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May 20, 2019

[Marketing Your Attraction] Episode 31 - Content Marketing Defined

[Marketing Your Attraction] Episode 31 - Content Marketing Defined

Content Marketing is one of the most misunderstood tactics, and we explain it all in this episode.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and...


Content Marketing is one of the most misunderstood tactics, and we explain it all in this episode.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”
-By Content Marketing Ins

Why do it?
Customer Information
Customer Retention

The History of Content Marketing: https://youtu.be/9OHgMMpGLzk
John Deere & The Furrow Magazine: https://youtu.be/rbKvoKeu4vc
Getting Started Guide: https://contentmarketinginstitute.com/getting-started/

Examples:
PC Gamer/Razer “The Complete Guide to PC Gaming”: https://www.pcgamer.com/introducing-the-complete-guide-to-pc-gaming/
Ideas of Order Magazine made by Redbird for California Closets: https://www.ideasoforder.com/
OK Go - The One Moment - made by Morton Salt: https://www.youtube.com/watch?v=QvW61K2s0tA
MasterThis made by Liberty Mutual: http://www.jackmorton.com/work/building-content-driven-customer-loyalty-breakthrough-liberty-mutual/
2018 Oscar winner animation short film | dear basketball: https://www.youtube.com/watch?v=ziUc0OCDmoU

Consult QD by Cleveland Clinic: https://consultqd.clevelandclinic.org/

Restaurant and Attraction Magazines in hotel rooms are usually created by tourism boards

AirBNB Magazine and Trip Guides
https://www.airbnb.com/things-to-do
https://www.airbnb.com/magazine

Measuring Content Marketing
How do you find our if your target market is learning something from your content?
Content and Website Views
Brand Searches
Search Engine Ranking
Email Sign Ups
Purchases by remarketing.

End of Show
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