So give context on
that. That's what when you said earlier,
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when you're like, you're like getting
loans and then and that's what it
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was terrifying each year, Yeah,
because then you don't know if you don't
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sell the tickets, you have all
these loans you have to pay back.
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And that's something that people don't see. And I know, of course,
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I'm not the only person in the
haunt industry that has experienced that. Almost
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every single successful haunt has done that. One thing I see, uh and
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in the industry is oftentimes I see
haunts who go for marketing first because they're
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chasing the money. I'm not calling
anyone out specifically, and I genuinely don't
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have any single haunt in mind on
that note. But that's one thing that
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I always told myself was I'm not
going to chase the money because I'm faith
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driven. I am a Christian.
That's just my personal belief but I've always
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had faith that if I do it
for the right reason, then the other
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stuff will come. And I really
try to keep it that way, because
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once you could say, once the
money does start coming, it can become
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hard to not make it about that. And for me, it's just this
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thing that I've got where I'm like, Nope, still going to put it
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all back into it because it's about
the show. That's what God is here,
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That's what will keep us going is
reinvesting, and that's what our customers
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are. Our customers are investing in
us. Right when our customers come here
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and they pay for an experience,
that's an investment, and that's their money.
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That's the way I look at it, and it's what are we going
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to do with their money? Are
we going to put it in our pockets
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and go buy a huge house and
this and that, or are we going
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to give them a better show and
that helps them, That helps the community,
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that helps the industry. And yeah, that's what we've always tried to
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do at the Kickree Haunts and so
long as I'm alive, Lord willing,
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and hopefully we will continue to do
that. Tell me about when did you
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get married? Twenty one but bought
a house and got married during the same
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year when I said, let's go
all in on Lake Kickree Haunts marketing,
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and how is it? How is
that going? Is it? Because you
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hear all the time about you still
as memes right where the Haunts where It's
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like you tell the wife, I'll
see you in November. That kind of
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a thing. Does Does your wife
work with you in the business or does
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she do something else? Yes,
she does work with us in the business.
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She is here right now. Actually, Morgan is my wife's name,
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and she manages the box office.
Okay, so she's our sales manager.
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She is also a nurse, so
she works night shift as a nurse during
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Hant season. She adjusts her schedule. She works in the critical care unit,
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so she works during Haunt season Monday, Tuesday, Wednesday, sometimes Thursday,
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and then she gets off for the
weekend to be able to be here.
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And so it's pretty crazy for both
of us during season. Sure,
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yeah, but at least I think
that's a common thing we hear too,
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is at least your families together.
I'm not that's very It's just so tough
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running a show that consumes your whole
time, right, It is do you
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ever think about what you have sacrificed
to be able to do the Haunt?
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Oh? Yeah, yeah, I
sacrificed a lot, which you know,
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I don't want to come across in
a braggadocious way, right, But in
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my twenties. I'm twenty eight now, so I'm not thirty yet. But
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when I was twenty twenty one,
twenty two, twenty three, twenty four,
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my friends were going out partying.
I was at the Haunt working I
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had and my wife and I were
dating. Many of those years and lots
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of that time, it was insane
how much I worked. Okay, it
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was it was like seven days a
week, like fourteen to eighteen hours all
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year long, just because I wanted
to make the best show that could be
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made. And that was before there
was money for staff. And I lost
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a lot of lost a lot of
friends over that because I just didn't have
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time to be able to go and
be social. And then eventually it was
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like, okay, now things now
we have a team, Now things operate
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themselves better, and now it's just
a totally different world. It's hard to
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explain, but yeah, there was
so much sacrifice to get to this point.
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I could go on forever about it, but lots and lots, Yeah,
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I find it. It always is
like money is one thing, and
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you hear a lot of people talk
about the money. But I find for
335
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me when with my Haunt and for
the stuff that when I was a pro
336
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hunters, I feel like it's more
the time and the people. But yeah,
337
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and it's almost that you, like
a lot of hunters that you lose
338
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out on those moments to make friends
or you just yeah, and a lot
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of people just don't they don't get
it or they don't you have these relationships
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and they're like, what do you
mean You're not going to be available for
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three months? And then it's I
think that's why when you the Haunt family
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comes in because it's those people that
are there with you, so you just
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kind of you see them because they're
there working with you or acting with you
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or whatever. Yeah, and that
is that's true. It is a Haunt
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family. The people that are here. It's like a lot of times we
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have many different people, right.
We have people who you could say are
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redneck. We have people who you
could say are goth or hippie or every
348
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side of the spectrum. But the
Haunt brings everyone together, and that's a
349
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really awesome thing to see as well. When you're thinking about this whole journey
350
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that you've gone through since when you
were first starting at seventeen to where you
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are now almost your thirteenth year,
how much fit do you think was luck?
352
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And how much fit do you think
is hard work. That's a good
353
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question. Might have to take a
minute to think on that. Luck is
354
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when preparation meets opportunity, and opportunity
comes to those who look for it,
355
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and if you are prepared when the
opportunity comes, then that's what people call
356
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luck, and you can call it
luck. But the way I see it
357
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is every year from twenty twelve through
twenty twenty, I was putting everything in
358
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that I could not getting really anything
back, like pretty much given it all.
359
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Everything was going out, emotions,
time, sleep, everything you're just
360
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given and given and just trusting that
one day that will pay off. And
361
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for me, that was it,
just continuously doing it, and then in
362
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twenty twenty, in twenty twenty one, it's that's when the opportunity came.
363
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And because I had been working NonStop, literally, I was prepared for that
364
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and everything just fell right into place. That way. So I would say,
365
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to be successful, you do need
luck, and you do need hard
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work, but don't worry about the
details. They'll take care of themselves because
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the only thing you can control is
how hard you work, and that is
368
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the one thing that differentiates anyone because
talent is one thing, skill is another
369
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thing. But the one thing that
you can affect no matter who you are,
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is how much you put in.
And that's when people aren't watching.
371
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That's when people just like you,
just like this channel, the Haunt of
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Attraction Network. You see all these
polished videos and all these followers and all
373
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this awesome stuff going on. I
know that you, Philip. I know
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that you put time in for years
and years and years before anything happened,
375
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and then people say, look how
lucky he is. No, it's not
376
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luck, it's hard work, and
then the opportunity comes. So I think
377
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luck is a funny word. I
think. I don't want to offend anyone,
378
00:26:38.359 --> 00:26:41.759
but I think that luck is a
word that some people use to make
379
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themselves feel better. Yeah, yeah, I just it's an interesting thing I
380
00:26:45.480 --> 00:26:48.519
think about too, because on the
one hand, I think with both of
381
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us, you could say that we
were lucky in that when I did my
382
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haunt, and then after that,
I it's very similar around I could live
383
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with my parents, like I could
live with my family, so I could
384
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put some money into the haunt.
And even now I can be flexible.
385
00:27:02.839 --> 00:27:04.400
I have a flexible job, so
I can. So people could look at
386
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that and say it's luck, but
then I'm like also they also there's the
387
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working sixteen hours a day and literally
ignoring my friends for months, or just
388
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not having not being able to date
because there's no way there's It's one of
389
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those things where it's yeah, you
had, you know, just like me
390
00:27:22.680 --> 00:27:26.039
too with the family, but then
you had land that you could go on,
391
00:27:26.160 --> 00:27:27.319
so you don't have to find a
location. But on the other end,
392
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you had to make the location work. Right. If somebody's looking to
393
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be successful, use what you have. And everybody's given different opportunities. Right,
394
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I'm not good at everything. I
can promise you that, right,
395
00:27:40.160 --> 00:27:42.519
But there's some things I'm good at
and I try to double down on my
396
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strengths. And I think, like
in school, and we could go on
397
00:27:47.400 --> 00:27:49.880
with this forever. But like in
school, they say they teach you to
398
00:27:49.880 --> 00:27:53.000
focus on your weaknesses. It's if
you're not good at math, get better
399
00:27:53.039 --> 00:27:56.440
at math. My philosophy is focus
on what you're good at. Ye.
400
00:27:56.799 --> 00:28:00.680
That's the kind of world we live
in. This is the twenty twenty three,
401
00:28:02.039 --> 00:28:03.960
no matter how it looks, this
is the best time to be alive
402
00:28:04.039 --> 00:28:11.079
ever, and there's opportunities everywhere,
especially with social media. So use what
403
00:28:11.160 --> 00:28:15.119
you have and use that to the
best of your ability and make the most
404
00:28:15.160 --> 00:28:18.440
of it and it will work.
Like you said, I was blessed with
405
00:28:18.480 --> 00:28:23.599
family Land, with the opportunity to
create an experience for people, a large
406
00:28:23.599 --> 00:28:27.039
show, but everybody's different. Yeah. The last question I have for you
407
00:28:27.119 --> 00:28:30.240
to before we wrap up here is
we have a lot of younger listeners that
408
00:28:30.359 --> 00:28:33.640
listen, and we get a lot
of people that write into the show and
409
00:28:33.680 --> 00:28:37.359
they ask us like how do I
do this or whatever? What would you
410
00:28:37.480 --> 00:28:41.640
tell somebody who is around your age
I think at that time, like thinking
411
00:28:41.640 --> 00:28:45.880
of going to college or still in
high school and they want to do this.
412
00:28:45.039 --> 00:28:48.920
But let's just say that it's somebody
you know, maybe they don't have
413
00:28:48.960 --> 00:28:52.119
the land, or they don't have
the just a regular kid. What would
414
00:28:52.160 --> 00:28:56.119
you tell a regular kid that wants
to do this? So if you mean
415
00:28:56.319 --> 00:29:03.279
when people ask ask for advice.
I see that often where people on Facebook
416
00:29:03.400 --> 00:29:06.519
or social media will say, hey, what should I do? Or can
417
00:29:06.559 --> 00:29:10.759
you help me with getting started?
And this and that, And I say,
418
00:29:10.839 --> 00:29:15.960
if you need reassurance to be told
that it's going to work for you,
419
00:29:15.039 --> 00:29:21.279
don't do it because it's going to
become so hard at times that if
420
00:29:21.279 --> 00:29:26.160
you don't love it, and if
you're not doing it because of the drive
421
00:29:26.240 --> 00:29:30.160
that's within, you'll quit. If
you need somebody else's validation to follow your
422
00:29:30.240 --> 00:29:36.599
dream, then just don't do it. But if you have this burning desire
423
00:29:36.759 --> 00:29:41.519
that you want to make this thing
happen, then my suggestion is just make
424
00:29:41.599 --> 00:29:45.440
up in your mind, come hell
or high water, I'm going to figure
425
00:29:45.480 --> 00:29:48.759
it out. I'm going to learn
it. And the biggest thing is I'm
426
00:29:48.759 --> 00:29:53.119
not going to quit. And that's
one quote from Babe Ruth baseball player that
427
00:29:53.200 --> 00:29:59.480
sticks in my mind was he said, usually it's the person who refuses to
428
00:29:59.519 --> 00:30:03.240
give up who wins. And I
think that's true. So if you want
429
00:30:03.279 --> 00:30:06.319
to start your own thing, tell
yourself say I'm not going to quit,
430
00:30:06.599 --> 00:30:10.519
and I'm going to learn. Use
Google, use YouTube, use the internet.
431
00:30:10.880 --> 00:30:14.119
And if you get to talk to
somebody with experience. That's awesome.
432
00:30:14.400 --> 00:30:18.920
Use that advice that helps save you
lots of hard knocks learning right. You
433
00:30:18.960 --> 00:30:26.000
can read a book and it can
save you tons of experience. Life is
434
00:30:26.039 --> 00:30:30.160
the best experience, teacher. But
if you can learn it, if you
435
00:30:30.160 --> 00:30:33.960
can learn things with books and with
information on the internet, and learn things
436
00:30:33.039 --> 00:30:37.480
the hard way, and you just
keep going, you will be successful.
437
00:30:37.599 --> 00:30:41.680
If you just don't quit. Thank
you for listening to today's episode. If
438
00:30:41.720 --> 00:30:45.160
you found today's episode insightful, please
share it with someone you know. Support
439
00:30:45.200 --> 00:30:48.759
for this episode comes from haunt Pay. Hont Pay is scary simple ticketing and
440
00:30:48.799 --> 00:30:55.160
payments made for your quantat attractions.
Find them at hauntpay dot com. Today's
441
00:30:55.160 --> 00:30:59.960
episode was produced and edited by me
Philipernandez, with post production by David Swell
442
00:31:00.319 --> 00:31:04.079
and original music composed by Chris Thomas. We're counting down to Halloween with daily
443
00:31:04.119 --> 00:31:08.200
podcasts, videos, and events in
our sixty one day Hauntathon. Follow along
444
00:31:08.200 --> 00:31:11.559
at the link in our show notes. Our Hantathon is made possible through generous
445
00:31:11.559 --> 00:31:17.039
support from Gantum Light and Controls.
Gantum illuminates attractions worldwide with the world's smallest
446
00:31:17.039 --> 00:31:21.799
intelligent spotlights. See what You're missing
with the free demo. Sign up at
447
00:31:21.880 --> 00:31:27.039
dantum dot com slash demo. That's
gantum dot com slash demo. Our Hantathon
448
00:31:27.240 --> 00:31:32.960
team includes Daryl Plunky, Emily Luis
Rua, Megan Spells, Gavin Burns and
449
00:31:33.119 --> 00:31:37.960
omni Adventures, and our content partners
for this year include Attractions Magazine, Creepy
450
00:31:38.039 --> 00:31:44.279
Kingdom, Freaks of Jgen, Hon
Topic Radio, Kevin Heimbach News TV,
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00:31:44.680 --> 00:31:48.720
omni Adventures, Scare Track, Sharp
Productions, That Halloween Podcast, The Horror
452
00:31:48.720 --> 00:31:53.359
of Being, Emily The Scare Factor, and This Weekend with Nick Pelliochini.
453
00:31:53.680 --> 00:31:57.119
The best way you can support us
as Halloween season is by sharing our Hauntathon
454
00:31:57.319 --> 00:32:00.519
with someone you think will enjoy it, and to follow along to our Honton
455
00:32:00.799 --> 00:32:06.880
sign up for our weekly newsletter at
Hantattraction Network dot com. We'll catch you
456
00:32:06.920 --> 00:32:13.839
back here tomorrow and every day until
Halloween until next time see Scary. This
457
00:32:13.920 --> 00:32:16.240
is a Haunted Attraction Network production
1
00:00:08.480 --> 00:00:13.519
Lake Kykree Haunts is celebrating its twelfth
season, but getting here wasn't easy.
2
00:00:13.919 --> 00:00:21.519
That's coming up on today's show from
the Haunted Attraction Network. I'm Philip and
3
00:00:21.519 --> 00:00:24.239
this is our sixty one day Haunted
On, where we're counting down to Halloween
4
00:00:24.280 --> 00:00:28.839
by celebrating haunted houses daily via videos, podcasts, and VIP in person experiences.
5
00:00:29.600 --> 00:00:32.399
Since his podcast is only one part
of our hand on, the best
6
00:00:32.399 --> 00:00:36.520
way to follow along is by subscribing
to our newsletter or by checking our website
7
00:00:36.640 --> 00:00:42.079
at Haunted Attraction Network dot com.
Spanning thirty acres and thirteen attractions, Lake
8
00:00:42.159 --> 00:00:46.079
Kkree Haunts has grown into a full
screen park in Hickory, North Carolina,
9
00:00:46.320 --> 00:00:50.200
but it's been quite the Jerry.
The owner, Ryan Settlemeyer, started the
10
00:00:50.240 --> 00:00:54.079
Haunt at seventeen and threw himself completely
into it, even dropping out of college
11
00:00:54.119 --> 00:00:57.759
and leaning heavily on the support of
family to do it. But we're getting
12
00:00:57.759 --> 00:01:00.719
ahead of ourselves. We'll hear about
all of it today. Support for this
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00:01:00.759 --> 00:01:04.200
episode comes from Haunt Pay. Their
support allowed me to go out and speak
14
00:01:04.200 --> 00:01:07.760
with Ryan. We also made a
full video walkthrough of Lake Kickrehants. If
15
00:01:07.760 --> 00:01:11.840
you're curious about what we're talking about, and that is linked in the show
16
00:01:11.879 --> 00:01:17.200
notes. Haunt Pay is scary simple
ticketing and payments made for your Haunt attractions.
17
00:01:17.799 --> 00:01:22.159
Check them out at hauntpay dot com. Okay, now here's Ryan and
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00:01:22.200 --> 00:01:26.760
I speaking in person at Lake Kickrihants. My name is Ryan Settlemeyer. I'm
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00:01:26.799 --> 00:01:30.920
the owner and director of operations at
Lake Kickreehants. I've been doing this my
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00:01:30.159 --> 00:01:34.920
entire adult life. It's been my
full time job since I was seventeen years
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00:01:34.959 --> 00:01:40.000
old. Lake Kickree Hants is my
life. So we have thirteen attractions that
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00:01:40.359 --> 00:01:45.359
all guests experience. So all of
those attractions are included with admission, whether
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00:01:45.400 --> 00:01:51.719
it's genero admission VIP FastPass. We're
an indoor outdoor attraction with a unique setting
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00:01:51.799 --> 00:01:56.079
that features water, so as you're
walking through the attractions, you walk around
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00:01:56.159 --> 00:02:00.079
water and across the water and then
along the lake. Lake Kirckree Haunts was
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00:02:00.120 --> 00:02:05.519
started back in twenty twelve and then
since then. This is our twelfth season
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00:02:05.560 --> 00:02:08.240
in twenty twenty three, so every
year we've grown it as much as possible.
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00:02:08.680 --> 00:02:14.280
You arrive and you enter into the
Midway of Mayhem, which has the
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00:02:14.319 --> 00:02:16.759
photo ops. It's a dj it
looks like a nice hangout place to be
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00:02:16.840 --> 00:02:21.319
in. Yep, Yep, and
then you'll go down to the ghost Town
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00:02:21.879 --> 00:02:25.439
before you enter the queue, and
the attractions are all in a linear pathway.
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That's right, So our midway we
have, of course concessions. We
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00:02:30.280 --> 00:02:36.840
have six midway attractions. Those are
an additional ticket, most of them are
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00:02:36.879 --> 00:02:39.919
five dollars a piece. Summer ten, we have the four D Asylum Experience,
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00:02:40.000 --> 00:02:45.039
which is a simulator. We have
Buried Alive coffin rides. We have
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00:02:45.240 --> 00:02:49.680
a many escape room. We have
Dracula's Dizzy Darts, which is a custom
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00:02:49.759 --> 00:02:53.680
made game that we made back in
twenty twelve that you will get to see
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00:02:53.719 --> 00:02:57.960
tonight. We also have ax Thirring
and the Monster Mash. And for our
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00:02:58.080 --> 00:03:01.199
VIP customers, we offer a VIP
Lounge on our Midway, so that's an
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00:03:01.199 --> 00:03:07.199
exclusive area where only VIP pass holders
can go. Then the ghost Town is
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00:03:07.240 --> 00:03:12.120
an attraction in its own as well. That's a transition between the Midway and
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00:03:12.199 --> 00:03:15.360
the beginning of the real scary stuff, if that makes sense. So the
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00:03:15.400 --> 00:03:21.360
ghost Town is you could call it
like a scare zone, and then like
44
00:03:21.439 --> 00:03:24.479
you said, Nightmare Factory all the
way through Mangler at the end all of
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00:03:24.520 --> 00:03:30.039
those attractions, it's NonStop scares all
the way through. Can you give us
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00:03:30.039 --> 00:03:34.960
a rough estimate of the square footage
of everything altogether? So square not square
47
00:03:35.000 --> 00:03:38.479
footage, I could say we're operating
on about thirty acres of land total that
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00:03:38.560 --> 00:03:43.759
includes our parking. We have lots
more room to grow though, So total
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00:03:43.840 --> 00:03:49.400
we've got seventy five plus acres and
we're utilizing less than fifty percent right now
50
00:03:49.719 --> 00:03:53.479
and we plan to continue to grow. Yeah, how long does it take
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00:03:53.479 --> 00:03:58.240
somebody on average to get through the
attractions once they start at the night?
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00:03:58.240 --> 00:04:03.400
Are factory on average between forty five
and fifty five minutes? It all depends
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00:04:03.400 --> 00:04:06.439
on the night and the group.
Big Top is new for this year.
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00:04:06.599 --> 00:04:12.800
Can you tell me about that?
So the Big Top Circus features three buildings
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00:04:12.840 --> 00:04:16.240
within it, So you could say
the Big Top Circus has three attractions in
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00:04:16.279 --> 00:04:19.360
its own, but we just call
it one. So each of those buildings
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00:04:19.399 --> 00:04:24.199
are about one thousand square feet,
so you've got over three thousand square feet
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00:04:24.360 --> 00:04:28.040
there in the Big Top Circus alone. We have one attraction there, which
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00:04:28.079 --> 00:04:30.480
is the Freak Show, one that
is the fun House, and one that
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00:04:30.560 --> 00:04:35.279
is Boss the Clown's top secret laboratory. So the idea is, and this
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00:04:35.319 --> 00:04:42.040
is a good snippet of behind the
scenes how our creation of the attractions goes.
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00:04:42.240 --> 00:04:45.720
So you could say, you go
into the Big Top Circus and there's
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00:04:45.759 --> 00:04:48.040
this freak show, right, and
for some reason people are attracted to freak
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00:04:48.079 --> 00:04:51.079
shows. They like it, right, So that draws people into the Big
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00:04:51.120 --> 00:04:56.360
Top Circus. Then you go through
the funhouse after the freak show, and
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the funhouse is like candy Land's the
best way I could describe it, and
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00:05:00.439 --> 00:05:05.120
it's amazing. It's where the clowns
are overloaded on sugar, just pure pleasure.
68
00:05:05.439 --> 00:05:10.480
Right. And then Boss the Clowns
laboratory is right after the fun House,
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00:05:10.519 --> 00:05:14.560
so it's like you've been tricked.
Now you're in Boss's laboratory. And
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00:05:14.680 --> 00:05:18.759
Boss the Clown's goal is to turn
the humans into clowns so that he can
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00:05:18.800 --> 00:05:25.160
take over the world. That's Boss
the Clown's backstory and our clowns story as
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00:05:25.160 --> 00:05:29.360
a whole, So our circus attraction
has always been different. Boss the Clown
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00:05:29.439 --> 00:05:33.519
is also the character that I played
originally created back in twenty thirteen. I
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00:05:33.600 --> 00:05:39.199
played that character through twenty seventeen,
I believe, and then I had to
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00:05:39.240 --> 00:05:43.959
pass it on because it's just too
hard to manage this many people and everything
76
00:05:44.040 --> 00:05:47.079
with a mass boss the clown lives
on though we actually have multiple boss the
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00:05:47.079 --> 00:05:50.759
clowns throughout the Haunt. But anyways, so that's the new big Top Circus.
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00:05:50.759 --> 00:05:55.079
Well, that's exciting. And you
also mentioned Aquaphobia as being a pretty
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00:05:55.120 --> 00:05:58.959
unique one for you guys. Yep. So Aquaphobia we created back in twenty
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00:05:59.000 --> 00:06:02.560
twenty. And as we are on
the water, that is the on the
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00:06:02.639 --> 00:06:06.800
water attraction. While you'll go across
the water and buy the water throughout other
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00:06:06.839 --> 00:06:13.560
attractions, Aquaphobia you walk across a
floating dock out across the water and then
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00:06:13.600 --> 00:06:17.240
you go into this abandoned fishing village
and then it's just it's hard to explain.
84
00:06:17.319 --> 00:06:21.560
You have to see it for yourself, but it's the city of Aquaphobia
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00:06:21.839 --> 00:06:27.680
was sunk and flooded years ago.
The backstory is back in nineteen thirty one,
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00:06:28.079 --> 00:06:31.000
this fishing village was doing very well. It was prosperous. The people
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00:06:31.079 --> 00:06:34.759
living in the village were just trying
to make as much money as they can,
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00:06:35.079 --> 00:06:41.160
fishing too much, basically killing all
the fish. And then this water
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00:06:41.279 --> 00:06:45.800
demon came from the depths of the
water and flooded the village. And then
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00:06:45.920 --> 00:06:49.639
now one hundred years later, that
village has risen from the depths of the
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00:06:49.680 --> 00:06:57.000
water and now all of those fish
creatures, sharks, krakens, all anything
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00:06:57.120 --> 00:07:01.040
water you could imagine is back to
get you. And our center character of
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00:07:01.079 --> 00:07:06.680
aquaphobia is body Annoy. Body Anoi
is a creature that looks like an anglerfish
94
00:07:06.759 --> 00:07:11.839
mixed with a piranha, and he's
a really unique character as well. So
95
00:07:11.920 --> 00:07:15.000
it sounds like you use the asset
that you have, which is the water
96
00:07:15.079 --> 00:07:18.560
that you have naturally here, you're
incorporating that into some of these attractions when
97
00:07:18.560 --> 00:07:23.360
there's water around, right, yep, that's a great point. That is
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00:07:23.439 --> 00:07:27.600
one thing that truly we've always tried
to do here is utilize the lay of
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00:07:27.639 --> 00:07:31.600
our land and to highlight what is
natural for us, because again that's what
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00:07:31.680 --> 00:07:35.879
makes it unique and for me on
a personal level, it's family land,
101
00:07:36.000 --> 00:07:39.839
so it's a heritage thing, right, and it's we want to make this
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00:07:39.959 --> 00:07:43.879
the coolest it can be and have
people come from all over and enjoy it.
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00:07:43.959 --> 00:07:46.959
We do have an overlook as well. The overlook is between the Midway
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00:07:47.000 --> 00:07:51.720
and ghost Town and that's a really
cool spot that you'll see where you can
105
00:07:51.759 --> 00:07:58.720
oversee almost the entire Haunt, and
the Haunt is way down in this hollow
106
00:07:59.160 --> 00:08:01.680
and you're up here on this overlook
and you can see all the attractions you're
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00:08:01.680 --> 00:08:07.720
about to go through. And our
attractions are also different levels because of the
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00:08:07.759 --> 00:08:11.519
fact that we have water, So
where Aquaphobia is, it's down here on
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00:08:11.560 --> 00:08:18.319
this level, and then where Voodoo
and Slaughterhouse descent or they're up a level.
110
00:08:18.720 --> 00:08:22.800
And then you go up to Nightmare
Factory layer of the Undead Big Top
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00:08:22.839 --> 00:08:28.079
Circus, they're up higher. Then
you go to ghost Town and then Midway
112
00:08:28.480 --> 00:08:31.360
and then up here at the box
Office. So it's like the further you
113
00:08:31.480 --> 00:08:35.919
get into the Haunt, the further
down you are and the further away from
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00:08:35.960 --> 00:08:39.879
safety quote unquote right, that's the
feeling. So it's a I think you'll
115
00:08:39.879 --> 00:08:43.799
see it's a very unique atmosphere overall
excellent. So you're playing with levels as
116
00:08:43.799 --> 00:08:46.000
well, Like you mentioned the descent, you're going down, so you're playing
117
00:08:46.039 --> 00:08:50.559
with that. Assume people people can
feel that when they're going up and down
118
00:08:50.720 --> 00:08:54.080
the elevation like that, even though
it's it's not like one thousand feet it's
119
00:08:54.080 --> 00:09:00.240
but you can still feel it pressure. Yeah, that's excellent. Let's let's
120
00:09:00.240 --> 00:09:03.600
talk a little bit about the founding. You mentioned that it was that it's
121
00:09:03.639 --> 00:09:07.399
a family property and that you started
that it became your full time when you
122
00:09:07.440 --> 00:09:11.679
were seventeen, But before that,
what were you doing haunting? How did
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00:09:11.720 --> 00:09:15.919
you start? The way that I
started was my dad, Scott. He
124
00:09:16.080 --> 00:09:20.000
was acting in the Hudson Jc's Haunted
House back in the eighties, right,
125
00:09:20.080 --> 00:09:24.679
so the volunteer Jc's Haunted House,
and he got into it when he was
126
00:09:24.720 --> 00:09:28.360
sixteen years old. That's back when
it was black plastic on the walls.
127
00:09:28.519 --> 00:09:33.600
And then when my dad was older
and I was a bit older, I
128
00:09:33.679 --> 00:09:39.559
was probably I was seven or eight
seven, and we did a volunteer haunted
129
00:09:39.600 --> 00:09:43.200
trail at our house where we donated
the money to someone with cancer, and
130
00:09:43.240 --> 00:09:46.399
we did that for a couple of
years, and we just did it for
131
00:09:46.440 --> 00:09:50.519
the fun of it, right,
And then I just had always had this
132
00:09:50.679 --> 00:09:54.000
dream of making this a full time
job, and many family members, lots
133
00:09:54.039 --> 00:09:58.360
of people said you can't do that, and of course that destrobed me even
134
00:09:58.399 --> 00:10:03.519
more to do. So I worked
one regular job, which was waffle house.
135
00:10:03.639 --> 00:10:05.360
That's the only real job I've had, and then I was like,
136
00:10:05.519 --> 00:10:11.360
Nope, gonna stick to haunting.
And my favorite part about what we do
137
00:10:11.759 --> 00:10:16.159
is creating an immersive atmosphere for people
to enjoy. And I was also inspired
138
00:10:16.200 --> 00:10:20.639
by Disney World, as I'm sure
many people are. When I went to
139
00:10:20.720 --> 00:10:24.279
Disney as a child, it was
really weird because like, my whole family
140
00:10:24.360 --> 00:10:26.840
was having a fun time, and
I was having fun too, but like
141
00:10:26.919 --> 00:10:31.080
I was noticing weird things. I
was like, this bathroom looks cool.
142
00:10:31.159 --> 00:10:35.840
This is just the bathroom, and
so then I was like, it would
143
00:10:35.840 --> 00:10:39.559
be really cool to create those immersive
atmospheres. So then when people come to
144
00:10:39.639 --> 00:10:46.080
Lake Hickory Haunts, my goal is
our goal is to allow people to forget
145
00:10:46.080 --> 00:10:50.840
about all their everyday lives, and
especially nowadays with social media and the way
146
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information travels, there's so much stress
sometimes with families with relationships. So when
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those people come here, at least
during that time, the goal is to
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make have them forget about all of
those problems, and then when they leave,
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they're happy, they're closer with each
other, and it's really serving that
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overall larger purpose of just bringing people
together having a fun time, feeling alive
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and that's our goal. So I
think I got a little off track there,
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but so it sounds like you you
got into it a little bit like
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inspired by your dad, right or
you and your dad, Yes, we
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were you and your dad close.
It was that thing where you're like,
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oh, this is so cool that
we're doing this. Yes, absolutely,
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that was something that my dad and
I were were brought together by. And
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my dad and I have always had
a close relationship. My dad has a
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construction background. He actually teaches masonry
at a high school. That makes sense,
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but he was a general contractor.
So my dad introduced me to building,
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learning how to build and all of
that, and of course that was
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a huge help in getting started with
haunting. Yeah, I was gonna say,
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because it's there's so many there's so
many skills you need to have because
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it's a small business. But it's
also a construction, a challenge, and
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a show and a show. Yeah, there's the entertaining. There's a lot
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of skills to have to it.
When you think about that, like,
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how do you think that you acquired
those skills or you had the construction from
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your dad obviously, and then maybe
did he also give you some of the
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business advice or where'd you pick up
all these skills? So waffle house not
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waffle house, that's for sure.
It taught me some things, but most
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of it has just been learned the
hard way. I me personally, I
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don't think that college is necessary for
most fields. Some fields it's necessary.
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The best way to learn is to
just go do it. And for me,
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I just knew and I set my
mind and I said, you know
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what, I'm going to do this, come hell or high water, and
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I'm going to learn how to do
it. And I can tell you a
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story. For example, it was
back years ago I didn't know how to
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wire anything. So I was like, I'm going to learn how to wire
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lights. So I got a power
supply and it probably took me two hours
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to wire up one light. Right
now, I mean, it's such a
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simple thing that we all the time. Now we have a team. But
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all of these skills, whether it
be marketing, building, leading, it's
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all come from the experience of operating
lea kickrehunts, learning the hard way,
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doing it wrong, figuring out how
to do it right. And yeah,
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it's just been just been learning the
hard way. Yeah, so you didn't
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go to school for like entrepreneurship bringing. So I did. I did go
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to school for entrepreneurship and accounting,
and I was one semester away from graduating,
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and I decided to drop out because
I thought to myself, why am
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I doing this? Why am I
going to college? And I said,
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I'm doing it because other people want
me to. Family members want me to.
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And then I said, you know
what, I'm just gonna not do
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it because I don't want a backup
plan. I just want to go all
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in on Lake Kickree haunts. And
so I basically said, all right,
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no other backup plan. College isn't
a backup plan. Let's go all into
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Lake yorckreehunts. So I do have
some education experience, but it's so funny
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but now looking back, but I
did purposefully quit college just so I could
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tell myself, I'm going to do
this without a college degree, to show
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people that it can be done.
Was that your thought at the time or
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at the time, because in my
brain, I'm thinking, Okay, you
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are seven teams when you started doing
it, but that's before the college,
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right, So basically you were trying
to run a professional hunt and be a
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college exactly. So I was in
class it sounds like too much. Yeah,
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right, And I was doing social
media and then having to leave class
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and go get ready, and then
I had homework, and yes, that
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absolutely added to it. And I
was like, this is too much.
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I need to go all in on
this thing because that's what I'm passionate about.
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I'm passionate about lake kickkreehuants. I
care about it. I think it
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helps a lot of people. I
think that it helps our community, and
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I truly believe that. For me, it's about putting it all into one
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thing and then that one thing can
do the best that it can do for
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others. Yeah, how did your
family take it? When you're like,
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I'm going to drop out to make
this thing happen. So I have divorced
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parents. I have great relationships with
both of my parents. One half of
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my family you could say, is
more focused on education. The other half
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is more focused on trade. So
one half of the family was supportive of
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it and the other half was not. So it's a funny situation, but
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my background, I do have a
I see it as a blessing having diversified
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family. It's really been a benefit
in business. Yeah, tell me how
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it worked financially? Because I would
say most haunts, I'm not going to
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say he blessed me about the Haunting
Street. I tell them haunts are like
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restaurants, except harder. It's a
heavy capital investment, and you lose money
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every time you turn on the lights
and you have your cast. You have
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so many temporary workers that coming out, and there's so many challenges with it.
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And most haunts I know are not
cash flow positive for like for five
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years plus. And I'm just like, this dude, drop. This dude
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starts his hunt at seventeen, but
he's also paying for college, but he's
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also trying to run a haunt.
How did that? Like, how could
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you possibly make that work? So
I literally I lived in my dad's house
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until I was twenty three, got
and I did that on purpose to be
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able to put everything back into the
Haunt. The first year, we charged
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thirteen dollars a ticket. It was
what we could come up with as far
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as the experience. We did what
we could, and we started small with
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advertising. That was one strategy that
I don't know why. I couldn't tell
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you why, but I just had
this feeling. I was like, the
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show's not as good as it will
be one day and that was the opening
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year, right, And the next
year, I said, it's better now,
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so let's advertise a bit more.
And then over the years I advertised
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a bit more, and then there
was one point where it came, which
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was twenty twenty one, where many
of the visions that I had had planned
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for years had finally came together.
In twenty twenty one, I said,
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all right, now let's market it, because now if people come, we
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are going to give them the experience
they're looking forward, no matter where they're
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coming from. But every single year
we put every single dollar and more,
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I mean you so much stress every
year because literally running out of money in
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early summer, late spring, and
then the rest of the year going unborrowed
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money, and then halfway through season
before we even break even, and then
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at the end we barely pay bills
and then do it again. And that's
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one thing that for me, I'm
okay with risk, which is easy when
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you're single and you're young and you're
living with your parents. So then when
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you get older and now I'm married, that's when the stress becomes a bit
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more because not only my family is
depending on me, but also employees.
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We have full time employees, so
now it's not just me, so that
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risk balance is something that's a challenge
for me now that I'm learning to work
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with. Yeah, you could say, yeah it it sounds like you,
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I guess to verify when you started. Has it always been in this footprint,
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like, so it's always been on
your family land? Yes? Okay,
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So I think that's probably a big
piece of it too. It's not
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like you were going out and trying
to get a lease. So it's like
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you had the land and you started
small with what you could afford to buy
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with putting all your personal savings and
money into it. Absolutely, and then
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and now I think to give listeners
context right for those that don't understand,
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right, Like the way any seasonal
business like this works, it's like you
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have to pay all your bills up
front because you have to pay for the
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construction costs and for makeup and for
you all that marketing, all that,
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and then you don't get money until
people buy tickets. Yeah, exactly.
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And then sometimes depending on your ticketing, some of the ticketing people hold the
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portion of that money until after the
ticket has been redeemed or after the event
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sell date. So some platforms will
hold on to some of your cash as
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well. So generally unts have to
get short term loans to cover that time
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period between when you have to start
putting in money and then time when you
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get your ticket sales in and they
have to go to bank and get all
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that stuff. So give context on
that. That's what when you said earlier,
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when you're like, you're like getting
loans and then and that's what it
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was terrifying each year, Yeah,
because then you don't know if you don't
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sell the tickets, you have all
these loans you have to pay back.
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And that's something that people don't see. And I know, of course,
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I'm not the only person in the
haunt industry that has experienced that. Almost
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every single successful haunt has done that. One thing I see, uh and
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in the industry is oftentimes I see
haunts who go for marketing first because they're
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chasing the money. I'm not calling
anyone out specifically, and I genuinely don't
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have any single haunt in mind on
that note. But that's one thing that
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I always told myself was I'm not
going to chase the money because I'm faith
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driven. I am a Christian.
That's just my personal belief but I've always
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had faith that if I do it
for the right reason, then the other
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stuff will come. And I really
try to keep it that way, because
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once you could say, once the
money does start coming, it can become
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hard to not make it about that. And for me, it's just this
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thing that I've got where I'm like, Nope, still going to put it
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all back into it because it's about
the show. That's what God is here,
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That's what will keep us going is
reinvesting, and that's what our customers
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are. Our customers are investing in
us. Right when our customers come here
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and they pay for an experience,
that's an investment, and that's their money.
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That's the way I look at it, and it's what are we going
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to do with their money? Are
we going to put it in our pockets
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and go buy a huge house and
this and that, or are we going
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to give them a better show and
that helps them, That helps the community,
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that helps the industry. And yeah, that's what we've always tried to
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do at the Kickree Haunts and so
long as I'm alive, Lord willing,
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and hopefully we will continue to do
that. Tell me about when did you
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get married? Twenty one but bought
a house and got married during the same
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year when I said, let's go
all in on Lake Kickree Haunts marketing,
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and how is it? How is
that going? Is it? Because you
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hear all the time about you still
as memes right where the Haunts where It's
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like you tell the wife, I'll
see you in November. That kind of
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a thing. Does Does your wife
work with you in the business or does
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she do something else? Yes,
she does work with us in the business.
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She is here right now. Actually, Morgan is my wife's name,
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and she manages the box office.
Okay, so she's our sales manager.
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She is also a nurse, so
she works night shift as a nurse during
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Hant season. She adjusts her schedule. She works in the critical care unit,
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so she works during Haunt season Monday, Tuesday, Wednesday, sometimes Thursday,
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and then she gets off for the
weekend to be able to be here.
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And so it's pretty crazy for both
of us during season. Sure,
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yeah, but at least I think
that's a common thing we hear too,
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is at least your families together.
I'm not that's very It's just so tough
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running a show that consumes your whole
time, right, It is do you
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ever think about what you have sacrificed
to be able to do the Haunt?
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Oh? Yeah, yeah, I
sacrificed a lot, which you know,
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I don't want to come across in
a braggadocious way, right, But in
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my twenties. I'm twenty eight now, so I'm not thirty yet. But
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when I was twenty twenty one,
twenty two, twenty three, twenty four,
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my friends were going out partying.
I was at the Haunt working I
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had and my wife and I were
dating. Many of those years and lots
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of that time, it was insane
how much I worked. Okay, it
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was it was like seven days a
week, like fourteen to eighteen hours all
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year long, just because I wanted
to make the best show that could be
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made. And that was before there
was money for staff. And I lost
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a lot of lost a lot of
friends over that because I just didn't have
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time to be able to go and
be social. And then eventually it was
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like, okay, now things now
we have a team, Now things operate
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themselves better, and now it's just
a totally different world. It's hard to
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explain, but yeah, there was
so much sacrifice to get to this point.
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I could go on forever about it, but lots and lots, Yeah,
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I find it. It always is
like money is one thing, and
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you hear a lot of people talk
about the money. But I find for
335
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me when with my Haunt and for
the stuff that when I was a pro
336
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hunters, I feel like it's more
the time and the people. But yeah,
337
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and it's almost that you, like
a lot of hunters that you lose
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out on those moments to make friends
or you just yeah, and a lot
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of people just don't they don't get
it or they don't you have these relationships
340
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and they're like, what do you
mean You're not going to be available for
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three months? And then it's I
think that's why when you the Haunt family
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comes in because it's those people that
are there with you, so you just
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kind of you see them because they're
there working with you or acting with you
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or whatever. Yeah, and that
is that's true. It is a Haunt
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family. The people that are here. It's like a lot of times we
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have many different people, right.
We have people who you could say are
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redneck. We have people who you
could say are goth or hippie or every
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side of the spectrum. But the
Haunt brings everyone together, and that's a
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really awesome thing to see as well. When you're thinking about this whole journey
350
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that you've gone through since when you
were first starting at seventeen to where you
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are now almost your thirteenth year,
how much fit do you think was luck?
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And how much fit do you think
is hard work. That's a good
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question. Might have to take a
minute to think on that. Luck is
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when preparation meets opportunity, and opportunity
comes to those who look for it,
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and if you are prepared when the
opportunity comes, then that's what people call
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luck, and you can call it
luck. But the way I see it
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is every year from twenty twelve through
twenty twenty, I was putting everything in
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that I could not getting really anything
back, like pretty much given it all.
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Everything was going out, emotions,
time, sleep, everything you're just
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given and given and just trusting that
one day that will pay off. And
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for me, that was it,
just continuously doing it, and then in
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twenty twenty, in twenty twenty one, it's that's when the opportunity came.
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And because I had been working NonStop, literally, I was prepared for that
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and everything just fell right into place. That way. So I would say,
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to be successful, you do need
luck, and you do need hard
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work, but don't worry about the
details. They'll take care of themselves because
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the only thing you can control is
how hard you work, and that is
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the one thing that differentiates anyone because
talent is one thing, skill is another
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thing. But the one thing that
you can affect no matter who you are,
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is how much you put in.
And that's when people aren't watching.
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That's when people just like you,
just like this channel, the Haunt of
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Attraction Network. You see all these
polished videos and all these followers and all
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this awesome stuff going on. I
know that you, Philip. I know
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that you put time in for years
and years and years before anything happened,
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and then people say, look how
lucky he is. No, it's not
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luck, it's hard work, and
then the opportunity comes. So I think
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luck is a funny word. I
think. I don't want to offend anyone,
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but I think that luck is a
word that some people use to make
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themselves feel better. Yeah, yeah, I just it's an interesting thing I
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think about too, because on the
one hand, I think with both of
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us, you could say that we
were lucky in that when I did my
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haunt, and then after that,
I it's very similar around I could live
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with my parents, like I could
live with my family, so I could
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put some money into the haunt.
And even now I can be flexible.
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I have a flexible job, so
I can. So people could look at
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that and say it's luck, but
then I'm like also they also there's the
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working sixteen hours a day and literally
ignoring my friends for months, or just
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not having not being able to date
because there's no way there's It's one of
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00:27:18.680 --> 00:27:21.920
those things where it's yeah, you
had, you know, just like me
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00:27:22.680 --> 00:27:26.039
too with the family, but then
you had land that you could go on,
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00:27:26.160 --> 00:27:27.319
so you don't have to find a
location. But on the other end,
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00:27:27.440 --> 00:27:30.839
you had to make the location work. Right. If somebody's looking to
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00:27:30.880 --> 00:27:37.000
be successful, use what you have. And everybody's given different opportunities. Right,
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I'm not good at everything. I
can promise you that, right,
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But there's some things I'm good at
and I try to double down on my
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00:27:42.599 --> 00:27:47.279
strengths. And I think, like
in school, and we could go on
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00:27:47.400 --> 00:27:49.880
with this forever. But like in
school, they say they teach you to
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00:27:49.880 --> 00:27:53.000
focus on your weaknesses. It's if
you're not good at math, get better
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00:27:53.039 --> 00:27:56.440
at math. My philosophy is focus
on what you're good at. Ye.
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00:27:56.799 --> 00:28:00.680
That's the kind of world we live
in. This is the twenty twenty three,
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00:28:02.039 --> 00:28:03.960
no matter how it looks, this
is the best time to be alive
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00:28:04.039 --> 00:28:11.079
ever, and there's opportunities everywhere,
especially with social media. So use what
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00:28:11.160 --> 00:28:15.119
you have and use that to the
best of your ability and make the most
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00:28:15.160 --> 00:28:18.440
of it and it will work.
Like you said, I was blessed with
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00:28:18.480 --> 00:28:23.599
family Land, with the opportunity to
create an experience for people, a large
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00:28:23.599 --> 00:28:27.039
show, but everybody's different. Yeah. The last question I have for you
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00:28:27.119 --> 00:28:30.240
to before we wrap up here is
we have a lot of younger listeners that
408
00:28:30.359 --> 00:28:33.640
listen, and we get a lot
of people that write into the show and
409
00:28:33.680 --> 00:28:37.359
they ask us like how do I
do this or whatever? What would you
410
00:28:37.480 --> 00:28:41.640
tell somebody who is around your age
I think at that time, like thinking
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00:28:41.640 --> 00:28:45.880
of going to college or still in
high school and they want to do this.
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00:28:45.039 --> 00:28:48.920
But let's just say that it's somebody
you know, maybe they don't have
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00:28:48.960 --> 00:28:52.119
the land, or they don't have
the just a regular kid. What would
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00:28:52.160 --> 00:28:56.119
you tell a regular kid that wants
to do this? So if you mean
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00:28:56.319 --> 00:29:03.279
when people ask ask for advice.
I see that often where people on Facebook
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00:29:03.400 --> 00:29:06.519
or social media will say, hey, what should I do? Or can
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00:29:06.559 --> 00:29:10.759
you help me with getting started?
And this and that, And I say,
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00:29:10.839 --> 00:29:15.960
if you need reassurance to be told
that it's going to work for you,
419
00:29:15.039 --> 00:29:21.279
don't do it because it's going to
become so hard at times that if
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00:29:21.279 --> 00:29:26.160
you don't love it, and if
you're not doing it because of the drive
421
00:29:26.240 --> 00:29:30.160
that's within, you'll quit. If
you need somebody else's validation to follow your
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00:29:30.240 --> 00:29:36.599
dream, then just don't do it. But if you have this burning desire
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00:29:36.759 --> 00:29:41.519
that you want to make this thing
happen, then my suggestion is just make
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00:29:41.599 --> 00:29:45.440
up in your mind, come hell
or high water, I'm going to figure
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00:29:45.480 --> 00:29:48.759
it out. I'm going to learn
it. And the biggest thing is I'm
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00:29:48.759 --> 00:29:53.119
not going to quit. And that's
one quote from Babe Ruth baseball player that
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00:29:53.200 --> 00:29:59.480
sticks in my mind was he said, usually it's the person who refuses to
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00:29:59.519 --> 00:30:03.240
give up who wins. And I
think that's true. So if you want
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00:30:03.279 --> 00:30:06.319
to start your own thing, tell
yourself say I'm not going to quit,
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00:30:06.599 --> 00:30:10.519
and I'm going to learn. Use
Google, use YouTube, use the internet.
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00:30:10.880 --> 00:30:14.119
And if you get to talk to
somebody with experience. That's awesome.
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00:30:14.400 --> 00:30:18.920
Use that advice that helps save you
lots of hard knocks learning right. You
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00:30:18.960 --> 00:30:26.000
can read a book and it can
save you tons of experience. Life is
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00:30:26.039 --> 00:30:30.160
the best experience, teacher. But
if you can learn it, if you
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00:30:30.160 --> 00:30:33.960
can learn things with books and with
information on the internet, and learn things
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00:30:33.039 --> 00:30:37.480
the hard way, and you just
keep going, you will be successful.
437
00:30:37.599 --> 00:30:41.680
If you just don't quit. Thank
you for listening to today's episode. If
438
00:30:41.720 --> 00:30:45.160
you found today's episode insightful, please
share it with someone you know. Support
439
00:30:45.200 --> 00:30:48.759
for this episode comes from haunt Pay. Hont Pay is scary simple ticketing and
440
00:30:48.799 --> 00:30:55.160
payments made for your quantat attractions.
Find them at hauntpay dot com. Today's
441
00:30:55.160 --> 00:30:59.960
episode was produced and edited by me
Philipernandez, with post production by David Swell
442
00:31:00.319 --> 00:31:04.079
and original music composed by Chris Thomas. We're counting down to Halloween with daily
443
00:31:04.119 --> 00:31:08.200
podcasts, videos, and events in
our sixty one day Hauntathon. Follow along
444
00:31:08.200 --> 00:31:11.559
at the link in our show notes. Our Hantathon is made possible through generous
445
00:31:11.559 --> 00:31:17.039
support from Gantum Light and Controls.
Gantum illuminates attractions worldwide with the world's smallest
446
00:31:17.039 --> 00:31:21.799
intelligent spotlights. See what You're missing
with the free demo. Sign up at
447
00:31:21.880 --> 00:31:27.039
dantum dot com slash demo. That's
gantum dot com slash demo. Our Hantathon
448
00:31:27.240 --> 00:31:32.960
team includes Daryl Plunky, Emily Luis
Rua, Megan Spells, Gavin Burns and
449
00:31:33.119 --> 00:31:37.960
omni Adventures, and our content partners
for this year include Attractions Magazine, Creepy
450
00:31:38.039 --> 00:31:44.279
Kingdom, Freaks of Jgen, Hon
Topic Radio, Kevin Heimbach News TV,
451
00:31:44.680 --> 00:31:48.720
omni Adventures, Scare Track, Sharp
Productions, That Halloween Podcast, The Horror
452
00:31:48.720 --> 00:31:53.359
of Being, Emily The Scare Factor, and This Weekend with Nick Pelliochini.
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00:31:53.680 --> 00:31:57.119
The best way you can support us
as Halloween season is by sharing our Hauntathon
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with someone you think will enjoy it, and to follow along to our Honton
455
00:32:00.799 --> 00:32:06.880
sign up for our weekly newsletter at
Hantattraction Network dot com. We'll catch you
456
00:32:06.920 --> 00:32:13.839
back here tomorrow and every day until
Halloween until next time see Scary. This
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00:32:13.920 --> 00:32:16.240
is a Haunted Attraction Network production

























