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From our studios this year in well, this week in
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Detroit and Tampa.
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I don't even know what's going on.
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This year, this time whatever. Whenever you're listening, we're in
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Detroit and Tampa. Yes, here we are.
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It is the week of Halloween is hell week, as
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known in the hid trashion industry. Some high houses are
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actually opened every day, including the one I'm working at
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this season. Hush, and so we thought we would bring
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some Halloween flavor. We have a lot of Halloween flavor normally,
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but you know it's Halloween, so give us this, give
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us this episode.
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This is our Halloween episode. I mean, I look even
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wore a Halloween shirt. For those who are watching it
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on video, this is I actually wore a Halloween shirt,
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which those of you who know me go, duh.
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But anyway, yeah, yes, so Scott, you know what I thought,
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maybe we go a little have a little fun. So
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fun dot Com sent over some research. They released this
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research about what costumes and decorations that their online center
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has been selling, and they kind of like tabulate everything together,
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and I thought this was fascinating. So what they said
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is that Ghostbusters costumes have surged eighty percent Beetlejuice sales
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are up one hundred and five percent inside out, eight
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times what they were last year with twenty two new costumes.
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Descendants up two hundred and thirty percent since adding Red
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and Chloe and Despicable Me has doubled sales since twenty
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twenty three, also mentioning Deadpool versus Wolverine with those So
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I was looking at this. They sent this over to
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me to look at for like a Halloween inclusion, and
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what I thought was interesting is if you'd.
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Kind of look on this one.
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Obviously, it tracks almost in line with the media that
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has been put out to the general public. So you know,
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there's the Ghostbusters fro as an Empire, there's Beelders Fiel
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Juice inside out. You know, there's these Descendants. The Rise
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of Red was a big one this year. But it
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also tags with physical experiences that we have seen. So
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we have the Ghostbusters houses and both you know, on
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both coasts. Of course, we have the Beetle Juice, Beetlejuice experience.
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There's several Beatle Juice experiences that were some sanctioned and
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some not sanctioned, you know, some real license and some
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not licensed. Of course, around the country, and then Descendants,
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you know, Mickey's Scary Halloween Party did a new Descendants
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dance area this year that we talked about.
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I haven't a man off.
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I've seen the inside Out experience except for it being
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it's part of the parade. Inside Out is part of
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the parade at Magic Kingdom. And then of course the
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stiftical me. You know, every time you go into Universal
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you have the Minion land, and Miniland is still you know,
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pieces of it are still open during the Halloween season
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of course, so uh. And in Japan, minions have their
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own line of like spooky characters that you can actually
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do a meet and greet with the spooky versions of
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them and their Halloween costumes. So it's interesting to me
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because we've talked previously about Halloween being an ecosystem and
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how you know, the reality is much more people will
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watch something or play a game, you know, then they
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will go to a theme park or a Halloween event,
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you know, because just because the reality of where they're
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okay what not. But it's just again this Disney model,
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but we're seeing it, you know, duplicated in other areas
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and it's kind of like one hand feeing the other. Right,
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So you know, it's like what is trending what costumes
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people want to buy, right, being directly correlated to what
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physical live entertainment exists in the world, which then like
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reinforces you know, interest in those characters and going re
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dressing as them to some of these Halloween parties, especially
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the Disney parties, because you could dress as Red and
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go to the Descendants dance area, right. So, I don't know,
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it's just an interesting, really interesting how the data actually
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does bear it out quite explicitly, like here are the trends,
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and the trends directly relate to what you could go
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do in person.
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Well, and we.
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Also, you know, have said that that film and video
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and television is losing its grasp as far as the
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leader when it comes to these kinds of trends. However,
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all of these are film and video based, and I
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think what's I think what's unique though, is I don't
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think it's quite the the the Duck's Mike the Duck
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migration point, where it's like the media is at the
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beginning and then everything follows.
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Suit.
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I think it's it's much more of a give and take.
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I think it's much more of an ecosystem as you've
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described it, where one fuels the other fuels back and forth.
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I also think it's interesting that since this is based
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on costuming, I want to make this is a little
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bit anecdotal, but I want to I want to share
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it as well. So last night this was this is
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being recorded, excuse me, this is being recorded on Sunday,
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the twenty seventh of October. And last night, which was
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the Saturday night before Halloween, I was involved in a
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project which we'll talk about later, but I was involved
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in a project that was in Ebor City here in Tampa,
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which is the party the Party Street. I mean, it's
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the big old party Street. It's it's like Bourbon Street.
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It's Tampa's version of Bourbon Street, all right. And since
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it was the Saturday before Halloween, everybody was showing up
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to the clubs in costume. And I think the interesting thing,
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you know a factor that I think, because we're talking
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about costumes, there is a factor that I think we
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have to include when it comes to this costume data,
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and that is, and you're gonna laugh at me when
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I say this, but can it be sexy for women?
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And is it comfortable for guys, because guys don't want
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costumes that have to that require gigantic things. They want
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to wear clothes. They want to wear clothes that they're
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comfortable in. And I will tell you, beetlejuice was effin everywhere.
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I mean it was, there was so much beetlejuice. Because again,
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guys can throw on a stripe jacket, a green wig
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and life is good, you know. And when it comes
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to descendants, descendants can be as as provocative as you
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want to make them.
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And I'm thinking this.
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Is this is obviously adult costuming and Ghostbusters same thing.
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Guys and gals can put on a coverall with a
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name plate and get some sort of toy that they
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picked up, a Ghostbuster's toy that they pick up, and
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they're good to go. So I think a lot of
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this has to do with comfort. I would guess that
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Inside Out and Despicable Me trends higher with younger guests.
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I would also guess that Deadpool and Wolverine also trend
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better with adults than with kids, although I really.
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Don't know that this is this is kind of anecdotal,
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but it was.
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It was just very interesting for me to walk down
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the main party Drag in Tampa and not see a
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whole lot of traditional costuming, but Beetlejuice a go go,
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and again because of the release of the film, there's
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no there's no question about that. And and Ghostbusters I
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think is just because of pure comfort. So I think
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if we're looking at this from a costuming standpoint, I
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think we have to take that into consideration, that it
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is what are people willing to wear. You know, we
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can come up with the if they came up with
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a Laylu costume from Fifth Element, that's great, except only
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about eight people can wear it because they have the
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body for it. So this is one of those situations
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where it can be ramped up and ramped down for adults.
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And I will say, you know, the adult costume market
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is just as as vibrant as the children's market, and
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I think at times even more so, especially with the
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twenty somethings, because they're you know, all going out to party.
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And if they're going out to party, based on what
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I saw last night, I would say seventy five percent
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of the people who are going out to clubs, and
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these are clubs that have you know, an hour to
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an hour and a half Q to just get into
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the club. And I would say roughly, I would say
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seventy to seventy five percent of the people who were
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there were in costume and were in an ip costume
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and like I said, Beetlejuice, Ghostbusters, Yep, we're just rave,
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I mean. And there's also the cosplay thing of gender swapping. Yeah,
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so there was a lot of there was a lot
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of female Beetle.
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Juice as well, which was interesting.
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Well, it all timees back to I think what we've
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talked about before, but just I think the takeaway is
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for people listening understanding that it's all part of an ecosystem, right,
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and that like coming to your attraction for Halloween is
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only one piece of their you know, Halloween holiday experience
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as these families, and that don't underestimate how people do
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like to get into costume. They like to wear at
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least more than once if they're going to purchase one
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and go somewhere and you know, tapping into you know,
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we talked about this before, but really I think on
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a Bones episode actually we talked about it. But the
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idea of like allowing guests to participate a little bit
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and using the costumes where you can and that was
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the biggest thing I took took away from Asia going
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to the haunts there is that, you know, all the
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theme parks and all the independent haunts, everyone allows costumes,
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and people do show up in costume a lot. And
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like you said, I remember being an ocean park in
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Hong Kong and there was a group of guys all
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dresses ghostbusters, you know, and I was like, Okay, you know,
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which is fun because they get do it together and
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they you know, get to take a picture. I think
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that's why they do it, because you all get to
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take a group picture and you know, you're in your costumes,
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and it's more fun than just showing up in like
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a regular T shirt or something, you know, which which
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is I think what happens here in America. Most times
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we don't like.
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This is my costume?
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Yeah yeah, so you just show It's kind of boring.
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But and speaking of what people will wear and sexy,
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I thought it was funny in Hong Kong there was
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a trend I noticed at multiple locations with young men
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dressing up as sexy maids. So they had like made
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out if it's on and and uh, you know, posing
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around the haunt and I was like, this is interesting.
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Yeah, it's it's it's very Yes, it is very unique.
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And it's funny because in the US when you're doing
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family friendly events, because I'm doing you know, I'm doing
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several of those this year. When you're doing family and
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friendly events, costuming and dressing up is just a thing,
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and parents with children, I think, use their kids as
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an excuse to dress up as well. And what I found,
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specifically in the Midwest more than anywhere else, is the
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trend that those eye rolling tweens who don't really like
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to participate in anything will dress up in costume if
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they're going with their friends, ye, or if they're going
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with their friends or their families. So it's a unique,
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it's unique situation. I do understand the logistic challenges in
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doing costuming in the United States in more adult themed
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like a Halloween hornetes or a hollow scream or that
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sort of thing. But yeah, I just think, yes, I
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agree with you, Philip. I think the takeaway is to
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recognize that although the films themselves may not necessarily be
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the point of the driving force, the ip behind the
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films and the ecosystem that surrounds them, whether that is gaming, costuming,
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live experiences, et cetera. Is It's what Disney started doing
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years and years ago, and it has become I think
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the norm now in driving what is popular during the
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Halloween season.
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Well, speaking now, I think we can talk about the
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Halloween season. Let's talk about some places we have visited
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this last few week. And you just got back from
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nether World.
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That's right. So I was in Atlanta doing working on
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a Christmas event for Stone Mountain and I got the
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chance to go and visit my very dear friends Ben
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Armstrong and Billie Messina at Netherworld. And whoa it is.
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For those of you who have never experienced the nether
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World Haunt, it is one of the most grand haunted
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experiences I think I've ever been through. And this is
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something that Ben has always has always been very very
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passionate about, and that is to create a sense of
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grandeur in the haunts. And you know, I have a
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tendency to be minimalist and Ben has a tendency to
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be whoo Giant monsters and you know, two and three
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stories tall and one of the things that I wanted
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to first of all, it's a great experience. Let me
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just start right there. It is a great experience. It's
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it's one gigantic haunt and one good size haunt, and