WEBVTT
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This Canadian Haunted attraction offers themed three course dinners as
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a pre show that's coming up on today's show from
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the Haunted Attraction Network. I'm Philip and this is our
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annual Hauntedthon, where we're counting down Halloween by celebrating haunted
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houses daily via videos, podcast articles, and more. Since this
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podcast is only one part of the Hauntedon, the best
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way to follow everything is by subscribing to our newsletter
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at the.
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Link in our show notes.
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Remember that the best way you can support us is
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by sharing our Hantathon. And the content that you like
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most was someone you think will enjoy it.
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Okay.
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Scarehouse Windsor in Windsor Canada offers full themed dinners to
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guests before the haunt opens for an additional charge. Guests
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arrive early and enjoy a three course themed dinner complete
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with live actors, before getting expedited entry into the three
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haunts that Scarehouse Windsor offers. I made the track up
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to Scare House Windsor and these dinners really don't disappoint.
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They were delicious. Today I speak with co.
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Owners Sean and Dario about these dinners and how exactly
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they fit into the Haunted attraction. This interview goes fast
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and we jump straight in, so get ready. Here we
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go in the three two one. Okay, so we're sitting down.
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Tell me who you are and what you do here.
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I'm I'm Sean Lippert, co owner of Scarehouse Windsor.
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And I'm Dariel Silvadgie, co owner scare Host Windsor.
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Okay, so I just went through Scarehouse Windsor. It is
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such a fun integrated evening. I like how you have
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the opportunity to have a full dinner package, and we're
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talking like a three course dinner package ahead of the haunts.
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You can show up an ale on a little over
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an hour early and you sit down and you have
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a multi course dinner, and you have different rooms that
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you can put people in, so they could potentially multiple
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times and have different dinner experiences. But the experience says
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have a storyline, They have actors that come in. They
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each kind of have like a like a I don't
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want to say a shtick, but like an environmental effects
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that happened. So the when we were in had the
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lighting effects that allowed the whole room to be in
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black and white, and that tied into the story. But
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there's also a seance room where you have nomatics in
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the room that trigger and so each one has environment
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plus steaming, plus acting, plus the food itself that all
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kind of sits together.
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It's everything that we know. Person.
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We come from a hospitality background first, and we asked backwards.
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Came into the haunted house industry just because we were
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kind of kind of dabbling in it, and we went
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in with that in mind, and it's just a natural
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progression for us to fuse everything together.
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And I mean, we're going tonight while you're here.
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It was a dinner to the haunt to there's a
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full show event happening after it closes, like with a
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full stage production and everything just we're.
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Ringing the rag. That's what we're doing.
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Yeah, I think what I like about it is that
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you're treating it. You're looking at it as entertainment first.
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So it's like an entertainment venue that you've astacized, not.
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What it is.
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I don't like you said to me like twice on
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like it isn't haunted houses?
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Aren't they entertainment?
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Like? So yeah, I view haunted houses as the number
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one goal is to entertain your guests, and I think
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a lot of hunters get stuck in that it has
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to scare them or this or that, and it's like, well,
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not really, It's more like, what does your audience find entertaining?
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So if your audience is like, we have to be
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scared or we're going to leave, then sure, right, but
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if it most audiences are not like that or the majority.
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So how usually how it breaks down is that you
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have a percentage of people that really really want to
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get scared, but that's not most people. Because if you
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think about it, you know, we have all of the
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entertainment right, and then we have horror, and horror isn't
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even the majority of entertainment.
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Most people like dramas, they.
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Like ra It's a very niche market is already niche,
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and then you're going to take that and you're going
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to make it even more niche by saying we want
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you to show up to a warehouse and walk through
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an area of chainling fans and the people are going
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to jump at you like that. You've you've by the
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time you've gotten there, you've niched down your audience too much.
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So my just hypothesis is just saying that you know
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we could we can start to look at niching up
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more of getting back a little bit further up to
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a larger audience.
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Okay, So.
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When we did this on a whim, we had a
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friend of ours that just said, hey, I want you
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to serve dinner inside the haunt because it was COVID
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at the time, and we were like, okay, let's do it.
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So we did it and it was fun.
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He had a blast, he brought in his own chef,
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and then we just kind of looked at each other
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one and say, this is kind of a thing.
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And then we expanded out on it, and.
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Here we are, we're in our fifth year and like
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you've seen what, we've gone to another a whole level
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and it is another whole vein. But the one thing
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that we noticed is that we're attracting people that would
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never be cut dead in a haunted house exactly.
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We've we've tricked them.
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It's crazy they are now coming here and then they're like, okay,
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we'll try the haunts and then they're like, wait a minute,
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we really like this.
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We're talking incomes well over a couple hundred thousand dollars
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a year for like that type of clientele coming and
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like a lot of people will put us into like
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lowbro entertainment and you know, like the lowest of the
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low and then it's kind of insulting, but it is
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what it is. Okay, that's what we're going to track,
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that's what we're going to market to. But this fell
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into our lap. And these people that are coming for dinner,
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if I said, hey, come to the Hanta House, Nope,
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never going to go. We would never see them come
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for dinner though from a chef that they're familiar with,
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and we present it with and then all of a
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sudden they're just dropping dimes.
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Yeah.
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Yeah, this type of integrated experience I have seen before,
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so it you know, so I think that it does work.
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I think the key and I think.
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We talked about this earlier off off interview, but the
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key is finding a market that has enough tourism to
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sustain it. And so this type of thing has worked
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in Vegas, It's worked even in Tampa.
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You know, my good friend Scott Swinson does the vaulta Souls,
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and the Vault of Souls is a.
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Full dinner and cocktail experience plus a Haunt integration into it.
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And then they do a lounge with performers, entertainment. I mean,
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so it's not like we haven't seen this before. But
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I think the key, you know, is that you need
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to have a space where there's enough tourism and enough
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of that like economy that you know that makes sense,
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and you guys have enough, Like we were saying earlier.
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We're on the We're we're not considered a large city
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by any means, right, We're just a mid sized city.
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Which are thousand people.
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Yeah, but the but where you're situated is very unique.
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There's so many people within.
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Four hours away million.
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You hit Chicago, Toronto, Cleveland, Columbus, Detroit, Detroit, like when
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as a crow flies, you're hitting like between thirty and
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forty million people.
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Yeah, and I just think too, so the dinner helps
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you expand into a larger market. It also helps you
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with your per cap spending, right. It also helps you
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I think attract also more too, of the attention of
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Like you know, it's not just about the haunt, like
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you said, it upgrades the whole entertainment proposal. So if
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you're saying again, if it's just a haunt, you know
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that's basically theater or live performance. But you add the
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food and suddenly you know it's basically again every not
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everybody likes a musical, but everyone likes food. And so
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when you can niche into a higher like sphere of
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audience like that, I think it does help.
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And then to me this is a no brainer.
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Yeah, it's like I think that the biggest problem I
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think with haunt, with haunts and what they have, is
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you do need a kitchen and you need someone who
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knows how to manage catering and a lot of haunts
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do not have that because a lot of haunts are
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built just for the haunt. But of course, back to
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our original think, I think that the better thing is
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to look as haunts becoming more like family entertainment centers
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where you do have kitchens and you have integrated food.
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But I think the key with your experience is because
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a lot of haunts are going to be listening and
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they're going to say, well, I have food, Okay, yeah,
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this food is good. And I think that's another big
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from a chef. Yeah, And I think that's another big
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element to it is it's from a chef and it's also.
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And we have combined between us probably close to like
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what eighty or seventy years of hospitality industry business like
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behind us, like we understand it, yeah, and then just
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to integrate it the way that you say that we integrated.
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It's like at one time there was just a haunt
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and then escape rooms kind of they slid into that
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vernacular about about decade ago, and now it's it's haunts
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and escape rooms. You just can't get away from it.
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It's just that I think, although I think they're different audiences,
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that's what we've seen is that people who like escape
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rooms are different because it's a different type of entertainment.
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Like one is, why are they all together? I think
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it's that's.
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More has to do with our industry, Like we've put
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them together because we have Transworld that has the Escape
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Room show. But if a lot of the escape room
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owners I've talked to actually say they're different markets and
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they don't really like each other. So there is some crossover, sure,
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but it's not like everybody who likes to solve puzzles
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also likes to be scared, Okay, but.
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It's almost like I guess, like I guess you can
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say it's Burger King McDonald's, like not go hand in
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hand where there's one, there's another not far away.
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Yeah, it is, it is weird.
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I think it's more to do with the building and
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and the fact that you know, a haunter already possesses
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all most of all the skills to do an escape room. Yea,
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And so it's more like it's an easy thing and
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it's year round revenue.
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Dinner room is basically the same thing, that's exactly. Yeah,
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I was thinking.
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I just think that a lot of them have never
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done food before, so they didn't think about it. But
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what but if you think about a escape room, it's
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the same as a haunt. In fact, you know the
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the Terror Isle in in Texas. His escape room was
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built so that he could take down walls and turn
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it into the haunt for two weeks and then put.
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It back into escape room.
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And so it's so similar that you could even have
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business models that are the same thing, right, Okay, So
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I think it's more has to do with it's a
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different skill set to cook food than it is to build.
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I don't think anybody needs to be afraid of it
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because you can always delegate it out.
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Correct. So you met Mandy.
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Mandy one time was working for Caesars like she was
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in hospitality there, like when I called her and I
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asked her, I said, hey, we're putting this together. You know,
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think you handle it. And she was like, Sean, I shit,
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nine hundred for lunch. That's it's not a problem for me.
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And I mean, that's what you can do as long
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as you go that route. But then I agree, you're
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combining the hospitality. And I don't like behind the scenes
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for the dinner room that you're in, which was frankly
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black and white. They're on flexes. There's just air. The
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things are bouncing off the walls. Frankenstein steaks in from
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a secret passage. I mean, like it's not all rocket
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science for us. Yeah, it's all the same stuff.
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Yeah.
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And then let's talk about capacity. You have multiple rooms,
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so what's the capacity for your dinners proceeding, and how
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many sittings do you round a night with the Haunt?
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Two sittings it would be as we get closer, it
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will be two. Right now, it's.
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One, okay, and that's that's a good amount. One hundred
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and twenty five bucks of plate.