Apply for the 2022 Hauntathon at http://hauntathon.info/

Episodes

Adding Value to Your Attraction (AKA Rethinking Upcharges)
Sept. 3, 2018

Adding Value to Your Attraction (AKA Rethinking Upcharges)

NEWS/Quick-Takes: Amazon has YouTube envy: https://www.bloomberg.com/news/articles/2018-08-15/amazon-wants-twitch-to-be-a-youtube-competitor?mod=djemCMOToday Theme Park Announcements: Canada’s Wonderland Six Flags Magic Mountain Carowinds Scary Farm...

Episode page
Groupon and the Art of Discounting - A Cautionary Tale
Aug. 31, 2018

Groupon and the Art of Discounting - A Cautionary Tale

NEWS/Quick-Takes: This 18+ Horror-Themed Campground Is The Most Disturbing Place To Go Camping: https://www.narcity.com/ca/on/toronto/travel/this-18-horror-themed-campground-near-toronto-is-the-most-disturbing-place-youll-ever-go-camping Six Flags...

Episode page
SEO - Search Engine Optimization For Beginners
Aug. 13, 2018

SEO - Search Engine Optimization For Beginners

NEWS/Quick-Takes: Empty Malls - https://digiday.com/marketing/online-retailers-using-empty-mall-spaces-test-products/ The Science of Storytelling - https://marketingland.com/the-science-of-storytelling-245561 The Expanding Market: “DXB...

Episode page
[A Scott in the Dark] Episode 21: Two Shows in Long Beach
Aug. 12, 2018

[A Scott in the Dark] Episode 21: Two Shows in Long Beach

Join a sleep deprived Scott as he shares random moments from Midsummer Scream and The Leadership Symposium for Seasonal Attractions.

Episode page
Your Guide to Working With Marketing Agencies
Aug. 6, 2018

Your Guide to Working With Marketing Agencies

The hosts walk through best practices for working with marketing, creative, and media buying agencies for your attraction. NEWS/Quick-Takes: Physical products are more valuable than digital products -...

Episode page
Navigating Review Websites
July 31, 2018

Navigating Review Websites

NEWS/Quick-Takes: Alien: Descent vs. The Void Midsummer Scream: A great convention chuck full of marketing examples for attractions. All the attractions in the Southern California area participate and each is a great example of attractions...

Episode page
Digital vs. Traditional Marketing for big and small attractions
July 22, 2018

Digital vs. Traditional Marketing for big and small attractions

NEWS/Quick-Takes: Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.html Reviews of Comic-Con Activations including escape rooms:...

Episode page
[A Scott in the Dark] Episode 20: from the League of Historic American Theatres Conference
July 22, 2018

[A Scott in the Dark] Episode 20: from the League of Historic America…

Scott recently attended this "non-haunt" convention to co-present a seminar on monetizing theatre's ghost stories. This episode includes a great interview with co-presenter, Jill Witecki, Marketing Director and official "Ghost Host" for Tampa...

Episode page
Picking Partners: How To Evaluate Sponsorship Opportunities
July 17, 2018

Picking Partners: How To Evaluate Sponsorship Opportunities

Picking Partners: How To Evaluate Sponsorship Opportunities NEWS/Quick-Takes: Elevating Moments Into Lasting Memories article: http://bradjashinsky.com/memorable-moments-themepark-attraction/ Live stream from a roller coaster:...

Episode page
[A Scott in the Dark] Episode 19 Greetings from SEHEC
July 16, 2018

[A Scott in the Dark] Episode 19 Greetings from SEHEC

Hear Scott's take on the new Southeast Halloween Enthusiast Convention in Ocala FL. Scott also interviews great folks from Universal Studios and Legoland. PLUS a surprise visit with Alex Crow!

Episode page
Ask More: A Simple Guide to Asking More Effective Guest Survey Questions
July 12, 2018

Ask More: A Simple Guide to Asking More Effective Guest Survey Questi…

Ask More: A Simple Guide to Asking More Effective Guest Survey Questions NEWS Blooloop’s Top 50 Theme Park Influencer List An interesting read to see the diversity of the industry. https://blooloop.com/blooloop-50-theme-park-influencer-list/#top50...

Episode page
How do you set Prices for your attraction?
July 3, 2018

How do you set Prices for your attraction?

How do you set Prices for your attraction? Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical. NEWS/Quick-Takes: California Data Privacy Law Passes “The bill -- AB 375, or the California...

Episode page
[HaunTopic Radio] Southeast Halloween Enthusiast Convention & Leadership Symposium
July 1, 2018

[HaunTopic Radio] Southeast Halloween Enthusiast Convention & Leaders…

In this PODCAST EPISODE, we chat with the organizers of SEHEC (Southeast Halloween Enthusiast Convention) and the Seasonal Attraction Leadership Symposium. Philip Hernandez: Director of Marketing & Sales for Gantom Lighting and Controls, a reputable...

Episode page
[A Scott in the Dark] Episode 18: The Director is The Lens not The Sun
July 1, 2018

[A Scott in the Dark] Episode 18: The Director is The Lens not The Sun

As requested on the "A Scott in the Dark" Facebook group, Scott chats about the role of a director for haunted attractions.

Episode page
Which social platform should I use for my attraction? The Social Media Starter Kit.
June 25, 2018

Which social platform should I use for my attraction? The Social Medi…

There is no easy answer to which platform you should choose, but here’s a guide to follow! NEWS/Quick-Takes: Instagram TV is pulling us ever closer to a future full of tall videos...

Episode page
How To Not Squander Media Attention.
June 19, 2018

How To Not Squander Media Attention.

Just imagine the look on your team’s face when you receive that extra media coverage! How would you feel if your next media event makes a difference? Combining some recent experience from Great America’s new roller coaster with pointers from …

Episode page
How do you use retargeting? The cornerstone conversion tactic for your attraction explained.
June 12, 2018

How do you use retargeting? The cornerstone conversion tactic for you…

The hosts discuss tracking versus email list retargeting and the best examples for using each at your attraction. “Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are …

Episode page
[A Scott in the Dark] Episode 17 The Haunted Attraction Theatre Overlap
June 8, 2018

[A Scott in the Dark] Episode 17 The Haunted Attraction Theatre Overl…

Scott shares quirky insights about how haunters can learn from local theatre companies and visa versa.

Episode page
Can you explain what you do in one sentence?
June 4, 2018

Can you explain what you do in one sentence?

Your listener challenge: Explain what you do in one sentence using a Character, a Problem, a Plan, & vision of Success. Using pointers from “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller (available here:...

Episode page
[Haunt Chat Live] S1 E12- Haunt Weekly
June 1, 2018

[Haunt Chat Live] S1 E12- Haunt Weekly

Haunt Chat Live is now on the network! We’re releasing Season 1 right here, in reverse order. Crystal

Episode page
To Edit is Divine or Why Complexity Kills Conversions
May 28, 2018

To Edit is Divine or Why Complexity Kills Conversions

People buy the products they can understand the fastest. The hosts discuss simplifying concepts and campaigns using principles from “Make it Stick” and “Building a Story Brand.” Make it Stick: https://amzn.to/2xm6xPn Building a Story Brand:...

Episode page
Elements of the Modern Press Kit
May 21, 2018

Elements of the Modern Press Kit

We explore press kit essentials and media pitches. Subscribe for expanded show notes: www.marketingyourattraction.com Leadership Symposium:...

Episode page
[HaunTopic Radio] Murder CO & Black Market Escape Rooms with Jon Cooke and Ted Dougherty
May 15, 2018

[HaunTopic Radio] Murder CO & Black Market Escape Rooms with Jon Cook…

Black Market Escape Rooms presents "Murder Co": a R-rated escape experience BLACK MARKET ESCAPE ROOMS, a new immersive-based attraction company, announces the opening of MURDER CO, a permanent escape experience aimed at turning the attraction...

Episode page
In the Era of AI, Business Partnerships Differentiate
May 14, 2018

In the Era of AI, Business Partnerships Differentiate

The hosts discuss the value of local business partnerships. News: Google Duplex, Skorr, AI Influencers. Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use...

Episode page