E212: Marketing Monday E2- Email Marketing

In this episode of Marketing Monday, co-hosts Tyler and Philip discuss the concept of not building your audience on rented land. Tyler and Philip discuss the pros and cons of email marketing, how to setup an email list, and briefly some segmentation strategies for those emails. Discussed briefly are other methods to own your audience including SMS communication and social media. For links from this episode go to: http://www.hauntedattractionspodcast.com/e212/