Roundup: Halloween Spending Hits Record High in 2023

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Coming up your weekly roundup of news
from around the haunt industry. Welcome to

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the show. I'm Philip on the
HN Show. We bring you the haunt

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news, information, and education you
need to prepare for Halloween. On Tuesdays,

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we bring you a roundup of news
from haunts worldwide. Read more about

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these stories and so much more in
our free weekly newsletter. Subscribe at the

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link in the show notes. And
as always for the news roundup, I'm

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passing it off to Darryl Across.
The US National Retail Foundation the NRAF expects

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twenty twenty three is Halloween spending to
hit a record twelve point two billion dollars,

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exceeding last year's record of ten point
six billion. RF data shows Americans

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spend an average of one hundred and
eight dollars on a mix of costumes,

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candy, home decorps, and party
supplies. About thirty two percent of respondents

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say they planned to throw or attend
to Halloween. The last time that number

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was anywhere near that was twenty nineteen, right before the pandemic, says Philip

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Wrist, a US based retail analysis
and executive vice president of strategy at Prosper

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Insights and analytics. Why are Americans
spending this much on Halloween? Even as

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consumers tighten their budgets with the rising
cost of living. Economic uncertainty leads to

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consumers clinging to rituals, agree experts, especially ones that don't require a major

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spending and familial expectations of more religious
holidays. Social media can also drive sales

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as users share their Halloween stories,
decorations, and costumes. It's very easy

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for people to share their creativity more
broadly and to see what other people are

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doing, says Catherine Cullen, vice
President of Industry and Consumer Insights at the

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NRF. I think it's continued to
give life to the holiday and kept it

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in the forefront for a lot of
consumers. According to Goodwill Industries Internationals helloween

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survey, four and five Americans,
eighty one percent plans to celebrate Halloween this

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year. Aside from wearing a costume, the most popular ways people plan to

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celebrate include giving out candy to trick
or treaters at fifty three percent, decorating

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their homes at forty three percent,
and or attending a party with family.

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In France thirty four percent. Three
to five adults of fifty nine percent say

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that because of rising costs due to
inflation, they are more likely to create

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DIY Halloween costumes and purchase from a
store. Among those who preferre DIY Halloween

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costumes, seventy percent would rather shop
in store for DIY costume materials, compared

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to just thirteen percent who prefer to
shof online. Halloween is Goodwill's busiest season

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as customers embraced to do it yourself
costume into course shopping at Goodwill stores,

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said Annie Crowley, chief Marketing Officer
of Goodwill Industries International. Explore costume ideas,

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DII to core and makeup tutorials and
more at Goodwill's official website follow the

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links in our show notes. From
October twenty ninth to October thirty first,

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Hulu is taking over the Pacific Design
Center in West Hollywood, California for its

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immersive puluen Now Screaming Experience. This
Haunted Maze experience will be filled with the

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collection of screen worthy experiences highlighting some
of the scariest titles streaming on Hulu,

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including FX's American horror story Goosebumps,
Annabel, The Boogeyman, and more.

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If viewers thought these were scary on
screen. This brand new activation will bring

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them to life in a more frightening
way than could ever be imagined. Guests

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will never know what's lurking just around
the corner, but those brave enough we'll

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find out. Guests may enter at
their own risk from four pm to ten

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forty five pm each day, and
reservations can be made via fever. Admission

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is free and there will be a
standby line for those who did not secure

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an appointment. The twenty fifth annual
Douglas Halloween Parade for adults will take place

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in downtown Douglas, Michigan, on
Saturday, October twenty eighth. The lineup

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begins at nine pm, in the
parade starting at ten pm. Each year,

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this event draws ten thousand plus people
to Douglas to witness the sixtravaganza of

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creativity and costuming and performing arts.
The party starts early with a DJ Eddy

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dropping beats on Center Street and continues
around town with costume competitions and all kinds

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of other funs. To participate in
the parade, just show up in your

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costume and line up on Center Street
next to the Old Schoolhouse. No preregistration

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is required. Children are allowed to
attend the parade, but as the name

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suggests, this is an adult event
and some costumes may have an adult themes.

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Learn more at the event's official website. Have a love for both all

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things spooky and the sea, join
dozens of kindred spirits in Morero Bay,

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a Ventura Harbor Village, California with
their annual Witches and Warlocks Paddle event.

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Break out your broomstick and get out
on the water with a paddle border kayak

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for a spooky Halloween experience. Venture
A Harbor Village will host their event on

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Friday, October twenty seventh at four
pm. More O Bay will host their

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event October twenty ninth from eleven am
to twelve thirty. Home hunters Holly and

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Mark Graves in Brandon, Missouri,
were featured on their local news station for

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their yearly display. Every year,
the Graves have a theme to their yard

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and house and the theme carries over
to Halloween party. This year's themes which

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as in Warlocks, they said,
so naturally we will with a witch's cauldron

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and that's the main centerpiece. They
did the torture rack to go along with

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it and the graveyard scene. Every
year we say at this at the end

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of the year, I think we
need to tone it back. Then,

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October first hits and it's like the
bug. Chipotle Mexican Grill has announced the

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return of the Boo Rito, the
brand's annual Halloween tradition, with a traditional

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six dollars digital entree offer from three
pm local time to close on October thirty

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first, or Chipotle Rewards members.
New for twenty twenty three, the brand

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is extending these operating hours for the
Witching Hour midnight at fifty three select college

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town locations. Chippotele is also turning
up the heat on digital orders after hours.

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The first one hundred digital orders placed
between ten pm local time and midnight

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at each of the fifty three locations
open late will receive an exclusive bottle of

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Tabasco brands Scorpion Sauce, the spookiest
hot sauce made with the world's most intense

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peppers, the Scorpion. To participate
in the Boo Rito Halloween tradition, you

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must be a Chipotle Rewards member.
Simply use the promo code Boo Rito when

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ordering digitally on October thirty first,
from three pm local time until closing to

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enjoy a six dollars entree. The
offer is exclusively available to digital orders on

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the Chipotle app and chapote dot com
limit one per transaction. Step. Beside

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zombies and vampires, the Sour Patch
Kid's brand is launching a hauntingly fund online

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experience a hauntingly fund online experience Cringe
or Candy, which encourages fans to dig

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up their horrifying photos for a chance
to win spectacular prizes with a grand prize

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of five thousand dollars including Sour Patch
Kids Halloween candy. Fans can participate in

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a digital photo challenge by uploading their
personal cringe pictures online and playing the odds

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for a sweet reward. From October
seventeenth to thirty first. With a click

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of a button, the fans will
immediately learn their fate, a sour trick

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of potentially having their cringe photo shared
on the Cringe or Candy online photo gallery,

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or a sweet reward for free Sour
Patch Kids candy. Visit the brand's

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official website to enter and for the
official rules. Americans prepare for Halloween this

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year, American Humane is reminding pet
owners to think about their four legged friends

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a little bit of planning will go
a long way as Halloween, says doctor

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Thomas Edling, the Chief Veterinary Officer
of American Humane. By choosing costumes that

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don't interfere with your pets breathing,
walking, vision, and hearing, your

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furry friend can safely join in on
the fun. When trick or treaders come

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to the door, keep your guard
up so pets don't escape, and also

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make sure they have a quiet,
secure place that's away from visitors and parties.

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And as children bring home their sweet
stash, remember to keep all candy

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away from animals, especially products with
artificial sweetener. Halloween doesn't need to be

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tricky this year. By just taking
a few precautions, the festivities can be

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a treat for all of the members
of the family. Some upcoming events from

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this October to November include the Iappa
Expo in Orlando, Florida, from November

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thirteenth to seventeenth, and Creep a
Real oc festive in Santa Ana, California,

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November seventeenth through eighteen. And that's
all for the news That's Today's episode

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was produced by me Philip Bernandez,
with reporting by Daryl Plunky post production by

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David Swope. This haunt News Update
is a production of the Haunted Attraction Network

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and you can sign up to our
weekly newsletter at Hantattraction network dot com.

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Support for this episode comes from Gantam
Lighting and Controls. Until next time,

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Haunters, stay scary. This is
a Haunted Attraction Network production.