Postmortem: Shocktoberfest Scream Park in Pennsylvania

Patrick Konopelski from Shocktoberfest Scream Park gives a postmortem on his 2020 Halloween season. Shocktoberfest had a great year, but that took a lot of pivoting. Patrick discusses what his team did beyond the basic safety measures, including shifting their advertising spend and transition the hayride to a walkthrough. A must-listen for any haunter or haunted attraction.